Simplot Grower Solutions Canada

What Simplot Grower Solutions Canada does

Simplot Grower Solutions Canada is the Canadian retail agriculture arm of the J.R. Simplot Company, operating 16 retail locations and 3 distribution facilities across Western Saskatchewan and Southern Alberta, with headquarters in Kindersley, Saskatchewan. Founded as part of the J.R. Simplot business in 1939, the company sells crop protection products (herbicides, insecticides, fungicides, desiccants, biologicals), crop nutrition/fertilizer, and seed care (canola, soybean, corn varieties plus fungicidal and insecticidal seed treatments) directly to growers, supported by local crop advisors who provide on-the-ground agronomic recommendations throughout the growing season. The company also offers custom application services (granular herbicide application, liquid and dry fertilizer floating, custom seed treating) and accredited third-party sample analysis for soil, tissue, water, seed, feed, and weed samples.

Underlying the retail operation is a proprietary technology stack anchored by the iFARM platform, which integrates three precision agriculture services: SoilConnect (variable-rate fertility prescriptions using SWAT Maps and detailed soil testing), SprayConnect (variable-rate spray application prescriptions from satellite NDVI imagery plus ground truthing), and Field Moisture Services (in-field weather stations and soil probes whose data is interpreted in partnership with Crop Intelligence to model yield potential and disease risk). The agPROVE Trial Program, launched in 2007 and now the largest field-scale trial program run by any retail organization in Western Canada with over 1,500 trials completed, generates locally validated agronomic data that feeds back into these services. The Agronomy Den Conference (held annually every March since 2010) and the monthly Agronomy Den newsletter provide knowledge distribution, and the company operates Simplot Connect as a digital account management portal.

Revenue is generated primarily through one-time sales of crop inputs and custom application services, complemented by recurring annual subscriptions for Field Moisture Services and professional fees for agronomic sample analysis. Pricing is quote-based and negotiated locally through retail locations and crop advisors — not publicly disclosed. The customer base consists of agricultural producers (growers/farmers) in Western Canada, served exclusively through direct domestic channels: 16 retail storefronts, on-farm delivery, and the Simplot Connect digital platform. The company has no subsidiaries, no external funding rounds disclosed, and operates as a private, family-run subsidiary of the J.R. Simplot conglomerate, with no recent M&A, leadership changes, or restructuring actions disclosed in the input data.

Name

Simplot Grower Solutions Canada

Legal name

Simplot Grower Solutions

Website

https://simplotgrowersolutions.ca

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

Simplot Grower Solutions Canada is a Western Canadian agricultural retailer operating 16 retail locations across Western Saskatchewan and Southern Alberta, selling crop protection, crop nutrition, and seed products to growers alongside precision agronomy services (SoilConnect, SprayConnect, Field Moisture Services) and the proprietary iFARM platform.

Ownership category

akta.pro rank

Product category

Agricultural Retail and Crop Production Services

SIC

Agricultural Services (700), Agricultural Chemicals (2870)

akta.pro primary industry

Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)

akta.pro secondary industries

Fertilizer Application Services & Equipment (Spreading, Injection, Variable-Rate Application) (AFABABAK), Soil & Terrain Mapping Services (EC/EM Scanning, Topography, Zone Delineation) (AFACACAE), Field & Orchard Sprayers (Boom, Airblast, Spot Sprayers) (AFAAADAA)

Keywords

• Crop protection products
• Crop nutrition fertilizer
• Seed and seed treatment
• Agronomy advisory services
• Precision agriculture services

Headquarters

HQ city

Kindersley

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Crop Protection Products: Sales of full range of crop protection products including herbicides, insecticides, fungicides, desiccants, biologicals, and custom fertilizer blends to growers.
2. Seed and Seed Treatment: Sales of seed varieties (canola, soybean, corn, packaged seed units) and fungicidal/insecticidal seed treatment products with custom seed treating available.
3. Crop Nutrition/Fertilizer: Supply of fertilizer and crop nutrition products including custom blends, bulk fertilizer, and specialty fertilizer options.
4. Custom Application Services: Custom application services including granular herbicides, liquid fertilizer floating, dry fertilizer floating, and custom seed treating and inoculating.
5. Agronomic Services: Sampling and analysis services for soil, tissue, water, seed, feed, or weed samples through accredited third-party laboratories with crop advisor interpretation.
6. Field Moisture Services Subscription: Annual subscription model for weather data access through strategic weather sensor infrastructure project (50-60 stations per trade area).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Simplot Grower Solutions Canada is a grower-focused agricultural retailer that sells crop protection products (herbicides, insecticides, fungicides, desiccants, biologicals), crop nutrition/fertilizer products, and seed and seed treatment products to commercial farmers. It complements these physical inputs with on-farm services (custom application, sample analysis), agronomic advisory (CROPTICS), and proprietary precision agriculture platforms (SoilConnect variable rate fertility, SprayConnect variable rate spray, Field Moisture Services, and the iFARM intelligent farming hub), supported by 16 retail locations and 3 distribution facilities in Western Saskatchewan and Southern Alberta.

