Woonmodule

What Woonmodule does

Woonmodule is a Rotterdam-based SaaS company that builds digital configurators, property finders, and visualization tools for the Dutch new-build residential housing market. Its product stack centers on the Home Configurator (in market since 2008) and Home Finder interactive map, extended by Interior Configurator, Energy Tool, Mood Floor Plans, Artist Impressions, Real Estate Websites, and B2B Concept Configurator modules that can be combined per project. The 2026 launch of the AI-Configurator applies generative AI to contractor option lists in PDF or API form, automatically extracting options, prices, categories, and dependency rules to generate live interactive configurators without manual setup, while the Woonmodule Suite unifies CRM, CMS, lead management with weighted home-number assignment, email, e-signature (SignHost/DocuSign), buyer portal, and analytics into a single EU-hosted, GDPR-compliant platform.

The company serves primarily Dutch real estate developers and contractors (BPD, VORM, Van Wijnen, Bolton, ABB Bouwgroep, Heijmans, Ten Brinke), with additional deployments in Belgium, Germany, and South Africa, and has supported 470 projects covering more than 16,750 new-build homes since 2006. Distribution is sales-led, anchored by demo requests (in-person at the Rotterdam office, on-site, or online), a large case-study portfolio, and organic SEO, complemented by a self-serve AI-Configurator flow that bypasses sales for large-portfolio developers. Revenue derives from SaaS licensing (monthly/annual, modular, project- or portfolio-based pricing) plus project-specific implementation services, with native integrations into the dominant Dutch new-build CRMs (NieuwbouwOffice/NBO, Hartje Wonen, HoomCtrl, RealWorks), WordPress/Umbraco CMS embedding, and a co-development partnership with Engineering Bureau Merosch for energy calculations.

Name

Woonmodule

Legal name

Woonmodule

Website

https://woonmodule.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Woonmodule is a Rotterdam-based SaaS company that provides digital configurators, property finders, and visualization tools for Dutch new-build residential developers and contractors, with a 2026-launched AI-Configurator and all-in-one Suite platform.

Ownership category

akta.pro rank

Product category

Real Estate Technology (PropTech) Software

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (541430), Industrial Design Services (541420)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Home configurator software
• Real estate visualization
• New-build sales platform
• Interactive property finder
• Digital sales tools

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Licensing: Woonmodule Suite and individual tools (Home Configurator, Home Finder, Interior Configurator, Energy Tool, etc.) are offered as SaaS solutions with monthly or annual licensing. The AI Configurator targets large developers with many simultaneous projects and offers fully automated setup. Pricing is project or portfolio-based, with modular components that can be added over time. Custom implementations for enterprise clients are delivered in 2-4 weeks.
2. Project-specific Implementation: Custom configurator and property finder implementations for individual new-build projects. Each project can include different modules (configurator, home finder, website, energy tool, etc.) tailored to the developer's needs. Implementation is managed by Woonmodule's team.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Woonmodule develops and licenses a modular SaaS toolkit for the online buying and selling of new-build homes in the Netherlands. Its products include interactive home configurators, property finders, interior configurators, an AI-powered configurator that auto-generates tools from contractor option lists, energy comparison calculators, mood floor plans, artist impressions, real estate websites, and a B2B concept configurator — all integrated within the Woonmodule Suite platform that manages CRM, lead management, digital contracts, and buyer journeys.

Product overview

Woonmodule offers a modular digital real estate sales toolkit. The core products are the Home Configurator (launched in 2008) and Home Finder, which together provide interactive home selection and option assembly. These are supplemented by the Interior Configurator, Energy Tool, Mood Floor Plans, Artist Impressions, Real Estate Websites, B2B Concept Configurator, and an AI-Configurator (2026) that auto-generates configurators from contractor PDF option lists. All tools integrate with Woonmodule Suite — the 2026 all-in-one SaaS platform that unifies CRM, CMS, email, lead management, weighted home assignment, digital purchase agreements with SignHost/DocuSign signing, buyer portal, surveys, and analytics in a single EU-hosted, GDPR-compliant system. The Buyer's Options List Configurator is a self-service embeddable tool for managing buyer option selections. The platform serves the Dutch new-build market, with some international projects in Belgium, Germany, and South Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Configurator (Woningconfigurator) Interactive online tool that lets new-build buyers explore housing types, layouts, and options, building their ideal home in real-time with immediate visibility into options, prices, and dependencies. For Dutch real estate developers and contractors selling new-build residential projects.
• Home Finder (Woningzoeker)

