Spartiates de Marseille

What Spartiates de Marseille does

Spartiates de Marseille (legal entity: LES SPARTIATES HOCKEY ENTREPRISE, a French SARL, SIREN 831 675 848) is a professional ice hockey club based in Marseille, France, competing in the Synerglace Ligue Magnus, the top tier of French ice hockey. The club's origins date to 1968 with the founding of Hockey Club Phocéen; the modern entity was established in 2012 as Massilia Hockey Club, rebranded as Les Spartiates in 2013, and restructured into a professional SARL in 2017. The club plays home matches at the Palais Omnisports Marseille Grand-Est (POMGE), a 5,600-seat arena inaugurated in December 2009 at a cost of €44.8 million — the largest fixed ice rink in France. The amateur development arm operates separately as the Marseille Hockey Club Amateur (MHCA) association.

The club's core commercial operations center on a ticketing platform (Billetterie, operated via Digitick) selling individual match tickets across three price categories (€11-€23) and family packs, plus season subscriptions (Abonnements) bundled with the Passeport Massalia loyalty program (13 benefits, tiered Ephèbe-to-Basileus rewards). A secondary merchandise stream runs through an online and match-day boutique selling jerseys, apparel, and accessories. Revenue is materially supported by a multi-tier sponsorship portfolio including major partners (Kinobé Groupe, BP Med, Ford Marseille, INUP, Olympic Location, ViltiFruits, Guenifey, RAS Intérim), institutional partners (Ville de Marseille, Région Sud, Département 13, Métropole AMP), and the Spartiates Business Team corporate network. The Tous Spartiates endowment fund manages charitable activities and donor-funded community programs.

The club serves three primary customer segments: (1) individual match ticket holders and season subscribers (300-500 subscribers out of 5,600 capacity), with attendance growing to 124,149 over 25 home matches in 2025-2026 and 7 consecutive sellouts; (2) corporate sponsors and B2B partners seeking brand visibility, hospitality, and networking; and (3) families and youth in amateur/learn-to-play programs via MHCA. On-ice performance has progressed from Division 1 champions in 2020-2021 to a club-record 66 points and 5th-place finish in the 2025-2026 Ligue Magnus season, with three consecutive playoff qualifications and first-ever Coupe de France quarter-finals.

Name

Spartiates de Marseille

Legal name

LES SPARTIATES HOCKEY ENTREPRISE

Website

https://marseillehockeyclub.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Spartiates de Marseille is a French professional ice hockey club competing in the Synerglace Ligue Magnus and playing at France's largest fixed ice rink (POMGE, 5,600 capacity). The club generates revenue from ticket sales, season subscriptions, merchandise, corporate sponsorships, and its Tous Spartiates endowment fund, serving fans, sponsors, and youth hockey participants.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

Keywords

• Professional ice hockey
• Season ticket subscriptions
• Sports merchandise sales
• Corporate sponsorship programs
• Live sports entertainment

Headquarters

HQ city

Marseille-en-beauvaisis

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from individual match tickets sold to spectators attending games at the Temple. Categories 1, 2, and 3 pricing with family packs available. Placement numbered seats with a ticket resale platform for subscribers.
2. Season Subscriptions: Season ticket subscriptions (Abonnements) providing access to all regular season home games with benefits including Passport Massalia loyalty program, priority entry, discounts at concessions and boutique, invitations, and exclusive experiences. 30% promotional discount for early renewal.
3. Merchandise and Boutique Sales: Online and physical merchandise sales including official jerseys (home and away), lifestyle clothing, accessories, beachwear, and fan items through the official boutique.
4. Sponsorships and Corporate Partnerships: Multiple partnership tiers including major partners (Kinobé Groupe, BP Med, Ford Marseille), institutional partners (Ville de Marseille, Région Sud, Département 13, AMP Métropole), principal partners, official partners, official suppliers, media partners, and the Spartiates Business Team corporate network.
5. Playoff and Cup Revenue: Revenue from playoff matches (Coupe de France and SLM playoffs) with separate ticket pricing for knockout stages.
6. Foundation Donations: The 'Tous Spartiates' endowment fund collects donations from individuals (66% tax reduction) and businesses (60% tax reduction) to support solidarity actions around environmental impact, support for vulnerable populations, and education through sport.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Spartiates de Marseille operates a professional ice hockey club competing in France's top league (Synerglace Ligue Magnus) at the 5,600-capacity Palais Omnisports Marseille Grand-Est ("Le Temple"). The club sells individual match tickets and season subscriptions (Abonnements) bundled with the Passeport Massalia loyalty program, distributes official merchandise through an online and match-day boutique, and secures revenue through tiered corporate sponsorship packages. The club also runs the Tous Spartiates endowment fund for community initiatives.

