Twigs and Company

What Twigs and Company does

Twigs & Company is a privately held, founder-owned florist operating from a single retail showroom at 105 8 Avenue SW on Historic Stephen Avenue Walk in Calgary, Alberta. Established in 1996 by Colin Logiss, who has 32 years in the floral trade, the business designs and sells fresh floral arrangements, handcrafted quilling cards, home and seasonal decor, and garden accessories, and provides event and weekly corporate floral services. The firm's design team carries over 75 years of combined experience and has executed more than 1,000 events.

The core offering is custom floral design across tiered price points ($60 to $550) for occasions including birthdays, anniversaries, weddings, sympathy, corporate events, and seasonal holidays such as Valentine's Day, Mother's Day, Christmas, and the Calgary Stampede. A distinctive line of artisan quilling greeting cards is sold as both standalone product and add-on. Underlying technology is conventional: products are made through manual floristry, ordered through a third-party-designed e-commerce storefront at twigs.ca, by phone, or in-store, with delivery fulfilled through a proprietary Floral Delivery Service in Calgary and partner routing for worldwide shipments.

The business monetises through one-time transactional purchases supplemented by recurring weekly corporate accounts and longer-lead corporate event contracts (15–60 day lead times). Customer segments span individual consumers purchasing for personal occasions, downtown Calgary corporate buyers requiring office and event florals, professional event planners, and wedding customers. Distribution is direct-to-consumer across owned retail, phone, and online channels, with no third-party marketplace exposure. The company holds a registered Canadian trademark for "Twigs" and reports no outside investors, parent entities, or acquisition activity.

Name

Twigs and Company

Legal name

Twigs & Company

Website

https://twigs.ca

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Twigs & Company is a Calgary-based, founder-owned florist established in 1996 that designs and sells custom floral arrangements, handcrafted quilling cards, home and garden decor, and corporate and event floral services to individual consumers, downtown Calgary businesses, and event planners across Calgary and worldwide.

Ownership category

akta.pro rank

Product category

Retail Floral Design and Gifts

NAICS

Florists (45931), Florists (4593), Florists (459310), Gift, Novelty, and Souvenir Retailers (459420)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Floral & Event Installations (HSACAAAC), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG), Outdoor Décor & Garden Accents Retail (Yard Art, Planters Décor, Doormats) (CRAIACAI), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Floral arrangements
• Corporate florals
• Event floral design
• Quilling greeting cards
• Home garden decor

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Floral Arrangements and Bouquets: One-time purchase of custom floral arrangements for various occasions including birthdays, anniversaries, weddings, corporate events, and holidays. Products range from $60 to $550 with tiered pricing (Classic, Deluxe, Premium sizes).
2. Home and Garden Products: Sale of home decor, garden accessories, seasonal items including wall decor, night lights, candles, garden statuary, bird baths, and solar garden products.
3. Quilling Cards: Handcrafted quilling cards sold as standalone items ($15 each) or as add-ons to floral arrangements. These are artisan paper art cards for various occasions.
4. Event Floral Services: Corporate and event floral design services including custom arrangements for annual general meetings, Christmas parties, Stampede events, anniversaries, product launches, and themed fundraisers. Lead times of 15-60 days for event planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Twigs and Company designs and sells custom fresh-cut floral arrangements, bouquets, and signature arrangements (Classic/Deluxe/Premium tiers) for occasions and corporate clients. It also sells handcrafted quilling greeting cards, home and seasonal decor, and garden accessories, and provides event floral design services and recurring weekly corporate floral programs from its Calgary store and e-commerce site.

Product overview

Twigs and Company is a Calgary-based florist (established 1996) operating as a single-location specialty retailer with a unified product portfolio organized into four interconnected categories. The core offering centers on fresh cut flower arrangements available in multiple tiers (Classic, Deluxe, Premium) for occasions including birthdays, anniversaries, Valentine's Day, Mother's Day, Christmas, corporate events, and seasonal celebrations. Signature arrangements like Designer’s Choice, Orchid Fantasy, Garden Magnificence, and English Garden represent the premium floral offerings, while Quilling Cards serve as complementary handcrafted add-on products. Home & Seasonal and Garden Delights extend the product line into home decor and garden accessories, allowing customers to purchase coordinated lifestyle products. Event Floral Design Services and Weekly Corporate Arrangements provide B2B service offerings for corporate clients and special events. The company delivers throughout Calgary and offers international delivery, with in-store pickup available.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Arrangements Fresh-cut floral arrangements for occasions including birthdays, anniversaries, Valentine's Day, Mother's Day, Christmas, and corporate events, offered in Classic, Deluxe, and Premium size tiers with customization options.
• Quilling Cards
• Home and Seasonal Decor
• Garden Delights
• Event Floral Design Services
• Weekly Corporate Floral Arrangements
• Designer's Choice Arrangements

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FoundLocally Inc.minorOthersWebsite design partner responsible for the company's e-commerce platform design and development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 1-800-Flowers.com: National online florist and gifting marketplace offering floral arrangements, plants, and gift baskets for occasions. Directly comparable as a multi-channel floral retailer serving both consumer and corporate occasions, though at much greater geographic and product scale.
• UrbanStems: Direct-to-consumer online florist offering curated bouquets and plants for gifting occasions. Comparable as a digitally native floral brand targeting similar occasion-driven consumer demand with subscription and one-off offerings.
• Canada Flowers: Canadian online florist aggregating local florists for nationwide flower delivery. Directly comparable as a Canadian-market floral e-commerce competitor targeting the same Calgary occasion-based demand.
• ProFlowers: Online flower and gift retailer offering arrangements, plants, and gift baskets for occasions and corporate customers. Comparable as a digitally native multi-occasion gifting brand competing for similar customer occasions.
• BloomsyBox: Subscription-based online flower delivery company partnering with sustainable farms for direct shipping. Comparable as a digitally native flower delivery brand competing for the same occasion-based gifting occasions.
• BloomNation: Online marketplace aggregating local independent florists for direct consumer ordering. Comparable as a channel for local florists like Twigs to reach broader digital demand without operating a national brand themselves.
• The Bouqs: Direct-to-consumer online florist sourcing farm-direct flowers with subscription and one-off purchase options. Comparable as a digitally native floral brand targeting occasion-based consumer demand, but with a fundamentally different cost structure and pricing.

Broad incumbents

• Teleflora: National florist network aggregating independent local florists for nationwide delivery. Comparable as a brand and network serving occasion-based floral demand; Twigs could feasibly operate within or alongside such a network.
• FTD (Florists' Transworld Delivery): Long-established national florist network connecting customers to local florists for delivery. Comparable as a floral marketplace and occasion-based gifting brand, operating at significantly larger scale and serving Twigs' same occasion-driven customer needs.

Regional players

• Calgary Co-op Floral: Calgary-based grocery and retail co-operative with in-store floral departments serving the same local market. Comparable as a same-geography floral retailer competing for everyday and occasion floral spend within Calgary.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/twigsandcompany
• YouTubeyoutube.com/channel/UCsc2BZwwvUnZJCSsO8zmZBw
• Facebookfacebook.com/twigandcompany
• Instagraminstagram.com/twigs_and_company
• LinkedInlinkedin.com/company/twigs-and-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twigs and Company