Canada Flowers
Canada Flowers is a Canadian online floral marketplace connecting consumers and corporate buyers to a nationwide network of local florists for same-day delivery, offering 1,500+ arrangements across proprietary, FTD, and Teleflora brands plus gifts, plants, and subscriptions.
- Company typePrivate
- Founded1997
- HeadquartersCalgary, Canada
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Canada Flowers does
Canada Flowers is a Canadian online floral marketplace founded in 1997 and headquartered in Niagara Falls, Ontario. The company operates an e-commerce platform that aggregates more than 1,500 flower, plant, and gift-basket SKUs across 60+ occasion-, sentiment-, variety-, and color-based catalogues, connecting customers to a nationwide network of independent local florists for same-day or next-day delivery across Canada. Its product portfolio combines the proprietary Canada Flowers Originals line with branded arrangements from FTD and Teleflora, supported by adjacent categories including indoor plants, food and wine gift boxes, fruit and gourmet gift baskets, e-Gift Cards, and a recurring monthly flower subscription. The platform offers city-specific landing pages for organic acquisition, a 1-36 Rose Selector configurator, custom-order capability, and dedicated hospital and funeral-handling workflows.
The business serves individual consumers as the primary segment (birthday, anniversary, sympathy, romance, get-well occasions), with secondary segments in corporate gifting, healthcare facilities, and funeral homes. Revenue is generated through four streams: one-time direct flower and gift sales, monthly subscriptions, e-Gift Card sales, and corporate bulk orders. Pricing is positioned in Canadian dollars across budget, standard ($49-$77), and premium tiers, with same-day delivery available for orders placed before 12 PM local time on weekdays, and a fresh-delivery guarantee backing service quality. The company holds no disclosed funding, operates with 101-250 employees, and has no named management team or parent-company ownership in the public record.
Canada Flowers firmographics
Firmographics- Name
- Canada Flowers
- Legal name
- Canada Flowers
- Website
- https://flowers.ca
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Canada Flowers is a Canadian online floral marketplace connecting consumers and corporate buyers to a nationwide network of local florists for same-day delivery, offering 1,500+ arrangements across proprietary, FTD, and Teleflora brands plus gifts, plants, and subscriptions.
- Ownership category
- akta.pro rank
Canada Flowers industry classification
Industry- Product category
- Online Flower Delivery
- NAICS
- Florists (45931), Florists (459310)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industries
- Event Floral Design & Arrangements (HSACAOAA), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)
Keywords
Where Canada Flowers is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Canada Flowers business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Flower and Gift Sales: One-time purchase revenue from selling flowers, plants, and gift baskets through the company's e-commerce platform. Customers select from various occasions, sentiments, and price points with delivery to their specified recipient.
- Flower Subscription: Recurring subscription service for regular flower deliveries, providing predictable recurring revenue from subscribers who opt for monthly flower arrangements.
- e-Gift Cards: Digital gift card sales that can be redeemed for flowers and gifts, providing upfront cash flow that converts to revenue upon redemption.
- Corporate Orders: Bulk and corporate flower orders for business occasions, providing higher-value transactions with business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget Flowers Collection |
| Unit Pricing | Pay-as-you-go | Standard Arrangements |
| Unit Pricing | Pay-as-you-go | Premium Arrangements |
| Subscription | Monthly | Flower Subscription |
| Unit Pricing | Pay-as-you-go | e-Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Canada Flowers product offering
Product offeringCore offering
Canada Flowers operates Canada's national online florist platform, aggregating its proprietary "Canada Flowers Originals" arrangements with FTD® and Teleflora branded floral products through a network of local florist partners. The platform offers over 1500 flowers, plants, and gift baskets across 60+ catalogues for same-day and next-day delivery across Canada, plus international delivery to select countries. Supporting offerings include a monthly flower subscription, e-gift cards, food and wine gift boxes, and gourmet gift baskets.
Product overview
Canada Flowers is Canada's national online florist operating a multi-brand e-commerce platform. The company aggregates flower and gift delivery services through three main product lines: its own Canada Flowers Originals brand (proprietary arrangements), FTD® branded flowers (partner florist network), and Teleflora branded flowers (partner florist network). Supporting offerings include flower subscriptions, e-gift cards, food & wine gift boxes, fruit and gourmet baskets, and indoor plants. The platform offers over 1500 products across more than 60 catalogues, connecting customers with local florists across Canada for same-day or next-day delivery, plus international delivery to select countries.
Differentiator
Problem solved
Functional benefit
Brands
- Canada Flowers Originals: Proprietary flower arrangements designed in-house, featuring over 1500 original flowers, plants, and fruit baskets across 60+ catalogues.