Product overview

Simplot Grower Solutions Canada is a grower-focused agriculture retailer operating as a unified platform combining physical products (crop protection, crop nutrition, seed care) with technology services (SoilConnect, SprayConnect, Field Moisture Services) and agronomy support (CROPTICS, agPROVE Trial Program). The iFARM platform serves as the central intelligent farming hub that integrates these offerings, supported by the Simplot Connect account management system. The company operates 16 retail locations and 3 distribution facilities across Western Saskatchewan and Southern Alberta, with services including custom application, sample analysis, and the Agronomy Den knowledge-sharing community (newsletters and annual conferences).

Differentiator

Problem solved

Functional benefit

Brands

• CROPTICS: Crop advisory service providing field analysis, farm data records, and education to support long-term productivity and profitability on farms.
• agPROVE
• iFARM
• SoilConnect
• SprayConnect
• Field Moisture Services

Products and services

• Crop Protection Full range of crop protection products including herbicides, insecticides, fungicides, desiccants, and biologicals, sold to commercial growers for in-season crop management.
• Crop Nutrition Fertilizer and crop nutrition products including custom blends, bulk fertilizer, and specialty fertilizer options supplied to growers for diverse farm fertility needs.
• Seed Care Seed program covering canola, soybean, corn, and packaged seed units, plus fungicidal and insecticidal seed treatment products and independent accredited seed testing.
• Custom Application Services On-farm custom application of granular herbicides, liquid fertilizer floating, dry fertilizer floating, and custom seed treating and inoculating for grower customers.
• Sample Analysis Services Accredited third-party laboratory analysis of soil, tissue, water, seed, feed, and weed samples with crop advisor interpretation and implementation strategies.
• CROPTICS Agronomy advisory service providing systematic field analysis, farm data records management, and grower education initiatives including the agPROVE Trial Program and Agronomy Den Newsletter and Conferences.
• agPROVE Trial Program Field-scale agronomic trial program evaluating products and practices across the Canadian trade area to generate locally validated data supporting grower recommendations.
• SoilConnect Exclusive precision agriculture service using SWAT Maps (Soil, Water, and Topography) and substantial soil testing to deliver custom variable rate fertility prescriptions based on segmented portions of fields.
• SprayConnect Variable rate spray application service using satellite imagery and NDVI maps combined with ground truthing to create site-specific recommendations for desiccation and fungicide applications.
• Field Moisture Services Annual subscription service deploying weather stations and soil probes in-field to quantify disease risk, leaf wetness, soil moisture, and water-driven yield potential, partnered with Crop Intelligence for data interpretation.
• Agronomy Den Knowledge-sharing program including monthly digital newsletters delivered by agronomic experts and an annual Agronomy Den Conference (held every March since 2010) covering Ag Technology, trial data, and locally relevant agronomic topics.
• iFARM Platform Simplot Grower Solutions Canada-exclusive intelligent farming platform that enables the team to deliver knowledge and resources covering every facet of Intelligent Farming, including innovation and technology, agPROVE trials, and financing assistance.
• Simplot Connect Online customer account management platform for Simplot Grower Solutions Canada customers, providing login access for account management and customer service.

Quantifiable outcome

• 1500+ trials conducted since 2007
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

20 partnerships are on record, tiered minor and core.

