VON GREYERZ

What VON GREYERZ does

VON GREYERZ AG is a Swiss wealth preservation advisory firm founded in 1999 by Egon von Greyerz, originally under the Matterhorn Asset Management brand and rebranded to VON GREYERZ (with a parallel GoldSwitzerland trade name) by 2009. The company enables private ownership and offshore storage of physical gold and silver outside the banking system, primarily serving high-net-worth individuals, family offices, institutional investors, corporations, trusts, and foundations across 90 countries. Investment minimums range from CHF 500,000 for Zurich Airport and Singapore vaults to CHF 5,000,000 for the Swiss Mountain Vault, with a lower-ticket affiliated platform, GoldBroker.com, serving sub-threshold investors from EUR/USD/GBP/CHF 5,000.

The firm's core products include allocated and segregated vault storage of LBMA-certified bars sourced directly from Swiss refineries Argor-Heraeus and MKS PAMP (with coins sourced through A-Mark wholesale), an internal trading desk for execution, insured armored transport via Loomis and Brink's, and a proprietary 24/7 encrypted client portal hosted on dedicated servers in underground Alpine facilities. Each client receives an individual warehouse receipt specifying weight, purity, serial number, refinery, and security seal, and 400-oz bars in the mountain vault undergo additional X-ray fluorescence (XRF) verification.

VON GREYERZ monetizes through vault handling fees (CHF 200 per gold movement, CHF 400 per silver movement in Zurich), trading spreads, and storage-related services, delivered via a high-touch, consultative direct-sales motion staffed by a multi-lingual team operating in English, German, and French. The firm is regulated by SRO AOOS under the Swiss Anti-Money Laundering Act and is a member of the Swiss Association of Wealth Managers (SAM). Marketing and client acquisition are driven primarily by thought-leadership content (articles, videos, interviews, newsletter, and social media) and referrals from existing clients, wealth managers, and precious-metals media outlets. Leadership consists of founder and chairman Egon von Greyerz, partner Matthew Piepenburg, and strategic advisors Grant Williams, Ronnie Stoeferle, and Alasdair Macleod.

Name

VON GREYERZ

Legal name

VON GREYERZ AG

Website

https://vongreyerz.gold

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

VON GREYERZ is a Swiss wealth preservation firm founded in 1999 that enables private ownership and offshore storage of physical gold and silver outside the banking system for high-net-worth individuals, family offices, institutions, and corporations across 90 countries, with investment minimums of CHF 500,000 to CHF 5,000,000.

Ownership category

akta.pro rank

Product category

Wealth Preservation and Precious Metals Custody Services

NAICS

Warehousing and Storage (4931), Other Warehousing and Storage (49319)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Private Banking & UHNW Wealth Advisory (FSAEABAC)

akta.pro secondary industry

Specialty Storage (Wine, Art, Document Vaults) (HSAKAGAF)

Keywords

• Physical gold storage
• Precious metals custody
• Wealth preservation services
• Offshore vault storage
• Private gold ownership

Headquarters

HQ city

Zurich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vault Storage and Handling Fees: Charges for movement of precious metals to/from vault storage including customs clearance, processing, transportation to/from customs-bonded warehouse, and issuance of Certificate of Ownership/Warehouse Receipt. Fees vary by vault location.
2. Precious Metals Trading: Internal trading desk facilitates buying and selling of gold and silver. The company sources LBMA-certified bars directly from Swiss refineries such as Argor-Heraeus and MKS PAMP. Coins sourced through A-Mark wholesale.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

VON GREYERZ provides private ownership and secure offshore storage of physical gold and silver outside the banking system for high-net-worth individuals, families, corporations, and trusts. The firm offers vault storage across three locations (Zurich Airport, Singapore, and a Swiss Mountain Vault) with investment minimums ranging from CHF 500,000 to CHF 5,000,000, complemented by an internal precious metals trading desk, secure client portal, and insured transport via Loomis and Brink's.

