Sellerpoint GmbH

What Sellerpoint GmbH does

Sellerpoint GmbH is a Berlin-based SaaS middleware company founded in 2020 by Nicklas Spelmeyer that connects e-commerce sales channels (Amazon, Shopify, Otto, eBay, Kaufland, Etsy) with logistics and warehouse management systems (primarily JTL and Xentral) for small and mid-sized merchants in the DACH region. The platform provides unified order management, real-time inventory synchronization, automated product import and mapping, virtual product bundling, and one-click activation of fulfillment workflows; it claims sub-10-minute onboarding and a sub-0.001% error rate. The product portfolio is sold through three merchant subscription tiers (Starter at €179/year, Scale at €499/year, Pro at €999/year) plus per-order fulfillment transaction fees (€0.14–€0.18 per order), with a separate €5/user/month tier and €0.10/order pricing for logistics/fulfillment partners. Recent product additions include Stocks AI for demand forecasting and an AI-powered Support Assistent (built on Claude) for customer service automation. Distribution is product-led with a 30-day free trial and self-serve sign-up, augmented by a zero-cost channel partner program that incentivizes 3PLs to onboard their merchant customers in exchange for referral commissions. The company reports 250+ brand customers, remains privately held and unfunded by institutional capital per available records, and operates with a small team (approximately 11 employees) out of a shared Berlin office near Museumsinsel.

Name

Sellerpoint GmbH

Legal name

Sellerpoint GmbH

Website

https://sellerpoint.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Sellerpoint GmbH is a Berlin-based SaaS middleware platform that connects e-commerce sales channels (Amazon, Shopify, Otto, eBay, Kaufland) to logistics and WMS systems (JTL, Xentral) for SMB merchants in the DACH region, with AI-powered inventory forecasting and customer support features.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin-müggelheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Starter, Scale, Pro): Monthly or annual subscription tiers for e-commerce sellers. Starter at 15 EUR/month (annual), Scale at 42 EUR/month (annual), Pro at 83 EUR/month (annual). Includes base platform features; Scale and Pro add fulfillment transaction fees of 0.18 EUR and 0.14 EUR per order respectively.
2. Fulfillment Transaction Fees: Per-order transaction fees on Scale (0.18 EUR/order) and Pro (0.14 EUR/order) plans. Additional revenue stream on top of base subscription.
3. Partner Program - Logistics Providers: Logistics/fulfillment partners (Fulfiller) pay 5 EUR/user/month plus 0.10 EUR per order. Partners receive commission per customer they refer to Sellerpoint. Zero cost to join the partner program.
4. Partner Referral Commission: Logistics partners earn ongoing commission for each customer referred to Sellerpoint through the partner program.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sellerpoint GmbH provides a cloud-based SaaS middleware platform that connects e-commerce sales channels (Amazon, Shopify, Otto, eBay, Kaufland, Etsy) with logistics and warehouse management systems (JTL, Xentral, custom WMS). The platform unifies order management, real-time inventory synchronization, and fulfillment automation across all connected channels, and includes AI-powered modules for inventory forecasting (Stocks AI) and customer support automation (Support Assistent). It is sold primarily to SMB and mid-market e-commerce sellers in the DACH region via tiered annual subscriptions, and to logistics providers through a partner channel program.

Product overview

Sellerpoint GmbH offers a unified middleware SaaS platform for e-commerce sellers, connecting multiple sales channels (Amazon, Shopify, Otto, eBay, Kaufland, Etsy) with logistics and fulfillment operations. The core platform provides order management, inventory synchronization, and fulfillment automation through a single dashboard. The product portfolio includes three pricing tiers (Starter, Scale, Pro) differentiated by features and order volumes, plus optional modules: Sellerpoint Bundles for virtual product combinations, Stocks AI for AI-powered inventory forecasting, the Support Assistent for AI-driven customer service, Procurement management for inbound orders, and Sellerpoint School for video-based onboarding tutorials. A dedicated Partner program targets logistics providers and fulfillment centers, enabling them to offer marketplace connectivity to their customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Sellerpoint Core Platform Cloud-based SaaS middleware platform that connects e-commerce sales channels (Amazon, Shopify, Otto, eBay, Kaufland, Etsy) to logistics and warehouse management systems (JTL, Xentral, custom WMS). Provides a unified dashboard for order management, real-time inventory synchronization, automated product import and mapping, and fulfillment routing. Targets SMB and mid-market multi-channel e-commerce merchants and third-party logistics providers in the DACH region.
• Sellerpoint Partner Program (for Logistics / Fulfillers) A separately subscribed partner offering for third-party logistics and fulfillment providers (Fulfillers) that lets them offer marketplace connectivity to their merchant customers, monitor activity in a dedicated partner dashboard, and earn ongoing commissions for every customer referred to Sellerpoint. Pricing: €5 per user per month plus €0.10 per order, with zero cost to join the partner program.

