Innovilla

What Innovilla does

Innovilla Private Limited is a Varanasi, India-based technology company operating a dual-offering model combining enterprise IT consultancy with a flagship consumer-facing product. The consultancy arm delivers specialized services including high-availability cloud configurations, secure API design, microservices architecture, custom software R&D, systems integration, database optimization, and technology stack audits for corporate clients. The product arm centers on Sellio, a zero-commission hyperlocal e-commerce marketplace that enables neighborhood retailers to digitize inventory, list products, and serve as fulfillment hubs within a 5km radius, targeting sub-30 minute delivery through proprietary proximity routing algorithms and automated rider dispatch modules.

The company employs 11-50 staff and operates from a single headquarters in Varanasi, Uttar Pradesh, with active merchant reach across parts of India and PAN India shipping capability alongside hyperlocal fulfillment. Innovilla currently generates no transaction revenue from Sellio's zero-commission model, with monetization planned through future value-added services including premium merchant POS analytics, route management toolkits, local promotional ads, and enterprise integrations. The IT consultancy operates on a contact-based pricing model with no public disclosure of rates, engaging clients through WhatsApp, corporate email, and website inquiry channels.

Innovilla is recognized under India's Startup India initiative and backed by the Government of Uttar Pradesh for Sellio merchant network implementation. The company is bootstrapped and founder-controlled by Mrityunjay Pandey (Founder & CEO) and Dr. Shivani Chaurasia (Co-Founder & COO), with an active seed funding round disclosed in 2025 targeting expansion of Sellio, logistics network scale, tech engineering, and seller acquisition across tier-2/3 Indian cities.

Name

Innovilla

Legal name

Innovilla Private Limited

Website

https://innovilla.in

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovilla Private Limited is a Varanasi-based Indian technology firm combining enterprise IT consultancy services with Sellio, a zero-commission hyperlocal e-commerce marketplace enabling neighborhood retailers to digitize inventory and fulfill sub-30-minute local deliveries.

Ownership category

akta.pro rank

Headquarters

HQ city

Varanasi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Zero-Commission Marketplace (Current): Currently operates on a zero-commission model where sellers retain 100% of profits. Revenue is not generated from transaction fees at this stage.
2. Value-Added Services (Future): Monetization path includes advanced route management toolkits, premium merchant POS analytics, local promotional ads, and enterprise integrations.
3. IT Consultancy Services: Specialized tech architecture, custom programming, research integration, and technology stack audits billed as professional services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Innovilla Private Limited is an enterprise IT consultancy and software engineering firm that designs high-availability cloud architectures, secure API layouts, custom software, and systems integration for corporate clients. Its flagship product, Sellio, is a zero-commission hyperlocal e-commerce marketplace that enables neighborhood retailers to digitize inventory, retain 100% of profits, and fulfill local deliveries through proprietary proximity-based routing.

Product overview

Innovilla operates as a dual offering company combining IT consultancy services with a flagship software product. The Enterprise IT & Software Consultancy arm provides specialized technology architecture, custom software engineering, systems integration, and tech strategy services for corporate clients. The product portfolio is anchored by Sellio, a zero-commission hyperlocal e-commerce marketplace that enables local retailers to digitize inventory and fulfill deliveries through neighborhood-based routing. These two offerings are technically integrated—Sellio is built on Innovilla's proprietary IT frameworks and exemplifies the company's engineering capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Sellio: A next-generation zero-commission hyperlocal e-commerce marketplace built and engineered by Innovilla. Enables neighborhood retailers to keep 100% of their profits while transitioning online, featuring proximity-based discovery, no dark stores, hybrid shipping, and rider routing analytics.

Products and services

• Sellio

Quantifiable outcome

• 98% delivery success rate for onboarded hyperlocal sellers on Sellio platform in 2026
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• JioMart: Reliance Retail's online grocery and general merchandise platform combining hyperlocal Kirana-store fulfillment with pan-India shipping. Closely mirrors Innovilla's hybrid local-plus-pan-India model and Kirana-led fulfillment thesis, but at massive scale and with Reliance's balance sheet behind it.
• Zepto: India's leading venture-funded quick commerce player operating dark-store-based 10-minute grocery delivery. Comparable as a competing hyperlocal delivery model for neighborhood customers, but with vastly larger capital, scale, and proprietary infrastructure versus Innovilla's asset-light approach.
• Blinkit: Quick commerce platform owned by Zomato delivering groceries and essentials in minutes from dark stores. Overlaps with Innovilla on hyperlocal order fulfillment and proximity-based delivery, but operates at far greater scale and capital intensity.
• BigBasket: Tata-owned online grocery platform with hyperlocal and scheduled delivery. Comparable in category overlap (online grocery and neighborhood delivery) and infrastructure-heavy operations, though operating at far greater scale and capital base.
• Infosys: Global Indian IT services and consulting major comparable to Innovilla's Enterprise IT & Software Consultancy business line (cloud architecture, systems integration, custom software, database scaling). Differs massively in scale, but operates in the same IT services category.
• Swiggy Instamart: Quick commerce arm of Swiggy offering 15–30 minute delivery of groceries and essentials. Directly comparable in the quick-delivery / hyperlocal category, with a substantially larger logistics footprint and brand recognition.

Direct peers

• Meesho: Value e-commerce platform with deep penetration in Tier-2/3 Indian cities and small-town retailers. Comparable to Sellio on the target customer (neighborhood and small-town merchants) and on enabling digital commerce for underserved geographies, though Meesho is social-commerce-led versus Innovilla's hyperlocal-led model.
• Dunzo: India-based hyperlocal delivery and concierge platform. Directly comparable to Sellio in the hyperlocal fulfillment model, neighborhood-retailer-led inventory, and same-day local delivery positioning, though Dunzo has historically been more urban-focused.
• CityMall: Social commerce platform focused on Tier-2/3 and Tier-4 Indian towns, serving local merchants and value-conscious consumers. Highly comparable target market, customer profile, and merchant-onboarding model to Innovilla's Sellio.

Emerging players

• Ninjacart: B2B agri-commerce and fresh-produce supply chain platform operating hyperlocal logistics and routing technology across India. Comparable on the proximity routing and rider dispatch technology stack, and on serving Indian merchants in non-metro geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/innovilla.in
• LinkedInlinkedin.com/company/innovilla-private-limited
• Instagraminstagram.com/innovillaoffice

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovilla