tatiz easyliving

What tatiz easyliving does

TATIZ EasyLiving is a Brazilian textile company that designs and manufactures 100% solution-dyed acrylic indoor, outdoor, and nautical upholstery and furnishing fabrics. Founded in 2013 in São Paulo by Bia Martinez — the former Head of Textiles at Calvin Klein Home in New York — it is the first outdoor fabric brand designed in Brazil. The company's products are built on solution-dyed acrylic yarns (locking color into the fiber for fade and weather resistance) woven on electronic jacquard looms, with optional Airo technology for soft hand-feel and hand-trimmed fringes on select designs (FRANJA BRAZIL, FRANJA SANTA FE) that combine industrial weaving with artisanal finishing. Standard EasyLiving finish provides water, oil, and mildew repellency; optional TOP TOLDO finish enhances rain performance, and ANTICHAMAS finish provides flame resistance certified to NFPA 260, CAL117, and FMVSS 302/ISO 3795.

The company sells a catalog of 50+ original fabric designs spanning weave patterns such as basket weaves, tweeds, sailor/nautical stripes, bouclé, jacquard patterns, and velvet-like textures, with abrasion resistance up to Wyzenbeek +50,000 cycles on premium SKUs. TATIZ operates as a B2B wholesale supplier with no public e-commerce; pricing is quote-based, paid by the meter, and orders are processed only after memo sample approval. In Brazil, distribution runs through catalogs to interior design offices and resale stores in Rio de Janeiro, Brasília, and Ribeirão Preto from the São Paulo headquarters. In the US, four regional showroom partners serve as the trade channel: Allan Knight & Associates (Dallas), Thomas Lavin (Los Angeles/Las Vegas), The Crave Collective (New York), and Sloan Miyasato (San Francisco). Samples are requested via WhatsApp and quotes/orders are handled by email.

The primary customer segments are interior designers and decorators, hospitality and marine operators, furniture manufacturers, and private consumers for residential projects. Revenue derives from one-off wholesale transactions rather than subscription or licensing, with no public pricing or revenue disclosed. The business is privately held, founder-led, has 1-10 employees, and is supported by repeated Museu da Casa Brasileira design prize wins, the Kyoto International Design Prize, and a 2023 launch of Casa TATIZ — a vacation rental showroom property in Santa Fe, New Mexico, used to showcase EasyLiving fabrics in a real home setting.

Name

tatiz easyliving

Legal name

TATIZ

Website

https://tatiz.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

TATIZ EasyLiving is a São Paulo-based textile company, founded in 2013 by Bia Martinez, that designs and manufactures solution-dyed acrylic indoor, outdoor, and nautical upholstery fabrics sold wholesale to interior designers, hospitality operators, furniture manufacturers, and consumers through Brazil catalogs and a four-partner US showroom network.

Ownership category

akta.pro rank

Product category

Outdoor Performance Textiles

NAICS

Broadwoven Fabric Mills (313210), Textile and Fabric Finishing and Fabric Coating Mills (3133)

SIC

Broadwoven Fabric Mills, Man Made Fiber & Silk (2221)

akta.pro primary industry

Nonwoven Fabric Mills (Spunbond/Meltblown/Needle-punched) (IMAOABAC)

Keywords

• Solution-dyed acrylic fabrics
• Outdoor upholstery fabrics
• Indoor outdoor textiles
• Performance upholstery materials
• Nautical marine fabrics

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outdoor/Indoor Fabric Sales: TATIZ generates revenue through wholesale B2B sales of its EasyLiving solution-dyed acrylic fabrics to interior designers, furniture manufacturers, hospitality companies, and marine/upholstery businesses. Fabrics are sold by the meter through catalogs, showroom partners in the US, and resale/interior design stores in Brazil. Orders are processed after sample approval, with quotes provided via email.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TATIZ EasyLiving designs and manufactures 100% solution-dyed acrylic indoor, outdoor, and nautical upholstery and furnishing fabrics sold primarily through wholesale B2B trade channels. The EasyLiving collection includes basket weaves, tweeds, stripes, bouclés, jacquards, and flat satin weaves with performance properties (water/oil/mildew resistance, UV light fastness, bleach cleanability) and natural-fiber aesthetics, supplemented by optional TOP TOLDO and ANTICHAMAS special finishes.

