Bennett's Petroleum Supplies

What Bennett's Petroleum Supplies does

Bennett's Petroleum Supplies Pty Ltd is a family-owned Tasmanian fuel retailer and distributor founded in 1977 by Terry Bennett and now led by his son Troy Bennett (CEO since 2002). The company, together with its T.M. and R.J. Bennett partnership entities, employs approximately 270 people and operates a statewide Tasmanian network of 17+ retail sites that combine fuel forecourts with Mood Food-branded roadhouses and convenience stores selling food, coffee, hot meals, and Tasmanian local products. The physical footprint spans Southern, Northern, and North-West Tasmania, including 24-hour Mood Food Plus Grand Central in Launceston and Mood Food Burnie, plus several sites with 24/7 outdoor payment terminals for unmanned refueling.

The technology platform is built around three core systems: an Outdoor Payment Terminal (OPT) network for unattended forecourts, the Z Card electronic Driveway Card Acceptor account system for commercial fleet customers with monthly statements and no ongoing fees, and the BOLT 50KW DC EV fast-charging network, which was Tasmania's first 24/7 EV fast charger (Mood Food Kempton, May 2019) and was extended to a second site at Mood Food New Norfolk in June 2020. The commercial bulk-fuel delivery operation uses a tanker fleet to serve transport, construction, agriculture, marine, and remote-area customers, supported by an above-ground fuel tank installation and maintenance capability. Digital consumer touchpoints include the Mood Food mobile app (location-based discounts) and Uber Eats delivery integration at select Mood Food sites.

Revenue is generated through a multi-stream model: margin-based fuel resale across the Bennett's/Ampol-branded retail network, transaction-based sales at Mood Food convenience locations, monthly-account subscription billing via the Z Card commercial system, transaction fees on bulk fuel deliveries, usage-based EV charging via the BOLT network and Smart Charge app, and one-time gift card sales (AmpolCash). Customer acquisition leverages a partnership-driven loyalty stack including RACT (auto club), University of Tasmania students, Hill Street Grocer cross-promotion, and the proprietary 7HOFM key-tag program, complemented by community sponsorship of 80+ Tasmanian organizations.

Name

Bennett's Petroleum Supplies

Legal name

Bennett's Petroleum Supplies Pty Ltd

Website

https://bennettspetrol.com.au

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Bennett's Petroleum Supplies is a family-owned Tasmanian fuel retailer and distributor, founded 1977, operating 17+ retail sites, Mood Food roadhouses, the Z Card commercial account system, bulk fuel deliveries, and Tasmania's first BOLT EV fast-charging network, serving retail consumers and commercial fleet customers statewide.

Ownership category

akta.pro rank

Product category

Fuel Retail and Convenience Services

NAICS

Gasoline Stations (4571), Fuel Dealers (45721), Petroleum and Petroleum Products Merchant Wholesalers (4247)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

akta.pro secondary industries

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Fuel retail Tasmania
• Commercial fuel accounts
• Bulk fuel delivery
• Convenience roadhouse network
• Electric vehicle fast charging

Headquarters

HQ city

New Town

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fuel Retail: Sale of petroleum products including unleaded petrol, premium unleaded (Amplify 95, Amplify 98), diesel, Amplify diesel, and AdBlue at company-owned and independent retail sites across Tasmania.
2. Mood Food Convenience Stores: Sale of food, beverages, coffee, hot food, and Tasmanian local products through Mood Food roadhouse and convenience store locations. Includes gourmet food, deli items, and alcoholic beverages at select locations.
3. Commercial Fuel Accounts (Z Card): Account-based fuel sales to commercial fleet customers with monthly statements for business tax credits, credit terms, and no ongoing monthly administration fees.
4. Bulk Fuel Deliveries: Delivery of bulk fuel to industries including transport, construction, agriculture, marine, and remote areas statewide using fleet of tankers for on-site refueling.
5. EV Fast Charging: Revenue from electric vehicle charging at BOLT stations using Z Card account or charging application payment.
6. Lubricant Products: Sale of Ampol lubricant products for commercial and consumer use with technical support available.
7. Gift Cards (AmpolCash): Pre-paid gift cards available in $25, $50, $100, $250, $500 denominations, accepted at all Bennett's Petroleum and Mood Food locations plus 1,900+ Ampol sites nationwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Bennett's Petroleum Supplies is a Tasmanian fuel retailer that distributes petroleum products (unleaded, premium, diesel, AdBlue) and lubricants through company-operated service stations, Mood Food convenience roadhouses, and direct bulk-fuel tanker deliveries to commercial customers. It supports a Z Card commercial account system, an AmpolCash pre-paid gift card network, and operates Tasmania's first BOLT 50KW DC EV fast-charging stations, combining physical retail, commercial fleet services, and electric-vehicle infrastructure under one Tasmanian-wide operation.