Product overview

VON GREYERZ is a wealth preservation advisory service offering private ownership and secure offshore storage of physical gold and silver outside the banking system. Originally founded as Matterhorn Asset Management, the company serves high-net-worth clients across 90 countries. The core offering includes secure vault storage (Zurich, Singapore, Swiss Mountain Vault), an internal Trading Desk for purchasing LBMA-certified precious metals, a secure Client Portal for account management and communications, and secure transport services via Loomis and Brink's. For smaller investors, the company offers GoldBroker.com as a separate platform with lower minimums starting at 5,000 EUR.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GoldBroker.comcoreGTM or Marketing PartnerGoldBroker.com is an affiliated company that serves investors who do not qualify for VON GREYERZ minimum initial investment requirements. GoldBroker allows purchases starting from 5,000 EUR/USD/GBP/CHF with allocated and segregated physical gold and silver stored at Zurich Airport. Egon von Greyerz, Founder and Chairman of VON GREYERZ, serves as Advisor to GoldBroker LTD.
• Argor-HeraeuscoreOthersOne of the major Swiss refineries from which VON GREYERZ sources LBMA-certified gold and silver bars. Bars are delivered directly from the refinery with official Certificate of Authenticity.
• MKS PAMPcoreOthersSwiss precious metals refinery supplying LBMA-certified gold and silver bars to VON GREYERZ for client purchases.
• A-MarkminorOthersWholesale coin supplier used by VON GREYERZ trading desk for sourcing gold and silver coins. VON GREYERZ selects suppliers based on best pricing at time of execution.
• Loomis and Brink'scoreOthersSpecialized security transport companies used for insured transportation of precious metals. Metals are insured against physical loss or damage during transport.
• Grant WilliamsminorOthersStrategic advisor to VON GREYERZ. Well-known financial commentator and founder of the Things That Matter newsletter.
• Ronnie StoeferleminorOthersStrategic advisor to VON GREYERZ. Author of 'From Gold to Friedrich' and prominent precious metals market commentator.
• Alasdair MacleodminorOthersStrategic advisor to VON GREYERZ with over 50 years of experience in global markets, monetary history and precious metals.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Swiss Private Bank (e.g., Pictet, Vontobel) precious-metals desks: Large Swiss private banks offering allocated precious-metals custody and trading to UHNW clients as part of broader wealth-management mandates. Compete for the same client wallet but inside the banking system — VON GREYERZ's positioning is explicitly against this category.
• Loomis International: Global secure-logistics and cash/valuables-in-transit giant that VON GREYERZ uses for insured transport. Operates adjacent vaulting and precious-metals services at much larger scale across multiple countries; broader incumbent rather than direct HNW advisor competitor.
• Brink's: Global secure-logistics and vaulting incumbent (also used by VON GREYERZ for insured transport) with extensive precious-metals custody and Brink's Global Services operations. Much larger scale and broader service portfolio but overlapping in vault-and-transport for HNW and institutional precious-metals clients.

Direct peers

• GoldMoney: Precious-metals custodian offering allocated physical gold, silver, platinum, and palladium held in vaults in Zurich, Singapore, Hong Kong, and Dubai. Directly comparable model of non-bank, fully-allocated physical ownership with vault-receipt documentation.
• BullionVault: Online allocated gold, silver, platinum, and palladium platform with storage vaults in Zurich, London, Singapore, Toronto, and New York. Competes on private allocated ownership outside the banking system with lower minimums; closest pure-play competitor to VON GREYERZ's core custody proposition.
• GoldCore: Dublin- and London-based precious-metals dealer and vault-storage provider serving HNW individuals, family offices, pensions, and corporations with allocated physical gold and silver held in secure vaults in Zurich, Singapore, Hong Kong, and London.
• Degussa Goldhandel: Germany-based precious-metals retailer and vault-storage operator offering physical gold/silver trading plus secure vaulting services across European cities. Comparable client base of HNW private investors seeking allocated non-bank custody.
• Swiss Vault (Swissquote): Swissquote's Swiss Vault service offers allocated physical gold and silver custody in Swiss vaults as part of a broader online banking platform. Comparable Swiss-jurisdiction allocated-custody proposition but bundled inside a regulated Swiss bank rather than an independent wealth-preservation advisor.
• GoldBroker.com: Affiliated platform that extends VON GREYERZ's allocated-physical-gold custody model to smaller investors (from 5,000 EUR) at Zurich Airport vaults. Directly comparable offering (LBMA bars, segregated storage, warehouse receipts) but targeting the sub-CHF 500K segment that VON GREYERZ does not serve directly.

Regional players

• Augusta Precious Metals: US-focused precious-metals IRA and direct-purchase specialist serving American HNW retirees and family wealth. Comparable allocated-custody model but regional to the US market and centred on retirement-account vehicles rather than VON GREYERZ's offshore private-bank-displacement proposition.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GoldSwitzerland
• YouTubeyoutube.com/user/egonvg
• Facebookfacebook.com/VONGREYERZ
• LinkedInlinkedin.com/company/vongreyerz

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VON GREYERZ