Urben Home

What Urben Home does

Urben Home is a Guatemalan specialty retailer of construction finishing materials, operated under the legal entity Latam Import, S.A. and positioned within the broader Urben Group. The company sells flooring, tiles, bathroom fixtures, kitchen products, furniture, and cleaning supplies, drawing on a reported standing inventory of more than 390,000 m² of floor tiles and citing a track record of 200+ completed commercial projects across residential buildings, hotels, museums, airports, and retail spaces. Its stated value proposition to both consumers and developers is one-stop access to multiple finishing categories sourced under a single roof rather than a single-product tile shop.

The business operates a hybrid physical-and-digital go-to-market. Customers can browse and transact through a showroom located in Guatemala City's Zona 13, place orders via an online store, and receive fulfillment from a distribution center in San Jose Pinula. Pricing is quote-based rather than fixed-list, which is consistent with a project-driven, mixed B2C/B2B model where deal sizes vary materially with surface area, specification, and installation scope. The customer base is therefore bifurcated: walk-in retail buyers purchasing smaller ticket items, and commercial / institutional buyers placing larger project orders that can be referenced as portfolio case studies.

From a positioning standpoint, Urben Home is a regional, vertically specialized retailer rather than a manufacturer or importer-of-record at scale; the business model is essentially distribution, merchandising, and project execution against a deep in-stock catalog. There are no disclosed funding rounds, M&A events, leadership changes, certifications, patents, or AI/technology initiatives in the available data, which limits the ability to infer momentum beyond the company's own operational claims. The lack of disclosed investment activity also suggests the business is currently self-funded and growing organically within Guatemala rather than expanding capital-intensive new geographies or product lines.

Name

Urben Home

Legal name

Latam Import, S.A

Website

https://urbenhome.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Urben Home is a Guatemalan specialty retailer (operated by Latam Import, S.A.) selling flooring, tiles, bathroom fixtures, kitchen products, furniture, and cleaning supplies to residential and commercial customers through a Zona 13 showroom, an online store, and a San Jose Pinula distribution center.

Ownership category

akta.pro rank

Product category

Construction finishing materials retail

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industry

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)

Keywords

• Porcelain tile retail
• Construction finishing materials
• Bathroom fixtures supplier
• Flooring materials wholesale
• Kitchen fixtures distributor

Headquarters

HQ city

Ciudad De Guatemala

HQ country

Guatemala

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Construction Finish Products Sales: Revenue generated from the sale of construction finishing materials including porcelain tiles, ceramic tiles, bathroom fixtures, kitchen fixtures, and related accessories for both commercial and residential projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Urben Home is a retail distributor of construction finishing materials operating from a physical showroom in Guatemala City and an online catalog. The company sells porcelain and ceramic floor/wall tiles, wood and vinyl flooring, SPC rigid core flooring, bathroom fixtures (toilets, bidets, sinks, faucets, bathtubs, showers), kitchen fixtures (sinks, faucets, quartz countertops), installation materials (adhesives, grout, leveling systems), and cleaning products to both individual homeowners undertaking renovations and developers executing commercial construction projects.

Product overview

Urben Home is a construction finishing materials retailer operating as part of Urben Group in Guatemala. The company offers a comprehensive portfolio of building materials organized into product categories: flooring products (Porcelanatos, Cerámicos, Gres Porcelánicos, Duelas, SPC, Vinílicos, Azulejos, Fachaletas, Mosaicos, Paneles y Follajes, Decks, Zócalos), bathroom fixtures (Inodoros y Bidets, Lavamanos, Grifería de Baños, Grifería de Cocina, Tinas y Duchas, Accesorios de Baño, Espejos, Desagües), kitchen products (Lavaplatos, Tops de Quarzo, Mallas Decorativas), institutional products (Sanitarios y Mingitorios, Dispensadores), and installation materials (Adhesivos y Boquillas, Niveladores y Perfiles, Limpieza). The company also provides project consultation services, stock flooring inventory exceeding 390,000 m², and has completed over 200 commercial projects in Guatemala.

