Ace Contracts (london) Ltd

What Ace Contracts (london) Ltd does

Ace Contracts (London) Ltd is a UK-based specialist in the design, supply, and installation of bespoke manual and motorised window treatments, founded in 1994 as a family business and operating from Essex with offices in Billericay and East Hanningfield. The company serves luxury residential, commercial, and hospitality clients alongside a trade supply channel for interior designers, architects, and contractors, with active project delivery across the UK, Channel Islands, France, Thailand, the Middle East, and broader Asia. Core products include roller, Venetian, skylight, and horizontal blinds, Roman blinds, electric curtain tracks and poles, and an in-house soft furnishings range covering wave, pinch-pleat, and Ripplefold curtains plus bespoke cushions and upholstery, with motorised variants integrated with Lutron, Silent Gliss, Guthrie Douglas, Guillaume Janssen, and broader home automation and building management systems.

The business operates a consultative, project-based sales model: every engagement begins with a conversation, proceeds through detailed proposal and site survey, and concludes with installation by long-tenured craftspeople. Pricing is bespoke and quote-based with no public disclosure, and contracts typically span multi-year project cycles. Revenue streams include one-off installation revenue across residential and commercial segments, trade supply, and recurring maintenance and service contracts. Distribution is direct via field sales and inside sales enquiry handling, with portfolio-led marketing through the company website and Instagram, and repeat business driven by decade-long relationships with named luxury design and development firms including SGS Design, Almacantar, Rigby & Rigby, SHH, CSS, TR Studio, and Size Group Country Houses.

Name

Ace Contracts (london) Ltd

Legal name

Ace Contracts (London) Ltd

Website

https://acecontracts.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Ace Contracts (London) Ltd designs, supplies, and installs bespoke manual and motorised blinds, curtains, and soft furnishings for luxury residential, commercial, and trade clients across the UK and internationally, with motorised systems integrated into home automation and building management platforms.

Ownership category

akta.pro rank

Product category

Bespoke Window Treatments

NAICS

Blind and Shade Manufacturing (337920), Household and Institutional Furniture Manufacturing (33712)

SIC

Household Furniture (2510)

akta.pro primary industry

Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)

akta.pro secondary industries

Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ), Interior Design Services (BPAHAKAB)

Keywords

• Bespoke window treatments
• Motorised blind installation
• Luxury curtain supply
• Automated home shading
• Soft furnishings manufacturing

Headquarters

HQ city

Chelmsford

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Bespoke Window Treatment Supply and Installation: Design, procurement, and installation of bespoke curtains and blinds for residential and commercial projects. Services include initial consultation, product specification, site survey, and professional installation.
2. Trade Supply: Supply of window treatments to trade professionals including interior designers, architects, and contractors. Flexible collaboration at any project stage.
3. Soft Furnishings: Handmade curtains, Roman blinds, and cushions crafted in-house workrooms using fabrics from leading fabric houses
4. Maintenance and Service Contracts: Ongoing maintenance after project completion including call-outs and service contracts to keep blinds performing at best

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ace Contracts (London) Ltd supplies and installs bespoke manual and motorised blinds, curtains, Roman blinds, soft furnishings, headboards and upholstery for high-end residential and commercial projects. The company works closely with interior designers, architects, and private clients from initial concept through to final installation, with in-house workrooms producing handmade curtains, Roman blinds and cushions, plus integration with leading home automation platforms such as Lutron, Silent Gliss, Guthrie Douglas and Guillaume Janssen.

