SLS event technology

What SLS event technology does

SLS event technology is a German full-service event technology provider headquartered in Mainburg, Bavaria, founded in 1984 and currently in its second generation of family ownership under Benjamin Röll. The company operates as a sole proprietorship with a small core team of 1-10 staff supplemented by apprentices and freelance specialists, and serves physical, hybrid, and virtual events across Germany. Its service portfolio is organized around four pillars: (1) a "Plan Build Run" project management methodology that includes CAD elaboration, risk assessments, safety concepts, and 3D visualization; (2) eight core technology disciplines — Licht (lighting), Ton (sound), Video, Bühne (stage), Rigging, IT, Strom (power), and Kommunikation; (3) supporting services covering rental, sale, installation, and pre/post production; and (4) digital event offerings including up to 4K livestreaming with sub-1-second latency, virtual event platforms, and interactive 3D worlds.

The business generates revenue through project-based quotations for rental, sale, installation, and project management engagements, with no publicly disclosed pricing tiers and no funding or external investment. Customers include a mix of large enterprises (Deutsche Telekom, BMW, Siemens, Fujitsu, Sparkasse, HAIX), tourism operators (Stanglmeier Touristik), and public-sector and nonprofit clients (Stadt Mainburg, Markt Wolnzach, Lions Club Hallertau), acquired through direct sales, on-site consultation, and website/phone lead capture. The company operates a photovoltaic-powered headquarters, holds Green-IT credentials, and emphasizes sustainability and DIN-compliant acoustic monitoring (DIN 15905-5) as differentiators in a fragmented regional market.

Name

SLS event technology

Legal name

SLS event technology (Benjamin Röll)

Website

https://slsevents.eu

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

SLS event technology is a German, family-owned full-service event technology provider (founded 1984, second generation under Benjamin Röll) delivering lighting, sound, video, stage, rigging, IT, power, and digital/hybrid event services to enterprise, public-sector, and private clients across Germany from its Mainburg, Bavaria headquarters.

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industry

Dance Floor, Staging & Platform Rentals (HSACAFAD)

Keywords

• Event technology services
• Audio visual rental
• Live streaming events
• Conference technology
• Stage lighting sound

Headquarters

HQ city

Mainburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of individual event technology components or complete event packages as 'Full-Service, reiner Ressourcen- oder Techniklieferant' (full service, pure resource or technology supplier). Offers flexible solutions based on customer wishes and budget.
2. Equipment Sale: Sale of professional event technology, both new and used equipment with professional consultation.
3. Installation Services: Installation of lighting, sound, and media technology including conceptual design, inspection, and renewal of existing installed technology.
4. Project Management: Complete project planning and technical execution including CAD planning, risk assessments, safety concepts, and on-site operator services.
5. Pre&Post Production: Creation of teaching videos, advertising, animation, image films, drone footage, 3D animations, GEMA-free music titles, announcements, live recordings, and aftermovies through partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

SLS event technology provides full-service event technology for physical, hybrid, and virtual events, covering planning, conception, rental, sale, installation, and on-site operation of lighting, sound, video, stage, rigging, IT, power, and communication equipment. The company follows an integrated Plan-Build-Run methodology that delivers single-source responsibility for corporate events, trade fairs, conferences, and private celebrations.

Product overview

SLS event technology is a full-service provider in event technology founded in 1984, operating as a master-led family business currently in its second generation under Benjamin Röll. The company offers a comprehensive portfolio of interconnected services organised around four core pillars: (1) Plan Build Run — project management from concept through technical execution with CAD, risk assessment, and safety planning; (2) Core Technology — a full suite of eight technical disciplines (Licht/Lighting, Ton/Sound, Video/Video, Bühne/Stage, Rigging, IT, Strom/Power, and Kommunikation/Communication) that form the backbone of every event; (3) Services — supporting offerings including Vermietung (Rental), Verkauf (Sale), Installation, and Pre&Post Production for content creation; and (4) Digital Events — livestreaming up to 4K, virtual events, and hybrid event solutions. The company also provides conference technology, trade fair construction, and film/broadcast services. Clients can book individual components, full packages, or end-to-end project management.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighting (Licht)

