What Best Insurance Leads does

Best Insurance Leads (BestInsuranceLeads.com), founded in 2014 and operated by Astoria Company, runs a real-time lead exchange platform that connects motivated, qualified insurance consumers with insurance professionals across five verticals: auto, health, life, home, and renters. The proprietary exchange delivers leads in real time to enable immediate quoting, with three product structures per vertical — Exclusive leads (sold once at premium pricing), Shared leads (sold up to three times at lower price points), and Live Transfers (prequalified phone-based warm transfers at the highest price points with reported close rates above 40% for some agents). Underlying features include buyer-set lead caps, optional third-party lead scoring and verification, and integrations with compliance partners TrustedForm and LeadiD for TCPA consent documentation.

The company's go-to-market is dual-track: a self-serve online marketplace (signup.bestinsuranceleads.com) targeting individual agents and smaller agencies, complemented by direct enterprise sales for national carriers and larger agencies that require volume arrangements. Pricing is per-transaction, ranging from $3 for Life Insurance shared leads to over $60 for Health Insurance live transfers. Beyond lead generation, Best Insurance Leads offers subscription-based website development services (Solo at $59.99/month, Team at $149.99/month, Professional at $199.99/month) targeted at insurance agents and adjacent SMB verticals including mortgage, legal, real estate, and moving services.

The business is privately held under Astoria Company, headquartered in Fort Worth, Texas, with no external venture funding or public ownership. No disclosed revenue, headcount, or financial statements are available. The company operates primarily in North America and competes in a crowded insurance lead generation market where differentiation is driven by lead quality, compliance documentation, and speed of delivery rather than technological exclusivity.

Name

Best Insurance Leads

Legal name

BestInsuranceLeads.com (operated by Astoria Company)

Website

https://bestinsuranceleads.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Best Insurance Leads, operated by Astoria Company since 2014, runs a real-time insurance lead exchange connecting motivated consumers with agents, agencies, and carriers across auto, health, life, home, and renters verticals via exclusive leads, shared leads, and live transfers, supplemented by subscription website development services.

Ownership category

akta.pro rank

Product category

Insurance Lead Generation

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Leads, Introducers & Referral Networks (FSAEAMAB)

akta.pro secondary industries

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Lead Qualification & Inside Sales Support Services (BPAFAKAK), Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM)

Keywords

• Insurance lead generation
• Real-time lead exchange
• Exclusive insurance leads
• Warm transfers
• Insurance website design

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Lead Sales - Exclusive: Exclusive leads sold once to a single buyer. Premium pricing with higher close rates. Preferred by individual agents and smaller agencies.
2. Lead Sales - Shared: Leads sold up to 3-4 times to multiple agents. Lower cost per lead, suitable for national carriers and larger agencies. Also known as low-cost leads.
3. Live Transfers (Warm Transfers): Prequalified leads transferred via phone call in real-time. Consumers are actively looking to change policy immediately. Premium pricing with highest closing rates (some agents closing at over 40%).
4. Website Development Services: Provides custom website development for insurance agents and other industries. Offers Solo, Team, and Professional tiers with monthly billing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Best Insurance Leads operates a real-time insurance lead exchange marketplace that aggregates vetted consumer leads across auto, health, life, home, and renters insurance and connects them via live bidding to licensed insurance agents, agencies, and carriers. Lead delivery formats include shared leads, exclusive leads, and live warm transfers. The company also offers website design and development services tailored to insurance agents.

Product overview

Best Insurance Leads operates a real-time lead exchange platform that connects motivated, qualified insurance consumers with insurance professionals. The core offering includes five distinct lead product categories: Auto Insurance Leads, Health Insurance Leads, Life Insurance Leads, Home Insurance Leads, and Renters Insurance Leads. Each category offers multiple lead types including Exclusive Premium, Exclusive Standard, Shared, and Live Warm Transfers. The company also provides an ancillary website development service with three subscription tiers (Solo, Team, Professional) targeting insurance agents, mortgage professionals, attorneys, contractors, moving companies, and real estate agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Leads Real-time consumer auto insurance leads delivered to licensed insurance agents and agencies via the Best Insurance Leads exchange in shared, exclusive, and live transfer formats.
• Health Insurance Leads Real-time consumer health insurance leads delivered to licensed insurance agents and agencies via the Best Insurance Leads exchange.
• Life Insurance Leads Real-time consumer life insurance leads delivered to licensed insurance agents and agencies via the Best Insurance Leads exchange.
• Home Insurance Leads Real-time consumer homeowners insurance leads delivered to licensed insurance agents and agencies via the Best Insurance Leads exchange.
• Renters Insurance Leads Real-time consumer renters insurance leads delivered to licensed insurance agents and agencies via the Best Insurance Leads exchange.
• Live Warm Transfers Live phone transfers of in-bound consumer prospects connecting callers directly with licensed insurance agents in real time across the supported insurance verticals.
• Insurance Agent Website Design and Development Website design and development service tailored for insurance agents and agencies, sold in addition to the lead exchange offering.

Quantifiable outcome

• Some agents closing at over 40% on Warm Transfer (Live Transfer) leads
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TrustedFormcoreTechnology or IntegrationTrustedForm is a lead certification product that helps buyers comply with regulations like the TCPA by documenting consumer consent. It provides insights as to lead performance and is critical for compliance verification.
• PMA (Performance Marketing Association)minorOthersNon-profit trade association representing the performance marketing industry. PMA's mission is to champion and protect accountable performance marketing.
• LeadiDcoreTechnology or IntegrationThe LeadiD shows buyers commitment to promoting confidence, clarity, and trust in the lead generation space. With LeadiD, buyers know more about the origin and history of a lead to improve performance.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• QuoteWizard: Insurance lead generation platform (owned by MediaAlpha) that competes in the same agent and carrier lead exchange category across personal lines insurance.
• The Zebra: Insurance comparison marketplace that generates consumer quote requests and monetizes them by selling leads to agents and carriers in personal lines insurance.
• NetQuote: Insurance lead generation service that collects consumer information and sells leads to agents and carriers, competing in the same SMB/agent-targeted lead marketplace category.
• MediaAlpha: Public company operating a real-time programmatic insurance lead exchange connecting carriers with consumers shopping for insurance. Direct competitor in the insurance lead marketplace category.
• QuinStreet: Public performance marketing company that operates insurance lead generation brands (e.g., Insurance.com, NetQuote) and competes directly in the insurance lead exchange category.
• SmartFinancial: Online insurance marketplace that distributes leads from consumers to agents and carriers across auto, home, and other insurance verticals.
• EverQuote: Public online insurance marketplace that connects consumers with insurance agents and carriers, generating revenue primarily through insurance lead sales across multiple verticals.

Emerging players

• SelectQuote: Direct-to-consumer insurance distribution platform that generates leads internally and also purchases from third-party sources; competes for life and health insurance prospects.
• PolicyGenius: Online insurance marketplace focused on life, home, and disability insurance, connecting consumers with carriers and agents. Overlap is strongest in Life and Home lead verticals.

Broad incumbents

• Bankrate (Red Ventures): Large financial services content and lead generation platform that drives insurance consumer demand and sells leads to carriers and agents across multiple insurance verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/best-insurance-leads

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Insurance Leads