TVS Design
TVS Design A/S is a family-owned Danish designer and supplier of towel warmers, electric towel dryers, valves, and heating elements, serving residential homeowners, architects, and installers across Denmark and Europe via a dealer network.
- Company typePrivate
- Founded1990
- HeadquartersBogense, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What TVS Design does
TVS Design A/S is a privately held, 100% Danish family-owned designer and supplier of towel warmers, electric towel dryers, valves, heating elements, and related accessories, headquartered in Bogense, Denmark. Founded in 1990 by Arne Gert Larsen and his son Henrik Larsen when towel warmers were not yet known in the Danish market, the company initially exported all production to Germany before expanding domestically and across Europe. Its core technology spans water-borne (central heating) and electric radiator designs, with premium PVD surface finishes (polished gold, brushed gold, gun metal) and built-in timer/thermostat controls on electric models; select PLUS LINE variants add Wi-Fi and smartphone app control.
The company's product portfolio is organized around the premium PLUS LINE series (steel, chrome, white, black, gold, brushed gold, gun metal) and a standard 'almindelige tørrere' range (DINO, DUO, ECO, GISO, KIRO, KOSMO, NEMO, PIVO), priced between roughly Kr. 1,165 and Kr. 10,680. Revenue is generated almost entirely through one-time product sales to dealers, retailers, wholesalers, and installers in Denmark and Europe; the company itself does not disclose revenue or financial performance.
TVS Design operates a lean organization (1-10 employees) from a single headquarters and showroom in Bogense, with same-day shipping from an in-stock warehouse. Its go-to-market is channel-led: the multilingual website (tvs.dk) drives awareness and dealer referrals, while a separate outlet webshop (tvs-shop.dk) clears discounted inventory. Distribution runs through a Danish and European dealer/retailer network plus wholesalers and plumbing installers, with architects and consulting engineers as specification-side influencers. The company has pursued a partnership with the Plant et Træ environmental organization since 1988 and collaborates with leading Danish and European valve and heating element suppliers to co-develop its products.
TVS Design firmographics
Firmographics- Name
- TVS Design
- Legal name
- TVS Design A/S
- Website
- https://tvs.dk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TVS Design A/S is a family-owned Danish designer and supplier of towel warmers, electric towel dryers, valves, and heating elements, serving residential homeowners, architects, and installers across Denmark and Europe via a dealer network.
- Ownership category
- akta.pro rank
TVS Design industry classification
Industry- Product category
- Bathroom Heating Products
- NAICS
- Small Electrical Appliance Manufacturing (335210)
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)
Keywords
Where TVS Design is headquartered
LocationHeadquarters
- HQ city
- Bogense
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
TVS Design business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Towel Warmer Products: TVS Design generates revenue primarily from the sale of towel warmers (håndklædetørrere), including water-borne and electric models, sold as one-time purchases through dealer networks across Denmark and Europe.
- Accessories: Revenue from complementary products including valves (ventiler), heating elements (varmelegemer), and hooks (kroge) sold as add-ons to towel warmers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Plus Line Steel Wi-Fi models - Premium stainless steel with smart connectivity |
| One time/ perpetual license | Pay-as-you-go | Plus Line Poleret Guld (Polished Gold) PVD finish models |
| One time/ perpetual license | Pay-as-you-go | Plus Line Gun Metal electric model |
| One time/ perpetual license | Pay-as-you-go | Plus Line Børstet Guld (Brushed Gold) PVD finish models |
| One time/ perpetual license | Pay-as-you-go | Standard towel warmer models (Almindelige tørrere) |
| One time/ perpetual license | Pay-as-you-go | Electric towel warmers (ELDO series) |
| One time/ perpetual license | Pay-as-you-go | Valves (ventiler) for towel warmers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
TVS Design product offering
Product offeringCore offering
TVS Design A/S designs and supplies towel warmers (håndklædetørrere) in both water-borne and electric configurations, along with complementary valves, heating elements, and accessories for bathroom heating and towel drying. The portfolio spans the premium PLUS LINE series (with PVD finishes, app/Wi-Fi control) and standard lines (DINO, DUO, ECO, GISO, KIRO, KOSMO, NEMO, ELDO) in multiple sizes from 590mm to 1400mm in height and various finishes (steel, chrome, white, black, gold, brushed gold, gun metal). Products are sold primarily through dealer networks across Denmark and Europe.
Differentiator
Problem solved
Functional benefit
Brands
- PLUS LINE: Premium series of towel warmers featuring exclusive designs and finishes including polished gold, brushed gold, gun metal, steel, chrome, black, and white. The PLUS LINE series includes smart Wi-Fi enabled models with app control.
Products and services
- PLUS LINE Series Premium towel warmer series featuring exclusive designs and materials including polished gold, brushed gold, gun metal, steel, chrome, black, and white finishes. PLUS LINE includes smart Wi-Fi-enabled models with app control for remote heating management.
- Standard Towel Warmers (Almindelige tørrere) Standard line of towel warmers including models DINO, DUO, ECO, GISO, KIRO, KOSMO, and NEMO in various sizes (590mm to 1400mm) and finishes (chrome, white, black, matte white, polished steel). Designed for residential bathroom heating and towel drying.
