match.up

What match.up does

match.up GmbH is a German recruiting-as-a-service provider founded in 2023 and headquartered in Hamm, Germany (Münsterstraße 5). The company delivers full-service talent acquisition to small and medium-sized enterprises (SMEs) with 10–100 employees across industries including legal, healthcare, manufacturing, real estate, and trades, and explicitly avoids industry-specific verticalization in favor of horizontal reach. Its core offering, the "we.match" subscription platform, bundles job posting creation, career page integration, an applicant management system (BMS), employer branding, and an 11-partner employee retention instrument (Mitarbeiterbindungsinstrumente) ecosystem into three monthly subscription tiers priced at €600 (Bronze, up to 3 positions/year), €900 (Silver, up to 5), and €1,200 (Gold, up to 10), each on a 12-month contract with a €990 one-time onboarding fee.

The product portfolio is extended by the "Quickie mit match.up" short-term service (€1,150/month for 3 months, single position) for episodic hiring, and the "Azubiversprechen" (free placement of up to 3 apprenticeship positions annually for subscribers). Service delivery is consultancy-driven rather than technology-driven: no proprietary platform architecture is disclosed, and the BMS is positioned as an included workflow tool rather than a standalone SaaS product. The company explicitly differentiates from traditional staffing agencies and headhunters by replacing success-based commissions (typically 15–25% of annual salary) with predictable fixed monthly subscription fees.

Revenue mechanics are entirely recurring subscription-based, supplemented by one-time onboarding fees. Go-to-market is sales-led with a free, non-binding introductory consultation (Kennenlerngespräch) as the primary conversion mechanism, supported by SEO-optimized website content, customer testimonials on the homepage, and a separate career portal (karriere.matchpunktup.de) plus a dedicated Quickie landing page. The company is founder-owned and bootstrapped, led by Hardy Pesch (CEO/Founder, previously built BPV Unternehmensgruppe to 170+ employees) and Eva Pesch (Managing Director, 15+ years HR experience), with a current core team of approximately 6 people and no disclosed external funding.

Name

match.up

Legal name

match.up GmbH

Website

https://matchpunktup.de

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

match.up GmbH is a German recruiting-as-a-service provider offering subscription-based talent acquisition and employee retention services (Bronze €600, Silver €900, Gold €1,200/month) plus a Quickie short-term tier, targeting small and medium-sized enterprises with 10-100 employees across industries.

Ownership category

akta.pro rank

Product category

HR Recruiting Services

NAICS

Employment Placement Agencies (561311), Employment Services (5613)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

General Permanent Placement (Multi-Industry) (BPACAFAA)

akta.pro secondary industries

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG), Job Placement, Matching & Career Navigation Services (EDAAAOAL)

Keywords

• Recruiting-as-a-service
• Talent acquisition consulting
• Employee retention services
• SME recruitment solutions
• Subscription recruiting packages

Headquarters

HQ city

Hamm

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Subscription-based Recruiting-as-a-Service: match.up generates revenue primarily through monthly subscription fees (Abo-Modell) with 12-month contract terms. Three tiers are offered: Bronze (€600/month for up to 3 positions), Silver (€900/month for up to 5 positions), and Gold (€1,200/month for up to 10 positions). All tiers include recruiting consultation, job posting creation, career page integration, and applicant management system access. Additional one-time onboarding fee of €990 applies.
2. Quickie Recruiting Package: For single-position needs, match.up offers a short-term 'Quickie' package at €1,150/month for 3 months, covering 1 position. This provides a flexible option for companies with limited hiring needs, representing a hybrid between recurring and project-based revenue.
3. Employee Retention Instruments Integration: match.up offers integration and consulting for employee retention instruments (Mitarbeiterbindungsinstrumente) including corporate health management, tax-free benefits, salary conversion programs, and employee events. This appears to be bundled with the subscription tiers rather than sold separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

match.up GmbH delivers subscription-based Recruiting-as-a-Service to small and medium-sized enterprises with 10–100 employees, bundling needs analysis, job posting creation, career page integration, an applicant management system (BMS), and employee retention instruments into monthly packages (Bronze €600, Silver €900, Gold €1,200). A standalone Quickie package (€1,150/month for 3 months) addresses single-position hiring, and the Azubiversprechen provides free placement of up to three apprenticeship positions annually for client companies.

Product overview

match.up operates as a Recruiting-as-a-Service platform centered on the we.match subscription tiers (Bronze, Silber, Gold) with monthly pricing ranging from 600€ to 1,200€, plus the standalone Quickie mit match.up single-position service at 1,150€/month. All offerings include the company's proprietary Bewerbermanagementsystem (BMS) for candidate management, career page creation, and employee retention instrument integration. The Azubiversprechen adds complimentary apprenticeship placement for up to three positions annually, bundled with all subscription plans.

