What RAJA CZ&SK does

RAJA CZ&SK (legal entity Rajapack s.r.o.) is the Czech and Slovak operating subsidiary of RAJA Group, a European packaging distribution conglomerate. The company runs an e-commerce platform that sells more than 3,000 packaging and related products — including cardboard boxes, envelopes, bags, tapes, films, cushioning and fixation materials, labels, warehouse and handling equipment, and office/hygiene supplies — to businesses and consumers in Czechia and Slovakia. It complements an own-brand RAJA private-label range (82% Of products are Made in Europe) with branded products from partners such as Fiskars, Martor, and Master Lock, and fulfills orders from a logistics terminal in Říčany u Prahy with 2-3 day delivery and a free-delivery threshold at 5,000 CZK.

The core technology is a multi-category e-commerce storefront built on an INTERSHOP-style commerce platform with product search, dimension finders for boxes and bags, and an interactive digital catalog launched in September 2025. The proprietary features that distinguish the offer are (i) the interactive catalog and dimension selection tools, (ii) the E-business procurement digitization solution for key customers, and (iii) the RAJAPRINT custom-printing service for personalized adhesive tapes and packaging. The company holds ISO 9001 and ISO 14001 certifications under an Integrated Management System policy issued 01/09/2015.

The business model combines transactional e-commerce sales (one-time purchases) with a subscription-style Key Customer Program for large-volume buyers and recurring custom-printing revenue. Pricing is unit-based with a 'Best Price' guarantee on 300+ bestseller SKUs, a 20% first-order discount for new customers, and free delivery above 5,000 CZK. GTM is a hybrid sales-led and digital-led motion, using the e-commerce site as the primary bottom-of-funnel channel, supported by a blog, email newsletter, Facebook, LinkedIn, YouTube, and SEO, with paid acquisition partners including Google, Meta, Seznam, Adform, and Microsoft Advertising.

Name

RAJA CZ&SK

Legal name

Rajapack s.r.o.

Website

https://rajapack.cz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

RAJA CZ&SK is the Czech and Slovak e-commerce subsidiary of European packaging distributor RAJA Group, selling over 3,000 packaging, warehouse, and office products to businesses and consumers across the two markets with 2-3 day delivery.

Ownership category

akta.pro rank

Product category

Packaging Materials Distribution

NAICS

Stationery and Office Supplies Merchant Wholesalers (424120), Stationery and Office Supplies Merchant Wholesalers (42412)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Packaging, Containers & Shipping Supplies Marketplaces (CRAFAHAJ)

akta.pro secondary industries

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA), Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

Keywords

• Packaging materials distribution
• Warehouse handling equipment
• E-business procurement solutions
• Custom printed packaging
• Cardboard boxes shipping supplies

Headquarters

HQ city

Central

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Sales: Online sales of packaging materials, storage equipment, and office supplies through own e-commerce storefront to businesses and consumers
2. Custom Packaging Services: Personalized packaging products with custom printing for branding purposes
3. Key Customer Programs: Exclusive services and benefits for large-volume business customers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

RAJA CZ&SK distributes more than 3,000 packaging and operational products through an e-commerce platform covering cardboard boxes, envelopes, bags, cushioning and fill materials, tapes, films, labels, warehouse and handling equipment, office and hygiene supplies, and packaging machines, complemented by RAJAPRINT custom printing services and e-business procurement digitization solutions for key accounts. The offering targets businesses in e-commerce, warehousing, manufacturing, and office environments, with free delivery above 5,000 CZK and 2–3 day order fulfillment across the Czech Republic and Slovakia.

Product overview

RAJA CZ&SK is an e-commerce packaging materials specialist operating as part of the RAJA Group, Europe's leading packaging distributor. The offering is a broad multi-category e-commerce platform with more than 3,000 products in stock. The core portfolio centres on packaging and protection (cardboard boxes, envelopes, bags, cushioning/fill materials, tapes, films, labels) supplemented by warehouse and handling equipment (plastic boxes and crates, shelf bins, trolleys, pallet trucks), operational supplies (knives, scales, locks), and office/hygiene products. Own private-label RAJA brand products are manufactured in Europe. Key services include RAJAPRINT custom printing on tapes and packaging, E-business digital procurement solutions for key accounts, an interactive digital catalog, and personalised product design. More than 600 box dimensions and 320 bag dimensions are available, with delivery in 2–3 days.

Differentiator

Problem solved

Functional benefit

Brands

• RAJA: House brand for packaging materials including boxes, tapes, and storage solutions

