BestBuy Travel

What BestBuy Travel does

BestBuy Travel Operadora de Turismo Ltda. is a privately held Brazilian B2B tour operator founded in 2013 and headquartered in Jundiaí, São Paulo. The company exclusively serves travel agencies across Brazil — over 4,000 registered partners — providing hotel reservations, tour packages, cruise bookings, and corporate travel products through a dedicated B2B platform (new.bestbuytravel.com.br) backed by 170+ employees and 24/7 account management.

The core platform aggregates hotel inventory via XML integrations and direct contracts, with BestBuy claiming the title of largest consolidator in Latin America by number of XML integrations: access to 1M+ international hotels, 7,000+ national hotels, 4,000 direct hotel contracts in Brazil, and 200,000+ international contracts. The company operates four business units — the core BestBuy Travel platform, BestBuy Corp (corporate travel, ~30% of sales), BestBuy Cruise (30+ cruise line partnerships, launched 2023), and Xperience by BestBuy (luxury vertical, launched April 2024). It maintains integrations with 13+ third-party travel platforms including Wooba, Argo, Cangooroo, Lemontech, and Travel Compositor.

The revenue model is commission-based: BestBuy acts as an intermediary between hotel/cruise/tour suppliers and its travel agency partners, earning transaction fees on bookings. The company is founder-led by CEO Victor Van Oorschot (30+ years of tourism experience), holds Cadastur and BRAZTOA certifications, complies with LGPD data protection requirements, and is currently operating with all Brazilian federal, state, and municipal compliance certificates current through early 2026.

Name

BestBuy Travel

Legal name

BestBuy Travel

Website

https://bestbuytravel.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

BestBuy Travel is a Brazilian B2B tour operator founded in 2013, serving over 4,000 travel agencies with hotel reservations, cruise packages, and corporate travel products through an XML-integrated platform aggregating 1M+ international and 7,000+ national hotels.

Ownership category

akta.pro rank

Product category

B2B Travel Distribution / Tour Operator Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

akta.pro secondary industries

Wholesale Groups, Series & Allotments (Group Blocks/Charters/Allotment Contracting) (THAKAJAH), Luxury & Premium Leisure Travel Agencies (THAKABAC)

Keywords

• B2B travel distribution
• Hotel consolidator services
• Tour operator platform
• Cruise booking distribution
• Corporate travel agency

Headquarters

HQ city

Jundiaí

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hotel and Tourism Services Commission: BestBuy Travel acts as a tour operator (operadora de turismo) that earns commissions on hotel bookings and tourism services sold through its platform to travel agencies. Revenue is generated through transaction commissions on reservations made by travel agency partners.
2. Cruise Bookings Commission: BestBuy Cruise unit generates commissions on cruise package sales through over 30 cruise line partners, with dedicated support and competitive commissions for registered travel agents.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

BestBuy Travel is a B2B tour operator (Operadora de Turismo) that provides hotel reservations, tour packages, cruise products, and corporate travel services exclusively to registered travel agencies in Brazil. The company aggregates inventory from over 1 million international hotels and 7,000+ national hotels through its XML integration network and proprietary booking platform, earning commissions on transactions made by its travel agency partners.

Product overview

BestBuy Travel is a B2B online travel platform and tour operator founded in 2013, serving exclusively travel agencies across Brazil. The company operates as a unified platform with specialized business units: the core BestBuy Travel Platform for hotel and tour bookings, BestBuy Corp for corporate travel, BestBuy Cruise for cruise bookings, and Xperience by BestBuy for luxury travel. The platform offers access to over 1 million international hotels, direct contracts with 4,000+ hotels in Brazil and 200,000 internationally, plus curated tour packages (roteiros), circuit tours (circuitos), and sales campaigns. Key product features include Best Partner preferred properties, Best Rewards loyalty program, and XML integration capabilities for travel agencies.

Differentiator

Problem solved

Functional benefit

Brands

• BestBuy Corp: Corporate business unit with exclusive sales via travel agencies, offering 1 million hotels worldwide and 4,000 direct contracts in Brazil plus 200,000 international contracts.
• BestBuy Cruise
• Xperience by BestBuy

Products and services

• BestBuy Travel Platform B2B online travel platform serving registered travel agencies in Brazil with hotel reservations, tour packages, and circuit tours. Provides access to over 1 million international hotels and direct contracts with 7,000+ national hotels, with a multi-step onboarding process requiring CNPJ, Cadastur certificate, and trade references.
• BestBuy Corp Corporate travel business unit with exclusive sales channel through travel agencies. Offers more than 1 million hotels worldwide, 4,000 direct hotel contracts in Brazil, and 200,000 international contracts. Features 100% reservation reconfirmation and dedicated account managers for corporate clients.

