What Group Cards does

Group Cards is a UK-based digital greeting card platform (legal entity: Group Cards Limited, headquartered in London) that enables multiple people to collaboratively sign and contribute to a single virtual card via shareable links, without requiring signers to create accounts. The platform offers unlimited signatures, pages, images, GIFs, stickers, scheduled email delivery, and PDF download across 893+ card designs spanning 20+ occasions including birthdays, farewells, retirements, weddings, baby showers, thank-yous, and workplace celebrations. Adjacent product modules include Group Boards (scrollable message grids), Gift Card Collection Pots (pooled monetary contributions redeemable through the WeGift catalog), Bulk Send Cards and Bulk Send Gifts for mass personalization, Reminders, Printed Cards, and an AI-powered Face Swap personalization feature.

Underlying technology is a web-based platform with computer-vision-driven personalization via the AI Face Swap feature, identity SSO through Google and Microsoft OAuth, and an integration with WeGift for multi-currency gift card fulfillment across GBP, USD, EUR, and AUD. The core technology stack emphasizes share-link-based collaboration frictionlessly accessible to non-registered signers, with a content library of card designs and a Reviews.io-embedded trust layer. AI capability is limited to a single computer-vision feature, with no disclosed proprietary models, training pipelines, or in-house research function.

The business model combines three revenue streams: one-time individual card sales at $4.99 USD per card, discounted card bundles (5+ cards at $34.95 with savings up to 40-60%, never expiring), and a Business Plan subscription tier at $23.00/month or $276.00/year supporting 50 seats with unlimited cards, SSO, custom subdomain, and bulk sending. Secondary monetization includes optional tips/gratuities on Gift Card Collection Pots where no fees are deducted from the underlying gift value. Go-to-market is product-led growth for individual/SMB users via self-serve on groupcards.io, paired with an enterprise field-sales motion for the Business Plan; distribution channels include direct website sales, a global footprint spanning the UK, US, Europe, and Australia, and occasion-specific branded domains for SEO capture. The company is privately held, bootstrapped, and operates without disclosed outside investment.

Name

Group Cards

Legal name

Group Cards Limited

Website

https://groupcards.io

Company type

Private

Operating status

Operating

Short description

Group Cards is a UK-based digital greeting card platform enabling collaborative group signing for workplace and personal occasions (birthdays, farewells, retirements) via shareable links, serving individual consumers and SMB teams with subscription, bundle, and per-card pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Individual Card Sales: One-time purchase of single greeting cards at $4.99 USD each, includes unlimited pages, signatures, images, GIFs, stickers, and PDF delivery
2. Card Bundles: Bundle packages of 5+ cards offered at discounted rates ($34.95 for 5 cards, down from $69.90 individual price), saving up to 40%
3. Business Plan Subscription: Monthly or annual subscription at $23.00 USD/month ($276.00 USD/year) providing unlimited cards, boards, shoutouts for teams of 50 members with features like SSO, custom subdomain, and bulk sending
4. Gift Card Collection Pots: Optional tip/gratuity added to gift card collections, with no fees deducted from gift card value itself

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Group Cards operates a web-based digital group greeting card platform where multiple people can sign, message, and contribute to a single virtual card for occasions such as birthdays, farewells, retirements, weddings, and workplace celebrations. The platform supports unlimited signatures and pages per card, scheduled email delivery, PDF download, optional printed card mailing, integrated gift card collection pots (via WeGift), Group Boards, bulk send, and AI-powered Face Swap personalization.

