Nutritunes
Nutritunes is a US-based, founder-led DTC nutritional supplements company that formulates and sells 20+ evidence-based products across women's, men's, metabolic, cardiovascular, brain, and digestive health categories, distributed through its Shopify storefront, subscription program, and six major marketplaces.
- Company typePrivate
- Founded2022
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Nutritunes firmographics
Firmographics- Name
- Nutritunes
- Legal name
- NUTRITUNES
- Website
- https://nutritunes.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nutritunes is a US-based, founder-led DTC nutritional supplements company that formulates and sells 20+ evidence-based products across women's, men's, metabolic, cardiovascular, brain, and digestive health categories, distributed through its Shopify storefront, subscription program, and six major marketplaces.
- Ownership category
- akta.pro rank
Nutritunes industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
- akta.pro secondary industries
- Probiotics & Digestive Health Supplements (CRADAGAF), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Weight Management & Metabolic Supplements (CRADAGAG), Vitamins & Minerals (Single Nutrients) (CRADAGAB), Multivitamins & Daily Packs (CRADAGAC)
Keywords
Nutritunes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Nutritunes generates primary revenue through direct-to-consumer sales via their Shopify e-commerce platform (nutritunes.com). Customers purchase individual products at standard retail prices or through subscription plans.
- Subscribe & Save Program: Subscription model offering 35% discount on first order and 20% discount on all subsequent orders with free shipping and priority support. Subscribers can skip, change frequency, swap products, or cancel anytime with one email. No membership fee.
- Marketplace Sales: Products sold through third-party marketplaces including Amazon, Walmart, eBay, Temu, Alibaba.com, and TikTok Shop, generating transaction-based revenue through these retail platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard one-time purchase pricing for individual products |
| Subscription | Monthly | Subscribe & Save subscription with recurring discounts |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
Nutritunes product offering
Product offeringCore offering
Nutritunes manufactures and sells a portfolio of approximately 20 evidence-based dietary supplements — including vitamins, minerals, herbal extracts, probiotics, and specialized formulas — across health categories such as blood sugar, women's health, men's health, heart, brain, joint, and digestive health. Products are formulated using peer-reviewed research at clinically studied doses, manufactured in cGMP-compliant USA facilities with Non-GMO ingredients, and sold primarily through a direct-to-consumer Shopify storefront and a Subscribe & Save subscription program, supplemented by listings on Amazon, Walmart, eBay, Temu, Alibaba.com, and TikTok Shop.
Product overview
Nutritunes is a science-based premium nutritional supplements company offering a portfolio of 20+ products across health categories including blood sugar support (NutriSulin), women's health (Femuni Balance, Femuni UTH under the FEMUNI sub-brand), men's health (VitaSterone), heart health (CholesTunes, CoQ10, K2+D3), brain health (NutriWit), joint health (NutriCumin, Black Seed Oil), digestive health (BioNutriTics, DigesTunes), and general wellness (B Complex, Hair/Skin/Nails, LiverEzy). Founded by Dr. Nalin Siriwardhana, Ph.D., FACN, the company differentiates through scientifically formulated products built on peer-reviewed evidence, clinically studied doses, and transparent labeling. The FEMUNI sub-brand focuses specifically on women's health with botanical and micronutrient formulations. Products are manufactured in the USA in cGMP-compliant facilities using non-GMO ingredients.
Differentiator
Problem solved
Functional benefit
Brands
- FEMUNI: Women's Health range featuring science-based formulas for hormonal balance, PMS support, urinary tract health, and feminine wellness. Products include Femuni Balance and Femuni UTH.
Products and services
- NutriSulin Blood Sugar & Metabolic Balance Support Formula featuring Berberine (Dihydroberberine), Ceylon Cinnamon, Bitter Melon and Chromium for healthy glucose metabolism with complementary metabolic pathway support. Targeted at adults seeking evidence-based blood sugar and metabolic wellness support.
