Affiliation

What Affiliation does

Affiliation (operating under the brand "GET AFFILIATED") is a privately held bespoke integrated agency that combines Creative, Marketing, and Media Buying under a single service umbrella. The company serves forward-thinking brands across music and entertainment, consumer packaged goods, sports, and luxury sectors, delivering four core product lines: Programmatic Advertising (display, mobile, in-app, OLV, CTV, audio, DOOH placements leveraging DSP partnerships, PMP inventory access, and AI optimization via a Scibids/DoubleVerify integration); Influencer Marketing (managed campaigns across a network of 500+ influencers on multiple platforms); Social Media Management (cross-platform execution on Instagram, Facebook, TikTok, Twitter, and YouTube using first-party data for audience targeting); and Creative Services delivered through its Illusive Media sub-brand, a film production company co-founded by Shomi Patwary whose content has generated more than 2 billion views on YouTube.

The agency operates on a professional services revenue model with quote-based, custom pricing — no standardized pricing is publicly disclosed. Its go-to-market motion is consultative enterprise field sales, engaging prospects through a "Let's work together" contact workflow rather than self-serve or productized transactions. Revenue is generated from professional services fees (creative and campaign strategy) and advertising/media buying spend. Notable client engagements include RCA Records (Baby Drill "SCOREGOD" CTV Awareness campaign during NBA All-Star Weekend 2024, achieving 99% Video Completion Rate), Sony Music (Wu-Tang "Enter The Wu-Tang (36 Chambers)" 25th anniversary documentary, winner of 8 Telly Awards), PepsiCo/Ruffles (Afropunk X Ruffles "Own Your Ridges" campaign generating 10,000+ entries in 7 days), Service Express (lead generation campaign cutting CPL from $225 to $90), Adidas, LVMH, NBA, Marriott, and Samsung.

Affiliation is a member of the U.S. Black Chambers, Inc., and maintains an extensive affiliation network spanning major labels (Universal, Sony, Atlantic, RCA, Def Jam, Capitol, Interscope, BMG, XL, XO, Quality Control), entertainment platforms (Afropunk, Vice, The Fader, Complex Media, Essence Ventures), consumer brands, and individual artists/celebrities (Beyoncé, The Weeknd, J Balvin, Lil Nas X, A$AP Rocky, Diplo, Pharrell Williams, Jaden Smith, Kylie Jenner). The company is founder/management-controlled based on the absence of disclosed venture capital, private equity backing, or parent company relationships in available sources.

Name

Affiliation

Legal name

Affiliation

Website

https://affiliation-group.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Affiliation is a privately held bespoke integrated agency unifying Creative, Marketing, and Media Buying services. It serves forward-thinking brands across music, CPG, sports, and luxury sectors through programmatic advertising, a 500+ influencer network, social media management, and creative production via its Illusive Media sub-brand.

Ownership category

akta.pro rank

Product category

Integrated Marketing and Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Content Marketing & Branded Content Agencies (MPAAAAAF), Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)

Keywords

• Integrated marketing agency
• Programmatic advertising services
• Influencer marketing campaigns
• Social media management services
• Creative production services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Agency Services Revenue: Affiliation generates revenue through integrated agency services combining Creative, Marketing, and Media Buying. The company operates as a bespoke agency offering bespoke strategies and campaign execution for brand clients.
2. Media Buying and Advertising: Revenue from programmatic advertising, CTV campaigns, influencer marketing, and social media management services across multiple platforms and channels.
3. Creative Services: Revenue generated from film production, creative direction, editorial work, and interactive design services for brands and entertainment clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Affiliation is a bespoke integrated agency that brings Creative, Marketing, and Media Buying together under one unified umbrella to serve brand clients. Its core offerings comprise programmatic advertising (Display, Mobile, In-App, OLV, CTV, Audio, DOOH with DSP and AI optimization), influencer marketing (500+ influencer network), cross-platform social media management (Instagram, Facebook, TikTok, Twitter, YouTube), and creative services (film production, creative direction, editorial, interactive design) supported by its Illusive Media sub-brand.

