What studio ATARA does

studio ATARA is a boutique interior design practice based in North London (founded 2017 by Timna Rose), delivering contemporary eclectic interiors for residential and commercial clients across London and the South East. The studio offers a tiered service model: entry-level consultations (£375–£850), mid-tier packages including concept design and WELL AP advisory (£800–£4,000), and a full bespoke service with a £10,000 minimum engagement covering concept through construction management. A core differentiator is the founder's WELL AP accreditation, which underpins a design methodology grounded in biophilic, circular, and regenerative principles, alongside operational commitments to net-zero by 2030 and zero waste to landfill by 2026.

The practice extends its brand beyond project fees through the proprietary Meraki paint collection — a 20-colour contemporary palette designed and curated by studio ATARA and manufactured and sold by Fenwick & Tilbrook Fine Paints — and through specialised services such as the WELL Cômpass consultancy. Revenue mechanics combine professional-services fees on a fixed-fee (rather than hourly) basis, procurement of FF&E with trade discounts of up to 40% passed to clients plus a small admin fee, and implicit licensing/royalty economics from the Meraki paint range.

The go-to-market is sales-led and direct: clients originate via the website enquiry form, progress through a discovery call and chargeable site visit, and convert into a formal fee proposal with a 50% deposit to secure scheduling. Marketing relies on editorial coverage in design publications (Interior Designer Magazine, Home & Garden, Design Insider, Sustainable Hotel News), Instagram, Houzz, Facebook, and a content blog focused on ESG and sustainability topics. Headcount is 1–10 employees, the business is founder-owned with no disclosed external investors, and the legal entity is studio ATARA Ltd (UK private limited company).

Name

studio ATARA

Legal name

studio ATARA Ltd

Website

https://studioatara.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

studio ATARA is a London-based boutique interior design practice founded in 2017 by Timna Rose, delivering contemporary eclectic, sustainability-led interiors for residential and commercial clients across London and the South East, with a proprietary Meraki paint range.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Design Services - Fixed Fee Model: Studio ATARA charges fixed fees based on project scope and estimated time, providing budget certainty for clients. Fees range from £375 for basic consultations to £10,000+ minimum for full bespoke service packages. The studio also procures FF&E (furniture, fixtures, and equipment) on behalf of clients, receiving trade discounts up to 40% which are passed through to clients with a small admin fee for procurement services.
2. Paint Product Sales: Studio ATARA's proprietary Meraki paint collection is sold through Fenwick & Tilbrook's website. The studio curates and designs the palette while Fenwick & Tilbrook manufactures and fulfills orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Studio ATARA is a London-based interior design practice offering tiered bespoke design services for residential and commercial clients, from entry-level consultations to comprehensive full-service packages. The studio also produces a proprietary paint collection (Meraki, co-developed with Fenwick & Tilbrook) and offers specialized WELL Building Standard consultancy led by its WELL AP-accredited founder.

Product overview

studio ATARA is a contemporary eclectic interior design practice offering a tiered service model. The core offering is the Full BESPOKE Service for comprehensive interior design projects, complemented by Mid Tier and Entry Level service tiers for clients with smaller scopes or tighter budgets. The company also produces its own branded paint collection, MERAKI (20 contemporary colors developed with Fenwick & Tilbrook), and offers specialized WELL Building Standard consultancy services (WELL Cômpass) through its WELL AP-accredited founder. Services cover residential and commercial projects across London and the South East, with a focus on sustainable, biophilic design practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Bespoke Interior Design Service Comprehensive interior design service covering all phases from initial briefing through concept, design development, tender, budget management, sourcing/procurement, construction management, design management, and styling. Fees are based on square meterage combined with scope of work, with a minimum engagement of £10,000. Available in tiered packages including entry-level consultations, mid-tier services, and the full bespoke package for residential and commercial projects across London and South East England.
• WELL Cômpass (WELL Building Standard Consultancy) Specialized WELL Building Standard consultancy service focusing on design principles and concepts that provide support for health and well-being within the built environment. Led by WELL AP-accredited founder Timna Rose, integrating air, water, nourishment, light, fitness, comfort, and mind considerations into interior design projects. Available as IWBI WELL AP initial consultation up to 4 hours as part of mid-tier services.
• Meraki Paint Range A contemporary collection of 20 base and statement paint colours for the contemporary and eclectic home. Designed and curated by studio ATARA, crafted and manufactured by Fenwick & Tilbrook Fine Paints, who handle sales and distribution through their website. Paint names honour friends, places, and personal references, with inspiration drawn from fabrics, stones, and everyday observations.

