What UntilNow does

UntilNow is a Sydney-based digital design studio founded in 2016, operating as a private proprietary limited company (Until Now Pty Ltd) with 11-50 employees. The firm delivers a comprehensive suite of creative services spanning branding and strategy, UX/UI design, web and app development, and AI/automation, targeting primarily startups and scaleups with selective enterprise work across fintech, health, real estate, retail, consumer products, and infrastructure. Technology execution is anchored by its certified Webflow Partner status, which supports rapid no-code/low-code website delivery, and extends into native iOS and Android app development, design systems, motion design, copywriting, email template development (Klaviyo, Mailchimp, HubSpot, Customer.io), packaging, and presentation design.

The studio operates four distinct engagement models: traditional project-based work with milestone billing, ongoing retainers providing dedicated team access, fractional senior design leadership embedded in client teams (typically 3-6 months), and equity/venture partnerships where services are exchanged for equity, with UntilNow acting as design co-founder. It generates revenue primarily through professional services fees and subscription retainers, with a small portion of equity-linked compensation in select accounts. UntilNow markets via content (blog, the 'Now or Never' podcast, case studies) and converts via Cal.com-scheduled discovery calls. Notable clients include Carma, Spriggy, Pepperstone, Mirvac, Linkby, BoozeBud, Chris O'Brien Lifehouse, Alternaleaf, and Handle, with the firm self-reporting $3.4B in total client value created and $950M raised by portfolio clients.

The firm is founder-owned with no external institutional capital identified, and reports operations spanning Sydney, Australia-wide, and global client engagements. AI is incorporated both as an internal productivity layer (Midjourney, DALL-E, Adobe Firefly for creative exploration) and as a client-facing service line (AI automation agency work, AI/LLM product design), though AI is not positioned as the core differentiator. The firm's own positioning emphasizes human judgment, 'product taste,' and design quality as the durable moat in an AI-saturated environment, with AI framed as a tool wielded by the agency rather than a proprietary capability.

Name

UntilNow

Legal name

Until Now Pty Ltd

Website

https://untilnow.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Sydney-based digital design studio offering branding, UX/UI design, web and app development, and AI automation services for startups, scaleups, and select enterprises via project, retainer, fractional, and equity partnership engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

City Of Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Traditional Project-Based Services: Fee-for-service model where services are exchanged for a fee. Projects are scoped and estimated, with billing upon achieving agreed milestones.
2. Retainer Engagements: Ongoing retainer arrangements for continued design support and brand management, providing dedicated design team access.
3. Equity Partnerships: Services exchanged for equity, typically on a part cash, part equity basis, for select venture opportunities.
4. Fractional Design Leadership: Part-time or advisory engagement where senior brand leadership is embedded in client teams for extended periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

UntilNow is a Sydney-based digital design studio that provides branding, UX/UI design, web development, app development, and AI automation services. The studio partners with startups, scaleups, and enterprises through four engagement models: project-based work, retainers, fractional design leadership, and equity partnerships. The studio was founded in 2016 and operates as a Webflow certified partner.

Product overview

UntilNow is a Sydney-based digital design studio and creative agency that offers a comprehensive suite of brand, design, and development services. The company operates as a service-based agency rather than a product company. Core service pillars include Branding & Strategy (visual identity, brand positioning, brand naming, brand guidelines, tone of voice), UX & Design (UI/UX design, digital product design, design systems, user research), Web Development (website design, Webflow development, responsive design), App Development (iOS and Android), and AI & Automation (AI-powered products, workflow automation). Specialized services include Ebook and Report Design, Presentation Design (pitch decks, sales decks, keynotes), Email Templates (with ESP setup for Klaviyo, Mailchimp, HubSpot, Customer.io), and Packaging and Merchandise Design. Additional offerings cover idea validation, design sprints, SEO optimization, social media design, motion design, copywriting, illustration, and print design. The agency serves startups, scaleups, and enterprises across tech, finance, health, and consumer sectors, with engagement models including project-based, retainer, fractional, and venture (equity) arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding and Identity Design Brand strategy, visual identity, logo design, and brand guidelines for startups and scaleups looking to establish or refresh their market presence.
• UX/UI Design User experience research, interface design, prototyping, and design system development for digital products, delivered to product teams at growth-stage companies.
• Web Development Custom website design and development, including Webflow builds, for startups and scaleups requiring marketing sites, landing pages, and web platforms.
• App Design and Development End-to-end mobile and web application design and development, covering concept, interface design, prototyping, and engineering for product teams.
• AI Automation Services Integration of AI tools and automation workflows, including use of generative AI platforms (Midjourney, DALL-E, Adobe Firefly), to accelerate design and development processes for clients.
• Fractional Design Leadership Embedded senior design leadership provided on a fractional basis to startups and scaleups that need experienced design direction without a full-time hire.
• Equity Partnership Engagements Design and development work delivered in exchange for equity stakes in early-stage startups, providing services to capital-constrained founders.

Named customers21 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

Partnerships

One partnership is on record.

• WebflowcoreTechnology or IntegrationCertified Webflow Partner agency. UntilNow specializes in Webflow development for rapid, scalable website development, delivering custom design without code limitations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Work & Co: Digital product studio building brands, websites, and apps for high-profile startups and enterprises. Closely comparable to UntilNow in end-to-end service model (brand + product + engineering) and in targeting founder-led, design-conscious clients.
• MetaLab: Design studio known for iconic product and brand work for tech companies. Closely comparable to UntilNow in targeting venture-backed tech startups and scaleups with premium design services.
• Huge: Global digital experience agency offering strategy, design, and engineering across brand, web, and product. Comparable to UntilNow in full-stack digital capabilities and in serving both enterprise and emerging-brand clients.
• Pentagram: Independent design agency specializing in brand identity, digital design, and editorial work. Directly comparable to UntilNow in brand-led, design-first service offering, though Pentagram operates at significantly greater scale and prestige.
• Ramotion: Digital design and branding agency serving startups and tech companies with brand, web, and app design. Comparable to UntilNow in startup-segment focus and integrated design-engineering services.
• Ueno: Independent creative agency providing branding, product design, and development for startups and established brands. Comparable to UntilNow in boutique scale, design-led positioning, and integrated brand-to-product offering.
• R/GA: Global innovation and digital agency providing brand, product, and technology services. Comparable to UntilNow in combining brand strategy with product/engineering execution and in serving enterprise and growth-stage clients.
• Clay: Digital UI/UX design and product studio with strong startup and scaleup client base. Directly comparable to UntilNow in product-design focus, founder-tier clientele, and digital-first delivery model.

Broad incumbents

• IDEO: Global design consultancy operating across strategy, brand, product, and innovation at much larger scale. Comparable to UntilNow in design-led methodology and human-centered approach, but with broader portfolio and corporate reach.
• Frog Design: Global design and innovation firm (part of Capgemini Invent) offering brand, product, and experience design. Comparable to UntilNow in end-to-end design services, but operating at significantly broader scale and corporate scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UntilNow