Product overview

Affiliation is a bespoke integrated agency that unifies Creative, Marketing, and Media Buying services. Its core product portfolio comprises three interconnected service lines: Programmatic Advertising (offering display, mobile, in-app, OLV, CTV, audio, and DOOH placements with AI-powered optimization), Influencer Marketing (leveraging 500+ influencer relationships across platforms), and Social Media Management (cross-platform campaign management on Instagram, Facebook, TikTok, Twitter, and YouTube). Supporting these is Creative Services, which includes Illusive Media—a film production sub-brand specializing in music videos, documentaries, and branded content. The integrated model combines data-driven insights with bold creativity to deliver measurable outcomes for clients.

Differentiator

Problem solved

Functional benefit

Brands

• Illusive Media: A film production company co-founded by Shomi Patwary, specializing in film production, creative direction, editorial work, and interactive design. The content has generated more than 2 billion views on YouTube. Affiliation collaborates with Illusive Media on various creative projects.

Products and services

• Programmatic Advertising Automated digital advertising solution for enterprise brands offering display, mobile, in-app, online video (OLV), connected TV (CTV), audio, and digital out-of-home (DOOH) placements with DSP partnerships, PMP inventory access, and AI-powered optimization via Scibids/DoubleVerify integration. Designed for brand marketers seeking data-driven media buying with real-time KPI optimization.
• Influencer Marketing Managed influencer marketing service for enterprise brands with access to a network of over 500 influencers across multiple platforms, supporting strategic campaign planning from concept to rollout with weekly real-time performance reporting.
• Social Media Management Cross-platform social media campaign management service for enterprise brands supporting Instagram, Facebook, TikTok, Twitter, and YouTube, utilizing first-party data for custom audience targeting with weekly optimization and real-time insights.
• Creative Services Integrated creative production offering for enterprise brands and entertainment clients covering film production, creative direction, editorial work, and interactive design, including music videos, documentaries, branded content, and celebrity collaborations, with over 2 billion views generated on YouTube via the Illusive Media sub-brand partner.

