Blueprint Kids
- Company typePrivate
- Founded-
- HeadquartersHunt Valley, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
Blueprint Kids firmographics
Firmographics- Name
- Blueprint Kids
- Legal name
- Spotlight Series, LLC
- Website
- https://blueprint.kids
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Blueprint Kids industry classification
Industry- Product category
- Social-Emotional Learning (SEL) Software
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Digital/Interactive SEL Apps & Media for Early Childhood (EDACAOAL)
- akta.pro secondary industry
- Social-Emotional Learning (SEL) & Character Development (EDAGACAC)
Keywords
Where Blueprint Kids is headquartered
LocationHeadquarters
- HQ city
- Hunt Valley
- HQ country
- United States
- HQ region
- North America
Markets served
Blueprint Kids business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Educational Platform Subscription: Subscription-based access to the Blueprint emotional intelligence platform for schools, districts, and students. Pricing appears to be quote-based for institutional customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Institutional licensing for schools and districts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Blueprint Kids product offering
Product offeringCore offering
Blueprint Kids provides an AI-powered emotional intelligence platform for K-12 education that combines a secure real-time API for detecting emotional wellbeing and distress patterns with cinematic storytelling learning experiences. Schools and districts license the platform on a subscription basis, while students access it via class codes or SSO through Clever, ClassLink, or Google.
Product overview
Blueprint Kids offers a unified emotional intelligence platform comprising two interconnected products: 'Emotional Intelligence, Optimized' (a secure, real-time AI API that surfaces patterns of emotional wellbeing and distress for human decision-making) and 'Emotional Intelligence, Experienced' (cinematic storytelling and learning experiences). The platform serves schools and districts, enabling students to develop emotional intelligence skills through engaging content while providing educators with data-driven insights via the API layer.
Differentiator
Problem solved
Functional benefit
Products and services
- Blueprint Platform The main unified platform that combines AI-powered emotional intelligence capabilities with cinematic storytelling experiences for K-12 schools, districts, and students.
- Emotional Intelligence, Optimized (AI API) A secure, real-time API layer designed to surface patterns of emotional wellbeing and distress for informed human decision-making, for schools and districts.
- Emotional Intelligence, Experienced (Storytelling) Cinematic learning and storytelling experiences that make emotional intelligence engaging and unforgettable for students in K-12 settings.
Companies that use Blueprint Kids
Customer profileSegments3 records
Ideal customer profiles1 record
Blueprint Kids technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Blueprint Kids partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ClevercoreClever is an educational single sign-on (SSO) platform used by schools and districts. Blueprint integrates with Clever to provide seamless authentication for students and teachers using the Blueprint platform. Schools using Clever can enable instant access to Blueprint through the Clever library.
- ClassLinkcoreClassLink provides single sign-on and identity management solutions for K-12 education. Blueprint's integration with ClassLink LaunchPad enables students and educators to access the emotional intelligence platform using their existing ClassLink credentials, facilitating adoption in districts already using ClassLink.
Recent moves5 records
Expansion highlights4 records
Blueprint Kids competitors and assessment
Company assessmentDirect peers
- Panorama Education: Panorama Education is a K-12 student success platform offering SEL surveys, intervention tracking, and wellbeing analytics for schools and districts. It directly competes with Blueprint's emotional wellbeing assessment and reporting capabilities for the same district buyers.
- Nearpod: Nearpod is an interactive K-12 instructional platform with embedded SEL and wellbeing content, sold via district licenses. It competes with Blueprint for the same district edtech budget and integrates with similar SSO providers.
- Kognito: Kognito builds simulation-based SEL and mental health training for educators and students, sold to schools and districts. Its interactive simulation approach is analogous to Blueprint's cinematic storytelling method for the same end-buyers.
- Move This World: Move This World delivers video-based SEL and social-emotional learning programs to K-12 schools and districts. It competes with Blueprint on SEL content delivery to the same institutional buyers.
- ClassDojo: ClassDojo is a classroom engagement and SEL platform used by the majority of US K-12 teachers. It overlaps with Blueprint on SEL curriculum and student wellbeing tools within the same primary persona (educators and students).
- Second Step (Committee for Children): Committee for Children's Second Step is one of the most widely adopted K-12 SEL curricula in US schools, sold via district licensing. It competes directly with Blueprint's cinematic SEL content for the same K-12 institutional budget line.
- DESSA (Riverside Insights): DESSA is a widely adopted SEL assessment suite sold to K-12 districts, with screening, reporting, and intervention tracking. It overlaps with the assessment and pattern-detection layer of Blueprint's API product for the same institutional buyers.
Emerging players
- Peekapak: Peekapak offers SEL curriculum and teacher resources for elementary students, with a digital delivery model similar to Blueprint. It targets a narrower grade band than Blueprint but competes for the same elementary SEL budget.
- Social Emotional Arts (Soul Shoppe): Soul Shoppe delivers in-person and digital SEL programs to K-8 schools with storytelling and character education components. Its storytelling approach is thematically aligned with Blueprint's cinematic SEL method for a comparable elementary buyer.
Others
- Clever: Clever is a K-12 SSO and edtech distribution platform that Blueprint integrates with for district-wide deployment. While not a competitor, it functions as a critical distribution channel and ecosystem partner comparable to an app store for Blueprint's target market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Blueprint Kids financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blueprint Kids leadership team
Management profileNumber of profiles
Blueprint Kids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blueprint Kids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blueprint Kids
What does Blueprint Kids do?
Blueprint Kids provides an AI-powered emotional intelligence platform for K-12 education that combines a secure real-time API for detecting emotional wellbeing and distress patterns with cinematic storytelling learning experiences. Schools and districts license the platform on a subscription basis, while students access it via class codes or SSO through Clever, ClassLink, or Google.
Is Blueprint Kids a public or private company?
Blueprint Kids is a private company. It is classified as unknown and is currently operating.
When was Blueprint Kids founded?
Blueprint Kids was founded in -1.
Where is Blueprint Kids based?
Blueprint Kids is headquartered in Hunt Valley, United States, in the North America region.
How does Blueprint Kids make money?
One revenue line is on record: educational Platform Subscription.
Who are Blueprint Kids's main competitors?
Direct peers on record are Panorama Education, Nearpod, Kognito, Move This World, ClassDojo, Second Step (Committee for Children) and DESSA (Riverside Insights). Emerging players are Peekapak and Social Emotional Arts (Soul Shoppe). Clever is listed as an others.
Does Blueprint Kids have an API?
Yes. A secure, real-time API layer designed to surface patterns of emotional wellbeing and distress for informed human decision-making. This is an emotional intelligence API that supports the broader Blueprint platform.
What industry is Blueprint Kids in?
Blueprint Kids's product category is Social-Emotional Learning (SEL) Software. Its primary akta.pro industry code is EDACAOAL, Digital/Interactive SEL Apps & Media for Early Childhood, with a secondary code of EDAGACAC, Social-Emotional Learning (SEL) & Character Development. Its NAICS code is 611710 and its SIC code is 7372.