SLS event technology
SLS event technology is a German, family-owned full-service event technology provider (founded 1984, second generation under Benjamin Röll) delivering lighting, sound, video, stage, rigging, IT, power, and digital/hybrid event services to enterprise, public-sector, and private clients across Germany from its Mainburg, Bavaria headquarters.
- Company typePrivate
- Founded1984
- HeadquartersMainburg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SLS event technology does
SLS event technology is a German full-service event technology provider headquartered in Mainburg, Bavaria, founded in 1984 and currently in its second generation of family ownership under Benjamin Röll. The company operates as a sole proprietorship with a small core team of 1-10 staff supplemented by apprentices and freelance specialists, and serves physical, hybrid, and virtual events across Germany. Its service portfolio is organized around four pillars: (1) a "Plan Build Run" project management methodology that includes CAD elaboration, risk assessments, safety concepts, and 3D visualization; (2) eight core technology disciplines — Licht (lighting), Ton (sound), Video, Bühne (stage), Rigging, IT, Strom (power), and Kommunikation; (3) supporting services covering rental, sale, installation, and pre/post production; and (4) digital event offerings including up to 4K livestreaming with sub-1-second latency, virtual event platforms, and interactive 3D worlds.
The business generates revenue through project-based quotations for rental, sale, installation, and project management engagements, with no publicly disclosed pricing tiers and no funding or external investment. Customers include a mix of large enterprises (Deutsche Telekom, BMW, Siemens, Fujitsu, Sparkasse, HAIX), tourism operators (Stanglmeier Touristik), and public-sector and nonprofit clients (Stadt Mainburg, Markt Wolnzach, Lions Club Hallertau), acquired through direct sales, on-site consultation, and website/phone lead capture. The company operates a photovoltaic-powered headquarters, holds Green-IT credentials, and emphasizes sustainability and DIN-compliant acoustic monitoring (DIN 15905-5) as differentiators in a fragmented regional market.
SLS event technology firmographics
Firmographics- Name
- SLS event technology
- Legal name
- SLS event technology (Benjamin Röll)
- Website
- https://slsevents.eu
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SLS event technology is a German, family-owned full-service event technology provider (founded 1984, second generation under Benjamin Röll) delivering lighting, sound, video, stage, rigging, IT, power, and digital/hybrid event services to enterprise, public-sector, and private clients across Germany from its Mainburg, Bavaria headquarters.
- Ownership category
- akta.pro rank
SLS event technology industry classification
Industry- Product category
- Event Technology Services
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
- akta.pro secondary industry
- Dance Floor, Staging & Platform Rentals (HSACAFAD)
Keywords
Where SLS event technology is headquartered
LocationHeadquarters
- HQ city
- Mainburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
SLS event technology business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Equipment Rental: Rental of individual event technology components or complete event packages as 'Full-Service, reiner Ressourcen- oder Techniklieferant' (full service, pure resource or technology supplier). Offers flexible solutions based on customer wishes and budget.
- Equipment Sale: Sale of professional event technology, both new and used equipment with professional consultation.
- Installation Services: Installation of lighting, sound, and media technology including conceptual design, inspection, and renewal of existing installed technology.
- Project Management: Complete project planning and technical execution including CAD planning, risk assessments, safety concepts, and on-site operator services.
- Pre&Post Production: Creation of teaching videos, advertising, animation, image films, drone footage, 3D animations, GEMA-free music titles, announcements, live recordings, and aftermovies through partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
SLS event technology product offering
Product offeringCore offering
SLS event technology provides full-service event technology for physical, hybrid, and virtual events, covering planning, conception, rental, sale, installation, and on-site operation of lighting, sound, video, stage, rigging, IT, power, and communication equipment. The company follows an integrated Plan-Build-Run methodology that delivers single-source responsibility for corporate events, trade fairs, conferences, and private celebrations.
Product overview
SLS event technology is a full-service provider in event technology founded in 1984, operating as a master-led family business currently in its second generation under Benjamin Röll. The company offers a comprehensive portfolio of interconnected services organised around four core pillars: (1) Plan Build Run — project management from concept through technical execution with CAD, risk assessment, and safety planning; (2) Core Technology — a full suite of eight technical disciplines (Licht/Lighting, Ton/Sound, Video/Video, Bühne/Stage, Rigging, IT, Strom/Power, and Kommunikation/Communication) that form the backbone of every event; (3) Services — supporting offerings including Vermietung (Rental), Verkauf (Sale), Installation, and Pre&Post Production for content creation; and (4) Digital Events — livestreaming up to 4K, virtual events, and hybrid event solutions. The company also provides conference technology, trade fair construction, and film/broadcast services. Clients can book individual components, full packages, or end-to-end project management.
Differentiator
Problem solved
Functional benefit
Products and services
- Lighting (Licht)
Quantifiable outcome
- Virtual 3D event visualization available upon request
- +2 more outcomes
Companies that use SLS event technology
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
SLS event technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
SLS event technology partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- MG EventsminorMG Events is an event and destination management company that develops individual concepts with engagement and motivation. Personal contact and accurate planning and conception of events are top priorities.
- BühnenmeistereiminorStage construction specialist and expert operating company for event technology services, planning and consulting office for safety concepts and risk management. 'Das Risiko im Griff – Ein Sicherheitskonzept für Ihre Veranstaltung' (Risk under control - A safety concept for your event).
- LMP LichttechnikminorProfessional lighting technology distributor and service provider for events.
