Crop Intelligence
Crop Intelligence is a Saskatchewan ag-tech company selling soil moisture probes, weather stations and a subscription app that uses the Water Driven Yield Potential algorithm to help dryland and irrigated grain farmers optimize water-driven crop decisions across Western Canada, the US and Australia.
- Company typePrivate
- Founded2017
- HeadquartersSaskatoon, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Crop Intelligence does
Crop Intelligence is a Saskatchewan-based ag-tech company that sells a combined hardware and software platform for soil moisture and weather monitoring, aimed at dryland and irrigated grain producers across Western Canada, the United States and Australia. The core technology pairs 100-centimetre capacitance soil moisture probes and cellular weather stations with the proprietary Water Driven Yield Potential (WDYP) algorithm, which integrates real-time root-zone moisture, rainfall, and 30-year historical weather data to forecast crop yield potential throughout the growing season. The product surface includes three subscription tiers — Dryland Insights, Irrigation Insights and FarmGate Weather Insights — each enabled by tiered hardware packages priced between roughly $3,000 and $10,000 per station, with an additional annual per-station subscription for data interpretation and app access.
The company operates a channel-led go-to-market model, distributing through a network of 25+ vendor partners across Western Canada, most of which are John Deere equipment dealers and independent agronomists, with no direct-to-grower sales motion at scale. It has a native API integration with the John Deere Operations Center (launched 2024), secondary hardware compatibility with Pessl Instruments, and complementary data partnerships with CropPro SWAT Maps and Meteo Blue. Crop Intelligence was developed inside South Country Equipment and spun off as a standalone private company approximately two years before 2025; it remains privately held and bootstrapped with a team of roughly ten people, no disclosed institutional funding, and an annual user summit hosted in Regina as its flagship demand-generation event.
Crop Intelligence firmographics
Firmographics- Name
- Crop Intelligence
- Legal name
- Crop Intelligence
- Website
- https://cropintel.ca
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crop Intelligence is a Saskatchewan ag-tech company selling soil moisture probes, weather stations and a subscription app that uses the Water Driven Yield Potential algorithm to help dryland and irrigated grain farmers optimize water-driven crop decisions across Western Canada, the US and Australia.
- Ownership category
- akta.pro rank
Crop Intelligence industry classification
Industry- Product category
- Precision Agriculture / Soil Moisture and Yield Analytics
- NAICS
- Farm Management Services (115116), Support Activities for Crop Production (11511)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700)
- akta.pro primary industry
- In-Field Sensor Hardware (Soil Moisture/Nutrient, Weather, Canopy Sensors) (AFABAMAA)
- akta.pro secondary industries
- Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ), Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB)
Keywords
Where Crop Intelligence is headquartered
LocationHeadquarters
- HQ city
- Saskatoon
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Crop Intelligence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hardware Sales: Sale of weather stations, soil moisture probes, and accessories. Packages range from $3,000 basic rain bucket systems to $10,000 full-house stations with all sensors. Sold through vendor network.
- Subscription Services: Annual Crop Intelligence subscription fee for each weather station and probe. Three tiers: Dryland Insights, Irrigation Insights, and FarmGate Weather Insights. Subscription enables the app software and data interpretation services.
- Hardware Add-ons and Upgrades: Additional hardware kits for adding functionality to existing packages including wireless probes, cellular upgrades, leaf wetness sensors, solar radiation sensors, and soil temperature sensors
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Dryland Farming Essentials - Basic moisture monitoring package |
| Unit Pricing | One time/ perpetual license | Dryland Farming Premium - Full environmental data plus moisture |
| Unit Pricing | One time/ perpetual license | Dryland Farming Ultra - Complete package with wireless probe |
| Subscription | Annual | Annual Subscription - Per weather station |
| Subscription | Annual | FarmGate Weather - Environmental data only |
| Unit Pricing | One time/ perpetual license | Complete Stations - Full setup with probes |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Crop Intelligence product offering
Product offeringCore offering
Crop Intelligence sells a bundled precision-agriculture solution: customers buy weather stations and 100 cm soil capacitance moisture probes as one-time hardware (approximately $3,000 to $10,000 per station, depending on sensors included), and pay an annual subscription per station/probe to access the Crop Intelligence app, which runs the proprietary Water Driven Yield Potential algorithm to predict in-season yield, plus spray-condition, seeding-timing, and customizable alerts. Offerings are sold through a 25+ vendor network of John Deere-affiliated equipment dealers and independent agronomists across Western Canada, with international operations in the United States and Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Crop Intelligence Dryland Insights Annual software subscription that gives dryland grain producers access to Water Driven Yield Potential insights and management tools. Users can set crop type and yield targets by zone, view WDYP graphs and values, access accumulated 30-year rainfall data, and export yield-potential data to support fertilizer, fungicide, and top-dressing decisions.