Quantifiable outcome

• 81% of buyers said the configurator helped them get a clearer picture of the home they were buying
• +5 more outcomes

Named customers42 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• SignHostcoreTechnology or IntegrationSignHost provides legally binding electronic signature services integrated into Woonmodule Suite for digital purchase agreements. When a buyer completes their configuration, the system generates a Word-based contract from a template, auto-fills buyer details and pricing, and sends it for digital signature via SignHost. This integration enables fully digital contract workflows from configuration to signing.
• NieuwbouwOffice / NBO (Xitres)coreTechnology or IntegrationNative CRM integration with NieuwbouwOffice/NBO (Xitres), one of the most widely used CRM systems in the Dutch new-build market. Home availability and status are synchronized in real-time between Woonmodule tools and the CRM, ensuring no manual updates are needed when homes are sold or reserved.
• Hartje WonencoreTechnology or IntegrationCRM integration for real-time home availability synchronization, part of Woonmodule's native integration ecosystem for Dutch new-build CRMs.
• HoomCtrlcoreTechnology or IntegrationCRM integration for real-time availability synchronization. Used in projects such as Polderhof Fase 2 (Aalberts/BPD), where the configurator connects to HoomCtrl to ensure choices, communication, and next steps flow into the buyer's digital journey.
• RealWorkscoreTechnology or IntegrationCRM integration for real-time home availability synchronization, part of Woonmodule's supported CRM ecosystem.
• Engineering Bureau MeroschstrategicStrategic or Co-development PartnerMerosch calculates energy costs and advises on sustainability improvements for Woonmodule's Energy Tool. The partnership began with the first Energy Tool for BPD's Park Valley project and has expanded to cover numerous housing projects. Merosch's calculations are based on BENG (Nearly Zero Energy Buildings) methodology combined with CBS housing stock data.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cedreo: Cedreo is a home design software platform for residential builders, offering floor plans, 3D visualizations and home configurator features. Comparable to Woonmodule in serving residential developers with design and sales-enablement tooling.
• Spotter: Spotter provides interactive home configurator and visualization tools for new-build developers, very similar in product offering and buyer persona to Woonmodule, also serving the Dutch market. A direct competitor for project-based configurator deployments.
• EyeSpy360: EyeSpy360 provides virtual tour, 360-degree and 3D property visualization tools used by real estate agents and developers. Directly comparable to Woonmodule's home finder, 360° video and drone-based property visualization features.

Emerging players

• iStaging: iStaging provides AR/VR virtual tours and 3D property visualization tools for real estate professionals. Overlaps with Woonmodule's 3D property finder and immersive visualization capabilities for property marketing.
• Virtual Staging AI: Virtual Staging AI applies generative AI to stage and render residential interiors. It competes in the same AI-enabled visualization space as Woonmodule's AI-Configurator and artist impressions, though it focuses on existing-home listing imagery rather than new-build sales workflows.
• roOomy: roOomy offers AI-powered virtual staging, 3D visualization and interior rendering for real estate. Its focus on property visualization and rendering overlaps with Woonmodule's artist impressions, mood floor plans and 3D interior views.

Broad incumbents

• Matterport: Matterport provides 3D digital twins and immersive property visualization widely used in real estate. It overlaps with Woonmodule's 3D property finder, drone-based visualizations and floor cross-sections as a broader incumbent in real estate visualization.
• Planner 5D: Planner 5D is a broad home design and visualization platform used by both consumers and professionals. It overlaps with Woonmodule's floor plan, interior configurator, and visualization capabilities, though it is not specialized for the Dutch new-build sales workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/woonmodule
• LinkedInlinkedin.com/company/woonmodule

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woonmodule