- Huss Licht & TonminorSince 1989, reliable partner for innovative event technology needs. Associated with competence, quality, and reliability in the market. Focus on quick, professional service for customer wishes.
- Publitec Präsentationssysteme & Eventservice GmbHminorEstablished since 2000 as distributor and service provider for professional image and video technology. Customer base includes event technology service providers, system houses, and AV specialist dealers.
- LightpowerminorSince 1978, the name Lightpower stands for professional stage lighting. International trading company with unique product range from A to Z.
- Party Sommerer (Party-Verleih)minorEvent equipment rental service including high-quality cutlery, porcelain, glasses, furniture, or kitchen equipment for private celebrations, company parties, or professional catering needs.
- Hentschel EventsminorEvent planning and organization with focus on unique event concepts 'mit Herz und Köpfchen' (with heart and brains). Creating memories that last.
- König - Schreinerei und MessebaucoreTrade show construction partner for creating exhibition spaces. Also offers virtual trade fair solutions. 'Mit unserem Partner König – Schreinerei und Messebau erschaffen wir eine eigene Welt für Sie und Ihr Produkt.' (With our partner König - carpentry and trade show construction, we create a world for you and your product.)
- JR Marketing ServicesminorMarketing services partner for event-related marketing activities.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
SLS event technology competitors and assessment
Company assessmentBroad incumbents
- Nüssli Group: Swiss-headquartered global provider of temporary event structures, grandstands, stages, and exhibition infrastructure. Adjacent peer to SLS in event infrastructure/staging, but with a substantially larger international footprint and capital base.
- MCI Group: Global events and association management company offering full event strategy, production, and technology services for corporate clients and associations. Overlaps with SLS in event production and AV execution but operates as a much broader meetings/events agency.
- PRG (Production Resource Group): Global leader in event production and entertainment technology offering lighting, video, audio, and rigging across live events, broadcast, and corporate productions. Operates as a broad incumbent in the same space as SLS but at a vastly greater scale, geographic reach, and balance sheet.
Direct peers
- satis&fy: Germany-based event technology specialist delivering lighting, sound, video, rigging, and stage solutions for corporate, trade fair, and live event clients. Direct competitor to SLS in the DACH event-tech market, with a broader geographic footprint and larger event portfolio.
- Ambion GmbH: German event technology provider offering audio, lighting, video, stage, and rigging services for concerts, corporate events, and public events. Direct peer in the regional German event-tech market with a similar target customer base to SLS.
- Habegger: Swiss-based full-service event technology provider offering rigging, lighting, sound, video, and staging for corporate events, trade fairs, and live productions. Comparable in integrated full-service delivery model to SLS, with stronger coverage in Switzerland and select international markets.
- Neumann&Müller: Established German event technology service provider specializing in AV, lighting, sound, and conference technology for corporate events and conferences. Highly comparable to SLS in target customers (corporates, agencies, event organizers) and full-service delivery model.
- LANG AG: German specialist for large-scale video, LED, and projection technology at events and trade fairs, with deep integration of media servers, live event workflows, and full AV production. Comparable to SLS in the video/event-tech core, but operating at a much larger scale and more internationally focused.
- Gahrens + Battermann: German full-service event technology and media technology provider offering lighting, sound, video, rigging, and staging for corporate events, trade fairs, and conferences. Closely comparable to SLS in service breadth and German Mittelstand market positioning, though with a substantially larger fleet and multi-site presence.
Emerging players
- Bühnenmeisterei (Stage & Safety Consult): German event technology and stage-safety consulting firm providing stage construction, safety concepts, and risk management for events. Listed as a partner of SLS in the data; comparable in stage/safety services but with a narrower product focus than SLS's full-service stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SLS event technology social profiles
Digital presenceSLS event technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
SLS event technology leadership team
Management profileNumber of profiles
Profiles1 record
SLS event technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SLS event technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SLS event technology
What does SLS event technology do?
SLS event technology provides full-service event technology for physical, hybrid, and virtual events, covering planning, conception, rental, sale, installation, and on-site operation of lighting, sound, video, stage, rigging, IT, power, and communication equipment. The company follows an integrated Plan-Build-Run methodology that delivers single-source responsibility for corporate events, trade fairs, conferences, and private celebrations.
Is SLS event technology a public or private company?
SLS event technology is a private company. It is classified as family owned and is currently operating.
When was SLS event technology founded?
SLS event technology was founded in 1984. It employs 1 to 10 people.
Where is SLS event technology based?
SLS event technology is headquartered in Mainburg, Germany, in the Europe region.
How does SLS event technology make money?
Five revenue lines are on record. Equipment Rental is the primary driver. The others are equipment Sale, installation Services, project Management and pre&Post Production.
Who are SLS event technology's main competitors?
Broad incumbents on record are Nüssli Group, MCI Group and PRG (Production Resource Group). Direct peers are satis&fy, Ambion GmbH, Habegger, Neumann&Müller, LANG AG and Gahrens + Battermann. Bühnenmeisterei (Stage & Safety Consult) is listed as an emerging player.
Does SLS event technology have an API?
No public API is recorded for SLS event technology.
What industry is SLS event technology in?
SLS event technology's product category is Event Technology Services. Its primary akta.pro industry code is MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging), with a secondary code of HSACAFAD, Dance Floor, Staging & Platform Rentals. Its NAICS code is 56192 and its SIC code is 7900.