- ELDO Electric Towel Warmers Electric-only towel warmer series (ELDO 1, ELDO 2, ELDO 4, ELDO 9 BUET, ELDO H) for bathroom heating and towel drying without requiring central heating system connection.
- Valves (Ventiler) Valves for water-borne towel warmers including Type 110 Manual valve and Type 130 Kombidrift. Designed to integrate with strict reliability and design requirements for centralized heating systems.
- Heating Elements (Varmelegemer) and Accessories Heating elements, hooks (kroge), and other complementary accessories sold as add-ons to towel warmers.
- Plus Line Steel (NYHED) Wi-Fi Models Plus Line Steel Wi-Fi towel warmer models in brushed stainless steel finish. Includes PLUS 3 m/Wi-Fi, PLUS 9 m/Wi-Fi, and PLUS 12 m/Wi-Fi variants with smart connectivity.
- PLUS 6 EL Gun Metal Electric-only Plus Line towel warmer with exclusive Gun Metal PVD finish. Features built-in timer (1-8 hours) and thermostat (30-60°C) for energy-efficient operation.
Companies that use TVS Design
Customer profileSegments3 records
Ideal customer profiles3 records
TVS Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TVS Design partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Plant et TræminorTVS Design has partnered with Plant et Træ organization which has planted over 2 million trees in Denmark since 1988, including individual trees, fruit groves at institutions, educational forests, urban trees, avenues, and memorial trees. Customers who purchase TVS products contribute to environmental sustainability and climate improvement.
- Leading Danish and European Valve and Heating Element SupplierscoreTVS Design collaborates with leading Danish and European suppliers of valves and heating elements to co-develop products that meet strict reliability and design requirements from end users.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
TVS Design competitors and assessment
Company assessmentDirect peers
- Bisque: UK-based designer radiator and towel warmer specialist serving the British and Northern European premium bathroom market. Comparable in design-driven product range, custom finishes, and dealer/specifier channel.
- Vasco Group: Belgian manufacturer of designer radiators and towel warmers sold across Europe through dealer and installer channels. Closely comparable in design-driven product positioning, multi-finish portfolio, and European dealer GTM.
- Caleido: Italian design-radiator and towel warmer brand with strong architectural/specifier orientation. Comparable in finish variety, premium pricing, and reliance on architects and interior designers for project specification.
- Zehnder Group: Swiss-headquartered, European-listed designer and manufacturer of decorative towel warmers and radiators, including premium lines such as Runtal. Directly comparable product category, distribution model, and target customer (premium bathroom renovations across Europe).
- Jaga: Belgian designer-radiator and towel warmer manufacturer with strong presence in low-energy heating. Comparable in combining design-led aesthetics with energy-efficient hydronic and electric heating technology for residential bathrooms.
- Purmo Group: Pan-European manufacturer of radiators and towel warmers under multiple brands including Purmo and Radson. Comparable in providing both hydronic and electric towel warmer solutions distributed through installer and wholesaler channels across Northern Europe.
- Antrax IT: Italian maker of designer radiators and towel warmers emphasizing exclusive finishes and contemporary aesthetics. Comparable on premium positioning, bespoke surface treatments (analogous to TVS's PVD finishes), and European specifier channel.
- Terma Tech: Polish manufacturer of designer radiators and towel warmers with broad European distribution. Comparable in combining electric and water-borne product platforms with strong dealer and e-commerce penetration.
- Reina Design: UK-based designer radiator and towel warmer brand selling across Europe via independent bathroom retailers. Comparable in finish variety, premium positioning, and reliance on dealer-led distribution to residential renovators.
- IRSAP: Italian manufacturer of design radiators and towel warmers with broad European distribution. Directly competes in the premium, finish-rich towel warmer segment that TVS Design targets with its PLUS LINE.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TVS Design social profiles
Digital presenceTVS Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
TVS Design leadership team
Management profileNumber of profiles
Profiles2 records
TVS Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TVS Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TVS Design
What does TVS Design do?
TVS Design A/S designs and supplies towel warmers (håndklædetørrere) in both water-borne and electric configurations, along with complementary valves, heating elements, and accessories for bathroom heating and towel drying. The portfolio spans the premium PLUS LINE series (with PVD finishes, app/Wi-Fi control) and standard lines (DINO, DUO, ECO, GISO, KIRO, KOSMO, NEMO, ELDO) in multiple sizes from 590mm to 1400mm in height and various finishes (steel, chrome, white, black, gold, brushed gold, gun metal). Products are sold primarily through dealer networks across Denmark and Europe.
Is TVS Design a public or private company?
TVS Design is a private company. It is classified as family owned and is currently operating.
When was TVS Design founded?
TVS Design was founded in 1990. It employs 1 to 10 people.
Where is TVS Design based?
TVS Design is headquartered in Bogense, Denmark, in the Europe region.
How does TVS Design make money?
Two revenue lines are on record. Towel Warmer Products are the primary driver. The others are accessories.
Who are TVS Design's main competitors?
Direct peers on record are Bisque, Vasco Group, Caleido, Zehnder Group, Jaga, Purmo Group, Antrax IT, Terma Tech, Reina Design and IRSAP.
Does TVS Design have an API?
No public API is recorded for TVS Design.
What industry is TVS Design in?
TVS Design's product category is Bathroom Heating Products. Its primary akta.pro industry code is CRACACAF, Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems). Its NAICS code is 335210 and its SIC code is 3630.