#HolkyzMarketingu

What #HolkyzMarketingu does

#HolkyzMarketingu s.r.o. is a privately held Czech educational platform founded in 2014 and headquartered in Prague (Pobřežní 394/12, Praha 8), operating as the self-described largest marketing education community in the Czech market. It delivers a multi-tier curriculum for marketing professionals and career-changers through short-form Školení webinars (790–1,290 Kč), month-long Miniakademie intensives (3,490 Kč), and long-form Academies spanning Junior, Digital Marketing, Social Media, Account Management, Marketing Managers and Summer programs at 14,900–24,079 Kč. Supporting products include a 6-month Permanentka subscription pass (2,900 Kč), a marketing-focused job board (#HzMjobs, up to 12,990 Kč per posting), corporate training for enterprise clients, an Academy Client Program in which companies receive student-developed marketing strategies at 5,000 Kč, gift vouchers, branded merchandise, and an annual marketing conference.

The platform is built on a standard e-commerce and learning management stack — self-serve checkout on holkyzmarketingu.cz with GoPay payment gateway (card, Apple Pay, Google Pay, Pluxee), Ecomail for newsletter distribution, GoOut and Simpleshop.cz for event registration, Zásilkovna for merchandise fulfillment in Czech Republic and Slovakia, and Google Analytics plus Meta Pixel for tracking — without a public/partner API or proprietary model. Curriculum delivery combines live online webinars, video courses, on-demand recordings and practical client projects, with instruction sourced from 400+ practitioners and an advisory board anchored by VML Czechia, TRIAD, Czech Marketing Association (AKA), McCann Prague, Kantar and other agency leaders. The platform monetizes community effects: a 42,000+ member base across Facebook (42K), Instagram (34K), LinkedIn (34K), a 25,000-subscriber newsletter and 2,700 #HzMjobs subscribers feeds a steady pipeline into paid products.

Revenue is generated primarily through unit-pricing for individual seats, with scholarships of 2 million CZK distributed in 2024 supporting accessibility. Corporate customers include Notino, L'Oréal, ČSOB, Air Bank, Sazka, KFC, IKEA, Samsung, MultiSport, Make, Ecomail, Pale Fire Capital and Brainee. The company is founder-operated (Aneta Martinek, CEO; Lucie Audi, Co-founder) with no disclosed external funding rounds, parent company, M&A, or institutional investors; management includes a CMO (Nicole Karráová, formerly Czech Television social-media lead) and CPO (Lam Nguyen), with team contacts indicating ~13+ named staff across product, project management, marketing, social media, partnerships, HR and finance.

Name

#HolkyzMarketingu

Legal name

#HolkyzMarketingu s.r.o.

Website

https://holkyzmarketingu.cz

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

#HolkyzMarketingu is a Prague-based Czech marketing education platform founded in 2014, operating the country's largest marketing community (42,000+ members) and delivering multi-tier courses from short webinars to long-form academies for career-changers, working marketers and corporate clients including Notino, L'Oréal and ČSOB.

Ownership category

akta.pro rank

Product category

Professional Marketing Education

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Live Class & Webinar Marketplaces/Directories (EDAFAIAE)

akta.pro secondary industries

Group & Class-Based Live Tutoring Platforms (EDANAGAB), Marketing, Sales & Brand Management Schools (EDAHAHAE), Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH)

Keywords

• Marketing education
• Professional training
• Corporate training
• Digital marketing courses
• Job placement services

