White Label

What White Label does

White Label is a private brand strategy consultancy headquartered in Riga, Latvia, delivering bespoke B2B brand strategy services to enterprise and mid-market clients across 25+ markets globally. Founded circa 2014-2016 and operating within a holding network that includes Overpriced (brand design), McCann Riga (creative campaigns), Golin Riga (PR/SMM), and Honeymoon High (GenZ campaigns), the firm employs 30+ full-time staff across its network and has served more than 300 clients, including Novartis, IKEA, Lidl, Rail Baltic, Omniva, Inbank, and Riga City Council. Its core offering is built on a proprietary 'No's Methodology' that systematically generates and eliminates strategic options to surface a single brand insight, packaged across 16 service modules spanning Umbrella Brand Strategy, Brand Export Strategy, Employer Brand Strategy, ESG Strategy, Web UX/UI, Pricing Strategy, and Naming Strategy.

The firm generates revenue through project-based professional services fees on custom engagements, with 65% of work delivered in international markets and an estimated 5M+ EUR in total client strategy investment managed over its operating history. Go-to-market is consultative and relationship-driven, relying on direct outreach led by Managing Partner Rolands Puhovs, C-level engagement, the firm's professional network, and referrals from a base of 50+ highly satisfied clients per year. The agency markets through its website (w-label.com), LinkedIn, Instagram, and a case-study portfolio demonstrating track record across 20+ verticals including pharmaceuticals, FMCG, banking, fintech, logistics, automotive, gaming, and the public sector.

White Label is founder-led, with Kristaps Siliņš (Founder and Head of Strategy) described as the most awarded brand strategist in the Baltic States, supported by Managing Partner Rolands Puhovs, Partner and Business Director Ieva Daniyelian, and Business Advisor and Partner Ainārs Ščipčinskis. No external venture capital or private equity backing is evidenced; the only disclosed external funding is a 2017 EU Regional Development Fund grant via LIAA for international competitiveness promotion. The company is actively operating, with open recruitment channels and continued content publication.

Name

White Label

Legal name

White Label Ltd.

Website

https://w-label.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

White Label is a Riga-based B2B brand strategy consultancy serving enterprise and mid-market clients across 25+ markets with a proprietary 'No's Methodology.' Operating within a creative holding network, it delivers 16 brand strategy services to 300+ clients including Novartis, IKEA, and Lidl.

Ownership category

akta.pro rank

Product category

Brand Strategy Consulting

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Brand strategy services
• Brand consulting
• Positioning strategy
• Communication strategy
• Employer branding

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Strategy Consulting: White Label generates revenue through professional services fees for brand strategy engagements. Services include Umbrella Brand Strategy, Business Growth Strategy, Employer Brand Strategy, Brand Export Strategy, Product Communication Strategy, Communication Plan, and other consulting engagements. The agency works across a wide range of industries (IT, Finance, Logistics, FMCG, etc.) delivering custom strategies. Revenue is project-based, reflecting a professional services model with deliverables packaged and executed for each client.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

White Label is a B2B brand strategy agency that delivers custom brand strategy consulting to enterprise and mid-market clients across 25+ markets. The agency develops strategies that move brands from confusion to clarity using its proprietary "No's" methodology, generating 20+ potential strategic directions and systematically eliminating them to identify the strongest insight. Core offerings span Umbrella Brand Strategy, Product Communication Strategy, Business Growth Strategy, Employer Brand Strategy, Brand Export Strategy, and 11 additional strategy service modules.

Product overview

White Label is a brand strategy agency that offers 16 distinct service modules spanning the full brand development lifecycle. The core offering centers on Umbrella Brand Strategy as the foundational service, complemented by specialized strategy services including Product Communication Strategy, Brand Design Definition, Communication Plan, Business Growth Strategy, Product Development Plan, Brand Export Strategy, Employer Brand Strategy, Innovation Strategy, and Sustainability Strategy. The agency also provides execution-focused services such as Sales Kit, Rollout Plan, Customer Segmentation, Naming Strategy, Pricing Strategy, and Web UX/UI. These services function both as standalone offerings and as integrated components within broader strategic engagements. White Label operates as part of a holding network including Overpriced (Brand Design), McCann Riga (Creative Campaigns), Golin Riga (PR/SMM/Public Affairs), and Honeymoon High (GenZ Campaigns), enabling comprehensive creative discipline coverage from strategy to execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Umbrella Brand Strategy (UBS) A foundational brand strategy service that defines uniqueness and builds the brand using true and fresh insights, covering every aspect that makes a brand stand out. Built for enterprise and mid-market clients seeking to establish clear brand positioning.
• Product Communication Strategy (PCS) An effective method for conveying the value proposition of products to target audiences through comprehensive product portfolio analysis. Designed for brand and product managers seeking to sharpen product messaging.
• Brand Design Definition (BDD) Detailed brand design guidelines establishing a strong and memorable visual presence, including logo, typography, graphic elements, brand colours, layouts, and art direction. Built for clients needing codified brand visual identity.
• Communication Plan (CP) A strategic plan ensuring brand messaging is consistent, impactful, and memorable across all channels and audiences. Designed for marketing leaders responsible for multi-channel brand communications.
• Business Growth Strategy (BGS) A comprehensive plan focused on resolving sales issues, managing market expansion, and increasing product occasion and consumption. Built for leadership teams seeking to accelerate revenue growth.
• Product Development Plan (PDP) A strategic roadmap for creating new products or enhancing existing ones to meet customer needs and drive business growth. Designed for product and innovation leaders.
• Brand Export Strategy (BES) A strategy for expanding business across borders and creating strong local presence in international markets through export marketing and product adaptation. Built for companies seeking to enter or expand in foreign markets.
• Sales Kit (SK) A collection of marketing materials and tools to support sales teams, including product catalogues, brand videos, sales presentations, and marketing pitches. Designed for sales and marketing teams needing enablement collateral.
• Rollout Plan (RP) A structured plan outlining the process and timeline for introducing products, services, or initiatives to target audiences with clear tasks and milestones. Built for project and launch managers.
• Employer Brand Strategy (EBS) A strategy for establishing employer status to attract top talent, increase employee satisfaction, and decrease employee turnover. Designed for HR leaders and talent acquisition teams.
• Innovation Strategy (INS) A plan for fostering creativity, driving new ideas, and implementing groundbreaking solutions to achieve long-term growth and strategic transformation. Built for executive teams pursuing innovation-led growth.
• Web UX/UI (WEB) Web design and development service using core UI and UX principles to create compelling digital presence for brands. Designed for clients needing brand-aligned digital experiences.
• Customer Segmentation (CS) Analysis to understand and prioritise target audiences for effective B2C and B2B client targeting and conversion. Built for marketing teams needing data-driven audience segmentation.
• Sustainability Strategy (ESG) A strategy guiding businesses toward sustainable and responsible practices by leveraging and communicating ESG initiatives to stakeholders. Designed for companies pursuing sustainability commitments.
• Naming Strategy (NS) Development of compelling brand names that contribute to brand identity and resonate with target audiences. Built for companies launching new brands, products, or sub-brands.
• Pricing Strategy (PS) A structured approach to setting product or service prices that maximizes revenue potential while maintaining competitiveness. Designed for revenue and product leaders.

