Uk Flooring Supplies

What Uk Flooring Supplies does

UK Flooring Supplies (legal entity Flooring Trading LLC, trading as UKFS) is a Dubai-based, privately held specialty flooring distributor founded in May 2021. The company imports and supplies click vinyl flooring, engineered wood flooring, and flooring accessories to residential, trade, and commercial customers across the UAE and broader Middle East, operating from a single warehouse and distribution center in Al Quoz Industrial 3, Dubai.

Its core offering is built around the proprietary Pro-Tek house brand of SPC and WPC click vinyl flooring (Value, Editions, and Excel collections), differentiated by licensed Välinge click-locking technology, 100% waterproof construction, and built-in underlay. The portfolio is broadened with complementary lines: Bespoke Wood Flooring (made-to-order engineered oak by English craftsmen), Bjelin Hardened Wood Flooring (developed with Välinge), Footfall sustainable underlays (recycled-content), and All-in-All finishing accessories. Products carry 20–30 year warranties and ISO-accredited laboratory testing, with the assortment exceeding 1,000 SKUs. UKFS holds exclusive or core UAE distribution rights for each of these brands.

UKFS generates revenue through one-time product sales via two channels: a direct-to-consumer and trade e-commerce storefront (ukflooringsupplies.ae) with call-center support, and a regional authorized dealer network. Pricing is not publicly displayed; customers obtain downloadable price lists for Dubai and Bespoke ranges, and a free-sample program supports conversion. Marketing is digital-first (website, brochures/downloads, email newsletter). The company has secured enterprise references in marquee UAE developments (Mandarin Oriental Dubai, One Za'abeel, ME Hotel, Address Hotels, Vida Downtown) primarily for its Footfall underlay range. UKFS has no external institutional investment, no public listing, and reports 11–50 employees.

Name

Uk Flooring Supplies

Legal name

UK Flooring Supplies

Website

https://ukflooringsupplies.ae

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

UK Flooring Supplies is a Dubai-based, privately held specialty distributor founded in 2021 that imports and supplies Pro-Tek click vinyl, engineered wood flooring, and accessories to residential, trade, and commercial customers across the UAE and Middle East via e-commerce and an authorized dealer network.

Ownership category

akta.pro rank

Product category

Flooring Supplies and Distribution

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL), Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI)

Keywords

• Vinyl flooring supplies
• Engineered wood flooring
• Flooring accessories
• SPC WPC flooring
• Commercial residential flooring

Headquarters

HQ city

Dubayy

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Products Sales: Direct sales of click vinyl flooring (SPC and WPC collections), engineered wood flooring, and flooring accessories to residential and commercial customers in the UAE and Middle East market.
2. Flooring Accessories Sales: Sales of complementary flooring accessories including door bars, nosings, beadings, and underlays under the All-in-All and Footfall brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

UK Flooring Supplies (Flooring Trading LLC) is a Dubai-based distributor and retailer of premium flooring products, serving as the exclusive UAE supplier for multiple British and European brands. The company sells click vinyl flooring (SPC and WPC), bespoke engineered wood flooring, hardened wood flooring, and a full range of flooring accessories including door bars, nosings, beadings, and sustainable underlays to residential and commercial customers across the UAE and Middle East.

Product overview

UK Flooring Supplies is a flooring retailer offering a comprehensive portfolio of click vinyl flooring and engineered wood flooring products. The core product lines include the Pro-Tek™ brand of SPC and WPC click vinyl flooring (Value, Editions, and Excel collections) providing 100% waterproof flooring with built-in underlay, alongside luxury bespoke engineered wood flooring manufactured by master craftsmen. The company also distributes complementary flooring accessories including All-in-All door bars, nosings, and beadings, as well as Footfall sustainable underlays. Product portfolio spans over 1,000 best-in-market items with 20 to 30 year warranties, serving both residential and commercial projects in the UAE market.

Differentiator

Problem solved

Functional benefit

Brands

• Pro-Tek Click Vinyl Flooring: Premium click vinyl flooring brand featuring waterproof SPC and WPC options
• Pro-Tek Value SPC Collection
• Pro-Tek Editions SPC Collection
• Pro-Tek Excel WPC Collection