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Educational Programs - Academies: Long-term educational programs (10-12 weeks) covering digital marketing, social media, account management, and junior marketing. Tuition ranges from 14,900 Kč to 24,079 Kč (with VAT). Includes practical client work component.
2. Short-term Training (Školení): Individual webinar and workshop sessions priced from 790 Kč to 1,290 Kč. Topics include Canva, email marketing, AI tools, data analytics, and productivity. Includes video recording with purchase.
3. Miniakademie (Mini-Academy): Monthly intensive courses on specific topics, priced at 3,490 Kč. Four 2-hour sessions covering one theme in depth.
4. Job Board (#HzMjobs): Job posting services for marketing positions. Free option for self-sharing in Facebook group, paid packages from 7,990 Kč to 12,990 Kč for comprehensive advertising across all channels.
5. Corporate Training: Customized corporate education programs for marketing teams. Pricing based on program scope and duration. Includes consulting on training needs analysis.
6. Academy Client Program: Companies serve as clients for student projects. Financial contribution of 5,000 Kč without VAT for marketing strategy or campaign development by students.
7. Gift Vouchers: Gift vouchers for training sessions, mini-academies, conferences, and full academies. Prices range from 790 Kč to 19,900 Kč depending on product type.
8. Merchandise: Branded merchandise including hoodies (1,190 Kč), t-shirts (490-690 Kč), socks (190 Kč), canvas bags (490 Kč), and gift bundles (1,350 Kč).
9. Permanentka (Half-Year Pass): Semi-annual pass for 2,900 Kč allowing unlimited access to all live online trainings from July to December 2026.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

#HolkyzMarketingu is a Czech professional education platform for marketing that delivers short-term workshops and webinars (Školení), month-long Miniakademie intensives, and multi-week specialized Academies covering Digital Marketing, Social Media, Account Management, Marketing Managers, and Junior tracks. The company also operates #HzMjobs (a marketing job board), corporate training services, an annual industry conference, subscription passes, gift vouchers, and branded merchandise, serving both individual learners and corporate clients.

Product overview

#HolkyzMarketingu operates a multi-tiered educational platform for marketers in the Czech market, comprising three primary product categories: (1) Short-term training offerings including individual Školení (webinars/workshops from 790–1,290 Kč per session) and month-long Miniakademie programs (3,490 Kč); (2) Long-term academy programs including Juniorní Akademie for beginners, Akademies for Digital Marketing (19,900 Kč), Social Media, Account Management (19,900 Kč without VAT), and Marketing Managers (17,900 Kč); and (3) Supporting services including the Půlroční permanentka (6-month pass at 2,900 Kč), #HzMjobs recruitment advertising, firemní vzdělávání corporate training, Klient Akademie student-project partnerships, annual conferences, gift vouchers, and branded merchandise. The platform serves over 42,000 community members and 24,000 training graduates.

Differentiator

Problem solved

Functional benefit

Products and services

• Školení (Workshops and Webinars)
• Miniakademie (Mini-Academy)
• Akademie digitálního marketingu (Digital Marketing Academy)
• Akademie sociálních sítí (Social Media Academy)
• Akademie account managementu (Account Management Academy)
• Akademie pro marketingové manažerky (Marketing Managers Academy)
• Juniorní Akademie (Junior Academy)
• Firemní vzdělávání (Corporate Training)
• #HzMjobs (Job Board)
• Klient Akademie (Academy Client Program)
• Letní Akademie marketingu (Summer Marketing Academy)
• Půlroční permanentka (Six-Month Pass)
• Dárkové poukazy (Gift Vouchers)
• #HzM Konference (Annual Conference)
• #HzM Merch (Branded Merchandise)

Quantifiable outcome

• 57% of academy graduates report the program helped them progress toward professional goals
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Partnerships

22 partnerships are on record, tiered minor and moderate.

