Magnet Productions
Magnet Productions is a San Francisco-based, founder-led trade show services firm founded in 1998 that provides presenters, infotainers, booth staff, and event production for enterprise clients in technology, healthcare, finance, and manufacturing across US and international venues.
- Company typePrivate
- Founded1998
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Magnet Productions does
Magnet Productions, Inc. is a privately held San Francisco-based trade show services company founded in 1998 that delivers human-led booth engagement, presenting, and infotainment for enterprise brands. The company's core offering is a portfolio of professional services — Trade Show Presenters, Infotainers (magicians, jugglers, escape artists, mentalists, game-show hosts), Booth Staff Support (crowd gatherers, lead builders, badge scanners), Booth Staff Training, Scripting, and Highlight/Recap Video production — plus add-ons in Executive Coaching, Presentation Design, and Virtual Events. Underlying capability is human performance and audience psychology expertise rather than a software platform; the differentiator is the embedment of brand messaging into live, interactive experiences designed to cut through trade show floor noise.
The company runs a sales-led B2B professional services motion anchored on discovery calls (booked via Calendly) targeting high-stakes enterprise verticals — technology, cybersecurity, healthcare, finance, manufacturing, and select adjacent verticals. Pricing is quote-based and project-scoped, with services rendered on-site at trade shows in major US metros (San Francisco, Las Vegas, Orlando, Chicago, Los Angeles, New York) and internationally (Barcelona, Shanghai). The named client roster includes Microsoft, HP, Cisco, Verizon, Lenovo, Nvidia, Broadcom, Check Point, Bitdefender, Citrix, Western Digital, Synopsys, and others, with documented multi-year recurring engagements and a cited 300% lead uplift for at least one client in the first year of engagement.
The business is founder-led by Ken Newman, operates with 11-50 employees, and has no disclosed funding, no parent company, no subsidiaries, and no public revenue figures. Revenue derives entirely from project-based professional services contracts delivered at physical trade show venues, with a modest content marketing layer (blog, e-book lead magnet, LinkedIn, Instagram, X) supporting top-of-funnel demand.
Magnet Productions firmographics
Firmographics- Name
- Magnet Productions
- Legal name
- Magnet Productions, Inc.
- Website
- https://magnetproductions.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magnet Productions is a San Francisco-based, founder-led trade show services firm founded in 1998 that provides presenters, infotainers, booth staff, and event production for enterprise clients in technology, healthcare, finance, and manufacturing across US and international venues.
- Ownership category
- akta.pro rank
Magnet Productions industry classification
Industry- Product category
- Trade Show Event Services
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
- akta.pro secondary industry
- Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)
Keywords
Where Magnet Productions is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Magnet Productions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Trade Show Booth Management Services: Professional services providing trade show presenters, infotainers, booth staff, and booth management. Services are typically project-based for specific trade show events with enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Magnet Productions product offering
Product offeringCore offering
Magnet Productions provides human-delivered trade show engagement services for enterprise brands, including professional presenters, hosts, emcees, infotainers (magicians, jugglers, escape artists, mentalists, game-show hosts), booth staff (crowd gatherers, lead builders, badge scanners), booth staff training, custom scripting, highlight/recap videos, virtual event services, executive coaching, and presentation design. Services are delivered on-site at trade shows globally to help brands stop attendees, deliver memorable messaging, and qualify leads.
Product overview
Magnet Productions is a trade show services company offering a unified suite of human performance and event management services. The core offering centers on Trade Show Presenter Services and Trade Show Infotainers (magicians, jugglers, escape artists, mentalists, and game-show hosts) supported by Booth Staff Support (crowd gatherers, lead builders, badge scanners) and Booth Staff Training. Additional services include Trade Show Scripting for custom messaging, Trade Show Highlight/Recap Videos for documentation, Virtual Events for digital formats, Executive Coaching, and Presentation Design. The portfolio is organized as a service-based offering rather than a software platform, with add-on services like executive coaching and presentation design extending the core trade show expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Trade Show Presenter Services Professional trade show presenters, hosts, and emcees who deliver clear, engaging, content-rich presentations repeatedly at trade shows for enterprise brand clients. Designed for organizations exhibiting at industry events that need experienced presenters to communicate their message effectively to attendees.
- Trade Show Infotainer Services Entertainment performance services for trade show booths including magicians, jugglers, escape artists, mentalists, and game-show hosts who embed client brand messages into live performances. Designed for enterprise brands seeking to attract attention, hold crowds, and make complex product messaging unforgettable at busy trade show floors.
- Booth Staff Support Professional booth staff services including crowd gatherers, greeters, lead builders, and badge scanners who attract attendees and qualify prospects at trade show booths. Designed for enterprise exhibitors needing on-floor support to engage visitors and capture qualified leads.