Product overview

Spartiates de Marseille operates as a professional ice hockey club offering a portfolio of fan-facing products and services centered around match attendance and merchandise. The core commercial offering comprises an official ticketing platform (Billetterie) for individual game tickets and season subscriptions (Abonnements), bundled with the Passeport Massalia loyalty program providing discounts and exclusive experiences. An e-commerce boutique sells official merchandise including jerseys, apparel, and accessories. The club also maintains a charitable endowment fund (Tous Spartiates) and partnerships with streaming platform Magnus TV for broadcast content. The 2026-2027 season calendar with .ics synchronization is available for fan convenience.

Differentiator

Problem solved

Functional benefit

Brands

• Tous Spartiates: The club's endowment fund (fonds de dotation) focused on environmental impact, supporting vulnerable populations, and education through sport.
• Spartiates Business Team
• Passeport Massalia
• Temple
• Massilia Hockey Club Amateur (MHCA)

Products and services

• Ticketing Platform (Billetterie)
• Official Boutique (Boutique Officielle)
• Abonnements (Season Ticket Subscriptions)
• Tous Spartiates Endowment Fund

Quantifiable outcome

• Best attendance in France with 106,221 spectators over 25 home matches (2023-2024 season)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

22 partnerships are on record, tiered major, principal, institutional, core, official supplier, official partner and media partner.

