What Watkins Construction & Roofing does

Watkins Construction & Roofing is a family-owned, privately held exterior contracting firm headquartered in Ridgeland, Mississippi, that delivers residential and commercial roofing services across a three-state footprint in the U.S. Southeast. The company was founded in 2002 by Michael Dier and operates from eight physical offices spanning North, Central, and South Mississippi, South Alabama, and North Louisiana. Its core service offering covers roof repair, full residential roof replacement (asphalt shingles, standing seam metal), commercial roofing for warehouses and multi-family properties, storm-damage restoration with insurance claims assistance, roof cleaning, and adjacent exterior work including James Hardie siding and window installation. The primary customer base is residential homeowners, with a secondary commercial segment covering property managers and business owners.

The company's technology stack is anchored by three proprietary job-site equipment systems: the Equipter (a self-propelled roofing lift that provides roof-height access during tear-off and installation), the Trash Rocket (a debris-removal system that reduces project time and labor), and the Catch-All System (a ground-protection system that protects landscaping and property). These are paired with structured on-site supervision, manufacturer credentials — most notably Owens Corning Platinum Preferred Contractor status, which is rare in Mississippi — and a 50-year workmanship warranty on full roof replacements backed by Owens Corning, a Fortune 500 manufacturer. The LeakHunters podcast, a content marketing channel now past episode 57, supports brand-building and top-of-funnel education.

The business model is project-based and primarily one-time revenue per engagement, with pricing structured around quote-based, on-site inspections rather than published rates. Go-to-market is sales-led, combining 24/7 phone-based inside sales, in-person field inspections, website lead capture, insurance-agent referrals via a 5th Gear CE continuing-education partnership, and a mobile referral app that pays existing customers $50–$250 per signed contract. Marketing distribution is multi-channel: SEO, blog content, social media, Google Reviews, email newsletters, and chamber-of-commerce partnerships across multiple Mississippi markets. No external funding, acquisitions, or institutional ownership have been disclosed; the company remains founder-controlled.

Name

Watkins Construction & Roofing

Legal name

Watkins Construction Inc

Website

https://watkinsconstructioninc.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Watkins Construction & Roofing is a family-owned, Ridgeland, Mississippi-based roofing and exterior contractor serving residential and commercial customers across Mississippi, Alabama, and Louisiana with roof repair, replacement, cleaning, insurance-claims assistance, siding, and window services.

Ownership category

akta.pro rank

Product category

Roofing and Exterior Home Improvement Services

NAICS

Roofing Contractors (238160)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

Keywords

• Residential roofing services
• Commercial roofing services
• Roof repair services
• Exterior home improvement
• Storm damage restoration

Headquarters

HQ city

Ridgeland

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Roofing Services (Residential): Full-service residential roofing including repairs, replacements, and new installations. Revenue is project-based, one-time fees for each roofing job.
2. Roofing Services (Commercial): Commercial roofing services for business properties, including flat roof systems and standing seam metal roofs. Project-based revenue model.
3. Roof Cleaning Services: Professional roof washing and cleaning services using Roof-A-Cide and other treatments to remove algae, moss, and debris.
4. Siding Installation: James Hardie siding replacement services, providing exterior home improvement alongside roofing.
5. Window Installation: Window replacement and installation services as an complementary home improvement service.
6. Referral Program: Customer referral rewards program where existing customers earn $50-$100 for roof repairs and $100-$250 for roof replacements when referring friends, neighbors, and family who sign contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Watkins Construction & Roofing is a roofing and exterior home improvement contractor that performs residential and commercial roof repair, full roof replacement, roof cleaning, James Hardie siding installation, window installation, and storm-damage insurance claim assistance. Projects are delivered by company-employed crews using proprietary jobsite equipment (Equipter, Trash Rocket, Catch-All) under on-site supervision, and backed by a 50-year workmanship warranty through the Owens Corning Platinum Preferred Contractor relationship.