Quantifiable outcome

• Trade discounts up to 40% passed to clients through procurement services
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Fenwick & Tilbrook Fine PaintscoreStrategic or Co-development Partner · 1 September 2019Fenwick & Tilbrook manufactures and sells the Meraki paint collection, designed and curated by studio ATARA. This is a co-development partnership where studio ATARA provides design direction and colour curation while Fenwick & Tilbrook handles manufacturing, distribution, and sales through their website.
• PlusfloorcoreStrategic or Co-development PartnerPlusfloor provided flooring throughout studio ATARA's new studio space in 2019. The collaboration extended to Plusfloor featuring the studio in their catalogue, showcasing the elegantly finished flooring in the design practice's premises.
• Expert Advice | Sleeping Lion (Sarah Duncan)coreStrategic or Co-development PartnerSarah Duncan collaborated with studio ATARA on designing the ESG Hub at the Independent Hotel Show 2024. As the show's logistics partner and expert advisor, Sarah worked closely with the studio on crafting an engaging environment for interactive, thought-provoking activities within the stand.
• David HarbersupportingTechnology or IntegrationSculptor David Harber collaborated on the ESG Hub design, providing a self-circulating water feature that symbolised renewal and conservation. The feature was later donated to the venue's cleaning services to minimise waste.
• Get LeafysupportingTechnology or IntegrationGet Leafy provided plants and biophilic design expertise for the ESG Hub, integrating greenery to enhance the biophilic and aesthetic benefits of the design while creating zones for knowledge-sharing activities.
• Yatlina (Yasmine ElGhamrawy)supportingTechnology or IntegrationYatlina created a bespoke aromascape for the ESG Hub, designing a custom scent to clear the mind, calm the senses, and enhance focus. The collaboration explored how visitors would feel and interact in the sustainable space.
• Spark & BellsupportingTechnology or IntegrationSpark & Bell provided sustainable decorative lighting for the ESG Hub with truly sustainable products. Their lighting specifications adhered to sustainable healthy environments standards.
• TalasupportingTechnology or IntegrationTala provided sustainable LED bulbs for the studio and ESG Hub projects, contributing to energy-efficient lighting solutions that support circadian rhythms and reduce environmental impact.
• Vank Design / Story LondonsupportingTechnology or IntegrationVank Design provided furniture from Story London for the ESG Hub, offering beautifully designed yet functional pieces with a light Ring frame that subtly integrates into spaces. Their products are intelligently designed with respect for nature and add a timeless quality.
• OmexcosupportingTechnology or IntegrationOmexco provided textured wallcoverings for the ESG Hub, adding tactile dimension to the space with their products enriching the atmosphere and influencing visitors' mood and emotions.
• MuraspecsupportingTechnology or IntegrationMuraspec provided textured wallcoverings for the ESG Hub, working alongside Omexco products to add creative depth and a visceral tactile response to the sustainable design.
• Max RPsupportingTechnology or IntegrationMax RP provided a soundscape for the ESG Hub, subtly introducing natural sonic frequencies to ground visitors with ambient, non-intrusive sounds that avoid distraction while enhancing the sensory experience.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Design Haus Liberty: London interior design practice with a strong brand and portfolio spanning residential, hospitality, and commercial projects. Comparable to studio ATARA in service mix, founder-led structure, and London base.
• Studio Indigo: London interior architecture and design practice covering residential, hospitality, and commercial projects. Comparable to studio ATARA in service breadth, London focus, and boutique consultancy model.
• Rose Uniacke: London-based high-end interior design studio with a strong founder brand and luxury residential and commercial clientele. Comparable to studio ATARA in market positioning, location, and design-led service model.
• Suna Interior Design: London-based boutique interior design studio offering full-service residential and commercial design. Comparable to studio ATARA in team size, service tiering, and design-led brand positioning.
• Run For The Hills: Boutique London interior design studio with a strong brand identity and eclectic, design-led portfolio across residential and commercial clients. Comparable to studio ATARA in scale, style positioning, and project mix.
• Helen Green Design: Established London interior design practice serving high-end residential and commercial clients. Comparable to studio ATARA in London market focus, full-service offering, and project-based fee model.
• Imperfect Interiors: London-based residential interior design studio with a tiered service model including consultation and full design packages. Comparable to studio ATARA in London market, service tiering, and project minimums.

Emerging players

• Retrouvius: London-based interior and furniture practice with a strong sustainability and reclaimed-materials focus. Comparable to studio ATARA in the overlap of design services and a circular/sustainability ethos, though with a distinct product/retail angle.

Regional players

• Jigsaw Interior Architecture: UK-based interior architecture practice focused on residential refurbishment and extensions. Comparable to studio ATARA in residential renovation focus and full-service offering, though with a different geographic base.

Others

• Fenwick & Tilbrook: UK fine paint manufacturer and retail partner of studio ATARA for the Meraki collection. Relevant as a strategic partner and adjacent product company in the studio's proprietary paint business, rather than a direct design competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/studioATARA
• Instagraminstagram.com/studio_atara/?hl=en
• LinkedInlinkedin.com/company/studio-atara

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about studio ATARA