• ADAMAminorOthersAgricultural chemical company partner listed on the Agronomy Den newsletter page as a business partner supporting Simplot Grower Solutions.
• Ag ResourceminorOthersAgricultural resource company partner listed on the Agronomy Den newsletter page as a business partner.
• BASFminorOthersMajor agricultural chemical company partner supporting Simplot Grower Solutions operations.
• BayerminorOthersMajor agricultural chemical company partner supporting Simplot Grower Solutions operations.
• BelchimminorOthersAgricultural chemical company partner listed on the Agronomy Den newsletter page.
• CortevaminorOthersMajor agricultural technology company partner supporting Simplot Grower Solutions operations.
• Farm Credit CanadaminorOthersAgricultural financial services partner providing financing assistance options accessible through the iFARM platform.
• FMCminorOthersAgricultural chemical company partner supporting Simplot Grower Solutions operations.
• GowanminorOthersAgricultural chemical company partner listed on the Agronomy Den newsletter page.
• KochminorOthersIndustrial/agricultural partner supporting Simplot Grower Solutions business operations.
• MosaicminorOthersFertilizer company partner supplying crop nutrition products through Simplot Grower Solutions retail locations.
• NufarmminorOthersAgricultural chemical company partner supporting Simplot Grower Solutions operations.
• NutriAgminorOthersAgricultural nutrition company partner supplying crop nutrition products.
• StollerminorOthersAgricultural biologicals company partner supplying inoculant and crop enhancement products.
• SyngentaminorOthersMajor agricultural technology and chemical company partner supporting Simplot Grower Solutions operations.
• TaurusminorOthersAgricultural company partner listed on the Agronomy Den newsletter page.
• UPLminorOthersAgricultural chemical company partner supporting Simplot Grower Solutions operations.
• WinField UnitedminorOthersAgricultural technology and seed company partner supporting Simplot Grower Solutions operations.
• XitebiominorOthersAgricultural biologicals company partner supplying mycorrhizae-based and other biological inoculant products.
• Crop IntelligencecoreTechnology or IntegrationStrategic technology partner for Field Moisture Services. Crop Intelligence partners with Simplot Grower Solutions to interpret weather station data, enabling more informed agronomic decision-making through crop available moisture, accumulative rainfall, and expected precipitation data to model yield potential.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nutrien Ag Solutions: Nutrien Ag Solutions is the largest agriculture retailer in North America, operating retail locations across Western Canada offering crop nutrients, crop protection, seed, and digital agronomy tools. Most direct competitor to Simplot Grower Solutions in the same Canadian Prairie geographies.
• Richardson International: Richardson Pioneer is a major Western Canadian ag retailer with retail locations across the Prairies, providing crop inputs, agronomic services, and grain handling. Comparable footprint and customer base in Western Saskatchewan and Alberta.
• WinField United Canada: WinField United is a crop inputs and agronomy retailer operating in Western Canada, offering proprietary seed, crop protection, and precision agriculture tools. Listed as a partner of Simplot but also serves similar Prairie grower segments.
• Viterra: Viterra operates grain handling and agri-products retail across Western Canada, selling crop protection, fertilizer, and seed to Prairie growers. Direct competitor in the same geography with overlapping crop input and agronomy services.

Emerging players

• Crop Intelligence: Crop Intelligence is a Canadian precision agriculture platform partnering with Simplot for Field Moisture Services. Comparable offering focused on weather-based yield modeling, though as an enabling technology partner rather than direct retail competitor.

Broad incumbents

• Helena Agri-Enterprises: Helena Agri-Enterprises is a U.S.-based ag retailer offering crop inputs, custom application, and precision agriculture. Comparable model combining retail locations with technology-driven agronomy services.
• Wilbur-Ellis: Wilbur-Ellis is a North American ag retailer and distributor offering crop protection, seed, fertilizer, and agronomy services. Comparable integrated retail-plus-precision-ag model for growers, although more concentrated in U.S. Western states.
• CHS Inc. CHS is a major U.S. agribusiness cooperative offering crop nutrients, crop protection, seed, and agronomy across North America. Comparable retailer-plus-agronomy model and serves growers in adjacent geographies including the Northern U.S. Plains.
• Cargill Canada: Cargill operates across Canadian grain, crop input retail, and agronomy at scale. While broader in scope than Simplot Grower Solutions, it competes for the same Western Canadian grower relationships and offers overlapping precision-ag services.

Others

• UPL Limited: UPL is a global crop protection manufacturer listed as a partner of Simplot. Adjacent in the ag input value chain - supplies crop protection products that Simplot retails - and competes indirectly through its own digital and retail initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Simplot_SGSCAN
• Facebookfacebook.com/SimplotGrowerSolutionsCanada
• LinkedInlinkedin.com/company/simplotgrowersolutions-canada

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplot Grower Solutions Canada