Product overview

Bennett's Petroleum Supplies is a Tasmanian fuel retail and convenience store operator offering a diversified portfolio of products and services centered around petroleum products, EV charging infrastructure, and convenience retail under the Mood Food sub-brand. The core offerings include Z Card commercial account services, Amplify Premium Fuels (95, 98, Diesel), AdBlue, and lubricant products. The company has expanded into electric mobility with BOLT 50KW DC fast chargers at two locations, integrated into the Smart Charge network. Bulk commercial fuel delivery services serve industrial customers across transport, construction, agriculture, and marine sectors. The Mood Food convenience store brand operates at multiple locations offering food service, hot meals, and coffee alongside fuel offerings. Additional products include AmpolCash gift cards and gift vouchers for use across the retail network.

Differentiator

Problem solved

Functional benefit

Brands

• Mood Food: Roadhouse brand offering fuel, food, coffee, and convenience store services at multiple locations across Tasmania. The first Mood Food store was built in 1973 on the Midland Highway outside Kempton.
• Z Card
• BOLT
• Amplify Premium Fuels

Products and services

• Z Card Commercial Fuel Account An electronic Driveway Card Acceptor account system for commercial fleet customers that allows businesses to purchase fuel and shop items at Bennett's-operated and partner sites, with monthly statements supporting business tax credits, credit terms, no monthly card fees, no transaction fees and no administration fees.
• Bulk Fuel Deliveries Tanker-based bulk fuel delivery to industries including transport, construction, agriculture, marine and remote areas across Tasmania, with above-ground fuel tank supply and flexible delivery scheduling, supported by on-site tank maintenance and farm tank repair services.
• Mood Food Roadhouse and Convenience Stores A statewide network of Mood Food-branded roadhouses and convenience stores combining fuel with food, coffee, hot meals, deli items, Tasmanian produce and alcoholic beverages at multiple 24-hour and trade-hour locations across Tasmania.
• Amplify Premium Fuels Premium unleaded (Amplify 95, Amplify 98) and Amplify Premium Diesel fuels formulated with specialised detergents that clean fuel systems and maintain engine performance; Amplify Premium Diesel is reported to provide up to 100% power restoration.
• AdBlue Diesel Exhaust Fluid Urea-based AdBlue diesel exhaust fluid supplied for Selective Catalytic Reduction (SCR) systems, helping modern European diesel engines meet emission requirements.
• Ampol Lubricant Products Complete range of Ampol lubricants for commercial and consumer vehicle and equipment maintenance, accompanied by technical support from Bennett's Petroleum.
• AmpolCash Gift Card Pre-paid AmpolCash gift card available in $25, $50, $100, $250 and $500 denominations, accepted for fuel and in-store purchases at all Bennett's Petroleum and Mood Food locations as well as more than 1,900 Ampol sites nationwide.
• BOLT EV Fast Charging Network 50KW DC electric vehicle fast-charging stations at Mood Food Kempton and Mood Food New Norfolk, available 24/7 and 365 days per year, with most EVs fully charged in approximately 30 minutes; integrated into the Smart Charge and Chargefox networks, with payment via Z Card or the Smart Charge mobile app.
• Bennett's Petroleum / Mood Food Gift Voucher Pre-paid gift voucher accepted across all Bennett's Petroleum and Mood Food retail locations in Tasmania, redeemable for fuel, food and convenience purchases.

