American Road Group

What American Road Group does

American Road Group is a privately held Harley-Davidson dealership group that operates 12 retail locations across five U.S. states (Florida, New Hampshire, Kentucky, Pennsylvania, and Ohio), selling new and pre-owned Harley-Davidson motorcycles, parts and accessories, branded merchandise, and providing full-service repair, consumer financing (facilitated through Harley-Davidson Financial Services), and motorcycle rentals via a partnership with EagleRider. Founded in 2000 by Steve and Anne Deli, the company combines physical dealership retail with merchandise stores at high-traffic tourist destinations (Walt Disney World / Disney Springs, Key West) and event-driven marketing around major motorcycle rallies including Laconia Motorcycle Week and Ohio Bike Week.

The company runs its operations on the Dealer Spike dealer management platform, which provides website infrastructure, integrated inventory management, online unit ordering, and dealer-locator functionality (powered by Google Maps and YouTube APIs). Technology differentiation is low — the platform is industry-standard for powersports retail — and there is no evidence of proprietary technology, AI/ML systems, patents, or unique software assets. Customer-facing digital capabilities are limited to inventory browsing, online order submission, and social/blog content, with no native mobile application.

Revenue mechanics are diversified across five streams: new motorcycle sales, used motorcycle sales, parts and accessories, service and repair, and financing referral. Pricing is not publicly disclosed and varies by model and negotiation. Go-to-market is sales-led and event-driven: each dealership maintains dedicated sales directors and internet sales teams, with significant customer acquisition occurring at major motorcycle rallies. The customer base spans individual motorcycle enthusiasts (primary), tourists/visitors to Florida destinations, and a smaller corporate/business segment. The company has 251–500 employees and no external institutional investors or parent company.

Name

American Road Group

Legal name

American Road Group

Website

https://americanroad.biz

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

American Road Group operates 12 Harley-Davidson dealerships across five U.S. states, selling new and used motorcycles, parts, service, financing, and merchandise to enthusiasts, tourists, and corporate customers. Founded in 2000 by Steve and Anne Deli.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Motorcycle Sales: Sale of new Harley-Davidson motorcycles through 12 dealership locations across Florida, New Hampshire, Kentucky, Pennsylvania, and Ohio.
2. Used Motorcycle Sales: Pre-owned motorcycle sales at each dealership location, providing options across different price points for customers.
3. Parts and Accessories: Harley-Davidson branded parts, accessories, and merchandise sales. Merchandise stores operated at Walt Disney World, Key West and other high-traffic tourist locations.
4. Service and Repair: Full-service motorcycle maintenance and repair departments at each dealership location staffed by trained technicians.
5. Financing Services: Consumer financing for motorcycle purchases through Harley-Davidson Financial Services partnership, providing financing options to enable customer purchases.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

American Road Group is a multi-location Harley-Davidson dealership group operating 12 authorized dealerships across five U.S. states, selling new and pre-owned Harley-Davidson motorcycles, providing maintenance and repair services, parts and accessories (including merchandise stores at Walt Disney World and Key West), and consumer financing arranged through Harley-Davidson Financial Services. The group also offers motorcycle rentals through a partnership with EagleRider at Orlando locations and operates its business around the Harley-Davidson lifestyle, including event presence at major motorcycle rallies such as Laconia Motorcycle Week and Ohio Bike Week.

Product overview

American Road Group is a multi-location Harley-Davidson dealership group operating 12 flagship dealerships across Florida, New Hampshire, Kentucky, Pennsylvania, and Ohio. The company offers new and used Harley-Davidson motorcycle sales, full-service maintenance and repairs, parts and accessories, and motorcycle financing. Their dealership network includes Orlando Harley-Davidson Historic Factory, Orlando Harley-Davidson South, Orlando Harley-Davidson at Disney Springs, Orlando Harley-Davidson International Drive, Laconia Harley-Davidson, White Mountain Harley-Davidson, Wildcat Harley-Davidson, Pocono Mountain Harley-Davidson, Adventure Harley-Davidson, Hall of Fame Harley-Davidson (Rubber City), Mad River Harley-Davidson, and Rock-n-Roll City Harley-Davidson. The company also operates merchandise stores at Walt Disney World and Key West, and offers motorcycle rentals through an EagleRider partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used Motorcycle Sales

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• EagleRidercoreStrategic or Co-development Partner · 22 December 2017EagleRider, a motorcycle rentals company, partnered with Orlando Harley-Davidson to offer motorcycle rental programs. This partnership allows EagleRider customers to rent Harley-Davidson motorcycles from Orlando Harley-Davidson locations, providing tourists and visitors access to motorcycle experiences while leveraging the dealership's inventory and location advantages.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• EagleRider: EagleRider is the motorcycle rental and tour operator that partnered with American Road Group's Orlando dealerships in 2017 to offer Harley-Davidson rentals. As a partnership and adjacent business rather than direct competitor, it is a relevant distribution partner but not a competing retailer.

Emerging players

• Indian Motorcycle: Indian Motorcycle is Polaris's heavyweight cruiser/touring brand and Harley-Davidson's most direct competition. Indian competes for the same dealership floor space and consumer demand that American Road Group routes exclusively to Harley-Davidson today.
• Triumph Motorcycles: Triumph is a growing motorcycle OEM expanding its U.S. dealer network and competing for the same modern/classic buyer that H-D targets. Its dealer expansion strategy creates both competitive pressure on H-D dealerships and a potential future channel partner opportunity for multi-brand dealer groups.

Direct peers

• RevZilla: RevZilla, a Comoto Holdings brand, is the largest U.S. online motorcycle gear and parts retailer. It competes with American Road Group's parts, accessories, and apparel business for the same enthusiast customer, primarily through e-commerce.
• RumbleOn: RumbleOn is the most directly comparable peer: an online motorcycle marketplace and active consolidator of motorcycle and powersports dealerships. It competes with American Road Group both for retail customers and for acquisition targets of independent Harley-Davidson rooftops.
• Cycle Gear: Cycle Gear operates a national chain of motorcycle apparel and accessories retail stores. Its physical retail footprint competes for the rider's gear spend that American Road Group also captures through its merchandise stores and dealership P&A departments.
• Dennis Kirk: Dennis Kirk is a long-established mail-order and e-commerce retailer of motorcycle and powersports parts, accessories, and apparel. It competes with American Road Group's parts/accessories business for the same mail-order and online buyer.
• Comoto Holdings: Comoto Holdings is the parent of RevZilla, Cycle Gear, and J&P Cycles, the dominant U.S. motorcycle aftermarket and apparel retailers. It competes with American Road Group for the same enthusiast customer's apparel, parts, and accessories wallet, although distribution is primarily direct-to-consumer rather than physical dealership.
• Babbitt's Online: Babbitt's Online is one of the largest U.S. powersports parts distributors, supplying OEM and aftermarket parts to dealers and riders. It overlaps with American Road Group's parts wholesale and retail operations, particularly for service-driven parts demand.

Broad incumbents

• Polaris Inc. Polaris owns Indian Motorcycle, Harley-Davidson's closest heavyweight touring competitor, and the broader powersports portfolio (Slingshot, Victory legacy, snowmobiles). Polaris competes with HDMC for the same dealer shelf space and rider demand that American Road Group monetizes at retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/americanroadgroup
• LinkedInlinkedin.com/company/american-road-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Road Group