Differentiator

Problem solved

Functional benefit

Brands

• Quickie mit match.up: A quick recruitment solution for filling a single position within 3 months at 1,150 EUR monthly, designed for companies with urgent hiring needs.

Products and services

• we.match
• Quickie mit match.up
• Azubiversprechen

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor.

• VorteilsherominorStrategic or Co-development PartnerEmployee benefits partner. Provides exclusive discounts and special offers for employees of match.up's client companies. Integration as part of the employee retention instruments (Mitarbeiterbindungsinstrumente) offering.
• Cloud2gominorStrategic or Co-development PartnerDigital NFC business card provider. match.up offers Cloud2go digital visit cards to clients as part of onboarding and employee retention solutions. Cards allow contactless data sharing and corporate document distribution.
• ZinzinominorStrategic or Co-development PartnerHealth and wellness partner offering supplements and health products. Part of match.up's corporate health management and employee benefits offerings.
• Akademie ZunftminorStrategic or Co-development PartnerTraining and development academy partner. Supports match.up's employee development and training offerings within the HR consulting services.
• Easy Travel ExpertsminorStrategic or Co-development PartnerTravel benefits partner. Provides travel-related employee benefits as part of the overall employee retention instrument portfolio.
• Up givve (givve)minorStrategic or Co-development PartnerVoucher and benefit card provider. Offers tax-free benefit cards (givve Card) as part of employee benefits solutions, integrated into match.up's retention instrument offerings.
• SaFiVe (Sachverständige für Finanzen und Versicherungen)minorStrategic or Co-development PartnerFinancial and insurance experts. Provides consultation on financial products and insurance solutions as part of comprehensive employee benefits and retention strategies.
• Corporate BenefitsminorStrategic or Co-development PartnerCorporate benefits platform offering employee discount programs. Integrated as part of the employee retention instrument ecosystem for client companies.
• veebisminorStrategic or Co-development PartnerVideo production partner. Supports match.up's content and marketing efforts through professional video production services for employer branding and recruitment campaigns.
• be-a-star-productionsminorStrategic or Co-development PartnerMedia production partner. Provides video and multimedia content creation for employer branding and recruitment marketing purposes.
• GBS ArbeitsschutzminorStrategic or Co-development PartnerOccupational safety and health protection partner. Supports match.up's corporate health management offerings by providing workplace safety and health protection services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Workwise: German recruiting platform focused on SME and mid-market hiring, including apprenticeship and graduate placement. Overlaps directly with match.up on subscription-style recruiting for smaller employers and on the Azubiversprechen-style apprenticeship promise.
• softgarden: German HR-tech and applicant management platform with recruiting services targeted at SMEs and mid-market companies. Direct competitor to match.up on SME-focused talent acquisition, though softgarden leans more heavily on its proprietary ATS technology.
• HeyJobs: Berlin-based recruiting-as-a-service provider using technology-assisted sourcing and screening to fill roles for employers. Competes on the same 'outcome-based recruiting for non-enterprise' positioning, though with significantly more capital and tech depth.

Emerging players

• Joblift: German-based job search aggregator and recruiting platform. Competes for SME employer attention at the top of the recruitment funnel, with a less service-heavy model than match.up.
• Talention: German SaaS provider for talent acquisition marketing and candidate relationship management. Adjacent competitor enabling SME in-house recruiting teams - a substitute for match.up's outsourced subscription model.

Broad incumbents

• Robert Half Germany: Established international staffing and permanent placement firm with German operations across finance, IT, and administrative roles. Competes for SME recruitment spend via traditional placement and temp-staffing fees.
• Hays Germany: Global recruitment firm with a strong German presence in permanent placement and contracting. Competes for SME and mid-market recruiting budgets, typically via commission-based fees rather than match.up's subscription model.
• StepStone: One of Germany's largest job boards and recruiting platforms. Competes for SME recruitment budgets but at a fundamentally different scale and via job-advertising rather than full-service RaaS subscription.
• Indeed: Global job board dominant in Germany, competing for SME employer attention and budget. A direct channel alternative to match.up's bundled recruiting service for cost-sensitive SMEs.
• Personio: Leading European HR platform serving SMEs with HRIS, recruiting, and people analytics. Broader incumbent that overlaps with match.up on SME talent acquisition, but operates as a software suite rather than a hands-on recruiting service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/matchpunktup
• LinkedInlinkedin.com/company/matchpunktup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about match.up