CocoLife

What CocoLife does

CocoLife is a Philadelphia-based 501(c)(3) nonprofit (operating as Coco Life Inc. alongside the CocoLife Foundation, EIN 872661935) that delivers community-centered maternal health services to Black mothers and families across three stages: pregnancy, postpartum, and compassion (pregnancy and infant loss). Founded in July 2019 by Alexia Doumbouya and rebranded from CocoBump.com to CocoLife.black in 2022, the organization addresses documented race-related disparities in maternal outcomes by combining culturally competent, trauma-informed doula support, mental health resources, paternal engagement programs, and grief/compassion care.

The service portfolio is delivered through a Wix-hosted digital platform (cocolife.black) and an in-person community network. Core offerings include the Coco Bump Doula Group (in-person and virtual doula services, including $1,300 Full Scope, $900 Hybrid, and $35–$65/hour postpartum packages), the Dial A Doula subscription messaging service ($50/month, free for Pennsylvania residents), the Doula Training & Certification Program and 12-week Doula Development Hub, the MOMbassador volunteer movement, The Parent Hub postpartum program, The Dad's Den, and a Coco Shop e-commerce line. Technology is straightforward: website-driven content, messaging-based doula access, and video conferencing for virtual workshops — with no disclosed API, SDK, or AI components.

Revenue is generated through a mix of donations and grants (including a 2023 $100,000 CVS Health grant), fee-for-service doula packages, recurring Dial A Doula subscriptions, Pennsylvania Medicaid reimbursements across five managed care plans, and modest e-commerce sales. Go-to-market is community-led and event-driven, anchored by the volunteer MOMbassador Movement and partnerships with healthcare organizations (Independence Blue Cross, Cayaba Care, CVS Health, Angel Flight East) and complementary nonprofits (Beauty Over Ashes, Daddy University, Kira4Dads). The organization is privately held, founder-led, with 1–10 employees and no venture capital or private equity involvement.

Name

CocoLife

Legal name

Coco Life Inc.

Website

https://cocolife.black

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

CocoLife is a Philadelphia-based 501(c)(3) nonprofit that delivers culturally competent doula support, maternal health education, and community programs to Black mothers and families across pregnancy, postpartum, and pregnancy-loss stages.

Ownership category

akta.pro rank

Product category

Maternal and Perinatal Health Services

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Family & Parenting Support Services (BPAGAEAC), Maternal, Child & Family Health Organizations (BPAGACAF), Co-Parenting, Father Engagement & Caregiver Inclusion Programs (EDACALAI)

Keywords

• Maternal health services
• Doula support programs
• Perinatal care support
• Postpartum wellness resources
• Pregnancy and grief support

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations & Grants: As a 501(c)(3) non-profit, CocoLife raises funds through donations and grant funding from organizations like CVS Health ($100k grant received).
2. Doula Services: Fee-for-service doula support including Full Scope Support ($1,300), Hybrid Support ($900), and hourly postpartum support ($35/hr daytime, $65/hr overnight). Pennsylvania Medicaid plans accepted.
3. Dial A Doula Subscription: Monthly subscription service at $50/month providing unlimited text access to certified doulas. Free for Pennsylvania residents.
4. Product Sales: E-commerce sales of gift baskets, self-care kits, and related maternal health products through the online shop.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

CocoLife delivers community-centered maternal health services for Black mothers and families across three stages: Pregnancy, Postpartum, and Compassion (pregnancy/infant loss). Core offerings include fee-for-service doula support (Coco Bump Doula Group), a subscription messaging-based Dial A Doula service, certification and career development programs for doulas, prenatal/postpartum/compassion support groups, and paternal support through the Dad's Den. All programs are funded and operated through the 501(c)(3) CocoLife Foundation, supplemented by an e-commerce shop and donation portal.

Product overview

CocoLife operates as a maternal health services organization comprising a unified platform (CocoLife.black website) and multiple interconnected service programs. The core offering includes the main platform providing community-centered maternal wellness, which integrates doula services (Coco Bump Doula Group, Dial A Doula), education/training programs (Doula Training & Certification, Doula Development Hub), and community support initiatives (MOMbassador Movement, Compassion Support, The Dad's Den). The organization also operates an e-commerce shop and hosts regular events and workshops. All services are coordinated through the 501(c)(3) non-profit CocoLife Foundation, with programs spanning pregnancy, postpartum, and compassion (loss) care stages.

Differentiator

Problem solved

Functional benefit

Brands

• MOM, Maternal Outcomes Matter: A movement designed to revolutionize maternal care and support for Black mothers, addressing race-related disparities in maternal health outcomes.
• MOMbassador Movement
• Coco Bump Doula Group
• The Parent Hub
• Dial A Doula
• Dad's Den
• Doula Development Hub
• The Dad's Den