- Femuni Balance Women's Hormonal Balance, PMS Comfort and Mood Health Support formulated with Shatavari (500mg aspurūs), Black Cohosh, Vitex, essential vitamins (D, B6, B12), chelated iron, magnesium, and Crominex 3+ chromium complex. Designed for women seeking science-based hormonal and menstrual wellness support.
- NutriWit Brain Nourishment, Function, Attention, Focus and Vitality Support providing six crucial B vitamins (B3, B5, B6, B7, B9 and B12) in 90 strawberry-flavored gummies. Targeted at adults seeking evidence-based cognitive and energy support.
- NutriCumin Antioxidant, Healthy Inflammatory Response and Overall Wellness Support featuring NovaSOL liposomal curcumin technology for superior absorption, stated to deliver 39x enhanced bioavailability versus standard curcumin. Targeted at adults seeking joint and anti-inflammatory support.
- VitaSterone Testosterone Health, Energy and Vitality Support for men featuring LJ100 Tongkat Ali branded extract, NutriNos blend (L-Arginine & L-Citrulline), and a comprehensive vitamin and mineral base (Vitamin C, D3, B3, B5, B6, B12, Magnesium, Zinc, Selenium). Targeted at men seeking evidence-based male hormonal and vitality support.
- CholesTunes Cholesterol and Heart Health Support formulated with Red Yeast Rice, Aged Black Garlic, CoQ10 and Flush-Free Niacin (Inositol Hexanicotinate) for healthy lipid metabolism, arterial function, and cardiovascular wellness. Targeted at adults seeking evidence-based cardiovascular support.
- AllerEzy Healthy Histamine Levels, Sinus Comfort and Immune Health Support with Butterbur (PA-free), EpiCor, Quercetin and Bromelain, plus Vitamin C, D, Zinc and Selenium. Targeted at adults seeking evidence-based sinus and immune support.
- Femuni UTH Women's Daily Urinary and Feminine Wellness Support with 36mg A-type cranberry PACs (BL-DMAC verified), D-Mannose, ProbioFem probiotic blend, and Vitamin C in a multi-action formula targeting anti-adhesion, urogenital microbiome, and mucosal immune support. Targeted at women seeking evidence-based urinary tract and feminine wellness.
- BioNutriTics Probio LBS Plus Gut Health, Immune Support and Digestive Comfort from Occasional Gas & Bloating with Lactobacillus plantarum probiotic and EpiCor Microbiome Booster postbiotic. Targeted at adults seeking evidence-based digestive and microbiome support.
- DigesTunes After-Meal Comfort and Healthy Digestion Support with premium digestive enzymes helping digest carbs, fats, proteins, and lactose in a vegan, plant-based formula. Targeted at adults seeking digestive enzyme support.
- Hair, Skin, & Nails Multivitamins & Minerals Comprehensive nourishment for strong and healthy hair, skin, and nails in a gluten-free, lactose-free, BSE-free, soy-free, non-GMO and GMP-certified 120 softgel format. Targeted at adults seeking beauty-from-within nutritional support.
- K2+D3 Liquid Drops High-Potency Supplement for Bone, Immune and Heart Health featuring 10,000 IU Vitamin D3 and 200 mcg Vitamin K2 with organic MCT oil for enhanced absorption in a mixed berry flavored liquid format. Targeted at adults seeking high-potency vitamin D and K supplementation.
- Vitamin K2 + D3 Soft Gels Heart, Bone and Immune Health Support with high-potency Vitamin D3 and K2 promoting calcium absorption, bone strength, and cardiovascular and arterial health in a vegan-friendly softgel formula. Targeted at adults seeking bone and cardiovascular support.
- Liquid Vitamin B Complex Energy, Metabolism and Immune Support with a complete B-vitamin profile delivered via easy-to-use strawberry-flavored liquid drops, vegan and non-GMO. Targeted at adults seeking a liquid-format B-complex supplement.
- Vitamin B Complex Gummies Energy, Metabolism and Brain Health Support with healthy metabolism, energy levels, and brain and nerve cell function in a 90 gummy format. Targeted at adults preferring gummy-format B-vitamin supplementation.
