What praveen & co., LLC does

Praveen & Co., LLC operates DealerFenix, a cloud-based SaaS reporting and workflow automation platform purpose-built for franchised and independent automotive dealerships. The platform consolidates reporting across every dealership department — sales, service, F&I, fixed operations, and used vehicle reconditioning — into a single dashboard, addressing a well-documented pain point: dealership managers jumping between DMS applications, spreadsheets, and third-party tools to monitor performance. The product is built on AWS infrastructure, integrates with enterprise identity systems (Gmail and Office 365 SSO/MFA), is fully mobile-optimized for smartphones and tablets, and pushes real-time notifications across departments.

DealerFenix's product surface comprises a core reporting module plus several vertical-specific modules: Recon Management (used-vehicle reconditioning workflows with estimate approvals and bottleneck analytics), Contracts-in-Transit tracking, Expense Analysis, Sales & Service Leaderboards, Finance & Product Penetration Reports, and Fixed Operations Recap & Comparatives. Native integrations with major Dealer Management Systems — specifically Auto/Mate and CDK Global platforms — are the technical foundation of the value proposition, providing seamless data flow between the DMS and DealerFenix's reporting layer. The company emphasizes 25+ years of founder-level retail automotive expertise as a domain differentiator.

The business is a subscription SaaS model with quote-based pricing (no public price points disclosed). Go-to-market is hybrid: a direct enterprise sales motion via "Request a Demo" on the website, paired with two strategic channel partnerships — CDK Global's Partner Program (joined February 2022) and Auto/Mate by Solera (strategic partnership announced January 2024, with Auto/Mate holding sales exclusivity to its dealer network). The company is privately held, headquartered in Saratoga Springs, USA, with 1–10 employees, and appears to be founder-owned without disclosed institutional investment.

Name

praveen & co., LLC

Legal name

DealerFenix

Website

https://dealerfenix.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

DealerFenix, operated by Praveen & Co., LLC, is a cloud-based SaaS platform providing consolidated reporting, workflow automation, and DMS-integrated analytics for automotive dealerships across sales, service, F&I, and recon operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Saratoga Springs

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: DealerFenix operates as a cloud-based SaaS platform providing reporting and analytics solutions to automotive dealerships on a subscription basis. The platform is described as enterprise reporting software with pricing likely tiered by dealership size or department count.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Praveen & Co., LLC develops and operates DealerFenix, a cloud-based SaaS reporting and workflow automation platform for automotive dealerships. The platform delivers consolidated enterprise reporting across all dealership departments with drill-downs, goal setting, historical trend analysis, and scheduled reports, alongside recon workflow management, contracts-in-transit tracking, expense analysis, leaderboards, and finance/product penetration reports. It is built on AWS, integrates with major DMS platforms (Auto/Mate, CDK Global), supports single sign-on via Gmail and Office 365, and is fully mobile-optimized.

Product overview

DealerFenix is a unified, cloud-based reporting and analytics platform designed specifically for automotive dealerships. The core DealerFenix Platform serves as the central hub, providing consolidated reporting with drill-downs to source transactions, goal setting, historical trends, and scheduled reports. The platform comprises multiple integrated modules including Enterprise Reporting for cross-departmental monitoring, Recon Management for vehicle inventory workflows, Contracts-in-Transit (CIT) Tracking, Expense Analysis, Sales & Service Leaderboards, Finance & Product Penetration Reports, and Fixed Operations Recap. The platform is built on AWS, integrates with enterprise email systems (Gmail, Office 365) via SSO, and is optimized for mobile access on smartphones and tablets.

Differentiator

Problem solved

Functional benefit

Products and services

• DealerFenix Platform A cloud-based enterprise reporting and analytics platform built on AWS for automotive dealerships. It tracks and reports on every department — Sales, Service, F&I, Recon — providing consolidated reporting, drill-downs to source transactions, goal setting, historical trend analysis, and scheduled automated reports. The platform includes recon workflow management, contracts-in-transit tracking, expense analysis, sales and service leaderboards, product penetration and finance reports, and fixed operations comparatives. It integrates with Auto/Mate and CDK Global DMSs, supports SSO via Gmail/Office 365, and is mobile-optimized.

Quantifiable outcome

• Freed up countless hours of manpower through workflow and reporting capabilities
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• Auto/Mate by SoleracoreStrategic or Co-development Partner · 1 January 2024Strategic partnership announced January 2024 to enhance reporting and analytics capabilities for Auto/Mate dealers. DealerFenix is embedded within the Auto/Mate platform with single sign-on functionality. Auto/Mate has sales exclusivity to distribute DealerFenix to its dealer network. The integration underwent rigorous customer validation with multiple dealerships successfully onboarded. Partnership aims to provide consolidated reporting, drill-down analytics, goal setting, historical trend analysis, and scheduled reporting to automotive dealers.
• CDK GlobalcoreTechnology or Integration · 1 February 2022DealerFenix became a participant in the CDK Global Partner Program in February 2022. The program provides access to CDK's ecosystem of over 575 partner companies and 1,000 unique applications for automotive dealers. DealerFenix integrates with CDK applications and dealer/third-party websites, enabling seamless data flow and workflow integration for CDK-connected dealerships.

Scale indicators2 records

Expansion highlights4 records

Direct peers

• DealerCenter: Cloud-based dealer management platform aimed at independent and small franchised dealers; offers integrated reporting and workflow automation in the same niche as DealerFenix.
• DealerSocket: Dealer CRM, desking and reporting platform now part of Solera; competes directly with DealerFenix for the same dealer analytics and workflow automation wallet, particularly given the overlapping Solera ecosystem.
• Elead (One-Eleven): Dealer CRM and engagement platform owned by CDK Global; competes head-on with DealerFenix in automotive sales reporting, dashboards, and integrated dealer workflows.
• ProMax: Dealer CRM and desking tool widely used by franchised dealers; provides comparable sales, F&I and management reporting features that overlap with DealerFenix's enterprise dashboard module.
• VinSolutions: Cox Automotive's dealer CRM and performance management suite; overlaps with DealerFenix's consolidated reporting, lead/source tracking and leaderboard functionality for franchised dealerships.

Others

• Auto/Mate (Solera): Dealer Management System owned by Solera and DealerFenix's exclusive distribution partner; an adjacent rather than direct competitor, but Solera also owns DealerSocket, making it the most strategically significant counterparty in DealerFenix's ecosystem.

Broad incumbents

• CDK Global: Dominant U.S. Dealer Management System provider and DealerFenix's integration partner; its Drive product line includes analytics that overlap with DealerFenix's reporting modules, representing a make-vs-buy threat.
• Dealertrack: Cox Automotive's dealer finance and F&I platform, including compliance and lender network tools; competes with DealerFenix's F&I product penetration and lender analysis modules.
• Reynolds and Reynolds: Legacy DMS provider whose Reynolds Retail Management System bundles reporting, desking and performance dashboards; competes with DealerFenix through the OEM and large-dealer channel.

Emerging players

• vAuto: Cox Automotive's inventory and pricing analytics platform for dealers; overlaps with DealerFenix's analytics orientation and shares the same franchised-dealer buyer persona.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dealerfenix

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about praveen & co., LLC