Products and services

• Pro-Tek Value SPC Collection Entry-level Stone Plastic Composite (SPC) click vinyl flooring collection offering 100% waterproof flooring with built-in underlay at value-oriented prices, including Value Plank and Value Herringbone options, for residential and commercial projects.
• Pro-Tek Editions SPC Collection Mid-range SPC click vinyl flooring with Classic Wood Design Planks, Essential Planks, Herringbone Planks, and Stone Effect Tiles in natural and stylish designs, using Välinge click locking technology.
• Pro-Tek Excel WPC Collection Premium Wood Plastic Composite (WPC) click vinyl flooring collection featuring Classic Wood Design Planks and Longer & Wider Wood Design Planks offering superior comfort, performance, and built-in underlay.
• Bespoke Wood Flooring Luxury made-to-order engineered wood flooring produced by master English craftsmen, offering Herringbone, Classic Plus, Classic Prime, and Classic Wide plank options in prime-grade oak.
• Bjelin Hardened Wood Flooring Innovative hardened wood flooring developed in collaboration with Välinge Innovation, featuring click floor technology for easy glue- and nail-free installation, distributed from Pervanovo Invest AB Group.
• All-in-All Flooring Accessories Complete range of flooring accessories including door bars, nosings, beadings, and underlays available in thousands of profile finishes, materials, and color options including oak, self-adhesive, solid wood, vinyl, laminate, and carpet variants.
• Footfall Underlay Sustainable hard flooring underlays made from recycled materials including rubber crumb from tyres, fibres from coffee sacks, and wool from carpets, providing noise reduction (up to 33dB) and improved floor performance for high-traffic commercial areas.

Quantifiable outcome

• 20-30 year product warranty coverage
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• All-in-All Flooring AccessoriescoreChannel Partner/ Reseller/ DistributorUKFS distributes All-in-All brand accessories, which supplies thousands of high-quality door bars with various profile finishes, materials, and color options. UKFS has the largest selection of these accessories in the Middle East.
• Pro-TekcoreChannel Partner/ Reseller/ DistributorPro-Tek is UKFS's house brand for luxury click vinyl flooring, combining advanced SPC/WPC technology with Välinge click system. UKFS is the exclusive UAE supplier of Pro-Tek products.
• Bespoke Wood FlooringcoreChannel Partner/ Reseller/ DistributorBespoke Wood Flooring offers exclusively made-to-order, quality-engineered plank, herringbone and prime-grade oak flooring from master English craftsmen. UKFS distributes these bespoke products in the UAE.
• Bjelin Wood FloorscoreChannel Partner/ Reseller/ DistributorBjelin, part of Pervanovo Invest AB Group, develops and manufactures traditional wooden floors and innovative floors from new materials. UKFS is the UAE distributor for Bjelin products.
• Footfall UnderlaycoreChannel Partner/ Reseller/ DistributorFootfall Flooring is based in the UK and provides high-quality, sustainable hard flooring underlays. UKFS has been exclusively supplying Footfall products for many years, offering sustainable underlays using recycled materials including rubber crumb from tyres, fibres from coffee sacks, and wool from carpets.
• Välinge InnovationcoreTechnology or IntegrationVälinge Innovation AB is best known as the inventors of the click floor technology. Their click locking system is used in Pro-Tek and Bjelin products distributed by UKFS, enabling advanced installation without glue or nails.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Danube Home: Major UAE-based home improvement and furnishing retailer owned by the Danube Group, with a broad flooring section covering vinyl, wood, tiles, and carpets. A larger incumbent serving overlapping residential and commercial flooring needs across the region.
• RAK Ceramics: UAE-headquartered manufacturer and retailer of ceramics, porcelain, and flooring surfaces with global distribution. A larger incumbent in the regional flooring market with vertical integration advantages UKFS lacks.
• Home Centre (Landmark Group): Pan-GCC home furnishings retailer operated by Landmark Group, carrying flooring, furniture, and home accessories across hundreds of stores. Overlaps with UKFS in residential flooring retail but with significantly broader assortment and reach.
• IKEA (Inter IKEA / Al-Futtaim): Global home furnishing retailer operated in UAE by Al-Futtaim, offering flooring (laminate, vinyl, wood) alongside furniture. A massive incumbent that competes in residential flooring segments, though with a less premium product mix than UKFS.

Direct peers

• Carpetland UAE: Specialist UAE flooring retailer focused on carpets, vinyl, wood, and underlays with showrooms across Dubai. Most directly comparable as a single-category flooring specialist serving residential and commercial customers.
• Floorworld UAE: UAE-based flooring retailer carrying multiple international flooring brands including vinyl, wood, and laminate. Directly comparable as a multi-brand flooring specialist serving both residential and commercial customers in the same Dubai market.

Regional players

• Saudi Ceramics: Leading Saudi Arabian manufacturer and distributor of ceramic tiles, porcelain, and flooring products. Comparable as a GCC flooring player with similar geographic reach into UAE commercial and residential projects.
• Al Maha Ceramics & Flooring: GCC-based distributor of flooring products including ceramics, wood, and vinyl for commercial and residential projects. Comparable distribution model serving Middle East markets with multi-brand offerings.

Others

• Bjelin (Pervanovo Invest AB): Swedish hardwood flooring manufacturer (part of Pervanovo Group) that UKFS distributes in the UAE. Comparable as a supplier partner using Vältinge click technology, and an adjacent player in the global hardened wood flooring category.
• Footfall Flooring: UK manufacturer of sustainable hard flooring underlays, exclusively distributed in the UAE by UKFS for many years. Comparable as a supply-side partner whose recycled-material underlays are a key differentiator in UKFS's commercial bids.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/uk-flooring-supplies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uk Flooring Supplies