Paramedic Chiefs of Canada

What Paramedic Chiefs of Canada does

The Paramedic Chiefs of Canada (PCC), founded in 2002 (originally as the Emergency Medical Services Chiefs of Canada, rebranded in 2012), is a national non-profit professional association representing Paramedic Chiefs, Directors, managers, and paramedics across all Canadian provinces and territories. With over 325 members, PCC operates as the unified national voice for the Canadian paramedic profession, providing advocacy, policy influence, and a national coordination point for paramedic services. The organization is governed by a 16-member Board of Directors comprising sitting Paramedic Chiefs from every province and territory, with executive leadership provided by President Ryan Sneath and Executive Director Kelly Nash.

PCC's core offerings include a tiered annual membership program (Tier 1 voting Chief/Director at CAD $995/year; Tier 2 EMS Managers at CAD $152.50/year; Tier 3 Affiliates at undisclosed pricing; Tier 4 Corporate at CAD $2,500/year — all auto-renewing), an Annual Leadership Summit, bi-monthly educational webinars (hosted with FirstWatch), awards programs (Awards of Excellence and Long Service Awards), a job postings board, branded merchandise (commemorative coins and Slip-On-Your-Red epaulettes), and international coordination through the Global Paramedic Leadership Alliance. The organization publishes foundational resources including the Leadership Competency Framework 2.0, the Principles and Enabling Factors Guiding Paramedicine in Canada, the Health Human Resources Strategy, and the Strategic Plan 2026-2029.

PCC runs on a modest technology footprint — a WordPress CMS and a WooCommerce storefront — with no proprietary technology product or AI capability. Revenue derives from membership dues (recurring subscription), multi-vendor Gold and Silver sponsorships (Crestline Coach, Demers Ambulances, Ferno, Stryker, ESO Solutions, ZOLL, Lifeguard, FirstWatch, ImageTrend), summit and webinar programming, and merchandise sales, with the latter partially directed to charitable partners (Canadian Paramedic Memorial Foundation, Wounded Warriors Canada). Distribution is exclusively Canadian, supplemented by limited international merchandise orders.

Name

Paramedic Chiefs of Canada

Legal name

Paramedic Chiefs of Canada

Website

https://paramedicchiefs.ca

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Paramedic Chiefs of Canada is a national non-profit professional association, founded 2002, representing over 325 Paramedic Chiefs, managers, and leaders across Canada via tiered membership, an annual Leadership Summit, bi-monthly webinars, awards programs, and policy advocacy.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industry

Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

Keywords

• Paramedic leadership association
• Emergency medical services
• Professional membership services
• EMS leadership development
• Healthcare advocacy policy

Headquarters

HQ city

Embrun

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annual Membership Dues: Tiered annual membership fees — CAD $995/year (Tier 1: Chief/Director/Owner), CAD $152.50/year (Tier 2: EMS Managers), Tier 4 Corporate at CAD $2,500/year. All memberships auto-renew annually. GST/HST added per member's province of residence.
2. Merchandise Sales: Sale of branded merchandise including Shield of Arms Commemorative Coins ($25 each, currently out of stock) and Slip-On-Your-Red Paramedic Rank Epaulettes ($21.40 each). All proceeds from commemorative coins donated to the Canadian Paramedic Memorial Foundation.
3. Webinar Sponsorship / Partner Support: Webinars hosted bi-monthly with support from partner FirstWatch. Additional sponsors (ZOLL, etc.) promote webinars. FirstWatch coordinates audio/technical aspects and may communicate with registrants about products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Paramedic Chiefs of Canada (PCC) is the national professional association providing tiered membership, advocacy, professional development (educational webinars and annual Leadership Summit), and recognition programs to Paramedic Chiefs, Directors, managers, and paramedics across Canada. The organization also operates the Global Paramedic Leadership Alliance for international coordination, publishes foundational guidance documents for paramedicine, and sells branded merchandise to support member services and charitable causes.

Product overview

Paramedic Chiefs of Canada (PCC) is a national professional association serving Paramedic leaders across Canada with a membership of over 325 Paramedic Chiefs, managers, and paramedics. The organization offers a tiered membership program (Tier 1-4), hosts an Annual Leadership Summit, provides educational webinars, and manages awards programs (Awards of Excellence and Long Service Awards). Additional offerings include job posting services, commemorative merchandise (coins and epaulettes), and international collaboration through the Global Paramedic Leadership Alliance. The association also publishes resources including the Leadership Competency Framework 2.0 and Health Human Resources Strategy. PCC does not offer a technology product but rather professional association services, advocacy, education, and recognition programs for the Canadian paramedicine profession.