• Marketing BIminorOthersListed as supporter in the 'Podporují nás' (They support us) section. Nature of support not explicitly detailed.
• martinusminorOthersListed as supporter. Slovak online bookstore known for book sales.
• US Embassy PragueminorOthersListed as supporter. US diplomatic mission supporting Czech educational initiatives.
• EcomailmoderateGTM or Marketing PartnerCzech email marketing platform. Provides email services to #HolkyzMarketingu; uses #HzMjobs for hiring; sponsors platform through service provision.
• Ženy v podnikáníminorOthersListed as supporter. Organization supporting women entrepreneurs.
• WorkloungeminorOthersListed as supporter. Czech business networking platform.
• Czech Marketing Association (AKA)moderateStrategic or Co-development PartnerAccount Management Academy operates under official patronage of AKA. AKA President Petra Jankovičová serves on Advisory Board.
• 1.1 Digital MarketingminorOthersListed as supporter. Digital marketing services provider.
• VML CzechiamoderateStrategic or Co-development PartnerLargest Czech communication agency. CEO Iva Welker serves on Advisory Board. Provides instructors for academies including Tomáš Novotný (Executive Creative Director) and Eva Hrubešová (Head of Media at L'Oréal).
• McCann PraguemoderateStrategic or Co-development PartnerProvides instructors for Account Management Academy. Jan Suda serves as Media & Channels Strategist and Advisory Board member.
• TRIAD advertisingmoderateStrategic or Co-development PartnerCo-owner Petra Jankovičová serves on Advisory Board. Provides instructors for academies. President of Czech Marketing Association (AKA).
• ZásilkovnaminorChannel Partner/ Reseller/ DistributorDelivery partner for merchandise shipments in Czech Republic and Slovakia. Provides free return shipping for reclamations.
• Behavio LabsminorStrategic or Co-development PartnerHynek Špinar from Behavio Labs provides training for corporate education on consumer psychology and branding.
• JustmightyminorStrategic or Co-development PartnerCEO Tomáš Pohl provides instruction for Digital Marketing Academy. Creative agency with campaigns for Škoda Auto, Kofola, Notino.
• eVisionsminorStrategic or Co-development PartnerHead of CX Nikola Novosadová provides training combining UX and SEO for corporate education.
• ShoptetminorStrategic or Co-development PartnerTeam Leader Jitka Šišperová provides customer service and efficiency training for corporate education.
• KantarminorStrategic or Co-development PartnerHana Voleková from Kantar provides qualitative research training for Account Management Academy.
• VCCP PragueminorStrategic or Co-development PartnerManaging Partner Luboš Jahoda provides training on account leadership for academies.
• DDB PragueminorStrategic or Co-development PartnerCreative Lead Radek Mojžíš provides creative leadership training for academies.
• Diversight.aiminorStrategic or Co-development PartnerFounder Irena Zatloukalová provides communication and crisis management training for academies.
• Alma CareerminorStrategic or Co-development PartnerMarkéta Linhart from Alma Career provides AI and marketing training for Digital Marketing Academy.
• Iceberg (Martin Mikyška)moderateStrategic or Co-development PartnerMartin Mikyška serves on Advisory Board and provides product innovation training for academies.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Skillshare: Creator-led course platform with subscription pricing across creative and business categories. Adjacent business model (subscription + creator courses) but broader scope and English-language focus.
• LinkedIn Learning: Professional development platform with marketing courses included in LinkedIn Premium subscriptions. Built-in distribution through LinkedIn's professional network creates structural advantage in B2B learner acquisition.
• Coursera: Global MOOCs platform with extensive marketing course catalog from top universities. Indirect competitor for individual learners; broader in scope and able to leverage university brand partnerships.
• Udemy: Global course marketplace with thousands of marketing courses at low price points. Competes for self-directed learners seeking flexible, affordable alternatives to cohort-based academies.

Direct peers

• Skillmea: Slovak online education platform offering video courses and live training across multiple verticals. Most comparable as a CEE-region EdTech platform with similar format (live and recorded video courses, instructor-led).
• MarketingProfs: US-based marketing education and professional development platform serving marketing practitioners through courses, events, and content. Most directly comparable in vertical focus on marketing professionals and educators, though operating at larger scale and in English.
• Digital Marketing Institute: Global provider of marketing certifications and education programs with similar cohort-based, instructor-led academy formats. Comparable in offering certified marketing programs with corporate and individual learners.

Regional players

• Seduo.cz: Czech online education platform owned by Sodexo Benefits, offering video courses across business and professional development. Direct geographic overlap with HolkyzMarketingu and similar B2C course platform model.

Emerging players

• General Assembly: Career-focused bootcamp provider with digital marketing tracks. Comparable in cohort-based, instructor-led format with career outcomes focus, though operates primarily in English-speaking markets.
• Brainstation: Tech and digital skills education provider with marketing-related courses in cohort and corporate training formats. Comparable in serving working professionals seeking career advancement in digital disciplines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9FpQuOuJQn0j1hvknfQCQ/featured
• Facebookfacebook.com/holkyzmarketingu
• LinkedInlinkedin.com/company/holkyzmarketingu

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about #HolkyzMarketingu