Studio Limonada

What Studio Limonada does

Studio Limonada is a Dutch handmade home-decor brand operating as a sole proprietorship (eenmanszaak) registered in The Hague, founded in 2020 by Ysabel Keuls. The company designs and produces textile-based lighting and soft furnishings — handmade lamp bases, lampshades, cushions, and poufs — drawing on a curated fabric library that spans hand-woven Ikats, West-African mud cloth (Bògòlanfini), and one-off designer textiles. Each piece is treated as a distinct product rather than a mass-produced SKU, with the catalog currently running to 522+ items and unit prices broadly in the €135–€400 (~$146–$432) range.

The underlying production model is artisan, not industrial: items are made in-house by a team of 1–10 and frequently show as "Uitverkocht" (sold out), indicating supply- rather than demand-constrained operations. Commercial operations run on a standard Shopify e-commerce stack with multi-currency checkout and local payment rails (iDEAL, Klarna, Apple Pay, AmEx). A "Build your own" configurator lets customers co-design custom lampshades from the fabric library, while in-person workshops monetize the founder's craft expertise and reinforce brand pull at the atelier.

Studio Limonada earns revenue through three channels: direct-to-consumer sales via its own Shopify site, in-person sales at the Den Haag atelier, and wholesale through five selected interior-design retail partners across the Netherlands. The customer base is a long-tail of individual design-conscious consumers rather than enterprise accounts, and there are no disclosed B2B contracts, licensing deals, or funding rounds — the business is bootstrapped and founder-led.

Name

Studio Limonada

Legal name

Studio Limonada

Website

https://studiolimonada.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Limonada is a Dutch handmade home-decor brand designing and producing textile-based lamps, lampshades, cushions, and poufs from a curated fabric library, sold direct-to-consumer via Shopify, at its Den Haag atelier, and through five selected retail partners across the Netherlands.

Ownership category

akta.pro rank

Product category

Handmade Home Decor & Lighting

NAICS

Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Lamps Retail (Table, Floor, Desk) (CRAIAHAE)

akta.pro secondary industries

Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI), Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

Keywords

• Handmade home decor
• Custom lampshades
• Artisan lighting
• Designer cushions
• Handcrafted poufs

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Product Sales - E-commerce: Direct-to-consumer sales through their Shopify-powered online store at studiolimonada.nl, offering lamps, lampshades, cushions, and poufs with prices ranging from approximately $146 to $432.
2. Physical Atelier/Store Sales: Direct retail sales from their showroom in The Hague, Franklinstraat 95, open Wednesday through Saturday.
3. Wholesale to Interior Retail Partners: Sales of a selection of one-of-a-kind lampshades through a network of interior design retail partners across the Netherlands.
4. Custom/Bespoke Orders: Custom-made lampshade orders where customers specify size, fabric, and color preferences. These products are made to order with lead times and cannot be returned.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Studio Limonada designs, handcrafts, and sells one-of-a-kind lamps, lampshades (lampenkappen), lamp bases (lampenvoeten), cushions (kussens), and poufs (poefjes) made from traditional handwoven silk Ikats, African mud cloths, and premium designer fabrics (Manuel Canovas, Pierre Frey, Harlequin, Clarencehouse, and others). The company offers a custom lampshade service where customers can specify size (Ø20cm to Ø40cm), fabric, and interior color, with sales through its Shopify-powered online store, physical atelier in The Hague, and a network of interior design retail partners across the Netherlands.

Product overview

Studio Limonada is a handmade home décor brand offering a curated collection of lamp bases (lampenvoeten), lampshades (lampenkappen), cushions (kussens), and poufs (poefjes). The company specializes in unique, one-of-a-kind creations made from hand-selected fabrics including traditional hand-woven Ikats, African mud cloths, and premium designer textiles from brands such as Manuel Canovas, Harlequin, Pierre Frey, Andrew Martin, Jim Thompson, Clarencehouse, Élitis, and Larssen. Products can be customized in size, fabric choice, and interior color. The portfolio also includes custom-made lampshades (op maat gemaakte lampenkappen) and gift vouchers (cadeaubonnen).

