What Wertwandler GmbH does

Wertwandler GmbH is a privately held Swiss management consulting and training firm headquartered in Langenthal, Switzerland, founded by Rudolf 'Ruedi' Gysi with Monika Imhof as co-founder and authorized signatory. The firm employs approximately nine coaches and delivers professional services — including consulting, coaching, workshops, and certification training — focused on agile transformation, Kanban, Lean, Flight Levels, SAFe, OKR, and leadership development. Its target customers are medium-to-large organizations across the DACH region (Switzerland, Germany, Austria), spanning highly regulated industries such as pharmaceuticals, healthcare, manufacturing, financial services, and the public sector; named enterprise and government clients include Swiss Post, Takeda Pharmaceuticals, Suva, University Hospital Basel, Syntegon, SBB (via founder prior work), Canton of Bern, and Ivoclar.

The company's revenue model is professional services fee-for-engagement, combining (a) bespoke consulting and retainer coaching mandates (quote-based, project or multi-year), (b) public and in-house certification training sold at unit pricing (e.g., CHF 1,200 per participant per day for AI-themed courses), and (c) workshops and facilitation. Distribution is direct advisory sales supported by a content-led funnel: the Strategiewerkstatt podcast (52+ episodes), the Agile Reflection blog, the annual Laladay conference, Kanban and Scrum User Groups across Switzerland and Austria, the Wertwandler.Academy training platform, and LinkedIn-driven thought leadership. The company has also begun representing in Germany via Carsten Rüscher.

Wertwandler does not develop proprietary software. Its core technology stack is the application of established agile and lean methodologies, supported by a partner ecosystem with Kanban University, Scrum Alliance, Flight Levels Academy, Scaled Agile, Business Agility Academy, Agile Leadership Journey, and Businessmap. The firm has recently productized an 'AI Transformation' advisory service and a coordinated KI training series (for Product Owners, Agile Coaches, and Scrum Masters) launched in June 2026, signaling a pivot toward helping organizations adopt AI-era ways of working while leveraging its existing agile transformation credibility.

Name

Wertwandler GmbH

Legal name

Wertwandler GmbH Rudolf Gysi

Website

https://wertwandler.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wertwandler GmbH is a Swiss boutique consulting and training firm of nine coaches that delivers agile transformation, Kanban, Lean, Flight Levels, and leadership coaching to medium-to-large enterprises and public-sector clients across the DACH region.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Professional and Management Development Training (61143), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA)

Keywords

• Agile transformation consulting
• Kanban coaching services
• Organizational change management
• Lean leadership training
• Flight Levels workshops

Headquarters

HQ city

Langenthal

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Professional Services (Coaching & Consulting): Bespoke consulting and coaching engagements for organizations undergoing agile transformation. Includes team coaching, leadership coaching, transformation consulting, and on-the-job coaching. Sold as project-based or retainer mandates.
2. Training & Certification Programs: Public and in-house training programs covering Kanban, Scrum, Agile Leadership, Flight Levels, and other agile methods. Some training leads to certifications from Kanban University, Scrum Alliance, or Business Agility Academy. Training is priced per participant (e.g., CHF 1,200 per day for AI-focused training).
3. Workshops & Facilitation: Customized workshops on facilitation, resilience, effective communication, visual management, and other topics. Pricing varies by group size and setting.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Wertwandler GmbH provides agile transformation consulting, team and leadership coaching, and certified training programs across methodologies including Kanban, Scrum, Flight Levels, SAFe, and OKR. Services are delivered as project-based consulting, retainer coaching engagements, in-house corporate training, and public training sessions primarily to medium-to-large organizations in the DACH region.

Product overview

Wertwandler GmbH is a consulting and training company offering agile transformation services. The portfolio consists of consulting services (KI-Transformation, System & Wertstrom, Leadership, Flight Level Integration, Beratung und Begleitung, and Kanban coaching) supported by training offerings through Wertwandler.Academy and community engagement via the Strategiewerkstatt Podcast, Laladay conference, and Agile Reflection Blog. The company also offers an interactive Schiffefalten simulation tool for Kanban training. Services are delivered in German, English, and French across Switzerland and German-speaking regions.