- Crop Intelligence Irrigation Insights Annual software subscription for irrigated grain producers that records, tracks, and reports natural rainfall and irrigation usage. Features include irrigation log, irrigation-deficit tracking, budget lines for irrigation scheduling, and irrigation-potential forecasting for the next season to help farmers optimize pivot irrigation against yield goals.
- Crop Intelligence FarmGate Weather Insights Weather-analytics subscription providing site-specific environmental data with agronomic value for producers who do not need full soil-moisture probe systems. Includes Meteo Blue-powered 7-day (desktop) and 4-day (mobile) forecasts, temperature tracking, rainfall monitoring, wind data, humidity, growing degree days, soil temperature, solar radiation, spray conditions dashboard, and rainfall-scenarios tool.
- Dryland Farming Hardware Packages Three-tier hardware bundles that enable Water Driven Yield Potential monitoring for dryland operations: Ultra adds a wireless LoRa probe so the station can sit outside the field; Premium provides full environmental data (rain, wind speed/direction, temperature, humidity) plus a wired moisture probe; Essentials offers entry-level moisture and root-activity measurement only. Each unit includes a cellular front, rain bucket, probe, solar panel, and mounting post or tripod.
- Irrigated Farming Hardware Packages Three-tier hardware bundles for irrigated grain operations: Ultra enables irrigation management with a wireless probe kept outside the field; Premium includes full environmental sensors with the probe in-crop; Essentials provides entry-level irrigation-log-only capability without environmental sensors. Each setup is paired with an Irrigation Insights subscription.
- FarmGate Weather Hardware Packages Hardware packages pairing weather stations (such as the FarmGate Cellular Rain Bucket at approximately $3,000) with the FarmGate Weather Insights subscription, designed for producers who want field-specific weather data and forecasts without investing in full soil-moisture probe systems.
- Hardware Add-On Kits Modular hardware add-on kits that extend the functionality of existing Crop Intelligence packages, including wireless probes, cellular upgrades, leaf-wetness sensors, solar radiation sensors, and soil-temperature sensors. Sold as additional purchases on top of an installed base station or probe.
- Hardware Upgrade Kits Upgrade kits that move installed Crop Intelligence customers up to higher tiers of capability, enabling them to add sensors or wireless functionality to an already-deployed station without replacing the core system.
- John Deere Operations Center Integration Native API integration that exposes Crop Intelligence soil-moisture, weather-station, and rain-bucket data inside John Deere Operations Center on web and mobile. Enables team-wide access to station data, displays hardware GPS locations as flags on John Deere machine displays when DataSync is enabled, and provides quick links back to the Crop Intelligence Web App for detail.
Quantifiable outcome
- 80% accuracy at field level, up to 90% near probe
- +3 more outcomes
Companies that use Crop Intelligence
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Crop Intelligence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature5 records
Crop Intelligence partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and strategic.
- John Deere Operations CentercoreCrop Intelligence is connected with John Deere Operations Center through John Deere API Services. This integration allows Crop Intelligence customers to access their soil moisture and weather data within the John Deere Operations Center on both computer and mobile devices. Hardware GPS locations are displayed as flags on John Deere machine displays when Data Sync is enabled.
- Pessl InstrumentscorePessl Instruments provides weather station hardware that integrates with Crop Intelligence software. The Pessl equipment uses Centek technology and is one of two approved platforms (along with John Deere Field Connect) compatible with Crop Intelligence. Partnership extends system usability to customers with non-John Deere equipment brands.
- South Country EquipmentcoreSouth Country Equipment (a John Deere dealership group in southeast Saskatchewan) is where Crop Intelligence originated. Ryan Hutchison, Kendall Gee, and Bonnie Mandziak developed the Crop Intelligence program at South Country Equipment before it became a standalone company.
- CropPro Consulting (SWAT Maps)strategicCollaboration with CropPro Consulting and their SWAT Maps system to provide additional insights into in-field variability challenges. SWAT (soil, water, and topography) maps provide detailed soil and topography data to complement Crop Intelligence moisture data.
- MNP (Business/Agronomy Services)strategicMNP's Agricultural Services Team works with Crop Intelligence through their Manager of Agriculture Services. MNP provides business and agronomy consulting services to farmers using Crop Intelligence, and their personnel have featured as keynote speakers at Crop Intelligence events.
- Deerland EquipmentcoreMajor agricultural equipment dealer across Western Canada acting as a Crop Intelligence vendor. Assists customers with hardware installation, setup, and ongoing support for the Crop Intelligence system.
- Pattison AgriculturecoreAgricultural equipment dealer with locations across Saskatchewan acting as a Crop Intelligence vendor. Precision Ag Technicians manage Crop Intelligence installers and help customers understand the app data.
- Western SalescoreAgricultural equipment dealer in Saskatchewan operating as a Crop Intelligence vendor partner.
- BrandtcoreAgricultural retailer and equipment dealer operating as a Crop Intelligence vendor partner.