- Booth Staff Training Training services that prepare client booth teams to engage confidently, maximize interactions, and convert prospects into leads at trade shows. Designed for enterprise exhibitors that want their internal booth staff to perform at a higher level.
- Trade Show Highlight/Recap Videos Video production services that capture and document trade show booth experiences for post-event marketing, social media, and prospect follow-up. Designed for enterprise brands that want to extend the value of their trade show investment beyond the event itself.
- Trade Show Scripting Custom messaging and script development services that align with brand voice and ensure consistent, compelling trade show presentations. Designed for enterprise exhibitors that need polished, on-message scripts tailored to their product and audience.
- Virtual Events Services for virtual and hybrid event formats that extend Magnet Productions' trade show engagement strategies to digital platforms. Designed for enterprise brands running online or hybrid events that need presenter-driven engagement in a virtual setting.
- Executive Coaching Service Coaching services for executives to enhance presentation skills and public speaking capabilities. Designed for enterprise executives and leaders who present at trade shows, conferences, or corporate events.
- Presentation Design Design services for creating visually compelling presentations that support trade show and corporate messaging. Designed for enterprise brands that need polished presentation decks aligned with their trade show and event strategy.
Quantifiable outcome
- 300% increase in leads compared to previous events
Companies that use Magnet Productions
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles4 records
Magnet Productions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Magnet Productions partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Magnet Productions competitors and assessment
Company assessmentDirect peers
- Jack Morton Worldwide: Brand experience agency producing live events, trade show experiences, and immersive activations for global brands. Closely aligned offering in booth-level brand storytelling and audience engagement.
- Sparks: Experiential marketing agency (part of Freeman) specializing in trade shows, live events, and brand activations for enterprise clients. Direct overlap on booth staff, presenter, and audience engagement services.
- MKG: Creative experiential marketing agency delivering brand experiences, trade show activations, and event marketing. Comparable focus on B2B brand storytelling through live experiences.
- Impact XM: Experiential marketing agency focused on trade show exhibits, events, and face-to-face experiences for enterprise and association clients. Direct overlap on booth experience delivery.
- George P. Johnson Experience Marketing: Large global experiential marketing agency delivering trade show exhibits, live events, and brand experiences for enterprise technology and B2B clients. Directly comparable service model, scale, and enterprise customer overlap.
- Cramer: Brand experience and event marketing agency producing trade show experiences, corporate events, and content-driven activations for B2B enterprise clients. Closely comparable scope and customer profile.
- LAI Global: Experiential marketing agency specializing in trade shows, meetings, and live events for enterprise and association clients. Comparable mid-size agency profile serving similar verticals.
Emerging players
- ProExhibits: Trade show exhibit design and management firm serving technology and healthcare clients. Overlaps with Magnet on booth management but focuses more on exhibit design/build than live staffing/infotainment.
Broad incumbents
- Mosaic: Diversified experiential marketing and consumer engagement firm operating across trade shows, events, and retail experiences. Indirect overlap on enterprise trade show staffing and live engagement services.
- Freeman: Largest global live event and trade show services company offering end-to-end exhibit services, logistics, and event production. Competes broadly with Magnet for enterprise trade show budgets, though Magnet is a specialty staffing/infotainment niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Magnet Productions social profiles
Digital presenceMagnet Productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnet Productions leadership team
Management profileNumber of profiles
Profiles1 record
Magnet Productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnet Productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnet Productions
What does Magnet Productions do?
Magnet Productions provides human-delivered trade show engagement services for enterprise brands, including professional presenters, hosts, emcees, infotainers (magicians, jugglers, escape artists, mentalists, game-show hosts), booth staff (crowd gatherers, lead builders, badge scanners), booth staff training, custom scripting, highlight/recap videos, virtual event services, executive coaching, and presentation design. Services are delivered on-site at trade shows globally to help brands stop attendees, deliver memorable messaging, and qualify leads.
Is Magnet Productions a public or private company?
Magnet Productions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magnet Productions founded?
Magnet Productions was founded in 1998. It employs 11 to 50 people.
Where is Magnet Productions based?
Magnet Productions is headquartered in San Francisco, United States, in the North America region.
How does Magnet Productions make money?
One revenue line is on record: trade Show Booth Management Services.
Who are Magnet Productions's main competitors?
Direct peers on record are Jack Morton Worldwide, Sparks, MKG, Impact XM, George P. Johnson Experience Marketing, Cramer and LAI Global. ProExhibits is listed as an emerging player. Broad incumbents are Mosaic and Freeman.
Does Magnet Productions have an API?
No public API is recorded for Magnet Productions.
What industry is Magnet Productions in?
Magnet Productions's product category is Trade Show Event Services. Its primary akta.pro industry code is BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management), with a secondary code of MPAAAGAC, Trade Show & Exhibition Marketing (Booth Design/Build). Its NAICS code is 56192 and its SIC code is 7900.