Quantifiable outcome

• EV charging completes within 30 minutes for most electric vehicles
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TasNetworkscoreTechnology or Integration · 29 May 2019TasNetworks is Tasmania's electricity network operator. Bennett's Petroleum partnered with TasNetworks to install the state's first EV fast charger at Mood Food Kempton, supporting Tasmania's transition to renewable energy sources.
• TritiumcoreTechnology or Integration · 29 May 2019Tritium is a global leader in EV charging solutions. Bennett's Petroleum uses Tritium's 50KW DC fast charging hardware for the BOLT EV charging network, ensuring reliable and industry-leading charging technology.
• ChargefoxcoreTechnology or Integration · 29 May 2019Chargefox is a major EV charging network operator in Australia. Bennett's Petroleum collaborated with Chargefox as part of industry efforts to embrace the very latest EV charging technologies.
• Hill Street GrocerminorGTM or Marketing Partner · 13 August 2012Cross-promotional partnership since 2012. Hill Street Grocer customers receive 6cpl fuel discount at participating Bennett's Petroleum sites when presenting receipts valued at $30 or more.
• Ampol (formerly Caltex)coreChannel Partner/ Reseller/ DistributorAmpol (originally Caltex) has been Bennett's supplier since 1977 when Terry Bennett became a Caltex distributor. The relationship evolved from wholesale distribution to established retail sites. Bennett's Petroleum remains an Ampol-branded fuel retailer.
• Royal Automobile Club of Tasmania (RACT)coreGTM or Marketing PartnerRACT is Tasmania's major automobile club. Bennett's Petroleum offers RACT members 6cpl or 9cpl fuel discounts at participating locations, providing exclusive member benefits through this rewards partnership.
• University of Tasmania (UTAS)minorGTM or Marketing PartnerUTAS student discount program offering 6cpl fuel discount to students with valid university ID at participating Bennett's Petroleum and Mood Food locations.
• Smart Charge NetworkcoreTechnology or IntegrationSmart Charge is an EV charging network platform. Bennett's BOLT chargers are part of the Smart Charge network, allowing users to pay via the Smart Charge mobile application.
• Electric Vehicle Association Tasmanian BranchminorStrategic or Co-development PartnerCollaboration with EV Association Tasmania to expand Tasmania's EV charging infrastructure. Working together to cover the state with chargers, enabling Tasmanians and interstate visitors to travel anywhere in the state.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Puma Energy Australia: Multinational downstream fuel company operating service stations across regional Australia. Comparable as a branded fuel retailer competing for Tasmanian and interstate fuel customers.
• Ampol: Australia's largest fuel company and Bennett's long-standing wholesale supplier; operates company-owned and franchised Ampol-branded service stations nationwide. Comparable as both supplier and parallel retail channel.
• 7-Eleven Australia: Operates the largest fuel and convenience store network in Australia, including metropolitan and regional Tasmania sites. Comparable to Bennett's as a fuel-plus-convenience retailer with strong private-label offering.
• BP Australia: Major integrated fuel retailer with branded service stations across Australia including Tasmania. Comparable as a national branded fuel and convenience competitor with retail loyalty programs.

Direct peers

• Liberty Oil: Independent Australian fuel distributor and retailer serving regional and metropolitan areas. Comparable as a private, wholesale-supplied branded fuel retailer with convenience retail emphasis.
• Metro Petroleum: Independent Australian fuel retailer operating branded and unbranded service stations. Comparable as a privately held regional fuel retailer with commercial accounts and convenience offerings.
• Lowes Petroleum: Australian independent fuel distributor and bulk fuel supplier to commercial and industrial customers. Comparable to Bennett's bulk delivery and commercial fuel business in Tasmania and across regional Australia.
• United Petroleum: Australian independent fuel retailer with a regional service station network and growing convenience offering. Comparable as a private branded fuel retailer with strong regional presence.

Emerging players

• Chargefox: Australia's largest EV fast charging network operator and Bennett's EV infrastructure partner. Comparable as a strategic technology partner and competitive EV charging platform relevant to Bennett's BOLT rollout.

Regional players

• Bonney Energy: Tasmanian fuel retailer and Z Card partner of Bennett's Petroleum. Directly comparable as a Tasmanian-based fuel retailer sharing the Z Card commercial account network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bennettspetrol
• Facebookfacebook.com/bennettspetrol

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bennett's Petroleum Supplies