Differentiator

Problem solved

Functional benefit

Products and services

• PCC Membership Program Tiered professional association membership program — Tier 1 Voting Chief/Director/Owner/Operator at CAD $995/year, Tier 2 Non-Voting EMS Managers at CAD $152.50/year, Tier 3 Non-Voting Affiliates (price not publicly disclosed), and Tier 4 Non-Voting Corporate Membership at CAD $2,500/year. All memberships auto-renew annually and include access to webinars, advocacy, leadership summit discounts, national discussion groups, and online resources. Tier 1 includes one bundled non-voting Tier 2 membership for the organization.
• Annual Leadership Summit Annual in-person conference setting the future direction of Paramedic services in Canada, featuring keynote and plenary speakers, networking opportunities, sector partner meetings, vendor/exhibitor registrations, and subject matter expert engagement. PCC members receive discounted registration rates.
• Educational Webinars Bi-monthly educational webinars hosted in partnership with FirstWatch, focusing on leadership and research, emerging infectious diseases, and issues impacting paramedicine. Sessions are recorded and archived for PCC member access, with additional promotion by sponsors such as ZOLL.
• Awards of Excellence Program Annual recognition program awarding persons or teams who developed and implemented EMS processes, methods, or programs demonstrating extraordinary achievement within the last three years, across three categories: Quality Workplace, Innovative Treatment or Technology, and Client Centered Initiative.
• Long Service Awards Recognition program celebrating Canadian Paramedic practitioners and leaders with 20, 25, 30, and 35 years of service, acknowledging their commitment and milestone achievements. Members are nominated by a Paramedic leader who is a PCC member in good standing.
• Job Posting Service Online platform for submitting and viewing paramedic job opportunities across Canada, including positions for EMR, PCP, ACP, and Advanced Care Paramedics in various provinces. Employers submit listings for posting on the PCC website.
• Shield of Arms Commemorative Coin Commemorative coin featuring the PCC shield of arms, sold at CAD $25 each (tax and shipping included for Canadian residents). Currently out of stock; international shipping and bulk orders require contacting PCC directly. All profits are donated to the Canadian Paramedic Memorial Foundation.
• Slip-On-Your-Red Epaulettes Red Paramedic Rank Slip-On epaulettes available in all ranks at CAD $21.40 each (plus tax and shipping), worn weekly to show support for deployed troops. All proceeds are donated to Wounded Warriors Canada to support First Responder mental wellness programs.
• Global Paramedic Leadership Alliance International collaboration between Paramedic leadership associations from the UK, Canada, USA, and Australasia to share best practice and research, ensuring mental health stigma is mitigated across the pre-hospital care arena. Founding parties include the Association of Ambulance Chief Executives (UK & Ireland), the Council of Ambulance Authorities (AUS/NZL/PNG), the National EMS Management Association (USA), and PCC, with the chair of the International Roundtable on Community Paramedicine also participating.