- MNP AgriculturecoreMNP's agricultural division operates as a Crop Intelligence vendor providing business and agronomy services to their farmer clients.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Crop Intelligence competitors and assessment
Company assessmentDirect peers
- Pessl Instruments (METOS): Provider of METOS weather stations and soil moisture sensors; one of two approved hardware platforms compatible with Crop Intelligence software. Overlaps directly in capacitance probes, weather stations, and field-level agronomic dashboards for dryland and irrigated farms.
- CropPro Consulting (SWAT Maps): Western Canadian agronomy firm offering SWAT (soil, water, topography) zone mapping integrated with Crop Intelligence. Competes for the same precision-ag decision-support wallet on Prairie farms.
- John Deere Field Connect: John Deere's own soil moisture probe and weather station system; the original hardware platform on which Crop Intelligence was first deployed and still supports, representing the most direct same-product overlap.
Emerging players
- Taranis: AI-driven precision agriculture platform combining aerial imagery, field-level analytics, and agronomic recommendations; competes for in-season decision support on broadacre farms.
- Semios: Precision agriculture platform combining in-field sensors, weather, pest modelling, and crop management; overlaps with Crop Intelligence on IoT sensor stacks and decision-support analytics for tree crops and broadacre farms.
- Farmers Edge: Canadian-headquartered precision ag company offering field sensors, satellite imagery, and farm management software with a similar hardware-plus-software model targeted at Prairie grain farms.
- AquaSpy: Provider of soil moisture probes and irrigation/crop water management analytics for irrigated and dryland agriculture; closely comparable sensor-plus-software stack.
Broad incumbents
- Climate Fieldview (Bayer): Bayer's broad precision agriculture platform offering field-level data collection, yield analysis, and agronomic recommendations. Overlaps with Crop Intelligence's decision-support value prop but at much larger scale and across geographies.
- Granular (Corteva): Corteva's farm management and agronomy software suite providing decision support, yield analysis, and operational planning; competes for the same farmer agronomic software budget at enterprise scale.
Others
- Meteo Blue (weather forecast provider): Embedded weather forecast provider used inside the Crop Intelligence app for 7-/4-day forecasts; represents the broader weather-data ecosystem that any precision ag stack relies on as input.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Crop Intelligence social profiles
Digital presenceCrop Intelligence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crop Intelligence leadership team
Management profileNumber of profiles
Profiles12 records
Crop Intelligence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crop Intelligence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crop Intelligence
What does Crop Intelligence do?
Crop Intelligence sells a bundled precision-agriculture solution: customers buy weather stations and 100 cm soil capacitance moisture probes as one-time hardware (approximately $3,000 to $10,000 per station, depending on sensors included), and pay an annual subscription per station/probe to access the Crop Intelligence app, which runs the proprietary Water Driven Yield Potential algorithm to predict in-season yield, plus spray-condition, seeding-timing, and customizable alerts. Offerings are sold through a 25+ vendor network of John Deere-affiliated equipment dealers and independent agronomists across Western Canada, with international operations in the United States and Australia.
Is Crop Intelligence a public or private company?
Crop Intelligence is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crop Intelligence founded?
Crop Intelligence was founded in 2017. It employs 1 to 10 people.
Where is Crop Intelligence based?
Crop Intelligence is headquartered in Saskatoon, Canada, in the North America region.
How does Crop Intelligence make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Services and hardware Add-ons and Upgrades.
Who are Crop Intelligence's main competitors?
Direct peers on record are Pessl Instruments (METOS), CropPro Consulting (SWAT Maps) and John Deere Field Connect. Emerging players are Taranis, Semios, Farmers Edge and AquaSpy. Broad incumbents are Climate Fieldview (Bayer) and Granular (Corteva). Meteo Blue (weather forecast provider) is listed as an others.
Does Crop Intelligence have an API?
Yes. Crop Intelligence offers a native integration with the John Deere Operations Center through John Deere API Services. This integration allows Crop Intelligence customers who operate in John Deere Operations Center to: access site-specific environmental data and soil moisture information directly in Operations Center on both web and mobile; enable all team members in Operations Center to access soil moisture and weather data from Crop Intelligence weather stations and probes; view GPS locations of moisture probes, weather stations, or rain bucket hardware from Crop Intelligence in the field on John Deere machine displays (displayed as flags when DataSync is enabled); and quickly link back to detailed Crop Intelligence Web App data from Operations Center. The integration connects by linking Crop Intelligence zones/fields to Operations Center fields.
What industry is Crop Intelligence in?
Crop Intelligence's product category is Precision Agriculture / Soil Moisture and Yield Analytics. Its primary akta.pro industry code is AFABAMAA, In-Field Sensor Hardware (Soil Moisture/Nutrient, Weather, Canopy Sensors), with a secondary code of AFAAAFAF, Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting). Its NAICS code is 115116 and its SIC code is 3523.