• Kinobé GroupemajorGTM or Marketing PartnerMajor partner of the club. Kinobé Groupe is a company that supports the Spartiates as a key sponsor. The club president Eric Lagache is president of the Kinobé Groupe.
• BP MedmajorGTM or Marketing PartnerMajor partner of the club. BP Med is a partner supporting the Spartiates.
• Ford Marseille (Groupe Maurin)majorGTM or Marketing PartnerMajor partner of the club. Ford Marseille dealership through Groupe Maurin supports the Spartiates.
• Autodistribution (Farsy)principalGTM or Marketing PartnerAutodistribution/Farsy is a principal partner of the Spartiates.
• INUPmajorGTM or Marketing PartnerMajor partner of the club as shown in the partner logos section.
• Olympic LocationmajorGTM or Marketing PartnerMajor partner of the club as shown in the partner logos section.
• ViltiFruitsmajorGTM or Marketing PartnerMajor partner of the club as shown in the partner logos section.
• GuenifeymajorGTM or Marketing PartnerMajor partner of the club as shown in the partner logos section.
• RAS IntérimmajorGTM or Marketing PartnerMajor partner of the club as shown in the partner logos section.
• Ville de MarseilleinstitutionalGTM or Marketing PartnerInstitutional partner. The City of Marseille provides support and partnership to the club. The city invested over 50 million euros in the POMGE arena.
• Région Sud (Provence-Alpes-Côte d'Azur)institutionalGTM or Marketing PartnerInstitutional partner. Regional council of Provence-Alpes-Côte d'Azur supports the club.
• Département des Bouches-du-RhôneinstitutionalGTM or Marketing PartnerInstitutional partner. The departmental council of Bouches-du-Rhône supports the club.
• Métropole AMP (Aix-Marseille Provence Métropole)institutionalGTM or Marketing PartnerInstitutional partner. The metropolitan area of Aix-Marseille supports the club.
• Clean My CalanquescoreStrategic or Co-development PartnerEnvironmental partnership. Clean My Calanques organizes waste collection activities. The club invites volunteers to matches and organized a joint cleanup that collected over 700kg of waste at Callelongue. Also participated in IMPACT 2024 project for the Olympics, doing sports awareness sessions with youth from northern Marseille neighborhoods.
• Phoceo (Fonds de dotation de l'AP-HM)coreStrategic or Co-development PartnerHealthcare partnership. Phoceo is the endowment fund of AP-HM (Assistance Publique - Hôpitaux de Marseille). The club supports hospitals through player visits to pediatric services, invitations to matches for healthcare workers, and public health awareness campaigns (Mars Bleu, Octobre Rose, Movember).
• CCM Hockeyofficial supplierGTM or Marketing PartnerOfficial supplier of hockey equipment and gear for the club.
• Intersportofficial supplierGTM or Marketing PartnerOfficial supplier of sports equipment for the club.
• Leroy Merlinofficial partnerGTM or Marketing PartnerOfficial partner of the Spartiates as shown in the partners section.
• Radio Starmedia partnerGTM or Marketing PartnerMedia partner. Radio Star is a regional radio station covering Marseille and Provence.
• La Provencemedia partnerGTM or Marketing PartnerMedia partner. La Provence is a regional daily newspaper covering Marseille and the region.
• BFM Marseillemedia partnerGTM or Marketing PartnerMedia partner. BFM Marseille is a local news channel covering Marseille and Provence.
• Made in Marseillemedia partnerGTM or Marketing PartnerMedia partner. Made in Marseille is an online media outlet covering Marseille.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Rapaces de Gap: Ligue Magnus club from the French Alps. Comparable as a regional professional hockey club competing for ticket, sponsorship and merchandise revenue in a similar mid-sized French market.
• HC Amiens Somme: Ligue Magnus club from northern France. Comparable as a same-tier professional ice hockey club drawing on regional sponsorship, season-ticket and match-day revenue.
• Ducs d'Angers: Ligue Magnus club based in western France. Comparable as a same-league professional ice hockey team pursuing season-ticket, sponsorship and match-day revenues with a mid-sized arena footprint.
• Pionniers de Chamonix Mont-Blanc: Ligue Magnus club with deep historical roots. Comparable as a French elite-division ice hockey club operating professional team and youth/amateur structure similar to Spartiates' MHCA convention.
• Grenoble Brûleurs de Loups: Most-decorated club in French ice hockey and perennial Ligue Magnus contender. Directly comparable as a top-flight French professional hockey club competing in the same league, sharing ticketing, sponsorship and merchandising revenue models.
• Gamyo d'Épinal: Ligue Magnus club from eastern France. Comparable as a same-league professional ice hockey team competing on similar ticketing, sponsorship and amateur-development economics.
• Rouen Dragons: Historic Ligue Magnus club with a large arena and deep sponsor base. Directly comparable on league participation, arena-led revenue model, and professional team operations.
• Nice Hockey Riviera: Mediterranean rival of the Spartiates (the 'Derby du Sud'). Directly comparable as a Ligue Magnus peer operating in a similar southern-French urban market with comparable addressable sponsorship base.

Broad incumbents

• Olympique de Marseille: Dominant professional sports brand in the same city (football). Comparable as a Marseille-based professional sports franchise competing for local corporate sponsorship, hospitality revenue and civic/institutional support, illustrating the gap a hockey club must bridge versus top-tier football in the same market.

Regional players

• Nottingham Panthers: Professional ice hockey club in the UK's Elite Ice Hockey League. Comparable as a non-French, mid-sized professional hockey club with similar ticketing, sponsorship and arena-led monetization, useful for benchmarking Ligue Magnus economics versus another European league.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/spartsmarseille
• YouTubeyoutube.com/@SpartiatesdeMarseille
• Facebookfacebook.com/SpartiatesdeMarseille
• LinkedInlinkedin.com/company/marseille-hockey-club
• Instagraminstagram.com/spartiatesmarseille
• TikToktiktok.com/@spartiatesdemarseille

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spartiates de Marseille