Differentiator

Problem solved

Functional benefit

Brands

• Wertwandler.Academy: Training platform offering certifications in Kanban, Scrum, Agile Leadership, and related methodologies
• Strategiewerkstatt
• Laladay

Products and services

• KI-Transformation Consulting Consulting service helping organizations implement AI effectively by building organizational maturity and addressing process inefficiencies that AI could otherwise amplify. Focuses on strategic curation, decision architecture, and cognitive capacity management.
• System & Wertstrom Consulting Consulting service optimizing organizational value streams using Flight Levels and portfolio management approaches. Helps organizations visualize dependencies, eliminate bottlenecks, and align strategy with execution.
• Leadership Coaching & Development Leadership development and coaching services including Agile Leadership Journey training, one-on-one coaching, management workshops, and culture analysis. Focuses on psychological safety, clarity, and trust-building.
• Flight Level Integration Flight Levels coaching and workshops to help organizations scale adaptability. Includes introduction workshops, coaching programs, adaptive transformation consulting, and customized training on Kanban, Lean, and Change Management.
• Beratung und Begleitung (Consulting & Accompaniment) Comprehensive consulting services including Flight Level workshops, transformation consulting, team coaching, Personal Kanban, leadership coaching, and workshop facilitation.
• Kanban Training & Coaching Kanban method training and coaching for teams and organizations. Offers Team Kanban Practitioner, Kanban Management Professional, and Kanban Systems Improvement certifications through Kanban University.
• Wertwandler.Academy Training Platform Online training platform offering public certification courses in Kanban, Scrum, Agile Leadership, and AI applications for agile roles. Includes in-person and online training formats.
• KI für Product Owner Training Public 1-day training course (09:00–17:00) on applying AI tools in Product Owner daily work. Located in Langenthal, CHF 1,200 per person per training day.
• KI für Agile Coaches Training Public 1-day training course (09:00–17:00) on applying AI tools in Agile Coach practice. Located in Langenthal, CHF 1,200 per person per training day.
• KI für Scrum Master Training Public 1-day training course (09:00–17:00) on applying AI tools in the Scrum Master role. Located in Langenthal, CHF 1,200 per person per training day.

