Q2 Marketing Group

What Q2 Marketing Group does

Q2 Marketing Group is a privately held, founder-led integrated marketing agency headquartered in Dallas, Texas, established in 2012 by CEO Terri Quinton. The firm delivers professional marketing services including research and analytics, brand design and repositioning, storytelling and content development, social media management, website design and maintenance, and cross-channel campaign execution, targeting both small/mid-sized businesses and enterprises seeking senior marketing expertise without in-house capability. The agency emphasizes an integrated storytelling approach, positioning client brands as the hero of their narrative across digital, social, content, and traditional channels, with custom service packaging spanning new product introductions, website makeovers, brand repositioning, and digital transformation projects.

The company's underlying technology is a conventional marketing stack of social media management tools, SEO platforms, analytics, design software, website builders, email marketing solutions, and animated video production tools, with no proprietary AI/ML, SaaS, or platform product disclosed. Q2 operates as a professional services business with quote-based, custom-priced engagements typically structured as multi-year contracts; revenue mechanics are service-fee based with no disclosed pricing tiers. Go-to-market is sales-led and consultative, leveraging free initial consultations, founder-driven thought leadership (notably Terri Quinton's LinkedIn presence), organic content marketing (blog, newsletter "Q Tips"), and referral-driven relationship selling that has produced 7–8+ year client tenures (e.g., Argent Associates, Integrity Shuttle Service). The firm holds certifications with the Women's Business Council – Southwest and the Dallas/Fort Worth Minority Supplier Development Council, positioning it for corporate supplier diversity procurement channels. Ownership is founder-only with no disclosed institutional capital, parent company, M&A activity, or secondary transactions.

Name

Q2 Marketing Group

Legal name

Q2 Marketing Group

Website

https://q2marketinggroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Q2 Marketing Group is a Dallas-based, founder-led integrated marketing agency founded in 2012 that delivers research, brand, content, social media, website, and cross-channel marketing services to small/mid-sized businesses and enterprises on custom-quoted, multi-year engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Agency Services: Q2 Marketing Group generates revenue through professional marketing services including research and analytics, brand development, social media management, content creation, website development, and cross-channel marketing execution. Services are provided to enterprises and small/mid-sized businesses seeking marketing expertise and execution.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Q2 Marketing Group is an integrated marketing agency that delivers research and analytics, brand design and repositioning, storytelling and content development, social media management, website design and development, and cross-channel campaign execution. Services are sold as custom agency engagements on a quote basis with multi-year contracts and free initial consultations, primarily to small and mid-sized businesses and enterprise clients in the U.S.

