Alethia Family Counseling Center

What Alethia Family Counseling Center does

Alethia Family Counseling Center is a private, for-profit mental health counseling practice headquartered in Tyler, Texas, operating six physical office locations across Texas (Austin, College Station, McKinney, Nacogdoches, New Braunfels, and Tyler) and serving individuals, couples, teenagers, children, and families. Founded in 2015 by Chris Legg, LPC-S, the practice delivers in-person and virtual counseling across six primary service lines: couples counseling, trauma and grief counseling, depression and anxiety counseling, play therapy, teens counseling, and addiction counseling. The Austin location additionally offers a specialty 5-NP ear acupuncture (AcuDetox) service delivered by a certified AcuDetox Specialist. The clinical model is a tiered team of 35+ licensed professional counselors (LPCs and LPC-Supervisors), LPC-Associates, and supervised master's-level graduate students, with executive operations led by Ryan Oakley (Executive Director, LPC-S). The practice is faith-informed, with the name 'Alethia' drawn from the Greek word for 'truth revealed.'

Name

Alethia Family Counseling Center

Legal name

Alethia Family Counseling Center

Website

https://alethiacounseling.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Alethia Family Counseling Center is a private Texas-based mental health counseling practice operating six offices plus telehealth, delivering individual, couples, teen, child, and family therapy through 35+ licensed counselors and a publishing/media content ecosystem.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Couples & Family Therapy Teletherapy Platforms (HLALAEAG), Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Mental health counseling
• Family therapy services
• Couples counseling
• Trauma grief therapy
• Teen adolescent counseling

Headquarters

HQ city

Tyler

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Therapy Sessions: Core revenue stream from 50-minute counseling sessions. Session fees vary by therapist experience, licensure level, and location, ranging from $90-$150 per session. Some therapists offer sliding scale rates for qualified clients.
2. Specialty Services: Revenue from specialty services including 5-NP ear acupuncture ($30 per session) offered at Austin location. These services complement core counseling offerings.
3. Self-Help Products: Sale of published counseling resources including books and workbooks: Sex and Marriage ($17), Anxiety Workbook ($8), Discipline Chart ($5), The Gauntlet ($10). Sold through online shop.
4. Late Cancellation and No-Show Fees: Charges applied for appointments cancelled with less than 24 hours notice or missed appointments, at normal session rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Alethia Family Counseling Center provides in-person and virtual mental health counseling services across six Texas office locations, delivered by licensed professional counselors, associates, and master's-level graduate students. Core offerings include couples counseling, trauma and grief counseling, depression and anxiety counseling, play therapy, teen counseling, and addiction counseling, with specialty add-ons such as 5-NP ear acupuncture at the Austin office. The practice also sells published self-help resources and produces podcasts and YouTube content supporting its counseling services.

Product overview

Alethia Family Counseling Center is a mental health counseling practice offering services across six Texas locations (Austin, College Station, McKinney, Nacogdoches, New Braunfels, Tyler). The core offering consists of six primary counseling service lines: Couples Counseling, Trauma and Grief Counseling, Depression and Anxiety Counseling, Play Therapy, Teens Counseling, and Addiction Counseling. Services are delivered in-person and via Telehealth. The center also offers specialized services including 5-NP ear acupuncture (AcuDetox) in Austin. Beyond direct counseling, the company operates a publishing arm producing counseling resources including the Anxiety Workbook, Discipline Chart, The Gauntlet, and Sex and Marriage book. Additional offerings include podcasts (Parenting Q&A, Combating Pornography, Navigating Marriage), YouTube video content, and a curated book recommendations library.