Quantifiable outcome

• Setup time: under 10 minutes from registration to first fulfillment
• +5 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability5 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core.

• JTLcoreTechnology or IntegrationPre-built integration partnership with JTL (WMS/ERP system). JTL fulfillment users can connect their WMS to Sellerpoint in seconds. Listed as standard integration with seamless connection and automatic product import.
• XentralcoreTechnology or IntegrationPre-built integration partnership with Xentral (cloud ERP/fulfillment platform). Xentral users can connect their system to Sellerpoint with one click for seamless inventory and order sync.
• AmazoncoreTechnology or IntegrationAmazon Seller Central integration enabling order import, inventory sync, shipment tracking, FBM (Fulfillment by Merchant) management. Core sales channel integration.
• ShopifycoreTechnology or IntegrationShopify integration allowing online store connection to Sellerpoint for unified order management and fulfillment coordination across channels.
• OttocoreTechnology or IntegrationOtto marketplace integration enabling German e-commerce sellers to connect their Otto shop to Sellerpoint for automated order processing and inventory sync.
• eBaycoreTechnology or IntegrationeBay marketplace integration for German and European sellers to manage listings, orders, and fulfillment through Sellerpoint.
• KauflandcoreTechnology or IntegrationKaufland marketplace integration (German hypermarket chain with online marketplace) for automated product listing and order fulfillment management.
• Logistics/Fulfillment Partners (Fulfiller)coreChannel Partner/ Reseller/ DistributorFulfillment companies join as channel partners at zero cost to offer Sellerpoint connectivity to their merchant customers. Partners receive commission per customer referred and earn per-user monthly fees from their customers. Sellerpoint handles all support for end merchants.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CedCommerce: Multi-channel marketplace integration and management platform with strong presence in Shopify, WooCommerce, and Amazon ecosystems. Directly comparable to Sellerpoint in multi-channel e-commerce SaaS positioning and SMB-to-mid-market focus.
• ChannelEngine: Marketplace integration platform that connects brands and retailers to 700+ marketplaces globally. Comparable to Sellerpoint in product functionality (multi-channel listing, inventory, order routing) and category position, though with broader geographic scope.
• Channable: Dutch-headquartered multi-channel e-commerce platform for feed management, marketplace integrations, and PPC automation. Closely comparable to Sellerpoint in multi-channel SaaS positioning, SMB-to-mid-market customer base, and marketplace connectivity stack.
• Tradebyte: DACH-headquartered marketplace integration and order management middleware connecting brands and retailers to marketplaces like Amazon, Otto, and Zalando. Directly comparable to Sellerpoint in target customer (DACH sellers), core integration functionality, and WMS/ERP connectivity.
• Lengow: French multi-channel e-commerce platform offering product feed management, marketplace integration, and order orchestration. Comparable to Sellerpoint in core SaaS middleware functionality and international seller customer base.
• Linnworks: Multi-channel order, inventory, and shipping management platform for e-commerce sellers and 3PLs. Comparable to Sellerpoint in order/inventory automation, multi-channel routing, and 3PL provider functionality.
• Sellbrite: Multi-channel listing and inventory management platform (now part of GoDaddy) serving SMB e-commerce sellers across Amazon, eBay, Shopify, and Walmart. Comparable to Sellerpoint in product scope and SMB target segment.

Broad incumbents

• ChannelAdvisor: Large, established multi-channel commerce platform (NASDAQ-listed commerceiq subsidiary) serving enterprise and mid-market brands across hundreds of marketplaces. Comparable to Sellerpoint in category but operates at significantly larger scale and broader scope.

Emerging players

• Mirakl: Marketplace platform enabling retailers and brands to launch and operate their own third-party marketplaces. Adjacent to Sellerpoint — both serve the broader e-commerce marketplace ecosystem, but Mirakl focuses on marketplace operator tooling rather than seller-side middleware.
• JTL Software: German WMS/ERP vendor whose JTL-Wawi and JTL-Fulfillment systems are deeply integrated with Sellerpoint. Comparable as a partner/ecosystem counterpart rather than a direct competitor — JTL is the WMS layer, Sellerpoint is the channel-to-WMS middleware layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sellerpoint GmbH