Differentiator

Problem solved

Functional benefit

Products and services

• Lampenkappen (Lampshades) Handcrafted lampshades made from designer fabrics including handwoven silk Ikats, African mud cloths, and premium designer textiles from brands such as Manuel Canovas, Pierre Frey, Harlequin, Clarencehouse, Andrew Martin, Jim Thompson, Élitis, and Larssen. Standard sizes range from Ø20cm to Ø40cm; custom sizes are available on request.
• Lampenvoeten (Lamp Bases) Handmade and refurbished antique lamp bases in various designs including pot styles, animal-shaped bases (elephant, horse), and decorative vases. Heights range from 27cm to 52cm. Many bases combine antique components with new and recycled parts.
• Kussens (Cushions) Handmade cushions made from premium designer fabrics in sizes including 35x50cm and 50x50cm, sourced from brands such as Manuel Canovas, Pierre Frey, Andrew Martin, and Trend.
• Poefjes (Poufs) Handmade poufs crafted from unique, hand-selected fabrics, complementing the brand's home decor portfolio.
• Op Maat Gemaakte Lampenkappen (Custom-Made Lampshades) Custom-sized lampshades made to order based on specific customer requirements for size, fabric, and interior finish color. Customers can use the 'Build your own' tool on the website or contact the studio directly by phone, email, or contact form. Lead times of up to 3 weeks apply and custom orders cannot be returned.
• Cadeaubonnen (Gift Vouchers) Gift vouchers available for purchase at the Studio Limonada shop, redeemable against the brand's handmade home decor products.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Jikx & ThingsminorChannel Partner/ Reseller/ DistributorInterior design boutique located at Spiegelstraat 31, 1405 HT Bussum, Netherlands. Stocks a selection of Studio Limonada's one-of-a-kind lampshades.
• Pand 2minorChannel Partner/ Reseller/ DistributorInterior design retailer at Marktstraat 27, 4911 AW Delden, Netherlands. Carries Studio Limonada products.
• SlingersminorChannel Partner/ Reseller/ DistributorHas two locations: De Kempenaerstraat 1-F, 2341 GE Oegstgeest and Langstraat 56E, 2242 KN Wassenaar, Netherlands. Stocks Studio Limonada lampshades.
• Wow InterieurminorChannel Partner/ Reseller/ DistributorInterior design boutique at Kerkstraat 85, 5261 CR Vught, Netherlands. Stocks Studio Limonada one-of-a-kind lampshades.
• PostNLminorOthersPrimary shipping and logistics partner for domestic and international package deliveries. Uses PostNL's track & trace service for shipment monitoring.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Sissy-Boy: Dutch lifestyle and home brand with own stores and online presence, offering curated home textiles, lighting, and décor. Comparable on curated Dutch home décor aesthetic, but with a broader apparel/lifestyle mix rather than a handmade lighting focus.

Direct peers

• Rivièra Maison: Dutch premium home décor and lighting brand with own retail stores and a wholesale network across the Netherlands and beyond. Comparable as a Dutch-designed, decorative-lighting-and-home-accessories brand with curated aesthetic.
• Pooky: UK-based online-first maker of handmade lampshades and lighting, with a comparable mix of designer fabrics, custom sizing, and premium pricing. Most directly comparable peer by virtue of similar e-commerce-led lampshade specialization.
• Zuiver: Dutch design furniture and home accessories brand with a wide assortment of lighting, cushions, and poufs sold through international dealers. Comparable Dutch home décor and decorative lighting assortment, though at much larger scale and more industrial production.
• Ferm Living: Danish design brand producing decorative lighting, cushions, and home accessories sold through concept stores and department stores worldwide. Comparable on handmade-feel premium home décor assortment, though significantly larger and more international.
• Eichholtz: Dutch designer of premium furniture, lighting, and home accessories sold globally through a B2B showroom and dealer network. Comparable as a Netherlands-based decorative lighting/home accessories house targeting interior designers and premium retail.
• Fermoie: British textile and lampshade maker using original prints, made-to-measure shades, and a designer-fabric-led assortment. Comparable handmade lampshade and cushion offering with custom sizing and premium positioning.
• Light & Living: Dutch lighting and home décor brand offering decorative lamps, lampshades, and home accessories through wholesale and retail across Europe. Comparable product mix and Benelux footprint, though at much larger scale and broader assortment.
• House of Hackney: British luxury homeware brand selling printed textiles, lampshades, cushions, and lighting through DTC and select retailers. Comparable on curated, pattern-driven home décor with a handmade/artisan feel and premium price points.

Broad incumbents

• IKEA: Global mass-market home furnishings retailer offering lamps, lampshades, cushions, and poufs across all price points. Relevant as the dominant broad incumbent defining mass-market expectations on price and convenience, against which Studio Limonada positions on uniqueness and craftsmanship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/studio_limonada
• LinkedInlinkedin.com/company/studio-limonada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Limonada