What Goldbroker.com does

GoldBroker.com, operating through UK-incorporated GOLDBROKER LTD (founded 2011, headquartered in London with a representative office in Barcelona), runs a direct-to-consumer online platform for purchasing, storing, and selling physical precious metals — gold, silver, platinum, and palladium — in the form of certified bullion bars and coins from refines including Argor-Heraeus, Valcambi, PAMP, and the major sovereign mints. The technology stack is a web storefront with secure client accounts, real-time spot pricing in 110+ currencies, native iOS and Android applications, two-factor-authenticated portfolio tracking, and an integrated KYC/AML onboarding flow built on third-party AI identity verification (NJFVision/Ubble, DotFile) with DocuSign-based e-signature. Customers can either take physical home delivery via Cabrella-insured international shipping or hold allocated, segregated metal in their own name in vaults operated by a core storage partner across four jurisdictions — Zurich (Switzerland, free-trade zone), Singapore, New York, and Toronto — with full insurance and direct inspection/withdrawal rights, positioning the offering against paper gold, ETFs, and unallocated accounts.

The company monetises through three primary streams: (1) transaction spreads on bullion purchases (with personalised quotations required for orders above $136,000), (2) recurring monthly storage fees as a percentage of stored metal value, and (3) shipping and delivery fees. A fourth, smaller stream comes from a tiered affiliate/wealth-manager referral program (0.20–0.40% on purchases, 0.10–0.20% on storage). Go-to-market is direct-to-consumer e-commerce with multilingual storefronts (English, French, German) and multi-currency settlement (USD, EUR, GBP, CHF, CAD), supported by content marketing, an in-house news/analysis desk, and partnerships with figures such as Von Greyerz AG. Customer segments span self-directed retail investors, corporate treasury allocators, and wealth managers referring clients — with no named enterprise logos and no disclosed institutional investor backing, consistent with a privately funded, founder/management-owned operator of modest headcount (11–50 employees).

Name

Goldbroker.com

Legal name

GOLDBROKER LTD

Website

https://goldbroker.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

GoldBroker.com is a UK-based direct-to-consumer online platform, founded in 2011, that enables individuals and companies worldwide to buy, store, and sell physical gold, silver, platinum, and palladium bullion bars and coins, with allocated segregated vault storage across Switzerland, Singapore, the United States, and Canada.

Ownership category

akta.pro rank

Product category

Precious Metals Investment

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Coins, Currency & Bullion Collectibles Retail (Numismatics) (CRALAGAF)

akta.pro secondary industries

Specialty Storage (Wine, Art, Document Vaults) (HSAKAGAF), Precious Metals & Bullion Logistics Security (BPAKAIAF)

Keywords

• Physical gold investment
• Precious metals trading
• Bullion storage services
• Wealth preservation
• Self-directed IRA

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Precious Metals Sales: Revenue generated from the markup/spread between spot price and ask price on gold, silver, platinum, and palladium bullion bars and coins. Customers lock in purchase price at time of order during market hours. For orders over $136,000, personalized quotations are provided.
2. Storage Fees: Ongoing storage fees charged for holding precious metals in secure vaults (Zurich, Singapore, New York, Toronto). Fees calculated as percentage of stored metal value and billed monthly.
3. Shipping and Delivery: Revenue from home delivery services via specialized international carriers with tracking and insurance coverage.
4. Affiliate Program Commissions: Commission revenue share model where affiliates earn commissions on purchases and storage fees of referred customers, ranging from 0.20% to 0.40% on purchases and 0.10% to 0.20% on storage based on cumulative client assets.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

GoldBroker.com is an online platform that enables individuals and companies to purchase certified physical precious-metals bullion (gold, silver, platinum, and palladium bars and coins) with insured off-balance-sheet vault storage in the client's own name, located in free-trade zones across Zurich, Singapore, New York, and Toronto. Customers can alternatively opt for fully insured international home delivery, a buyback service, a self-directed precious-metals IRA, and account access via web and mobile apps in multiple currencies and languages.