Product overview

Q2 Marketing Group is an integrated marketing agency, not a software product company. It offers a portfolio of named marketing services spanning research and analytics, brand design and positioning, storytelling and content development, social media management, website development, and cross-channel execution. The services are delivered by a multidisciplinary team of copywriters, branding specialists, social media managers, research analysts, website designers, SEO specialists, graphic designers, and technologists. The company specializes in serving small and mid-sized businesses with B2B and B2C marketing needs, including new product introductions, website makeovers, brand repositioning, and digital transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Research and Analytics Marketing business intelligence service providing marketplace insights, competitive analysis, target audience profiling, and customized messaging alignment for strategic marketing decisions. Aimed at companies needing data-driven marketing strategy.
• Brand Digital Transformation Brand positioning and refresh service that transforms and refreshes a company's brand promise so that clients and customers access, love, remember, and engage with it. Focuses on digital-first brand positioning.
• Storytelling and Content Development Content development service that crafts brand storytelling conveying business personality, values, goals, and promise to the audience. Delivers smart, engaging words and images across multiple formats.
• Social Media Management Social media strategy and execution service including content creation (images, words, videos), community management, paid advertising, trend monitoring, and performance tracking across platforms. Aimed at brands seeking consistent social presence.
• Website Development & Maintenance Website design, development, and maintenance service covering user-friendly navigation, responsive design, SEO optimization, chatbot and call-to-action integration, blog and payment integration for eCommerce, B2B, and B2C experiences.
• Cross-Channel Integration & Execution Multi-channel campaign execution service delivering the right message to the right person at the right time through coordinated channels (social media, websites, email, traditional channels), with tracking and performance reporting.
• New Product Introduction Market research, strategy, and execution service guiding clients through new product launches, including target market identification, product adaptation, prototype development, design, and retail/channel placement (e.g., Walmart, Amazon, HSN).
• Website Makeover Website redesign and modernization service covering visual redesign, responsive layout, content integration, and alignment of digital presence with updated brand positioning.
• Brand Design & Logo Visual identity design service including logo creation, brand refresh, and repositioning visual assets to convey company positioning and personality.
• Brand Repositioning Strategic brand pivot service helping companies articulate expanded capabilities, new markets, and core competency shifts through messaging, content, and visual identity redesign.
• Digital Transformation Digital presence overhaul service helping technology companies and pivoting businesses update their website, social media, and marketing collateral to reflect digital acumen and innovative solutions.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• WiNGS (Dallas)minorOthersQ2 Marketing Group supports WiNGS, an organization providing tailored services to empower women and families, with emphasis on helping women realize entrepreneurial talents and dreams. Q2 participates through donations and volunteering.
• Women's Business Council - SouthwestminorOthersQ2 Marketing Group is actively involved in mentoring and supporting the growth of women of color businesses and helping them build business networks. The company is certified by WBCS and supports their initiatives.
• Dallas/Fort Worth Minority Supplier Development Council (DFWMSDC)minorOthersQ2 Marketing Group supports DFWMSDC which certifies minority-owned businesses and facilitates business connections between them and corporate America.
• Planet MogulminorOthersQ2 supports Planet Mogul's mission to cultivate a diverse pipeline of entrepreneurs, community leaders, innovators, and prepared workforce by teaching the art of possible to youth.
• Celebrating Life FoundationminorOthersQ2 supports the Celebrating Life Foundation devoted to making cancer powerless by educating, encouraging, empowering and supporting women of color and the medically underserved.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Edelman: Global public relations and communications firm with brand marketing and integrated campaign capabilities. Comparable to Q2's PR-and-brand storytelling services but operating at much larger scale and global footprint.
• Weber Shandwick: Global communications and integrated marketing agency serving enterprise clients across brand, content, social, and digital. Comparable to Q2 for cross-channel campaign execution and brand storytelling, with deeper resources and broader service lines.
• The Marketing Arm: Omnicom-owned, Dallas-headquartered integrated marketing agency offering brand, content, social, and shopper marketing. Comparable to Q2 because it sells the same integrated-stack agency model but at significantly larger scale and broader geographic reach.
• Publicis Groupe: Global advertising and communications holding company with full-service agency networks spanning creative, media, PR, and digital. Comparable to Q2 as the broader market context for integrated agency services, though operating at radically different scale.
• Merkle: Data-driven performance marketing and customer experience agency, part of dentsu. Comparable to Q2 for integrated digital marketing, analytics, and cross-channel execution, but at enterprise scale with proprietary data/tech assets.

Others

• Hootsuite: Social media management platform used by agencies and brands to schedule, publish, and analyze social content. Comparable to Q2 because social media management is one of Q2's core services and Hootsuite is a tooling alternative for in-house teams.
• HubSpot: Marketing automation and CRM platform serving SMBs with content, email, social, and analytics tools. Comparable to Q2 because both target the SMB "big-marketing-on-small-budget" segment, though HubSpot sells enabling software rather than agency services.
• Sprout Social: Social media management and analytics platform serving SMB and mid-market customers. Comparable to Q2 as enabling technology for the social media management service line Q2 delivers.

Regional players

• The Christopher Marketing Group: Mid-sized integrated marketing agency serving B2B and technology clients with brand, PR, and digital services. Comparable to Q2's SMB/enterprise mix and integrated offering, though operating in a different regional cluster.

Direct peers

• TrizCom Public Relations: Dallas-Fort Worth-based PR and marketing communications firm serving SMB and mid-market clients with brand, content, and media-relations services. Comparable to Q2 in geography, target segment (regional SMB/mid-market), and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqE_jXM7QjuDzso84OGYAqQ
• Facebookfacebook.com/q2marketinggroup
• LinkedInlinkedin.com/company/q2-marketing-group
• Instagraminstagram.com/tlquin4

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Q2 Marketing Group