What MatchNice does

MatchNice, PBC is a U.S.-based Public Benefit Corporation founded in 2018 and headquartered in Philadelphia (with a mailing address in Mableton, GA) that operates a real-time donation matching platform for verified 501(c)(3) nonprofit organizations. The company's core product is an embeddable matching banner that integrates with nonprofits' existing fundraising platforms via a code snippet, displays live progress as donations are made, and connects matchers (major donors, mid-level donors, everyday givers, and corporate sponsors) with fundraising campaigns without disrupting the existing donor checkout experience. Underlying technology comprises the real-time banner widget, integration/interoperability with third-party fundraising platforms, fraud guardrails, and Stripe-mediated payment processing through which all donations flow directly from matchers to nonprofit partners without MatchNice custoding funds. MatchNice monetizes via transaction fees paid by nonprofit partners on donations processed through the platform, supported by a hybrid sales-led, product-led, and event-driven go-to-market motion that includes free Campaign Creation Sessions for approved nonprofits, self-serve onboarding, educational webinars, and content marketing (including The Nonprofit Lab podcast and the annual State of Matching Report). The customer base spans healthcare, social impact, education, religious/media, and medical research nonprofits, with roughly eight publicly documented case studies demonstrating outcomes such as 2X donor base growth, 6X average gift size, and 33X total campaign revenue.

Name

MatchNice

Legal name

MatchNice, PBC

Website

https://matchnice.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

MatchNice is a Philadelphia-based Public Benefit Corporation that provides a real-time donation matching platform and embeddable banner for verified U.S. 501(c)(3) nonprofits, enabling matchers of any giving level to amplify campaign impact without disrupting existing fundraising workflows.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Grantmaking and Giving Services (8132)

akta.pro primary industry

Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)

Keywords

• Donation matching platform
• Nonprofit fundraising software
• Matching gift technology
• Donor engagement platform
• Charity fundraising tools

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Fees from Nonprofit Partners: MatchNice charges fees to nonprofit partners for using the matching platform. All donations are directly transferred from matchers to nonprofit partners - MatchNice never holds onto donations. The company uses Stripe as payment processor for handling transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

MatchNice operates a Social Donation Matching Platform that enables verified US 501(c)(3) nonprofits to run real-time donation matching campaigns via an embeddable matching banner on their websites. The platform connects matchers (major donors, foundations, corporations, and everyday givers) with nonprofit partners and processes donations through Stripe. It integrates with existing fundraising platforms via a simple code snippet without requiring platform migration or disrupting the donor experience.

Product overview

MatchNice is a social donation matching platform designed as a Public Benefit Corporation that connects matchers (major donors, foundations, corporations, and everyday donors) with verified 501(c)(3) nonprofit organizations. The core product is the Social Donation Matching Platform, which includes an embeddable real-time Matching Banner that displays on nonprofit websites. The platform integrates with nonprofits' existing fundraising platforms and processes payments through Stripe. MatchNice offers complementary services including a free Campaign Creation Session for approved nonprofits, a Matching Campaign Strategy Consultation and demo service, The Nonprofit Lab Podcast for nonprofit education, the State of Matching Report for industry research, and educational Webinars covering various matching campaign topics. The platform's Align-Build-Communicate methodology guides nonprofits through campaign setup, with MatchNice handling the technical integration while nonprofits retain their existing donation infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• The Nonprofit Lab: A podcast for changemakers, exploring how to be a bigger part of social change through the lens of the nonprofit sector.

Products and services

• Social Donation Matching Platform A nonprofit fundraising platform that facilitates donation matching by connecting Matchers (individuals, corporations, foundations) who provide matching funds with verified 501(c)(3) Nonprofit Partners. The platform displays real-time donation matching banners on nonprofit websites that update whenever donations are made, integrating with existing fundraising platforms via code snippet without disrupting donor experience.
• Campaign Creation Session A free matching campaign creation service where MatchNice builds a complete campaign for approved nonprofits, including case statement, funding strategy, and ready-to-use donor email templates, delivered as part of the application and approval process.
• Matching Campaign Strategy Consultation A free strategy consultation and demo service that helps nonprofit fundraisers understand how matching fits into their fundraising schedule, covering agenda items such as goals, match potential, and a product demonstration of the matching platform.

Quantifiable outcome

• 57% increase in new and re-engaged donors (vs 23% industry standard)
• +8 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationStripe is MatchNice's payment processor, handling all donation transactions. MatchNice is not a payment processor or financial institution - Stripe collects and processes payment information for donations made through the platform. This is essential infrastructure for MatchNice's service delivery.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• QGiv: QGiv is a nonprofit fundraising platform with matching-gift functionality and online donation tools, comparable to MatchNice in serving 501(c)(3) fundraising teams with tools to boost donation conversion.
• 360MatchPro: 360MatchPro is a corporate matching-gift automation platform from Double the Donation; it competes head-to-head with MatchNice in the donation matching category and is explicitly named as a competitor.
• Funraise: Funraise is a nonprofit fundraising platform providing donation pages, CRM, and donor engagement tools, overlapping with MatchNice's customer base of 501(c)(3) fundraisers and offering comparable campaign capabilities.
• Double the Donation: Double the Donation operates the 360MatchPro matching-gift automation platform, directly competing with MatchNice in donation matching; both target nonprofits to increase giving via match offers, though Double the Donation emphasizes employee-driven matching while MatchNice focuses on direct corporate/foundation matches.
• Givebutter: Givebutter is a free online fundraising platform for nonprofits serving the same 501(c)(3) customer segment as MatchNice, with overlapping capabilities in donation collection and campaign engagement.

Broad incumbents

• Blackbaud: Blackbaud is the largest incumbent provider of nonprofit fundraising, CRM, and financial management software; MatchNice participates in Blackbaud's Social Good Startup Accelerator, positioning Blackbaud as both ecosystem partner and potential competitive platform.
• Bonterra (formerly Classy): Bonterra is a large nonprofit fundraising software suite (including the Classy platform) that serves the same 501(c)(3) market as MatchNice with broader campaign, CRM, and donation tooling.
• Network for Good: Network for Good (now part of Bonterra) provides donation software, CRM, and fundraising tools for nonprofits, overlapping with MatchNice's customer base of 501(c)(3) fundraising teams.

Others

• Stripe: Stripe is MatchNice's core payment processing partner handling all donation transactions; relevant as the infrastructure dependency underpinning MatchNice's matching-banner service.

Emerging players

• Donorbox: Donorbox is a recurring donation and fundraising platform for nonprofits, comparable to MatchNice in serving small-to-mid-sized 501(c)(3) organizations with embedded donation infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/matchnice
• Instagraminstagram.com/matchnice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MatchNice