Name

APW Group

Legal name

APW Group

Website

https://apwfuel.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fuel Retail / Petroleum Retail

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations and Fuel Dealers (457)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

akta.pro secondary industries

Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI)

Keywords

• Fuel retail
• Petrol station
• Convenience store
• Car wash services
• Fleet fuel cards

Headquarters

HQ city

City Of Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fuel Retail: Retail fuel sales including unleaded (91, 95, 98 RON), Diesel Gold, and AdBlue at company-owned service stations. Revenue from per-litre fuel sales to individual and fleet customers.
2. Convenience Store Sales: In-store retail of fresh food, hot food, cold drinks, snacks, grocery basics, international products, gas bottles, ice, and firewood. Operates 24/7 with Uber Eats delivery integration.
3. Car Wash Services: Automated car wash services with four pricing tiers (Express, Deluxe, Premium, Platinum) ranging from $16.90 to $27.90. Additional vacuum cleaning services.
4. Fleet Card Program: Prepaid fleet fuel accounts providing fuel management, centralized billing, and reporting for business fleets. No setup or monthly fees; revenue from fuel sales processed through fleet cards.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

APW Group operates a single fuel station in Wentworthville, Sydney, selling premium and standard unleaded fuels (Octane 91, 95, 98), Diesel Gold, and AdBlue, alongside an on-site convenience store offering snacks, beverages, fresh food, automotive accessories, ice, and cigarettes. The company also offers car wash services with multiple wash tiers and a Fleet Card program for business customers providing prepaid fuel accounts with PIN-secured cards, purchase controls, reporting, and account management.

Product overview

APW Group is a proudly Australian-owned fuel retailer operating a single flagship service station in Wentworthville, Sydney. The company's product portfolio centers on premium fuel products (APW Premium Diesel Gold®, AdBlue®, and unleaded fuels in 91/95/98 RON grades) and fleet management solutions (APW Fleet Card prepaid accounts, APW2U on-site fuel delivery). Supporting services include an automatic car wash with four tier options (Express, Deluxe, Premium, Platinum) using German-engineered SofTecs® technology, a 24/7 convenience store with fresh food and grocery items, and ancillary products (gas bottles, firewood, ice). The portfolio combines core fuel offerings with convenience retail and fleet services at a single physical location.

Differentiator

Problem solved

Functional benefit

Brands

• APW Premium Diesel Gold®: Premium diesel fuel with advanced additives that saves fuel costs, reduces emissions, and protects diesel engines. Claims up to 9% fuel cost savings and up to 14% emission reduction.
• APW Premium Octane 98®
• APW Premium Octane 95
• APW 91 Unleaded
• AdBlue®
• APW Fleet Card
• APW2U

Products and services

• Premium and Standard Unleaded Fuel Retail sale of Octane 91, 95, and 98 unleaded petrol at the Wentworthville forecourt for consumer and fleet drivers.

Quantifiable outcome

• Up to 9% fuel consumption reduction in off-road equipment and up to 6% in on-road fleets with Diesel Gold
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Jett Johnson (Motorsports)minorOthersAPW supports rising racing talent including Jett Johnson, grandson of legendary Dick Johnson. Reflects APW's passion for autosports and community engagement. Sponsorship arrangement supporting motorsports development.
• Uber EatsminorChannel Partner/ Reseller/ DistributorAPW Wentworthville convenience store products available for delivery via Uber Eats platform 24/7. Enables APW to reach customers who prefer delivery over in-store purchases.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Coles Express: Fuel retail arm of Coles Group integrated with supermarket loyalty. Competes with APW on fuel pricing and convenience traffic in the same Sydney metro, leveraging grocery-shopper data APW cannot match.
• Shell Australia: Global oil major with retail forecourts across Australia including premium fuels (Shell V-Power) and convenience offers. Comparable to APW on premium fuel positioning and forecourt operations, but with global brand and procurement scale.
• Woolworths Metro Fuel: Woolworths' fuel retail network integrated with Everyday Rewards loyalty. Competes with APW on price perception through fuel-discount programs tied to grocery spend.
• BP Australia: Major oil-major with branded retail network across Australia. Overlaps with APW on branded fuel offering (BP's premium diesel/octanes) and fleet card programs, but at much larger network scale.
• Caltex Australia (Ampol): Australia's largest fuel retailer with extensive forecourt network, convenience stores, and a fleet card program (AmpolCard). Comparable business model across fuel, convenience, and B2B fleet services.

Emerging players

• Chargefox: Australian EV-charging network operator with public fast-charging stations. Comparable as a forecourt-revenue alternative and indirect competitor for fuel-station traffic as EV adoption grows.

Others

• WEX Inc. (Fleet Card Programs): Global fleet-card and payment solutions provider serving SMB and enterprise fleets. Comparable to APW's Fleet Card program in fleet-management functionality, though at vastly greater scale and without retail forecourt operations.

Direct peers

• 7-Eleven Australia: Operates the largest convenience-and-fuel retail network in Australia with combined service station and convenience-store formats. Directly comparable to APW's multi-revenue forecourt model, though at vastly greater scale.
• Liberty Oil: Independent Australian fuel distributor and retailer operating independent-branded service stations. Closely comparable to APW in independence from major oil branding and in targeting price-conscious local markets.
• Metro Petroleum: Australian independent fuel retailer with a network of branded service stations. Comparable to APW as a non-major independent competitor offering own-branded fuel and convenience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/apwfuel
• LinkedInlinkedin.com/company/apwgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APW Group