Differentiator

Problem solved

Functional benefit

Products and services

• Porcelain floor and wall tiles (Porcelanatos) Flagship porcelain floor and wall tile product line including marble-look finishes, supplied to residential and commercial construction projects in Guatemala.
• Ceramic floor and wall tiles (Cerámicos) Ceramic tiles for floor and wall applications sold to residential and commercial customers.
• Porcelain stoneware tiles (Gres Porcelánicos) Porcelain stoneware tiles offering durability and aesthetic variety for construction projects.
• Wood plank flooring (Duelas) Wood plank flooring products for interior residential and commercial applications.
• SPC rigid core flooring Stone Plastic Composite rigid core flooring for interior installations.
• Vinyl flooring (Vinílicos) Vinyl flooring products available in plank and tile formats.
• Decorative wall tiles (Azulejos) Decorative wall tiles for bathroom, kitchen, and accent wall applications.
• Cladding and facade tiles (Fachaletas) Cladding and facade tiles for exterior wall applications.
• Mosaic tiles (Mosaicos) Mosaic tile products for decorative surface finishes.
• Decorative panels and foliage (Paneles y Follajes) Decorative panels and foliage products for interior and exterior design.
• Composite and WPC decking (Decks) Composite deck and Wood Plastic Composite (WPC) decking materials for outdoor applications.
• Baseboards and trim (Zócalos) Baseboard and trim products for floor installations.
• Toilets and bidets (Inodoros y Bidets) Toilets and bidets for residential and commercial bathrooms.
• Bathroom sinks (Lavamanos) Bathroom sinks and washbasins for residential and commercial bathrooms.
• Bathroom faucets and hardware (Grifería de Baños) Bathroom faucets, mixers, and bathroom hardware.
• Kitchen faucets and hardware (Grifería de Cocina) Kitchen faucets and kitchen hardware products.
• Bathtubs and showers (Tinas y Duchas) Bathtubs and shower units for residential and commercial bathrooms.
• Bathroom accessories (Accesorios de Baño) Bathroom accessories including dispensers and fixtures.
• Kitchen sinks (Lavaplatos) Kitchen sinks and dishwashing stations.
• Quartz countertops (Tops de Quarzo) Quartz countertops and surfaces for kitchens and bathrooms.
• Tile adhesives and grout (Adhesivos y Boquillas) Tile adhesives and grout products for installation.

Quantifiable outcome

• More than 200 commercial projects completed
• +1 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Urben GroupparentOthersUrben Home is part of Urben Group, which includes multiple related businesses under the Urben umbrella brand. The parent company provides strategic direction and brand positioning across its portfolio of construction and real estate-related companies.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Do it Center: Panamanian home improvement and construction materials chain serving Central America. Regional comparable in the immediate Central American neighborhood where Urben Home could plausibly expand.
• Construrama: Mexican home improvement franchise network (CEMEX). Comparable in being a construction-materials retailer serving developers and homeowners, though operates across Mexico rather than Guatemala.
• Sodimac: Latin American home improvement retailer (Falabella) operating in Chile, Colombia, Peru, Argentina, Brazil, and Mexico. Closest regional analog to Urben Home in business model and category mix, though currently absent from Guatemala.
• Homecenter (Cencosud): South American home improvement and construction materials retailer operated by Cencosud in Colombia, Chile, and Argentina. Comparable assortment and showroom model, but operating in different South American geographies.

Broad incumbents

• Lowe's Companies: Second-largest US home improvement retailer with extensive flooring, bath, and kitchen categories. Like Home Depot, it competes with Urben's range but at vastly larger scale and assortment breadth.
• The Home Depot: Largest US home improvement retailer offering flooring, bath, kitchen, and installation materials with a national showroom-and-pro-services model. Overlaps broadly with Urben Home's assortment but serves a much wider category set.
• Leroy Merlin: European home improvement retailer (Adeo Group) operating across Europe, Asia, and Latin America. Comparable to Urben Home in product mix and showroom-led customer experience, but with a global footprint.

Direct peers

• Tile Shop Holdings: US specialty tile retailer with showrooms selling porcelain, ceramic, and stone tiles plus installation accessories. Directly comparable to Urben Home's core tile/flooring retail proposition.
• Floor & Decor Holdings: US specialty retailer of tile, wood, laminate, vinyl, and installation materials with a showroom-led model. Closely comparable to Urben Home in product mix (flooring focus) and go-to-market (pro and consumer showroom).
• Ferguson Enterprises: US plumbing, HVAC, and bathroom fixtures distributor serving both residential and commercial customers. Comparable to Urben's bathroom fixtures, faucets, and commercial sanitaryware categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/urbenhome

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urben Home