Quantifiable outcome

• 99% Video Completion Rate (VCR) for CTV campaigns
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Illusive MediacoreStrategic or Co-development PartnerIllusive Media is a film production company co-founded by Shomi Patwary (Creative Director) and Punom Patwary (Executive Producer). Affiliation partners with Illusive Media for creative production including film production, creative direction, editorial work, and interactive design. Illusive Media's content has generated more than 2 billion views on YouTube.
• U.S. Black Chambers, Inc.coreStrategic or Co-development PartnerAffiliation is a member of the U.S. Black Chambers, Inc., a national organization supporting Black-owned businesses and economic empowerment through advocacy, networking, and business development.
• Sony MusicmajorStrategic or Co-development PartnerAffiliated through Illusive Media partnership - produced official documentary celebrating 25th anniversary of Wu-Tang's 'Enter The Wu-Tang (36 Chambers)' which won 8 Telly Awards.
• AdidasmajorGTM or Marketing PartnerAffiliation has worked with Adidas on creative projects including 'Adidas x Highsnobiety: The Nite Shift Featuring Kemba' campaign.
• DisneymajorGTM or Marketing PartnerIllusive Media (Affiliation creative partner) has worked with Disney on various creative projects.
• Scibids/DoubleVerifycoreTechnology or IntegrationAI optimization partnership enabling real-time optimization to KPIs, profitability maintenance, and audience engagement across major programmatic and social platforms.
• AfropunkcoreGTM or Marketing PartnerAffiliation partnered with Afropunk on multiple campaigns including 'Afropunk X Ruffles - Own Your Ridges' video competition and ongoing creative collaborations.
• RCA RecordsmajorGTM or Marketing PartnerAffiliation collaborated with RCA Records on Baby Drill's 'SCOREGOD' CTV Awareness campaign during NBA All-Star Weekend 2024, developing custom animated spot and securing premium CTV inventory.
• NBAmajorGTM or Marketing PartnerAffiliation has partnered with NBA for campaigns including Baby Drill's 'SCOREGOD' CTV campaign during NBA All-Star Weekend 2024, with ads served across NBA TV, TNT, ESPN, and NBA App.
• LVMHmajorGTM or Marketing PartnerAffiliation maintains partnership with LVMH (luxury goods conglomerate) as part of their brand client portfolio.
• Universal Music GroupmajorGTM or Marketing PartnerAffiliation has worked with Universal Music Group artists and campaigns as part of their music industry partnerships.
• ROC NationmajorGTM or Marketing PartnerAffiliation is affiliated with ROC Nation entertainment company as part of their music industry and entertainment partnerships.
• SamsungminorGTM or Marketing PartnerAffiliation maintains partnership with Samsung as part of their brand client portfolio.
• PepsiComajorGTM or Marketing PartnerAffiliation has worked with PepsiCo brands including Mountain Dew, Ruffles, and Quaker on various marketing campaigns.
• MarriottminorGTM or Marketing PartnerAffiliation maintains partnership with Marriott International as part of their hospitality brand client portfolio.
• Under ArmourminorGTM or Marketing PartnerAffiliation maintains partnership with Under Armour as part of their sports apparel brand client portfolio.
• Complex MediacoreGTM or Marketing PartnerAffiliation has partnerships with Complex Media for content distribution and media buying across Complex's entertainment and media platforms.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Translation LLC: Cultural marketing and creative agency with strong multicultural positioning and brand partnerships (NBA, Beats, State Farm). Highly comparable to Affiliation's cultural-credibility positioning and integrated creative + media approach.
• R/GA: Global integrated agency combining creative, marketing, and technology services with strong programmatic and digital product capabilities. Comparable to Affiliation's unified creative/marketing/media-buying stack and enterprise client focus.
• 72andSunny: Independent integrated creative agency known for brand campaigns across entertainment, sports, and consumer brands (e.g., Google, Activision, Sonos). Directly comparable to Affiliation's integrated creative + media-buying model targeting youth/culture-forward brands.
• MADE Music Studio: Music-first creative and marketing agency working with brands on sonic branding, music supervision, and entertainment campaigns. Comparable music/entertainment focus to Affiliation's Illusive Media-driven creative work.
• Anomaly: Independent integrated agency that combines advertising, brand strategy, design, and media. Comparable model to Affiliation's bespoke integrated approach with marquee brand clients (Coca-Cola, Nike, BMW).
• Giant Spoon: Independent media and creative agency combining media planning, content, and influencer capabilities for brands like Netflix and Disney+. Comparable integrated agency model with strong CTV and entertainment credentials.
• Prettybird: Creative production and entertainment-marketing company producing music videos, branded content, and cultural campaigns. Closely comparable to Illusive Media's creative production work and Affiliation's entertainment integrations.

Broad incumbents

• Droga5: Accenture-owned creative agency serving Amazon, Heineken, and The New York Times. Comparable integrated creative work but at substantially larger scale; benchmark for Affiliation's enterprise aspirations.
• Wieden+Kennedy: Larger independent creative network serving Nike, Coca-Cola, McDonald's, and Procter & Gamble. Comparable integrated creative work at significantly greater scale; a benchmark competitor for Affiliation's brand-side targets.
• Edelman: Global communications and integrated marketing firm with deep brand, influencer, and entertainment capabilities. Comparable cultural-brand positioning and enterprise client roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/@Affiliation
• Instagraminstagram.com/affiliation
• Xx.com/affiliation24
• Facebookfacebook.com/affiliation.group
• LinkedInlinkedin.com/company/affiliationgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affiliation