BFruit
- Company typePrivate
- Founded2013
- HeadquartersGuimarães, Portugal
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
BFruit firmographics
Firmographics- Name
- BFruit
- Legal name
- Bfruit - Comércio Internacional de Frutas S.A.
- Website
- https://bfruit.pt
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
BFruit industry classification
Industry- Product category
- Fresh Berry and Kiwifruit Commercialization
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Online B2B Grocery Supply for Small Businesses (Wholesale-to-Consumer/Prosumer) (CRAHAIAL)
Keywords
Where BFruit is headquartered
LocationHeadquarters
- HQ city
- Guimarães
- HQ country
- Portugal
- HQ region
- Europe
Offices2 records
Markets served
BFruit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fruit Commercialization: BFruit generates revenue by commercializing small fruits (blueberry, raspberry, blackberry, red currant, strawberry) and kiwi from its network of over 100 producers. The organization handles selection, quality control, order management, and distribution to national and international markets. They sell directly through their online store to consumers and through commercial teams to business customers.
- Online Retail Sales: Direct-to-consumer sales through the bfruit.pt e-commerce platform. Products include fresh berries and kiwi sold to end consumers in Portugal Continental, with prices including VAT and delivery costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Online retail pricing per unit |
| Transaction based/ take rate | Pay-as-you-go | Bulk pickup discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
BFruit product offering
Product offeringCore offering
BFruit is an Organization of Producers (Organização de Produtores) that organizes and supports a network of more than 100 growers of small fruits (blueberry, raspberry, blackberry, red currant, strawberry) and kiwifruit across 200+ hectares. The company provides technical assistance, quality control, production planning, and commercialization services to producers, while also selling fresh berries and kiwi directly to consumers through its online store (bfruit.pt) and to retail/wholesale customers nationally and internationally.
Product overview
BFruit is a growers' organization founded in 2013 by producers of soft fruits and kiwi. The company operates as a unified offering combining three core components: (1) a Producer Membership Program that supports blueberry, raspberry, blackberry, red currant, strawberry, and kiwi growers through technical assistance, quality control, and production planning; (2) commercialization and distribution services managing orders and logistics to national and international markets; and (3) an Online Store for direct-to-consumer sales of fresh berries and kiwi products. The organization maintains two operational facilities - Central Norte (North Central) in Guimarães serving as headquarters, and Central Sul (South Central) in Odemira.
Differentiator
Problem solved
Functional benefit
Products and services
- BFruit Online Store (Loja Online) E-commerce platform on bfruit.pt for direct-to-consumer sales of fresh berries (raspberry, blueberry, blackberry, red currant, strawberry) and kiwi, with home delivery across mainland Portugal and pickup available at BFruit facilities at a quantity-based discount.
- Fresh Raspberries (Framboesa Nacional) Fresh national raspberries sold in 125g punnets (4 punnets per box, 0.5 kg), rich in vitamin C with antioxidant properties and containing minerals such as calcium, potassium, magnesium, and iron. Targeted at end consumers via the BFruit online store and at retail/wholesale buyers via the commercial team.
- Producer Membership Program (Programa de Membros Produtores) Membership program for soft fruit and kiwi growers offering benefits including technical assistance, quality control, production planning, cost optimization, best practices promotion, and access to commercialization channels at competitive prices across national and international markets.
Companies that use BFruit
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles3 records
BFruit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BFruit partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Hortifrut S.A.coreHortifrut is a strategic partner and shareholder of BFruit. They presented at BFruit's Open Day event attended by Portugal's Minister of Agriculture on December 2, 2024. The partnership focuses on EMEA operations, with Carmelo Gabarro Carpio serving as EMEA Production Director and Sebastian Correa representing Hortifrut as Bfruit Manager. They collaborate on varietal genetics research, particularly for Vaccinium species (blueberries), and consider Portugal a strategic pillar for their EMEA operations.
- Berries PrideminorBerries Pride participated in BFruit's 2021 Berries Growers Meeting, with CEO Marek Kedzierski presenting on international market situation and future developments. They provided expertise on raspberry sales in the European market and product quality assurance through their representative Jose Castilla de los Santos.