Differentiator

Problem solved

Functional benefit

Products and services

• Couples Counseling Services Counseling services for couples at any stage of relationship, whether struggling and in need of help or seeking to maintain a healthy partnership. Delivered by licensed professional counselors across all six Texas offices and via telehealth.
• Trauma and Grief Counseling Services Counseling for deep sorrow and traumatic events, helping clients process grief and recover from trauma. Delivered by licensed professional counselors across Alethia's Texas locations and via telehealth.
• Depression and Anxiety Counseling Services Counseling services for depression and anxiety, helping clients navigate sadness and panic to live fulfilling lives. Delivered by licensed professional counselors across Alethia's Texas offices and via telehealth.
• Play Therapy Services Therapeutic approach for toddlers and young children ages 3-12 that uses play to help them process overwhelming emotions and develop healthy responses. Delivered by qualified Alethia counselors.
• Teens Counseling Services Counseling services specifically designed for teenagers navigating formative but difficult years of life, addressing depression, anxiety, self-esteem, peer relationships, family dynamics, and academic stress. Delivered by licensed Alethia counselors.
• Addiction Counseling Services Counseling for substance or habit addictions including substances, pornography, alcohol, tobacco, prescription drugs, and sex addiction. Delivered by licensed Alethia counselors across Texas offices and via telehealth.
• Telehealth/Virtual Sessions Video or phone counseling sessions offered when agreed upon by counselor and client, improving access when in-person visits are not possible. Provided by Alethia's licensed counselors as an alternative channel across Texas.
• 5-NP Ear Acupuncture (AcuDetox) Trauma-informed ear acupuncture protocol offered in Austin, TX for nervous system support, stress reduction, anxiety relief, and emotional balance. 30-45 minute in-person sessions at $30 per session, provided by a certified AcuDetox Specialist.
• Sex and Marriage Book Published book priced at $17 by Chris Legg, LPC and Mark Legg covering romantic relationships, intimacy, marriage, and sexual wellness through psychological and biblical perspectives. Sold through Alethia's online shop.
• Anxiety Workbook Parent guidebook priced at $8 helping parents understand child anxiety and providing tools to help children manage fears and anxieties. Printable format with unlimited family use, sold through Alethia's online shop.
• Discipline Chart Navigating Discipline Chart priced at $5 helping parents manage strong-willed children with appropriate consequences and emotional handling. Printable with unlimited family use, sold through Alethia's online shop.
• The Gauntlet Bible Study Bible study priced at $10 by Chris Legg for dads and mentors teaching spiritual principles of biblical masculinity and authentic manhood. Sold through Alethia's online shop.

Quantifiable outcome

• Provides counseling services for hundreds of people every month

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Talkspace: National virtual therapy and psychiatry platform. Comparable to Alethia's telehealth arm, but operates at national scale via subscription model rather than office-based care.
• BetterHelp: Largest consumer online therapy subscription platform. Competes with Alethia's virtual sessions on price, convenience, and brand reach; not a clinic operator.
• LifeStance Health: Large publicly-traded outpatient mental health platform with hundreds of clinic locations across the U.S. Provides comparable in-person and virtual psychiatric and therapy services, but at national scale with insurance-network breadth Alethia lacks.

Direct peers

• Two Chairs: Multi-location outpatient therapy practice operating in California, Florida, and other states with employed therapist model and in-person plus virtual care. Directly comparable to Alethia's employed-clinician, multi-site outpatient counseling model.
• Octave: Hybrid in-person and virtual outpatient mental health clinic chain employing licensed therapists. Closest business-model peer to Alethia: brick-and-mortar clinics + telehealth, employed clinicians, and outcome-measured therapy.
• Thriveworks: Multi-location outpatient counseling and psychiatry practice with in-person + telehealth. Closest direct competitor by operating model — employed clinicians, evening/weekend availability, multi-state brick-and-mortar footprint.

Emerging players

• Headspace Health (Ginger): Digital mental health platform combining self-guided content, coaching, and teletherapy. Overlaps with Alethia's content/publishing engine and therapy service model, but with a tech-platform distribution model.
• Charlie Health: Virtual intensive outpatient program (IOP) provider for teens and young adults. Comparable to Alethia's teen counseling service line but at higher acuity and virtual-only.
• Brightside Health: Telehealth mental health platform combining therapy and medication management. Comparable to Alethia's telehealth-plus-specialty (e.g., AcuDetox) approach but national in scope and tech-led.
• Lyra Health: B2B-focused mental health benefits platform offering in-person and virtual therapy. Comparable in clinical scope (individual, couples, teen therapy) but employer-channel distribution rather than D2C.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGU1i_3QEKkVBNKZtJ-0ubA
• Facebookfacebook.com/AlethiaCounseling
• Instagraminstagram.com/alethiacounselingetx
• LinkedInlinkedin.com/company/alethia-family-counseling-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alethia Family Counseling Center