Quantifiable outcome

• The PCC Awards of Excellence recognize extraordinary achievements within the last three years across three categories: Quality Workplace, Innovative Treatment or Technology, and Client Centered Initiative.
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• FirstWatchcoreTechnology or IntegrationFirstWatch provides the functionality and coordinates the audio and technical aspects for PCC's bi-monthly educational webinars. FirstWatch also manages webinar promotion and communications with registrants. Contact: Sara Cinquegrani Cappiello at FirstWatch.
• Association of Ambulance Chief Executives (UK & Ireland)coreStrategic or Co-development PartnerMember of the Global Paramedic Leadership Alliance (GPLA), a firm commitment between paramedic leadership associations from UK, Canada, America, and Australasia to share best practice and research and mitigate mental health stigma across the pre-hospital care arena.
• Council of Ambulance Authorities (AUS/NZL/PNG)coreStrategic or Co-development PartnerMember of the Global Paramedic Leadership Alliance (GPLA), a firm commitment between paramedic leadership associations from UK, Canada, America, and Australasia to share best practice and research and mitigate mental health stigma across the pre-hospital care arena.
• National EMS Management Association (USA)coreStrategic or Co-development PartnerMember of the Global Paramedic Leadership Alliance (GPLA), a firm commitment between paramedic leadership associations from UK, Canada, America, and Australasia to share best practice and research and mitigate mental health stigma across the pre-hospital care arena.
• International Roundtable on Community ParamedicinecoreStrategic or Co-development PartnerThe GPLA comprises the chair of the International Roundtable on Community Paramedicine and leaders from the UK, Canada, USA, and Australasia. Its purpose is to identify and act upon areas where there is perceived benefit in working together and sharing best practice internationally.
• Crestline CoachminorGTM or Marketing PartnerGold sponsor of PCC. Logo displayed on PCC website.
• Demers AmbulancesminorGTM or Marketing PartnerGold sponsor of PCC. Logo displayed on PCC website.
• FernominorGTM or Marketing PartnerGold sponsor of PCC. Logo displayed on PCC website.
• StrykerminorGTM or Marketing PartnerGold sponsor of PCC. Logo displayed on PCC website.
• ESO SolutionsminorGTM or Marketing PartnerGold sponsor of PCC. Logo displayed on PCC website.
• ZOLLminorGTM or Marketing PartnerGold sponsor of PCC and webinar sponsor. Logo displayed on PCC website. ZOLL sepsis webinar promoted on PCC website.
• LifeguardminorGTM or Marketing PartnerGold sponsor of PCC. Logo displayed on PCC website.
• FirstWatchminorGTM or Marketing PartnerSilver sponsor of PCC and webinar host partner. Logo displayed on PCC website.
• ImageTrendminorGTM or Marketing PartnerSilver sponsor of PCC. Logo displayed on PCC website.
• Ottawa Paramedic ServicecoreStrategic or Co-development PartnerHost of the Canadian Clinical Triage Symposium (October 22-23, 2026 in Ottawa), in collaboration with the OAPC and the PCC. This is a one-and-a-half-day working event designed to build a community of practice for safe, effective, and consistent Clinical Triage in Canada.
• Wounded Warriors CanadacoreOthersProceeds from the sale of 'Slip-On-Your-Red' Paramedic Rank Epaulettes are donated to Wounded Warriors Canada to support First Responder mental wellness programs. The epaulettes are to be worn every Friday to showcase support for deployed troops.
• Canadian Paramedic Memorial FoundationcoreOthersProfits from each Shield of Arms Commemorative Coin sold by PCC are donated to the Canadian Paramedic Memorial Foundation, which is committed to building a National Monument honouring the dedication and sacrifice of all Canadian Civilian and Military Paramedics who have lost their lives in the line of duty.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Canadian Medical Association: Canada's largest national physician association with comparable national advocacy, policy influence, and member services structure. Analogous Canadian healthcare association at significantly larger scale than PCC.
• Canadian Nurses Association: National professional association for nurses in Canada with comparable nonprofit membership model, advocacy focus, and policy influence mandate. Provides a structural benchmark for Canadian healthcare professional association operations at greater scale.
• International Association of Fire Chiefs: Larger, established US-based association for fire and EMS chiefs with significantly broader scope (including fire suppression) but overlapping leadership, advocacy, and education mandate. Serves as an adjacent incumbent comparison for PCC's model.
• Canadian Healthcare Association: National organization representing Canadian hospitals and healthcare organizations with broader institutional membership rather than individual professional members. Comparable Canadian healthcare advocacy structure but at institutional scale.
• Canadian Association of Emergency Physicians: National Canadian specialty society for emergency physicians with comparable professional association model, advocacy function, and CPD/event programming. Adjacent rather than direct peer given physician (vs. paramedic) focus.

Direct peers

• National EMS Management Association (USA): National association representing EMS leadership in the United States, with comparable mission of advancing EMS management, education, and policy. Co-member of the Global Paramedic Leadership Alliance with PCC, making it the closest international peer.
• Association of Ambulance Chief Executives (UK & Ireland): UK and Ireland association representing ambulance service chief executives with a comparable governance, advocacy, and professional development mandate. Fellow GPLA member with PCC, sharing the paramedic leadership agenda across Commonwealth healthcare systems.
• Council of Ambulance Authorities (AUS/NZL/PNG): Peak body representing ambulance service authorities across Australia, New Zealand, and Papua New Guinea. Fellow GPLA member with PCC, with analogous member-driven advocacy and professional development structure.

Regional players

• Emergency Medical Services Foundation (Paramedic Foundation): Foundation focused on advancing paramedicine through research, education, and recognition with comparable award and scholarship programs to PCC. Operates primarily in the United States and serves as a functional regional analogue.

Emerging players

• International Roundtable on Community Paramedicine: International community focused on community paramedicine practice and policy. Member of the Global Paramedic Leadership Alliance with PCC, and represents a complementary emerging segment of paramedicine that PCC could help legitimize.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/paramedicchiefs
• YouTubeyoutube.com/user/ParamedicChiefs
• Facebookfacebook.com/ParamedicChiefs
• LinkedInlinkedin.com/company/paramedic-chiefs-of-canad

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Paramedic Chiefs of Canada