Beurre Pastry Shop

What Beurre Pastry Shop does

Beurre Pastry Shop is a privately held, founder-operated online bakery registered as Beurre Pastry Shop, LLC in California, founded in 2015 by Sarah, a pastry chef trained at Le Cordon Bleu in Paris. The company produces handcrafted French-style pastries using traditional techniques and bakes to order from a production kitchen in Menlo Park, serving the San Francisco Bay Area. Its core product line includes bars and brownies, cookies, palmiers, cinnamon rolls (its best-selling item), scones, quiche, loaves, muffins, seasonal specials, and gift boxes, with add-on offerings of Beurre Bites (quarter-sized bar portions), eGift cards in $25–$200 denominations, and custom event catering with a $150 minimum order.

The business operates a direct-to-consumer model via its own e-commerce website, offering local Bay Area delivery (complimentary within a few miles of the Menlo Park kitchen, $15 outside that zone) and pickup at the San Mateo location. Offline channels include Bay Area farmers' markets and an upcoming retail placement at Kiki's Coffee Shop in San Mateo. Marketing is content-led: a blog with recipe posts, a YouTube channel hosting 52+ Beurre Bake-Along videos, and active Instagram and Facebook accounts supported by an email newsletter. The company has 1–10 employees, no institutional funding, no parent company, and a single legal entity with no subsidiaries. The website is built on Wix, and there is no proprietary mobile app or public API.

Customer segments are individual consumers purchasing for personal consumption or gifts and event hosts placing catering orders; there are no named enterprise accounts or recurring B2B contracts. The operating model is founder-dependent, with no disclosed revenue, no patents or trademarks, and no industry awards on record.

Name

Beurre Pastry Shop

Legal name

Beurre Pastry Shop, LLC

Website

https://beurrepastryshop.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Beurre Pastry Shop is a privately held, founder-operated online bakery in the Bay Area that handcrafts French-style pastries (cinnamon rolls, bars, cookies, scones, quiche) to order, selling DTC online with local delivery, at farmers' markets, and soon at Kiki's Coffee Shop in San Mateo.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811), Specialty Food Retailers (4452)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Dessert Cafes (Coffee + Desserts) (THAFADAH), Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Artisan bakery products
• French pastries
• Event catering services
• Online bakery delivery
• Baked goods

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Direct Online Sales: Products sold through online ordering system for local delivery and pickup in the Bay Area
2. Event Catering: Catering services for events with minimum $150 order, including custom-tailored treats for themed events
3. Gift Cards: eGift cards sold at $25, $50, $75, $100, $150, and $200 denominations

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Beurre Pastry Shop is a Bay Area-based online bakery that handcrafts and sells artisan French-style pastries, bars, brownies, cookies, palmiers, scones, quiche, cinnamon rolls, loaves, muffins, and seasonal specials, baked to order with local delivery and pickup. The business also offers eGift cards, bite-sized bar portions, and custom event catering for occasions of any size.

Product overview

Beurre Pastry Shop is a single-location online bakery based in the Bay Area (Menlo Park/San Mateo, CA) that operates primarily through its website for online ordering and local delivery. The core offering consists of freshly baked pastry products including Bars & Brownies, Cookies, Palmiers, Scones, Quiche, Cinnamon Rolls, Loaves, and Muffins, along with seasonal specials and gift boxes. The business expanded from farmers' markets (starting 2013) to a full online ordering system (launched 2015). Supporting offerings include eGift Cards in preset denominations, Beurre Bites (quarter-sized bar portions), and custom catering services for events requiring a 2-week notice and $150 minimum order. All products are baked to order with a general 3-day lead time.

Differentiator

Problem solved

Functional benefit

Products and services

• Beurre Pastry Shop Core Bakery Products Handcrafted French-style pastries, bars, brownies, cookies, palmiers, scones, quiche, cinnamon rolls, loaves, muffins, and seasonal specials baked to order for Bay Area customers via online ordering with local delivery and pickup.
• eGift Card Digital gift cards available in preset denominations of $25, $50, $75, $100, $150, and $200, or in custom amounts, redeemable against bakery product purchases.
• Beurre Bites Bite-sized versions of bars from the Bars & Brownies menu, created by quartering regular bars for smaller, pre-portioned servings suitable for sampling or sharing.
• Catering Services Custom catering for events of any size, from small soirees to large festivals, offering all online products plus smaller portions and custom-tailored treats for themed events, with a $150 minimum order and 2 weeks' notice required.

Quantifiable outcome

• Best selling item: Cinnamon Rolls
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Kiki's Coffee ShopcoreChannel Partner/ Reseller/ DistributorKiki's Coffee Shop in San Mateo, CA (1000 N Idaho Street) is the upcoming retail location where Beurre Pastry Shop products will be sold. This partnership will allow customers to purchase Beurre Pastry Shop goodies in stores, expanding from their current online-only and farmers' market presence.
• Pomponio Ranch MeatminorOthersLocal meat supplier used for sausage and other meat products in select recipes, such as the Sausage Cheese Turnovers. Referenced in blog recipes as a preferred supplier.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Neighbor Bakehouse: San Francisco artisan bakery specializing in pastries, bread, and viennoiserie with a retail storefront. Comparable to Beurre on French technique, single-city artisanal positioning, and small-batch production ethos.
• Crixa Cakes: San Francisco-based bakery specializing in European-style cakes and pastries with wholesale and online ordering. Comparable to Beurre on European pastry technique, Bay Area footprint, and DTC/event catering distribution.
• Mr. Holmes Bakehouse: SF-based high-end bakery famous for cruffins and donuts with retail storefronts and catering. Comparable to Beurre on premium positioning, social-media-driven marketing, event catering, and Bay Area customer base.
• Tartine Bakery: San Francisco-based artisan bakery renowned for French-style pastries, breads, and cakes with retail storefronts and wholesale. Directly comparable to Beurre on French technique, DTC/retail mix, and Bay Area customer base, though at significantly greater scale.
• B Patisserie: Bay Area French-influenced patisserie offering pastries, viennoiserie, and custom cakes with retail locations and online ordering. Closely comparable to Beurre on French pastry pedigree, made-to-order model, and Bay Area DTC/retail distribution.
• Le Marais Bakery: San Francisco French-style bakery and patisserie with multiple locations. Comparable to Beurre on French pastry heritage, retail/DTC distribution, and Bay Area artisanal customer base.

Others

• Goldbelly: Online marketplace shipping artisanal food from regional producers nationwide. Comparable to Beurre as a potential distribution and demand-generation channel rather than a direct competitor.

Broad incumbents

• Whole Foods Bakery: In-store bakery departments within Whole Foods Market offering breads, pastries, cookies, and cakes nationwide. Comparable to Beurre on product category but at grocery-chain scale and lower price points.
• SusieCakes: Multi-location retail bakery chain specializing in American layer cakes, cookies, and bars. Comparable to Beurre on retail bakery assortment and gift/custom occasion model, but operates at much broader scale across multiple U.S. cities.
• Sprinkles Cupcakes: National dessert-focused bakery chain best known for cupcakes and layered cakes. Comparable to Beurre on dessert-first product mix and occasion-based gifting, though it competes at a much broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYMy_vciTXKna5S48DEuW8w?view_as=subscriber
• Facebookfacebook.com/beurrepastryshop
• Instagraminstagram.com/beurrepastryshop
• LinkedInlinkedin.com/company/beurre-pastry-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beurre Pastry Shop