- Black Seed Oil 3% Thymoquinone Standardized
Quantifiable outcome
- 85% of women reported reduction in discomfort during hormonal transitions in aspurūs clinical trial
- +2 more outcomes
Companies that use Nutritunes
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Nutritunes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nutritunes partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Nutritunes competitors and assessment
Company assessmentDirect peers
- Thorne: Premium science-based supplement brand with practitioner-grade positioning and clinically-studied ingredients — a comparable premium, evidence-led supplement peer serving health-conscious consumers.
- Designs for Health: Science-driven supplement company with proprietary branded ingredients and practitioner-grade formulations — comparable to Nutritunes' use of trademarked, clinically-standardized ingredients (aspurūs, NovaSOL, Crominex 3+).
- Care/of: DTC personalized supplement brand with a strong subscription model and science-led brand narrative — closely aligned with Nutritunes' DTC + Subscribe & Save model and education-driven marketing.
- Gaia Herbs: Science-driven botanical supplement brand focused on herbal extracts (including women's health) with transparent sourcing — comparable in evidence-led, condition-specific botanical positioning.
- Seed: DTC probiotic and microbiome brand built on proprietary clinically-studied strains and scientific storytelling — directly comparable to Nutritunes' ProbioFem probiotic use and science-hub content strategy.
- Ritual: Science-based DTC supplement brand built around clinically-studied ingredient forms and transparent dosing — directly comparable to Nutritunes' peer-reviewed evidence and clinically-studied dose positioning.
- MegaFood: Whole-food-based supplement brand with strong women's health and condition-specific offerings marketed via DTC and natural retail — a comparable premium-positioned supplement peer with similar channel mix.
Broad incumbents
- NOW Foods: Large-scale supplement manufacturer with broad SKU coverage across vitamins, condition-specific formulas, and digestive health — a category-sprawling incumbent that competes on price and assortment depth.
- Life Extension: Large, established supplement brand with a science- and longevity-oriented catalog covering many of the same condition-specific categories (heart, blood sugar, men's, women's) as Nutritunes — a broader incumbent competitor.
- Jarrow Formulas: Science-based supplement brand with broad catalog including probiotics, CoQ10, B-complex, and condition-specific formulas — a comparable science-led peer with broader scale and distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nutritunes social profiles
Digital presenceNutritunes compliance and trust
Trust signalCompliance5 records
Nutritunes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nutritunes leadership team
Management profileNumber of profiles
Profiles1 record
Nutritunes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nutritunes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nutritunes
What does Nutritunes do?
Nutritunes manufactures and sells a portfolio of approximately 20 evidence-based dietary supplements — including vitamins, minerals, herbal extracts, probiotics, and specialized formulas — across health categories such as blood sugar, women's health, men's health, heart, brain, joint, and digestive health. Products are formulated using peer-reviewed research at clinically studied doses, manufactured in cGMP-compliant USA facilities with Non-GMO ingredients, and sold primarily through a direct-to-consumer Shopify storefront and a Subscribe & Save subscription program, supplemented by listings on Amazon, Walmart, eBay, Temu, Alibaba.com, and TikTok Shop.
Is Nutritunes a public or private company?
Nutritunes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nutritunes founded?
Nutritunes was founded in 2022. It employs 11 to 50 people.
How does Nutritunes make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscribe & Save Program and marketplace Sales.
Who are Nutritunes's main competitors?
Direct peers on record are Thorne, Designs for Health, Care/of, Gaia Herbs, Seed, Ritual and MegaFood. Broad incumbents are NOW Foods, Life Extension and Jarrow Formulas.
Does Nutritunes have an API?
No public API is recorded for Nutritunes.
What industry is Nutritunes in?
Nutritunes's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity), with a secondary code of CRADAGAF, Probiotics & Digestive Health Supplements. Its NAICS code is 456191 and its SIC code is 2090.