- EuroberryminorEuroberry collaborated with BFruit, with Filipa Bragança serving as Bfruit's Commercial Director and Category Manager for Raspberry at Euroberry. They participated in the 2021 campaign balance presentation at the Berries Growers Meeting.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
BFruit competitors and assessment
Company assessmentBroad incumbents
- Driscoll's: World's largest berry marketer, sourcing from a global independent grower network. Highly comparable in product portfolio (blueberries, raspberries, blackberries, strawberries) and category leadership, though operating as a broader global incumbent rather than a single-country producer organization.
Direct peers
- Wish Farms: US berry grower and marketer specializing in strawberries, blueberries, blackberries, and raspberries. Comparable in fresh berry production-to-commercialization vertical integration.
- Naturipe Farms: US-based grower-owned berry producer cooperative selling blueberries, raspberries, blackberries, and strawberries. Closely comparable producer-organization model with vertically integrated commercialization to retail and foodservice.
- Royal Berry: Dutch soft fruit cooperative representing berry growers in the Netherlands. Comparable cooperative model, product focus (raspberries, strawberries, blueberries), and European retail orientation.
- Sun Belle Inc. US-based berry importer and distributor with grower partnerships in Latin America. Comparable in fresh berry distribution to retail and foodservice across multiple geographies.
- Planasa: Spanish berry and fruit genetics company with breeding programs for blueberries and raspberries. Comparable in Iberian soft fruit focus and genetics-driven varietal differentiation for European berry growers.
- Euroberry: European berry marketing platform and BFruit's direct commercial partner, with BFruit's Commercial Director also serving as Raspberry Category Manager at Euroberry. Closely comparable in berry commercialization in European markets.
- Hortifrut S.A. Global berry producer-marketer and BFruit's strategic partner and shareholder. Operates the same producer-distributor model for blueberries, raspberries, and other berries across the Americas, Europe, Africa, and Asia; highly comparable in product mix and channel structure.
- Berry Gardens Ltd: UK berry grower-owned cooperative marketing soft fruits to UK retailers. Highly comparable producer-organization structure, product mix, and retail channel focus in a European market adjacent to BFruit's footprint.
Emerging players
- Fall Creek Farm & Nursery: Global blueberry genetics and nursery company supplying propagated blueberry varieties to commercial growers worldwide. Comparable as a genetics input provider whose varieties enable BFruit's production base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BFruit social profiles
Digital presenceBFruit compliance and trust
Trust signalCompliance1 record
BFruit financial estimates
Financial estimateRevenue estimate
Valuation estimate
BFruit leadership team
Management profileNumber of profiles
Profiles5 records
BFruit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BFruit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BFruit
What does BFruit do?
BFruit is an Organization of Producers (Organização de Produtores) that organizes and supports a network of more than 100 growers of small fruits (blueberry, raspberry, blackberry, red currant, strawberry) and kiwifruit across 200+ hectares. The company provides technical assistance, quality control, production planning, and commercialization services to producers, while also selling fresh berries and kiwi directly to consumers through its online store (bfruit.pt) and to retail/wholesale customers nationally and internationally.
Is BFruit a public or private company?
BFruit is a private company. It is classified as unknown and is currently operating.
When was BFruit founded?
BFruit was founded in 2013. It employs 11 to 50 people.
Where is BFruit based?
BFruit is headquartered in Guimarães, Portugal, in the Europe region.
How does BFruit make money?
Two revenue lines are on record. Fruit Commercialization is the primary driver. The others are online Retail Sales.
Who are BFruit's main competitors?
Driscoll's is listed as a broad incumbent. Direct peers are Wish Farms, Naturipe Farms, Royal Berry, Sun Belle Inc., Planasa, Euroberry, Hortifrut S.A. and Berry Gardens Ltd. Fall Creek Farm & Nursery is listed as an emerging player.
Does BFruit have an API?
No public API is recorded for BFruit.
What industry is BFruit in?
BFruit's product category is Fresh Berry and Kiwifruit Commercialization. Its primary akta.pro industry code is CRAHAIAL, Online B2B Grocery Supply for Small Businesses (Wholesale-to-Consumer/Prosumer). Its SIC code is 2000.