Products and services

• Coco Bump Doula Group Comprehensive doula support agency providing birth support, postpartum support, and full-scope support with in-person and virtual options for families in Philadelphia, accepting PA Medicaid plans (Keystone First, AmeriHealth Caritas, Health Partners Plans, Geisinger, United Healthcare).
• Dial A Doula On-demand access to empathetic doula support through messaging and virtual visits, providing unlimited text access to certified doulas for pregnancy symptoms, breastfeeding challenges, and emotional support. Subscription-based at $50/month for non-PA residents, free for PA residents.
• Doula Training & Certification Program Community doula training and certification initiative preparing doulas to provide compassionate care addressing the needs of BIPOC communities through culturally sensitive, trauma-informed, resilience-oriented training.
• Doula Development Hub 12-week professional development program helping doulas transform their passion into a thriving career with training in advanced skills, client acquisition, payment models, PA Certified Perinatal Doula certification, MCO enrollment, and Medicaid reimbursement.
• Postpartum Transitions Program & The Parent Hub Personalized care program offering virtual doula support, tailored consultations, and essential resources for parents in Southeastern PA to navigate the postpartum period with confidence.
• Doula Support Groups Doula-led interactive groups for pregnant and postpartum moms, including pregnancy/prenatal groups, postpartum groups, and compassion (loss) groups, with both English and Spanish language options.
• Compassion Support Emotional and practical support services for families who have experienced loss of a child during pregnancy, labor, birth, infancy, or significant loved one, in partnership with Beautyoverashes.com.
• The Dad's Den Paternal health support services including dad groups, events, programming, and Doulos support, engaging fathers and father figures in the maternal health experience.
• Coco Events & Workshops Calendar of events including Black Maternal Health Summits, virtual workshops (Beyond the Birth Room series), support groups, mommy meetups, and community baby showers supporting maternal health education.
• Coco Shop Online retail store offering gift baskets, self-care kits, and curated products for moms and families.
• Coco Connect Vcast Monthly virtual cast/show featuring guests sharing personal and professional stories with advice, services, or products for the Coco Community.
• Coco Candle Making Parties Bookable candle-making parties for friends, family, date nights, or church events, available in-person or virtual with guide and party host.

Quantifiable outcome

• Supports mothers through 3 key maternal stages: Pregnancy, Postpartum & Compassion
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Independence Blue CrosscoreStrategic or Co-development PartnerCollaboration to address maternal health equity challenges in Philadelphia. Independence Blue Cross is working with CocoLife.black and Cayaba Care to improve outcomes for Black mothers.
• Cayaba CarecoreStrategic or Co-development PartnerHome-based pregnancy care provider collaborating with CocoLife and Independence Blue Cross on maternal health equity initiatives.
• Angel Flight EastminorStrategic or Co-development PartnerProvides free air and ground transportation for patients who must travel long distances to access non-emergency maternal, fetal, or neonatal care.
• Enon's Doula MinistryminorStrategic or Co-development PartnerPartner organization providing additional doula services to families in and around Philadelphia County.
• Beauty Over AshesminorStrategic or Co-development PartnerPartner providing compassion support resources for families who have experienced the loss of a child or significant loved one.
• Daddy UniversityminorStrategic or Co-development PartnerPartner organization supporting paternal health and fatherhood education through the Dad's Den program.
• Kira4DadsminorStrategic or Co-development PartnerPartner providing compassion support for dads who have lost a partner while pregnant, during childbirth, or postpartum.
• National Perinatal Task ForceminorStrategic or Co-development PartnerCommonsense Childbirth Affiliate partner providing perinatal resources and support.
• Comcast RISEminorGTM or Marketing PartnerSmall business support program providing resources and visibility for CocoLife.
• Fox 29 PhiladelphiaminorGTM or Marketing PartnerLocal news coverage of the 2nd Annual Black Maternal Health Summit and MOMS Tour events.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• LOOM: LOOM is a maternal and reproductive health education and community platform serving Black women and birthing people. Comparable as a digital-first content/community peer targeting a similar audience.

Broad incumbents

• National Black Doulas Association: NBDA is a national network supporting Black doulas through training, certification, and referrals. Overlaps with CocoLife's Doula Training & Certification and Doula Development Hub offerings.
• Maven Clinic: Maven Clinic is a venture-backed digital women's and family health platform offering virtual doula, postpartum, and pregnancy support. A broader incumbent with overlapping service lines (virtual doula, postpartum support) and overlapping employer/payer customers.
• Tia: Tia operates women's health clinics with virtual and in-person care including pregnancy and postpartum services. Comparable as a broader women's health provider competing for the same payer and employer relationships.

Regional players

• By My Side Birth Support: By My Side Birth Support is a Philadelphia-area doula and perinatal support program serving Black families. Comparable as a similarly mission-aligned regional doula program in CocoLife's home geography.

Direct peers

• Commonsense Childbirth: Commonsense Childbirth (Jennie Joseph) is a longtime Black maternal health nonprofit running the National Perinatal Task Force—a stated CocoLife partner. Comparable mission, perinatal training focus, and community-clinic model.
• HealthConnect One: HealthConnect One is a national nonprofit advancing community-based doula models and perinatal support in underserved communities. Comparable nonprofit peer focused on community doula workforce and maternal health equity.
• Black Mamas Matter Alliance: A national alliance advancing Black maternal health policy, research, and care. Comparable as a national Black maternal health advocacy/community-building organization operating in the same policy and ecosystem space as CocoLife's MOM mission.
• Mama Glow: Mama Glow is a Black-founded maternal health platform offering doula training, certified doula matching, and perinatal education. Highly comparable in mission, target community, and training/service mix to CocoLife.
• Cayaba Care: Cayaba Care provides home-based pregnancy and postpartum care for Black mothers in Philadelphia, also in partnership with Independence Blue Cross and CVS-aligned maternal health equity work. Most directly comparable peer given co-occurrence in CocoLife's stated partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cocolifedotblack6882
• Facebookfacebook.com/cocomomlife
• LinkedInlinkedin.com/company/cocolifedotblack
• Instagraminstagram.com/cocolife.black
• Xx.com/CocoLifeBlack

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CocoLife