Quantifiable outcome

• 100% of reservations are reconfirmed
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, strategic and minor.

• WoobacoreTechnology or Integration · 16 August 2023BestBuy Travel announced integration with the Wooba platform, enabling travel agencies using Wooba's online booking tool to access BestBuy's hotel inventory and rates directly through the Wooba system.
• RCD HotelsstrategicStrategic or Co-development Partner · 31 July 2023BestBuy Travel and RCD Hotels conducted joint training on weddings and celebrations, with BestBuy presenting MICE and corporate group offerings from the RCD Hotels network. Partnership involves co-development of celebration travel products.
• MSC CruzeiroscoreChannel Partner/ Reseller/ DistributorBestBuy Cruise partners with MSC Cruzeiros as one of its 30+ cruise line partners, offering maritime cruise packages to travel agency clients through the BestBuy platform.
• Royal CaribbeancoreChannel Partner/ Reseller/ DistributorBestBuy Cruise partners with Royal Caribbean as one of its 30+ cruise line partners, offering maritime cruise packages to travel agency clients through the BestBuy platform.
• Norwegian Cruise LinecoreChannel Partner/ Reseller/ DistributorBestBuy Cruise partners with Norwegian Cruise Line (NCL) as one of its 30+ cruise line partners, offering cruise packages to travel agency clients.
• Oceania CruisescoreChannel Partner/ Reseller/ DistributorBestBuy Cruise partners with Oceania Cruises as one of its 30+ cruise line partners, offering premium cruise experiences to travel agency clients.
• SilverseacoreChannel Partner/ Reseller/ DistributorBestBuy Cruise partners with Silversea as one of its 30+ cruise line partners, offering luxury expedition and ocean cruises to travel agency clients.
• Cruise AmericaminorChannel Partner/ Reseller/ DistributorBestBuy Travel offers motorhome tour packages for the USA and Canada through Cruise America, downloadable as PDF tourbooks for travel agents.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Hotelbeds: Global B2B hotel bedbank and travel wholesaler that aggregates hotel inventory and distributes it through travel agencies and tour operators. Closely comparable to BestBuy Travel's wholesale distribution model, though operating at a much larger international scale.
• WebBeds: Global B2B travel distributor (parent of Tourico Holidays and Destinia) supplying hotel and ancillary inventory to travel agencies. Same B2B consolidator/wholesaler model as BestBuy Travel, with international scope.
• Despegar (Decolar): Latin America's leading online travel agency, operating in Brazil, Argentina, Mexico and other LatAm markets. Overlaps with BestBuy Travel in the Brazilian travel distribution market with a digital-first OTA model competing for the same end travelers.
• HRS Group: B2B hotel booking platform specializing in corporate travel, connecting corporate buyers with hotel inventory globally. Closely aligned with BestBuy Travel's BestBuy Corp corporate hotel business unit in both model and target customer.
• CVC Brasil: Brazil's largest tour operator and travel agency operator, offering packaged tours, hotels, cruises, and corporate travel. Closest large-scale Brazilian peer with multi-vertical tour operator model similar to BestBuy's leisure, corporate, and cruise units.

Others

• Travelport: Global travel retail platform offering GDS, hotel distribution, and travel commerce technology. Adjacent infrastructure provider serving the same travel agency channel that BestBuy Travel distributes through.
• Sabre Corporation: Global travel technology provider offering GDS, air distribution, and hospitality IT solutions. Infrastructure-level participant in the travel distribution ecosystem in which BestBuy Travel operates.
• Amadeus: Global travel technology provider offering GDS, distribution, and IT solutions to the travel industry. An ecosystem enabler rather than direct competitor, but powers much of the booking infrastructure used by travel agencies that BestBuy serves.

Broad incumbents

• Expedia Group: Global online travel conglomerate operating Expedia, Hotels.com, Vrbo and B2B platforms including Expedia Partner Solutions. Comparable to BestBuy Travel's B2B distribution business at the global incumbent level.
• Booking Holdings (Booking.com): Global online travel giant operating Booking.com, Priceline, Agoda and other brands with significant Brazilian market presence. A broad incumbent whose scale and direct consumer reach compete with the travel agency channel that BestBuy serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2cGi2TA3mxlffbTwzFz1bQ?view_as=subscriber
• Facebookfacebook.com/bestbuytravell
• LinkedInlinkedin.com/company/bestbuytravel
• Instagraminstagram.com/bestbuytravel_

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BestBuy Travel