Product overview

Ace Contracts (London) Ltd is a bespoke window treatments specialist offering a comprehensive portfolio of manual and motorised blinds and curtains for residential and commercial spaces. The core product line includes roller blinds, skylight blinds, venetian blinds, horizontal blinds, and roman blinds, alongside an extensive soft furnishings range featuring handmade curtains (wave, pinch-pleat, and Ripplefold headings), cushions, and bespoke upholstery. Products are available in both manual and motorised (electric) variants, with motorised systems integrating with leading home automation platforms including Lutron, Silent Gliss, Guthrie Douglas, Guillaume Janssen, The Bradley Collection, and Tillys. The company operates from initial consultation through to installation, with in-house craftsmanship in their own workrooms and a trade supply service for industry professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Roller Blinds Bespoke roller blinds available in manual or motorised (electric) variants, with motorised versions integrating with smart home systems. Performance fabrics provide UV protection, glare reduction and privacy without compromising light; recessed installations available for discreet placement within window reveals.
• Skylight Blinds Specialised blinds for skylight and rooflight windows in manual or electric operation, designed for both residential and commercial spaces with integration capability for home automation systems.
• Venetian Blinds Horizontal venetian blinds available in electric operation for residential projects, providing light control and privacy with motorised functionality and home automation integration.
• Horizontal Blinds Manual or motorised horizontal blinds for residential applications, designed for integration with home automation systems.
• Roman Blinds Handmade Roman blinds crafted in-house, available as manual or motorised (Blind Logic driven by Lutron) with quiet, smooth operation and smart home integration. Available with handmade fabric covers.
• Handmade Curtains Handmade curtains available in wave, pinch-pleat and Ripplefold heading styles, crafted in in-house workrooms using fabrics from the UK's leading fabric houses. Available with manual or electrically operated tracks and poles with home automation integration.
• Electric Curtain Tracks & Poles Motorised curtain tracks and poles enabling automated curtain operation, integrating with home automation systems for seamless control via AV and home control providers. Available from manufacturers including Silent Gliss, Guthrie Douglas and Guillaume Janssen, with bespoke spray-finished options available.
• Soft Furnishings Bespoke soft furnishings including handmade cushions and upholstery, crafted in-house using fabrics from leading UK fabric houses and coordinated to complement existing window treatments for cohesive interior schemes.
• Trade Supply Trade supply service offering flexible collaboration on projects of all sizes, supplying bespoke curtains and blinds to interior designers, architects and other trade professionals.
• Consultancy & Installation Services Expert consultancy encompassing the supply and installation of bespoke curtains and blinds, with project management from initial concept through to final installation. Includes ongoing maintenance and service contracts after project completion.
• Commercial Blinds & Curtains Bespoke commercial blind and curtain solutions including electric roller blinds, electric venetians and electric roof blinds for offices, hotels, restaurants, luxury retail and airport lounges. Motorised systems are compatible with a variety of building management systems and coordinated with contractors and other trades as needed.

Quantifiable outcome

• 10+ years working relationship with major clients
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• LutroncoreTechnology or IntegrationLeading manufacturer of motorised blind and curtain systems. 30+ year partnership giving access to full product ranges including roller blinds, hem-bar alignment technology, and Lutron 100 WIDR system for large drops. Products integrate with home automation and building management systems.
• Silent GlisscoreTechnology or IntegrationLeading manufacturer of electric roller blinds and curtain tracks. 30+ year partnership providing access to their full product range including Silent Gliss electric systems for high-end residential and commercial installations.
• Guthrie DouglascoreTechnology or IntegrationManufacturer partner for specialist curtain track and blind systems. Long-standing partnership with over 30 years of collaboration.
• Guillaume JanssencoreTechnology or IntegrationManufacturer partner for bespoke curtain and blind solutions. 30+ year partnership providing access to specialist product ranges.
• NV IntegrationminorImplementation/ SI/ Consulting PartnerAV contractor that worked alongside Ace Contracts on the Bangkok Residence project to ensure window treatments were seamlessly integrated into the home control system.
• Sensible TechnologyminorImplementation/ SI/ Consulting PartnerAV contractor for Guernsey Private Home project. Worked alongside Ace to ensure window treatments were seamlessly integrated into the home control system.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bandalux: European manufacturer of technical and architectural blinds (roller, zip, skylight). Comparable on the commercial motorised shading side of Ace's business, especially for skylight and BMS-integrated installations.
• Hunter Douglas: Global manufacturer of window coverings including motorised blinds and architectural shading. Overlaps with Ace on the motorised shading category but competes primarily as a manufacturer across mass-market and architectural channels rather than as a bespoke installer.
• Springs Window Fashions: North American manufacturer of custom window treatments (blinds, shades, shutters) under multiple brands. Comparable as a broad incumbent in custom window coverings though operating in a different geography to Ace's UK-centric base.
• Silent Gliss: Swiss-origin global manufacturer of electric curtain tracks, roller blinds, and motorised systems. Ace is a long-standing trade customer, but Silent Gliss also sells direct to designers and contractors, overlapping in the high-end motorised shading category.

Direct peers

• Hillarys: UK's largest made-to-measure blinds, curtains, and shutters retailer and installer. Directly comparable as a UK-based consumer-facing supplier of custom window treatments with in-home consultation and installation.
• The Shutter Store: UK made-to-measure shutters and blinds retailer with installation service. Comparable UK player in custom window treatments serving residential customers via direct sales.
• Appeal Blinds: UK bespoke blinds and curtains online configurator retailer. Competes with Ace on the made-to-measure residential segment, though via a digital-first model rather than trade referral.
• Decorquip: UK designer and manufacturer of motorised blinds and curtain tracks. Comparable to Ace on motorised shading capability and integration with home automation, with overlap in the high-end residential installer channel.
• Thomas Sanderson: UK bespoke shutters, blinds, and curtains specialist with in-home design service. Comparable to Ace on the premium residential, made-to-measure positioning and consultative sales-led GTM.

Others

• Lutron Electronics: Global leader in lighting and motorised shading control systems. Ace integrates Lutron systems rather than competes with them, but Lutron's expanding direct shading offering and installer programmes place it in the broader window treatment ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/acecontracts
• LinkedInlinkedin.com/company/ace-contracts-london-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ace Contracts (london) Ltd