Quantifiable outcome

• 5M+ EUR in total strategy investment trusted by clients
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• SIA 'McCann Rīga'coreStrategic or Co-development PartnerWhite Label is part of a holding network of creative agencies. The privacy policy identifies the company as SIA 'McCann Rīga' at Terbatas 30, Riga, LV-1011, Latvia, suggesting McCann Riga is the parent or affiliated entity operating the White Label website domain. The network includes brand strategy, brand design, creative campaigns, PR/SMM, and GenZ campaign agencies.
• OverpricedcoreStrategic or Co-development PartnerOverpriced is the Brand Design agency within White Label's holding network. It operates independently but provides in-depth brand design expertise that complements White Label's brand strategy services for client strategy creation and campaign execution.
• Golin RigacoreStrategic or Co-development PartnerGolin Riga is the PR, SMM, and Public Affairs agency within White Label's holding network. It provides public relations and social media expertise to complement White Label's brand strategy for full-cycle client campaigns.
• Honeymoon HighminorStrategic or Co-development PartnerHoneymoon High is the GenZ Campaigns agency within White Label's holding network. It specializes in campaigns targeting Generation Z audiences, providing specialized expertise when beneficial for client strategy creation.
• McCann RigacoreStrategic or Co-development PartnerMcCann Riga is the Creative Campaigns agency within White Label's holding network. It provides creative campaign execution capabilities that complement White Label's brand strategy work for clients requiring full creative services.
• Stockholm School of Economics in RigaminorOthersWhite Label provides yearly scholarships for the best marketing projects at the Stockholm School of Economics in Riga, demonstrating community investment and talent development.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• MetaDesign: Brand strategy and design agency with deep European presence (HQ in Berlin/San Francisco). Comparable to White Label on cross-European brand strategy work and integrated identity/brand design services.
• FutureBrand: Interpublic-owned brand strategy and design consultancy operating globally. Closely comparable to White Label's combination of brand strategy, naming, and design definition services for enterprise clients.
• Interbrand: Global brand strategy consultancy offering brand positioning, naming, and identity work for enterprise clients. Directly comparable to White Label's umbrella brand strategy and naming services, with a much larger global footprint and research IP.
• Siegel+Gale: Brand strategy and design consultancy focused on simplicity-led positioning and customer experience. Overlaps directly with White Label's clarity-focused 'No's methodology and reputation-driven brand strategy engagements.
• Landor & Fitch: WPP-owned brand consulting and design firm specializing in brand strategy, identity, and experience design. Closely mirrors White Label's core Umbrella Brand Strategy and Brand Design Definition services for enterprise and mid-market clients.
• Wolff Olins: Omnicom-owned global brand consultancy delivering brand strategy, identity systems, and brand experience work. Comparable to White Label for large-scale brand transformation engagements and the same C-suite buyer personas.
• Pentagram: Independent design consultancy with senior-partner-led model specializing in brand identity and design. Comparable to White Label's founder-led, brand-identity-focused delivery model and senior-talent-heavy structure.
• Lippincott: Brand strategy and design consultancy known for identity, brand purpose, and growth strategy. Comparable to White Label for enterprise brand strategy engagements and similar reliance on senior strategist talent.

Emerging players

• Koto: Independent brand strategy and design studio with growing presence in Europe and the US. Emerging player with similar founder-led brand strategy focus and comparable client base of innovative consumer and tech brands.

Broad incumbents

• McKinsey Brand Practice: Global management consulting firm with a dedicated brand strategy practice. Represents the upper-tier incumbent that competes for the largest brand transformation engagements and has the bench and research IP to credibly win enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/White-Label/1628302804080077?fref=ts
• LinkedInlinkedin.com/company/white-label-strategy
• Instagraminstagram.com/whitelabelstrategy

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Label