Product overview

Watkins Construction & Roofing operates as a roofing and exterior home improvement contractor offering a unified portfolio of residential and commercial services. The core offerings include roof repair, roof cleaning, full residential roofing (encompassing asphalt shingles, metal/standing seam systems, and related materials), commercial roofing, James Hardie siding installation, and window installation. The company distinguishes itself through proprietary jobsite equipment (Equipter, Trash Rocket, Catch-All system) for quality and cleanliness, backed by a 50-year workmanship warranty in partnership with Owens Corning. Additional services include storm damage insurance claim assistance, a mobile referral program, and the LEAKHUNTERS educational podcast. The company holds Owens Corning Platinum Preferred Contractor status and serves customers across Mississippi, Louisiana, and Alabama.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Repair Residential roof repair services addressing leaks, storm damage, and general wear on homes across Mississippi, Alabama, and Louisiana.
• Residential Roofing (Roof Replacement and Installation) Full residential roof replacement and installation, including asphalt shingles, metal roofing, and standing seam systems, backed by the Owens Corning 50-year workmanship warranty.
• Roof Cleaning Professional roof washing and cleaning services using treatments such as Roof-A-Cide to remove algae, moss, and debris, extending roof lifespan.
• Commercial Roofing Roofing services for commercial buildings, warehouses, and multi-family properties, including flat roof systems and standing seam metal roofs.
• Storm Damage and Insurance Claims Assistance Storm damage roof assessment and assistance with insurance claims processing for residential roof repairs and replacements.
• James Hardie Siding Installation Professional installation of James Hardie fiber cement siding products for residential exterior renovation, delivered under James Hardie Elite Preferred Contractor status.
• Window Installation Window replacement and installation services for residential properties as a complementary exterior home improvement offering.

Quantifiable outcome

• 50-year workmanship warranty available for full roof replacements
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Owens CorningcoreTechnology or IntegrationOwens Corning Platinum Preferred Contractor status. Watkins is one of very few Platinum Preferred contractors in Mississippi, providing exclusive access to premium roofing products, extended warranties backed by the Fortune 500 company, and certification benefits. The partnership enables Watkins to offer 50-year workmanship warranties on full roof replacements.
• James HardiecoreTechnology or IntegrationJames Hardie Elite Preferred Contractor status for professional siding replacement services. Provides Watkins with access to James Hardie fiber cement siding products and extended warranties for homeowners.
• 5th Gear CEminorGTM or Marketing PartnerContinuing education partnership for insurance agents. Watkins partners with 5th Gear CE to provide educational opportunities for insurance professionals, building relationships that generate referral business.
• Guild QualityminorGTM or Marketing PartnerCustomer feedback and survey platform membership enabling Watkins to collect and demonstrate customer satisfaction metrics.
• Greater Jackson Chamber PartnershipminorGTM or Marketing PartnerChamber of commerce partnership providing networking opportunities and community visibility in the Greater Jackson Mississippi area.
• Madison County Chamber of CommerceminorGTM or Marketing PartnerChamber of commerce membership supporting local business community engagement and customer referrals.
• Metal Roofing AllianceminorGTM or Marketing PartnerIndustry association membership supporting metal roofing services and customer education.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tecta America: Large national commercial-focused roofing services platform with a broader portfolio of installation, repair, and maintenance; overlaps with Watkins' commercial roofing offering but at significantly larger scale.
• Baker Roofing Company: Multi-state Southeastern roofing contractor providing residential, commercial, and industrial roofing services; closest broad regional incumbent to Watkins' footprint and service mix.
• CentiMark Corporation: One of the largest commercial roofing and floor coating contractors in North America; comparable in service categories (commercial roof installation, repair, maintenance) but operates at a much larger, national scale.

Direct peers

• Aspen Contracting: National residential roofing, siding, and gutter contractor with insurance-claim specialization and project-based pricing, comparable to Watkins' storm-damage and full-replacement focus.
• Bone Dry Roofing: Multi-state residential and commercial roofing contractor with a similar project-based revenue model, in-home sales motion, and emphasis on warranties and reputation. Highly comparable service offering to Watkins across roofing repair, replacement, and inspection.
• Long Home Products: Regional residential exterior renovation company (roofing, windows, siding, baths) with a direct-sales model similar to Watkins' approach of cross-selling multiple exterior products to homeowners.
• Mr. Roof: Residential roofing contractor offering repair, replacement, and related exterior services with direct-sales and storm-driven demand focus; comparable service portfolio and customer base to Watkins.
• Storm Guard Roofing & Construction: National residential roofing and exterior restoration franchise with a heavy focus on insurance-claim-driven storm restoration, mirroring Watkins' core go-to-market. Directly comparable in customer segment, sales motion, and service mix.

Others

• Owens Corning Roofing: Fortune 500 roofing materials manufacturer and Watkins' Platinum Preferred partner; not a competitor but a key ecosystem relationship whose warranty and product backing underpins Watkins' value proposition.
• ABC Supply Co. National distributor of roofing materials (including Owens Corning products) and key supplier to contractors like Watkins. Adjacent ecosystem participant rather than direct competitor, but materially relevant to industry economics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/WatkinsRoofing
• YouTubeyoutube.com/@watkinsroofing
• Facebookfacebook.com/watkinsroofing
• LinkedInlinkedin.com/company/watkinsroofing
• Instagraminstagram.com/watkinsroofing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Watkins Construction & Roofing