- FTD® Flowers
- Teleflora Flowers
Products and services
- Canada Flowers Originals
Quantifiable outcome
- Orders placed before 12 PM local time on weekdays can usually be delivered the same day
- +1 more outcomes
Companies that use Canada Flowers
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Canada Flowers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Canada Flowers partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Local Florists Across CanadacoreCanada Flowers partners with local florists in every province and territory to enable same-day and next-day flower delivery across Canada. These independent florists handle the actual arrangement creation and delivery, while Canada Flowers manages the customer-facing e-commerce platform and order processing.
- FTDcoreCanada Flowers serves as a national delivery partner for FTD-branded flower arrangements. Hundreds of FTD brand named arrangements are hand-made by professional FTD florists and delivered through the Canada Flowers platform to Canadian customers.
- TelefloracoreCanada Flowers is a leading award-winning Canadian Teleflora florist offering Teleflora branded flower arrangements. The partnership provides hundreds of popular Teleflora floral catalogues for popular flower giving occasions, seasons, and holidays.
- RMHC CanadaminorCanada Flowers supports RMHC Canada (Ronald McDonald House Charities Canada) through charitable partnerships and fundraising initiatives.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Canada Flowers competitors and assessment
Company assessmentDirect peers
- Interflora: International floral relay network connecting local florists for cross-border flower delivery in 150+ countries—directly comparable to Canada Flowers' international delivery arm covering USA, UK, Europe, and Asia-Pacific.
- FTD: Floral transmission network and online marketplace whose branded arrangements Canada Flowers distributes in Canada. FTD operates the same nationwide florist-partner marketplace model with overlapping product catalogue and customer use cases.
- Teleflora: US floral network whose branded arrangements Canada Flowers sells as Canada's award-winning Teleflora florist. Teleflora operates an identical partner-florist marketplace model targeting the same occasions (anniversary, sympathy, birthday).
- Farmgirl Flowers: DTC floral brand emphasizing curated, design-forward bouquets for everyday and gifting occasions—comparable customer base and occasion coverage, though operating a vertically integrated rather than marketplace model.
- From You Flowers: Online-only floral marketplace aggregating partner florists for same-day delivery—same DTC e-commerce-first marketplace model as Canada Flowers, focused on price-competitive direct-to-consumer flower delivery.
- ProFlowers: Online flower delivery brand (part of FTD's portfolio) offering direct-ship and florist-fulfilled arrangements for the same occasions as Canada Flowers, including subscriptions and gift bundles.
- The Bouqs Co. Direct-to-consumer online florist sourcing from partner farms for farm-to-door flower delivery, targeting the same consumer occasions but with more vertically integrated supply than Canada Flowers' marketplace model.
- BloomNation: Online marketplace that connects consumers directly to local florists—closest marketplace-structure analog to Canada Flowers, validating the local-florist-aggregation model in the US market.
- 1-800-Flowers.com: US-based multi-brand floral and gifting marketplace (1-800-Flowers, Harry & David, Shari's Berries) with the same aggregator-plus-partner-florist model as Canada Flowers, serving similar consumer and corporate gifting occasions.
Others
- Edible Arrangements: Franchise-based gifting brand selling fruit arrangements and gift baskets. Adjacent rather than directly competitive—it targets the same gift-occasion customer but with a different product category that Canada Flowers also sells as add-ons (fruit and gourmet baskets).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Canada Flowers social profiles
Digital presenceCanada Flowers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Canada Flowers leadership team
Management profileNumber of profiles
Canada Flowers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Canada Flowers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Canada Flowers
What does Canada Flowers do?
Canada Flowers operates Canada's national online florist platform, aggregating its proprietary "Canada Flowers Originals" arrangements with FTD® and Teleflora branded floral products through a network of local florist partners. The platform offers over 1500 flowers, plants, and gift baskets across 60+ catalogues for same-day and next-day delivery across Canada, plus international delivery to select countries. Supporting offerings include a monthly flower subscription, e-gift cards, food and wine gift boxes, and gourmet gift baskets.
Is Canada Flowers a public or private company?
Canada Flowers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Canada Flowers founded?
Canada Flowers was founded in 1997. It employs 101 to 250 people.
Where is Canada Flowers based?
Canada Flowers is headquartered in Calgary, Canada, in the North America region.
How does Canada Flowers make money?
Four revenue lines are on record. Direct Flower and Gift Sales are the primary driver. The others are flower Subscription, e-Gift Cards and corporate Orders.
Who are Canada Flowers's main competitors?
Direct peers on record are Interflora, FTD, Teleflora, Farmgirl Flowers, From You Flowers, ProFlowers, The Bouqs Co., BloomNation and 1-800-Flowers.com. Edible Arrangements is listed as an others.
Does Canada Flowers have an API?
No public API is recorded for Canada Flowers.
What industry is Canada Flowers in?
Canada Flowers's product category is Online Flower Delivery. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACAOAA, Event Floral Design & Arrangements. Its NAICS code is 45931.