Quantifiable outcome

• Redesign of an E-Banking platform in 9 months through agile team coaching and Human Centered Design (for Hartmuth Gieldanowski's client)
• +4 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Agile AcademycoreStrategic or Co-development PartnerAgile Academy is described as Europe's leading agile learning platform. Wertwandler collaborates with Agile Academy for certified training delivery and connects clients to agile experts. Agile Academy logo appears on the network page and Wertwandler's engagement listings.
• Das Scrum TeamcoreStrategic or Co-development PartnerDas Scrum Team is a consultancy that has been operating for 15 years promoting a new world of work. Wertwandler maintains a cooperation with Das Scrum Team, sharing the vision of bringing together value creation and appreciation for people in organizations.
• Flight Levels AcademycoreStrategic or Co-development PartnerFlight Levels Academy, founded by Klaus Leopold, provides the Flight Levels methodology. Wertwandler uses Flight Levels in its consulting practice and offers Flight Levels coaching and workshops under the Flight Levels brand. Rudolf Gysi and Markus Schmotz are certified Flight Level Professionals.
• FlowdaysminorStrategic or Co-development PartnerFlowdays provides agility-focused content and events. Wertwandler collaborates with Flowdays as part of its network of specialists in the agile and organizational development space.
• ooseminorStrategic or Co-development Partneroose provides seminars, workshops, consulting, and project support for software and systems engineering, New Work, and innovation. Part of Wertwandler's network of specialists.
• Staufen Inova AkademieminorStrategic or Co-development PartnerStaufen Inova provides global competence development for operational and leadership excellence. Wertwandler collaborates with them in the network of agile and organizational development specialists.
• Viable ProjectsminorStrategic or Co-development PartnerViable Projects supports organizations in achieving enterprise-wide agility with a focus on practical applicability. Wertwandler works with them as part of its extended specialist network.
• Kanban UniversitycoreStrategic or Co-development PartnerKanban University is the globally recognized certification body for Kanban training, founded by David J. Anderson. Wertwandler's team includes Kanban Trainers and Kanban University Guide-level representatives authorized to certify Kanban Management Professionals. Key trainers: Rudolf Gysi (Kanban Trainer, Kanban Enterprise Coach) and Fiona Kuhn (Accredited Kanban Trainer).
• Scrum AlliancecoreStrategic or Co-development PartnerScrum Alliance is the certification body for Scrum credentials (CSM, CSPO, etc.). Wertwandler is described as a proud, long-standing member and offers Scrum certification-aligned training. The team collectively holds numerous Scrum Alliance certifications.
• Business Agility AcademycoreStrategic or Co-development PartnerBusiness Agility Academy provides certification pathways for Scrum Master and Product Owner roles. Wertwandler offers Business Agility Academy-aligned training and certifications through its training programs.
• Agile Leadership Journey (ALJ)coreStrategic or Co-development PartnerThe Agile Leadership Journey is a global community of leadership guides offering agile leadership training. Rudolf Gysi serves as an Agile Leadership Journey Guide. Wertwandler offers ALJ-certified training and coaching for leaders.
• Scaled Agile (SAFe)coreStrategic or Co-development PartnerScaled Agile provides the Scaled Agile Framework (SAFe). Multiple Wertwandler team members hold SAFe certifications (SPC, SAFe Agilist, SAFe Scrum Master, SAFe Practice Consultant). Wertwandler offers SAFe-aligned training.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• h&z group: Munich-headquartered consultancy specialized in agile transformation at scale, sourcing, and procurement. Closely overlaps Wertwandler's DACH agile coaching and organizational change offerings with a similar target buyer profile in medium-to-large enterprises.
• agile42: International Lean and Agile transformation consultancy founded by Boris Gloger. Competes directly with Wertwandler on enterprise Kanban, Scrum, and SAFe coaching, with authorized trainer status across the same certification bodies.
• Lean42: Swiss lean/agile consulting and training firm covering much of the same Kanban and SAFe curriculum as Wertwandler. Head-to-head competitor for DACH enterprise transformation mandates and certification training.
• Das Scrum Team: German agile consultancy with 15+ years in Scrum and new-world-of-work coaching; existing Wertwandler network partner. Operates in the same niche with overlapping methodologies and target buyers.
• Crisp (hamburg): Hamburg-based agile/lean/Scrum consultancy with a comparable footprint (German-speaking market) and similar headcount-band. Overlaps with Wertwandler's product coaching and organizational development services across German customers.
• Staufen AG: German operational excellence and lean/agile transformation consultancy headquartered near Stuttgart. Very comparable to Wertwandler in offering (lean/leadance/agile coaching and transformation) and DACH focus, but operates at materially larger scale. Most analogous direct peer.
• Agile Academy: European agile learning and certification platform described as Europe's leading agile training provider; existing Wertwandler network partner. Overlaps on Kanban, Scrum, SAFe, and Agile Leadership certification delivery across DACH.

Broad incumbents

• McKinsey & Company: Global strategy and transformation incumbent. Competes at the high end of enterprise agile and operating-model transformations that overlap with Wertwandler's Kanban/Flight Levels/Leadership offerings, especially with pharma and financial-services clients.
• Zühlke Group: Swiss-headquartered technology and digital transformation consultancy. Overlaps with Wertwandler on enterprise transformation and agile delivery but operates at significantly larger scale across multiple industries and geographies.
• Accenture: Global consulting incumbent with an extensive agile transformation practice. Does not specialize in the Wertwandler niche but competes for many of the same DACH enterprise transformation budgets, including the regulated-industry clients Wertwandler serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Strategiewerkstatt
• LinkedInlinkedin.com/company/wertwandler-ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wertwandler GmbH