Quantifiable outcome

• Virtual 3D event visualization available upon request
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• MG EventsminorStrategic or Co-development PartnerMG Events is an event and destination management company that develops individual concepts with engagement and motivation. Personal contact and accurate planning and conception of events are top priorities.
• BühnenmeistereiminorImplementation/ SI/ Consulting PartnerStage construction specialist and expert operating company for event technology services, planning and consulting office for safety concepts and risk management. 'Das Risiko im Griff – Ein Sicherheitskonzept für Ihre Veranstaltung' (Risk under control - A safety concept for your event).
• LMP LichttechnikminorChannel Partner/ Reseller/ DistributorProfessional lighting technology distributor and service provider for events.
• Huss Licht & TonminorChannel Partner/ Reseller/ DistributorSince 1989, reliable partner for innovative event technology needs. Associated with competence, quality, and reliability in the market. Focus on quick, professional service for customer wishes.
• Publitec Präsentationssysteme & Eventservice GmbHminorChannel Partner/ Reseller/ DistributorEstablished since 2000 as distributor and service provider for professional image and video technology. Customer base includes event technology service providers, system houses, and AV specialist dealers.
• LightpowerminorChannel Partner/ Reseller/ DistributorSince 1978, the name Lightpower stands for professional stage lighting. International trading company with unique product range from A to Z.
• Party Sommerer (Party-Verleih)minorChannel Partner/ Reseller/ DistributorEvent equipment rental service including high-quality cutlery, porcelain, glasses, furniture, or kitchen equipment for private celebrations, company parties, or professional catering needs.
• Hentschel EventsminorStrategic or Co-development PartnerEvent planning and organization with focus on unique event concepts 'mit Herz und Köpfchen' (with heart and brains). Creating memories that last.
• König - Schreinerei und MessebaucoreImplementation/ SI/ Consulting PartnerTrade show construction partner for creating exhibition spaces. Also offers virtual trade fair solutions. 'Mit unserem Partner König – Schreinerei und Messebau erschaffen wir eine eigene Welt für Sie und Ihr Produkt.' (With our partner König - carpentry and trade show construction, we create a world for you and your product.)
• JR Marketing ServicesminorGTM or Marketing PartnerMarketing services partner for event-related marketing activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nüssli Group: Swiss-headquartered global provider of temporary event structures, grandstands, stages, and exhibition infrastructure. Adjacent peer to SLS in event infrastructure/staging, but with a substantially larger international footprint and capital base.
• MCI Group: Global events and association management company offering full event strategy, production, and technology services for corporate clients and associations. Overlaps with SLS in event production and AV execution but operates as a much broader meetings/events agency.
• PRG (Production Resource Group): Global leader in event production and entertainment technology offering lighting, video, audio, and rigging across live events, broadcast, and corporate productions. Operates as a broad incumbent in the same space as SLS but at a vastly greater scale, geographic reach, and balance sheet.

Direct peers

• satis&fy: Germany-based event technology specialist delivering lighting, sound, video, rigging, and stage solutions for corporate, trade fair, and live event clients. Direct competitor to SLS in the DACH event-tech market, with a broader geographic footprint and larger event portfolio.
• Ambion GmbH: German event technology provider offering audio, lighting, video, stage, and rigging services for concerts, corporate events, and public events. Direct peer in the regional German event-tech market with a similar target customer base to SLS.
• Habegger: Swiss-based full-service event technology provider offering rigging, lighting, sound, video, and staging for corporate events, trade fairs, and live productions. Comparable in integrated full-service delivery model to SLS, with stronger coverage in Switzerland and select international markets.
• Neumann&Müller: Established German event technology service provider specializing in AV, lighting, sound, and conference technology for corporate events and conferences. Highly comparable to SLS in target customers (corporates, agencies, event organizers) and full-service delivery model.
• LANG AG: German specialist for large-scale video, LED, and projection technology at events and trade fairs, with deep integration of media servers, live event workflows, and full AV production. Comparable to SLS in the video/event-tech core, but operating at a much larger scale and more internationally focused.
• Gahrens + Battermann: German full-service event technology and media technology provider offering lighting, sound, video, rigging, and staging for corporate events, trade fairs, and conferences. Closely comparable to SLS in service breadth and German Mittelstand market positioning, though with a substantially larger fleet and multi-site presence.

Emerging players

• Bühnenmeisterei (Stage & Safety Consult): German event technology and stage-safety consulting firm providing stage construction, safety concepts, and risk management for events. Listed as a partner of SLS in the data; comparable in stage/safety services but with a narrower product focus than SLS's full-service stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SLSetMainburg
• Facebookde-de.facebook.com/SLSet
• LinkedInlinkedin.com/company/sls-event-technology-benjamin-und-helmut-r%C3%B6ll-veranstaltungstechnik
• Instagraminstagram.com/slsevents.eu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SLS event technology