Product overview

GoldBroker.com is an online investment platform for purchasing, storing, and selling physical precious metals — specifically gold, silver, palladium, and platinum — in the form of certified bullion bars and coins. The platform's core offering consists of an online storefront for buying and selling physical gold and silver bars and coins (with palladium and platinum also available), paired with a secure vault storage service located outside the banking system in free-trade zones across four jurisdictions: Singapore, Zurich (Switzerland), New York City (USA), and Toronto (Canada). Clients own their metals in their own name and retain direct access to inspect or withdraw them. The platform also offers home delivery shipping, a buyback service, live spot price charts in over 110 currencies, a self-directed Precious Metals IRA, a mobile app for iOS and Android, an affiliate program with lifetime revenue share commissions, and a news/analysis section covering precious metals markets. All metals traded are at least 99.5% pure and sourced from reputable producers. The company is headquartered in London, UK, with a representative office in Barcelona, Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Precious Metals Bullion (Gold, Silver, Platinum, and Palladium Bars and Coins) Certified physical bullion bars and coins (gold, silver, platinum, palladium) of at least 99.5% purity, sourced from reputable producers (Argor-Heraeus, Valcambi, PAMP, Royal Canadian Mint, Austrian Mint, Royal Mint, US Mint, Perth Mint, South African Mint). Sold online to retail and corporate buyers at live spot prices plus transparent premiums; available sizes include 1 gram to 1 kilogram gold bars and fractional ounce coins.
• Secure Vault Storage Service Insured custody of client-owned precious metals stored in the client's own name in ultra-secure free-trade-zone vaults located in Zurich (Switzerland), Singapore, New York City (USA), and Toronto (Canada). Clients retain direct access to inspect or withdraw their metals; storage fees are billed monthly as a percentage of stored metal value.
• Home Delivery and Insured Shipping Service International door-to-door delivery of purchased physical bullion by carriers specialized in precious-metals shipping, with end-to-end tracking, full insurance coverage managed via Cabrella, and worldwide destination support.
• Precious Metals Buyback Service Buyback program allowing clients to sell their gold, silver, platinum, or palladium bullion back to GoldBroker, including metals held in GoldBroker's vaults or previously delivered to the client.
• Self-Directed Precious Metals IRA Self-directed individual retirement account product enabling investors to hold physical gold and silver bullion inside a retirement account structure, paired with GoldBroker's vault storage and buyback services.
• GoldBroker Mobile App (iOS and Android) Free standalone mobile application available on the Apple App Store and Google Play, providing live precious-metals spot prices in four currencies, historical charts, news and video content, portfolio tracking, the full product catalog, and customer support access.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor, core and supporting.

• Von Greyerz AG (Goldswitzerland.com)minorStrategic or Co-development PartnerGoldBroker.com is a partner of Goldswitzerland.com (Von Greyerz AG). The partnership connects GoldBroker's purchasing and storage platform with the wealth preservation advisory services of Von Greyerz AG, co-founded by Egon von Greyerz. Fabrice Drouin Ristori serves as CEO of GoldBroker.com.
• Secure Storage Partner (Unnamed)coreTechnology or IntegrationStorage partner providing secure vault facilities in New York, Toronto, Zurich (Switzerland), and Singapore. The partner specializes in secure storage and transportation of precious metals. All customer metals are stored in vaults provided by this partner, insured against losses (except civil war, nuclear explosion, terrorism). Access strictly reserved for customers; no GoldBroker staff access to metals.
• NJFVision / Ubble (Identity Verification)supportingTechnology or IntegrationAI-powered identity verification service provider for KYC procedures. Processes facial recognition and document verification for new customer onboarding. Uses biometric data to prevent identity theft and fraud.
• Cabrella (Shipping Insurance)supportingTechnology or IntegrationShipping insurance intelligence provider for international precious metals delivery. Manages logistics insurance for home delivery of gold and silver orders.
• DocuSignsupportingTechnology or IntegrationElectronic signature service for contract execution and document processing within the platform.
• DotFilesupportingTechnology or IntegrationDocument verification and compliance service for KYC/AML procedures during customer onboarding.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BullionVault: Online platform for buying, selling, and storing physical gold, silver, platinum, and palladium in allocated vaults across multiple jurisdictions. Operates a near-identical direct-ownership, vaulted-storage model with global liquidity, making it GoldBroker's closest direct competitor.
• GoldMoney: Precious metals platform offering allocated, fully-segregated physical bullion storage and trading via proprietary vaulting network. Directly overlaps with GoldBroker's direct-ownership, multi-vault value proposition and serves a comparable HNW and retail investor base.
• JM Bullion: Large US-based online retailer of physical gold, silver, platinum, and palladium bullion and coins with shipping and storage services. Competes with GoldBroker on bullion product selection and direct-to-consumer fulfillment, though with a primarily US retail focus.
• APMEX: One of the largest US online precious metals retailers offering gold, silver, platinum, and palladium coins and bars with IRA and storage options. Directly comparable product offering and customer segment to GoldBroker, though at significantly larger scale.
• Kitco: Established precious metals retailer and market data provider offering bullion sales, storage, and live pricing—closely mirroring GoldBroker's combination of e-commerce, pricing tools, and storage services.
• Silver Gold Bull: Online precious metals dealer offering gold, silver, and platinum coins and bars with international shipping and storage options. Comparable DTC precious-metals platform with similar multi-product and storage offerings to GoldBroker.
• SD Bullion: US-based online precious metals retailer competing on low-premium bullion and storage. Comparable direct-to-consumer bullion platform serving retail and HNW precious metals investors.
• Money Metals Exchange: Online precious metals dealer with a vault storage program and wide product selection. Directly comparable DTC platform targeting retail investors seeking allocated bullion and storage.

Broad incumbents

• Royal Mint (Investments): UK government-owned mint offering gold and silver bullion coins, bars, and a vault storage service via Vault by Royal Mint. Competes with GoldBroker in UK and European markets and brings sovereign issuer credibility to a comparable product set.

Emerging players

• OneGold: Digital precious metals platform offering allocated, redeemable gold, silver, and platinum stored in partner vaults (Loomis International and RMI). Overlaps with GoldBroker's allocated-storage model but emphasizes digital/tokened redemption flows as a differentiator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=f10yKCs3pPA
• Facebookfacebook.com/Goldbrokercom
• LinkedInlinkedin.com/company/goldbroker
• Xx.com/Goldbroker_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldbroker.com