Products and services

• Cardboard Boxes and Containers Cardboard boxes including flap boxes, bottle boxes, moving and archival packaging, book boxes, custom boxes, shipping containers, and dangerous goods packaging. For businesses and individuals needing shipping, storage, and moving packaging.
• Adhesive Tapes, Strapping, and Sealing Adhesive tapes, strapping, bundling, staplers, taping machines, warning and insulation tapes, tape dispensers, glues, and printed tapes. For warehouses, shippers, and packaging operations.
• Envelopes and Shipping Tubes Cardboard envelopes, shock-resistant envelopes, plastic envelopes, postal envelopes, shipping tubes, and ecological envelopes. For e-commerce shipping, postal, and document dispatch.
• Bags, Sacks, and Plastic Containers Plastic bags, antistatic covers, plastic straps and sealers, waste bags, protective and shrink films, plastic boxes, ecological and anticorrosive bags, and paper bags. For industrial packaging, ESD protection, waste handling, and product protection.
• Cushioning and Fixation Materials Foam films and bags, corner and edge protection, corrosion and moisture protection, surface protection, cushioning materials, fixation, bubble wrap, cushioning production machines, cardboard and wrapping paper, and ecological cushioning. For protecting goods during shipping and storage.
• Document Packaging and Labels Document packaging, shipping and handling labels, print labels, industrial markings and stickers, label printers, and ecological labels. For shipping documentation, product labeling, and warehouse identification.
• Films and Palletizing Supplies Machine stretch film, shrink film, pallets and pallet protection, strapping devices, manual stretch film, and ecological films and pallets. For palletizing, load securing, and warehouse operations.
• Storage and Handling Equipment Workshop and warehouse equipment, handling technology, plastic boxes, containers and bins, operational equipment, ecological warehouse accessories, shelving, and safety and signalling equipment. For warehouse, logistics, and industrial operations.
• Packaging Machines and Systems Cushioning material production machines, wrapping and sealing machines, labelling devices, shrink and welding technology, and ecological cushioning for machines (RAJASYSTM). For industrial packaging operations seeking to automate and reduce labor costs.
• Office Supplies Writing supplies, document archiving, stationery, office equipment, and ecological office supplies. For office, administrative, and back-office environments.
• Hygiene and Workplace Supplies Protective work equipment, cleaning and maintenance products, waste collection and disposal, and ecological hygiene products. For workplace safety, cleaning, and facility operations.
• Bags and Gift Packaging Paper bags, plastic bags, gift wrapping materials, gift packaging, wine packaging, cotton bags, and ecological gift packaging. For retail, hospitality, and gifting use cases.
• RAJAPRINT Custom Printed Packaging Custom printed packaging including personalised adhesive tapes, printed boxes, and custom-printed bags as a brand advertising and customisation service. For businesses seeking branded packaging for customer-facing shipments.
• RAJA Private-Label Brand RAJA's own private-label brand covering cardboard boxes, plastic boxes, tapes, and various packaging and storage products manufactured in Europe. For customers seeking a consistent European-made product line.
• E-business Custom Procurement Solutions Custom digital solutions for digitising purchasing processes for key customers and large-volume buyers, including catalog personalization and procurement integration. For procurement teams at large organizations.
• Key Customer Program Exclusive services and benefits reserved for key account customers including dedicated support and custom pricing. For large-volume business buyers seeking tailored terms and account management.
• Interactive Digital Catalog Online interactive product catalog with digital browsing, complementing the e-commerce storefront. For self-serve product discovery by businesses and individual customers.

Quantifiable outcome

• 82% of products are Made in Europe
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• RAJA GroupcoreOthersParent company providing brand identity, group purchasing power, and shared best practices across European markets. RAJA CZ&SK operates as part of the RAJA Group network.
• Facebook/MetaminorGTM or Marketing PartnerSocial media marketing partner for advertising and customer engagement
• AdformminorGTM or Marketing PartnerDigital advertising technology partner for programmatic marketing
• Bing/Microsoft AdvertisingminorGTM or Marketing PartnerSearch advertising partner for additional paid search visibility
• FiskarsminorOthersBrand partner providing professional cutting tools and scissors for packaging and warehouse operations
• MartorminorOthersBrand partner providing safety knives and cutting tools for industrial use
• Master LockminorOthersBrand partner providing security products including safes and key cabinets

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Packlink: European shipping and logistics aggregator helping SMBs compare carriers and send parcels. Tangentially comparable as a European e-commerce enabler adjacent to packaging and shipping consumables for online sellers.

Direct peers

• Antalis: Major European distributor of paper, packaging, and visual communication products serving B2B customers across multiple geographies. Comparable as a wholesale packaging distributor with broad SKU range and value-added services.
• Davpack: UK-based online packaging supplier offering boxes, packaging materials, and shipping supplies to SMBs. Comparable as a digitally-led packaging materials distributor with broad SKU range and custom dimensions.
• Cenpac (Rajapack UK): UK packaging distributor also part of the RAJA Group network, operating with the same product portfolio and e-commerce model. Closely comparable as a sister entity adapting the same group playbook to a different geography.
• Rajapack France (RAJA Group): Sister company under RAJA Group operating the same B2B packaging e-commerce model in France. Most directly comparable peer because it shares brand, product range, technology platform, and operating playbook with RAJA CZ&SK.
• Inapa: European paper and packaging merchant wholesaler distributing office paper, packaging, and visual communication products. Comparable as a multi-country B2B paper/packaging wholesaler serving enterprise and SMB customers.

Emerging players

• Packhelp: Online packaging marketplace for SMBs across Europe, offering custom-printed boxes, mailers, and shipping packaging on demand. Directly comparable to RAJA CZ&SK's e-commerce packaging model with greater focus on custom printing and lower-volume digital orders.

Broad incumbents

• Staples Europe: European office supplies and workplace solutions distributor offering packaging, shipping, and office products to B2B customers. Comparable in adjacent office supplies and packaging distribution, though with a broader office-focused portfolio.
• Viking (Office Depot Europe): European office and workplace supplies distributor (including Czech operations) offering packaging alongside broader office product categories. Comparable in overlapping office supplies and packaging SKUs and serving similar B2B customers in CZ/SK.
• Amazon Business: Global B2B procurement marketplace including packaging, shipping, and office supplies with enterprise procurement integrations. Comparable as an alternative procurement channel for the same end customers, but operates as a much broader marketplace rather than a packaging specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/RajapackCZobaly
• Facebookfacebook.com/rajapack.cz
• LinkedInlinkedin.com/company/rajapack-cz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAJA CZ&SK