Home Improvement Supply

What Home Improvement Supply does

Home Improvement Supply is a privately held e-commerce retailer operating as a DBA of Modern Builders Supply, Inc., a corporation founded in 1944 and headquartered in Toledo, Ohio. The company sells professional-grade and DIY home improvement products through homeimprovementsupply.com, operating a hidden-price model in which product prices are intentionally concealed until items are added to the shopping cart, enabling pricing below manufacturer-minimum advertised price thresholds. The platform spans more than 20 product categories including roofing, siding, gutter systems, fasteners, fall protection, generators, hand and power tools, exterior columns and railings, interior kitchen cabinets, bath fixtures, and egress products, supported by phone-based sales and customer service (1-800-453-0349) and a network of affiliated physical branches under Modern Builders Supply.

The company distributes products from a broad set of specialty building-materials manufacturers, with core vendor relationships including GRK Fasteners, Van Mark, US Aluminum, Tapco, and CertainTeed. It runs exclusive promotional pricing and instant rebate programs (e.g., up to 12% instant rebate on Van Mark and Tapco siding brakes), closeout deals, and free-shipping thresholds to drive conversion. A content marketing engine via the company blog targets SEO-driven traffic from both professional contractors and DIY homeowners researching product categories.

The primary customer segment is professional contractors (roofers, siding installers, gutter specialists, remodelers) requiring specialized equipment and fasteners, augmented by DIY homeowners and residential builders. The business operates on a retail markup model with one-time transactional product sales. The parent company also operates a sister brand, MBS Outdoor Adventures, targeting outdoor recreation customers, creating a portfolio of e-commerce channels under the Modern Builders Supply corporate umbrella.

Name

Home Improvement Supply

Legal name

Modern Builders Supply, Inc.

Website

https://homeimprovementsupply.com

Company type

Private

Founded year

1944

Operating status

Operating

Short description

Home Improvement Supply is a Toledo, Ohio-based e-commerce retailer (DBA of Modern Builders Supply, Inc.) selling professional-grade roofing, siding, gutter, fastener, and tool products to contractors and DIY homeowners nationwide via a hidden-price online storefront.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Home Centers (444110), Building Material and Garden Equipment and Supplies Dealers (444), Building Material and Supplies Dealers (4441), Home Centers (44411)

SIC

Retail-Auto & Home Supply Stores (5531), Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

akta.pro secondary industries

Home, Furniture & Home Improvement Online Retailers (CRAFADAE), Home Improvement & DIY (Tools, Hardware, Paint) Distribution (CRAOAFAC), Workplace/Jobsite Supplies Retail (Site Consumables, Tarps, Ropes, Chains) (CRAIADAN)

Keywords

• Home improvement supplies
• Roofing materials retail
• Siding and gutters
• Construction fasteners
• Contractor tools

Headquarters

HQ city

Toledo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales (E-commerce): The company generates revenue through direct online sales of home improvement products across categories including roofing, siding, gutters, tools, fasteners, egress systems, and building materials. Revenue is derived from one-time transactional product sales with per-unit pricing. The business operates on a retail markup model, purchasing products from manufacturers at wholesale prices and selling to contractors and homeowners at competitive retail prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Home Improvement Supply operates a national e-commerce storefront selling professional-grade home improvement supplies across roofing, siding, gutters, fasteners, tools, fall protection, and interior products such as kitchen cabinets and bath fixtures. The retailer serves both professional contractors and DIY homeowners, employing a hidden-price model that reveals pricing only inside the shopping cart to offer prices below the levels manufacturers permit to be displayed publicly. Orders are fulfilled with free-shipping thresholds on select items and supported by phone-based customer service and affiliated Modern Builders Supply branch locations.

Product overview

Home Improvement Supply is an e-commerce retailer operated by Modern Builders Supply, Inc., offering a comprehensive catalog of home improvement and construction products for professional contractors and DIY consumers. The product portfolio centers on roofing, siding, gutters, fasteners, tools, and exterior/interior building materials. The core product categories include fasteners (GRK, E-Z Ancor brands), siding brakes and accessories (Van Mark, Tapco), complete gutter systems (US Aluminum), roofing materials, fall protection equipment, generators, hand/power tools, and interior products like kitchen cabinets and bath fixtures. The company sells through an e-commerce platform with phone support and positions itself on competitive pricing for professional trade customers.

Differentiator

Problem solved

Functional benefit

Brands

• MBS Outdoor Adventures: A related shopping site operated by the company offering outdoor recreation products including hunting, boating, and outdoor adventure gear