Product overview

Group Cards operates as a unified digital greeting card platform that enables teams to collaboratively create and sign virtual cards. The core product is Group Cards, which allows unlimited signatures and messages with email or PDF delivery. Related offerings include Group Boards (scrollable message grid format), Gift Card Collection Pots (for pooling contributions toward gift cards via WeGift integration), and Printed Cards (physical delivery). The platform offers Bulk Send Cards and Bulk Send Gifts for mass personalization. Pricing tiers include Single Card Purchase ($4.99), Card Bundles (5+ cards at discount), and Business Plan ($23/month for enterprise features including SSO and custom subdomain). AI Face Swap is offered as an AI-powered personalization feature. Additional features include Reminders for scheduling follow-ups.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Cards Digital group greeting cards that allow multiple people to sign and add messages to a single virtual card for birthdays, farewells, retirements, anniversaries, baby showers, weddings, get well, good luck, thank you notes, promotions, and workplace celebrations. Cards support unlimited signatures, pages, images, GIFs, and stickers, with scheduled email delivery or PDF download. Used by individuals, families, and enterprise teams.
• Group Boards Digital pin board format where multiple users can add unlimited messages and images on a scrollable page. Functions similarly to Group Cards but displayed as an infinitely scrolling grid of messages rather than a traditional card format, used for the same workplace and personal recognition occasions.
• Gift Card Collection Pots Standalone or card-attached feature allowing teams and groups to pool monetary contributions toward a gift card from WeGift's catalog (Amazon, John Lewis, Naked Wines, Virgin Experience, Airbnb, DoorDash). Supports UK (GBP), US (USD), Europe (EUR), and Australia (AUD) currencies. Optional tip/gratuity can be added on top of the gift card value.
• Printed Cards Physical printed card fulfillment service where group greeting cards can be printed and mailed to recipients, offered alongside digital email and PDF delivery options.

Quantifiable outcome

• 5 million+ people served
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Evite: Evite is a digital invitation and group card platform that overlaps with Group Cards in adjacent celebratory occasions (birthdays, baby showers, retirements). It is comparable because it monetizes the same group-occasion moments through premium features and partnerships, though its core product is invitations rather than cards.
• Blueboard: Blueboard is an emerging employee recognition and experiential rewards platform that overlaps with Group Cards in the workplace recognition use case. It is comparable because both target People Ops teams seeking tools to celebrate employees, though Blueboard focuses on experiences while Group Cards focuses on group cards.
• Sendwishonline.com: Sendwishonline.com is an emerging player offering free and premium group ecards for personal and workplace occasions. It overlaps directly with Group Cards on the collaborative group card product and targets a similar consumer/team demographic, often at lower price points.

Broad incumbents

• American Greetings: American Greetings is one of the largest greeting card manufacturers and operates a digital ecard platform under its brand. It competes with Group Cards across both consumer and corporate channels but as a generalist incumbent with a much broader product portfolio beyond collaborative cards.
• Hallmark eCards: Hallmark eCards is the digital arm of Hallmark, the dominant physical greeting card incumbent, offering a large library of personalized digital cards. It is comparable to Group Cards as a broad incumbent in the same category, but with much wider brand recognition and a larger, less specialized content library.

Direct peers

• Punchbowl: Punchbowl offers digital group cards alongside digital invitations and party planning. It is comparable to Group Cards because it sells into the same group-occasion use cases (birthdays, retirements, weddings) with freemium and premium tiers, and overlaps in target customer demographics.
• Tribute: Tribute (formerly Thanks) is a direct peer offering group cards and video montages for workplace celebrations and employee recognition. It targets the same hybrid/remote team use cases as Group Cards, including retirements, milestones, and birthdays, with a comparable subscription model.
• Kudoboard: Kudoboard is a direct competitor offering group ecards and collaborative boards for workplace occasions like farewells, birthdays, and retirements. It serves the same enterprise customer base (HR, People Ops) with subscription plans and is the closest feature-for-feature analogue to Group Cards' core offering.
• GroupGreeting: GroupGreeting is a direct peer in the digital group ecard space, allowing multiple people to sign a single virtual card via shared link. It competes head-to-head with Group Cards on the same consumer and small-team use cases for birthdays, farewells, and holidays.

Others

• Canva: Canva is an adjacent design platform whose templates and AI features enable users to create custom cards, invitations, and recognition graphics. It is comparable to Group Cards as an enabling/alternative tool for the same creator occasions, but it does not specialize in collaborative group signing or gift card collections.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/GroupLeavingCards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Group Cards