Products and services

• Fasteners (Screws, Nails, Staples, Rivets)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• GRK FastenerscoreOthersGRK Fasteners is a major manufacturer of specialty fastening products (structural screws, framing screws, cabinet screws, concrete screws, trim screws) sold extensively through Home Improvement Supply. The relationship is a supply/vendor partnership where HIS purchases GRK products for resale. GRK products feature proprietary technologies including Zip-Tip, CEE thread, Climatek coating, and Star Drive systems, which are highlighted across HIS product listings.
• Van MarkcoreOthersVan Mark is a leading manufacturer of siding brakes, slitters, and related sheet metal forming equipment. Home Improvement Supply is an authorized dealer offering Van Mark products including Trim-A-Brake, Metal Master 20, Mark I/II/IV series brakes, and replacement parts. HIS features exclusive promotional pricing and instant rebates on Van Mark siding brakes.
• US Aluminum Inc.coreOthersUS Aluminum Inc. manufactures aluminum gutter products, gutter guards, and associated hardware. Products sold through HIS include gutter hangers, end caps, miters, outlets, pipe bands, gutter guards (Shur Flo, Leaf Shelter, Screen, Ultra Flo), and downspout accessories. The partnership enables HIS to offer a comprehensive aluminum gutter product line.
• E-Z AncorminorOthersE-Z Ancor (Illinois Tool Works brand) manufactures self-drilling drywall anchors including the Twist-N-Lock, Toggle Lock, and Stud Solver product lines. Sold through HIS as part of the fasteners category, these products target both professional contractors and DIY homeowners for interior mounting applications.
• Clendenin Brothers Inc.minorOthersClendenin Brothers Inc. is a manufacturer of aluminum siding nails, pop rivets, stainless steel trim nails, and hidden gutter hangers. Products are made in America and sold through HIS as specialty fastening and gutter installation products.
• Rock-OnminorOthersRock-On manufactures cement board screws designed for attaching Durock, Wonderboard, and equivalent glass-mesh cement backerboards to wood or light gauge steel studs. Sold through HIS in the fasteners category for tile and flooring installation applications.
• TapcocoreOthersTapco is a manufacturer of siding brakes and power tools for the exterior building industry. Home Improvement Supply offers Tapco products alongside Van Mark products, featuring promotional instant rebates at checkout. Tapco tools are highlighted for professional siding and exterior installation work.
• CertainTeedminorOthersCertainTeed is a major building materials manufacturer offering vinyl siding, roofing, and related exterior products. HIS features CertainTeed siding products and references CertainTeed in promotional homepage banners.
• Wellcraft Egress SystemsminorOthersWellcraft Egress Systems manufactures egress window wells and related basement safety products. Featured on the HIS homepage and egress category, Wellcraft products address building code compliance for basement egress requirements.
• Henry (GCP Applied Technologies)minorOthersHenry Company manufactures roof coatings, sealants, and waterproofing products. Featured on the HIS homepage as a promotional brand in the roofing category, supporting the roof coating and sealant subcategory offering.
• PrimeAluxminorOthersPrimeAlux is a manufacturer of aluminum privacy fencing products. HIS features PrimeAlux aluminum privacy fences on its homepage and in the fencing category, including installation guides and promotional banners.
• Tie Down EngineeringminorOthersTie Down Engineering manufactures mobile fall protection equipment and safety products for roofing applications. HIS offers Tie Down mobile fall protection devices and accessories with special promotional pricing for rooftop safety applications.
• HydroShieldminorOthersHydroShield produces roofing insulation screws, termination bars, and metal insulation plates for flat and low-slope roofing applications. Sold through HIS as part of the fasteners and roofing accessories categories.
• SencominorOthersSenco Brands manufactures pneumatic fasteners including sub-floor screws, roofing coil nails, and crown staples. Products are sold through HIS in the fasteners category for framing, flooring, and roofing applications.
• Malco ToolsminorOthersMalco Tools manufactures hand tools and specialty fasteners for the exterior building industry, including drill and tap screws, zip-in sheet metal screws, register screws, and blind rivets. Sold through HIS in the hand tools and fasteners categories.
• Dupont (Tyvek / Building Wraps)minorOthersDupont manufactures building wrap and weather barrier products. HIS offers Dupont products in the siding & accessories and tapes & wraps categories, supporting proper exterior water management and air sealing.
• MBS Outdoor Adventures (Sister Company)minorOthersMBS Outdoor Adventures is a sister e-commerce brand under Modern Builders Supply, Inc., serving the outdoor recreation and sporting goods market. Referenced on the HIS website footer, suggesting cross-selling opportunities between the two sibling brands within the parent company's portfolio.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• White Cap: White Cap is the largest U.S. distributor of specialty construction supplies, serving professional contractors in concrete, fasteners, tools, and exterior building categories — directly comparable to HIS's pro-contractor roofing/siding/fastener focus with a deeper branch network.
• ABC Supply Co. ABC Supply is the largest U.S. wholesale distributor of roofing, siding, windows, and exterior building materials, primarily serving professional contractors — overlapping directly with HIS's roofing, siding, gutter, and fastener assortment and pro-trade customer base.
• Acme Tools: Acme Tools is an online-first retailer of professional-grade tools, fasteners, and contractor equipment serving tradespeople and serious DIYers — directly comparable to HIS on assortment mix and contractor/DIY customer base.
• Northern Tool + Equipment: Northern Tool is a multi-channel retailer (catalog, e-commerce, stores) of tools, equipment, fasteners, and contractor supplies — comparable to HIS on the power tools, hand tools, fasteners, and jobsite equipment side of the catalog.
• Build.com (now part of Ferguson): Build.com was an online retailer of home improvement products targeting both pros and homeowners across categories like fasteners, tools, and building materials — closely comparable to HIS's e-commerce-first model and broad exterior/interior catalog.

Broad incumbents

• True Value Company: True Value is a hardware cooperative supplying independent retailers with building materials, fasteners, tools, and home improvement products — comparable to HIS at the product-category level with a different (member-store) distribution model.
• Grainger: Grainger is a broad-line industrial supply distributor with a significant MRO and contractor fastener, tool, and safety assortment; comparable to HIS at the fastener, safety, and tool category level, though Grainger's overall footprint and customer base are substantially larger and broader.
• Fastenal: Fastenal is a leading fastener and industrial supply distributor with national branch coverage and an e-commerce platform serving contractors and industrial buyers — overlapping directly with HIS's fastener and tool categories and contractor GTM motion.
• Do it Best: Do it Best is a hardware/home improvement cooperative serving independent retailers and contractors nationwide — overlapping with HIS on building materials, fasteners, tools, and exterior categories, though Do it Best operates primarily through member stores.
• The Home Depot: The Home Depot is the largest U.S. home improvement retailer with broad coverage of roofing, siding, gutters, fasteners, and tools across pro and DIY segments — the dominant competitive force in HIS's category, with materially larger assortment, marketing, and omnichannel capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Improvement Supply