Product overview

TATIZ EasyLiving is a Brazilian outdoor fabric brand and the first outdoor fabric brand designed in Brazil, founded in 2013. The company offers a collection of 100% solution-dyed acrylic indoor/outdoor fabrics under the EasyLiving brand, designed by founder Bia Martinez (former Head of Textiles at Calvin Klein Home). The EasyLiving fabric collection includes various weave patterns such as basket weaves, tweeds, stripes (sailor, nautical, boat, nomad, sand, chanel), bouclé fabrics, velvet-like textures, jacquard woven patterns, and flat satin weaves. All fabrics share common properties: solution-dyed acrylic construction, water/oil/mildew resistance, UV light fastness, bleach cleanability, and natural fiber-like softness. Applications span outdoor furniture, indoor upholstery, curtains, cushions, wallcoverings, and nautical use. The company also operates Casa TATIZ, a vacation rental showroom property in Santa Fe, New Mexico, allowing customers to experience the fabrics in a real home setting.

Differentiator

Problem solved

Functional benefit

Products and services

• EasyLiving Fabrics A collection of 100% solution-dyed acrylic indoor/outdoor fabrics designed for upholstery, drapery, wallcoverings, and nautical applications. Fabrics feature water/oil/mildew resistance, light fastness, bleach cleanability, and natural tactile feel resembling natural fibers. Sold by the meter to interior designers, furniture manufacturers, hospitality companies, and marine/upholstery businesses through catalogs and showroom partners in Brazil and the United States.
• Casa TATIZ Santa Fe A vacation rental property in Santa Fe, New Mexico, fully furnished with TATIZ EasyLiving fabrics both indoors and outdoors in a contemporary Southwestern decor. Functions as a live brand showroom where guests can experience the fabrics in an authentic home setting.

Quantifiable outcome

• Abrasion resistance of up to Wyzenbeek +50,000 cycles on premium fabrics like LUSH and SOFT FRESCO LINEN
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• FELLICIAminorStrategic or Co-development PartnerTATIZ EasyLiving collaborates with FELLICIA in designing for social innovation. FELLICIA is a partner in the Poço Verde community project in northeastern Brazil, where hand weaving design workshops are conducted. FELLICIA contributes complementary product offerings (handwoven blankets, throws) that extend the EasyLiving ecosystem.
• IPTI (Instituto de Pesquisas Tecnológicas e Industriais)minorStrategic or Co-development PartnerIPTI coordinates and executes the social and economic inclusion project in Poço Verde, Sergipe, Brazil, where Bia Martinez conducts hand weaving workshops. IPTI manages the program's operational execution under the creative economy model.
• Allan Knight & AssociatescoreChannel Partner/ Reseller/ DistributorAllan Knight & Associates serves as TATIZ's exclusive showroom partner in the Dallas, Texas territory, representing the EasyLiving fabric line to interior designers, furniture manufacturers, and hospitality companies. Located at 150 Turtle Creek Blvd, Dallas, TX 75207.
• Thomas Lavin ShowroomcoreChannel Partner/ Reseller/ DistributorThomas Lavin serves as TATIZ's exclusive showroom partner covering Los Angeles and Las Vegas territories, with showrooms at the Pacific Design Center (West Hollywood) and Laguna Design Center (Laguna Niguel). Represents the EasyLiving collection to high-end interior designers and hospitality buyers.
• The Crave CollectivecoreChannel Partner/ Reseller/ DistributorThe Crave Collective serves as TATIZ's New York showroom partner at 1123 Broadway, Suite 905 (by appointment only). Acts as sales representative for the EasyLiving line in the New York market, targeting interior designers and hospitality companies.
• Sloan MiyasatocoreChannel Partner/ Reseller/ DistributorSloan Miyasato serves as TATIZ's showroom partner in the San Francisco Bay Area, located at 101 Henry Adams St., Suite #215. Represents TATIZ EasyLiving fabrics to interior designers in the Northern California market.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sunbrella (Glen Raven): The dominant global solution-dyed outdoor/indoor performance fabric brand manufactured by Glen Raven. Direct competitor to TATIZ EasyLiving in the same end-uses (outdoor upholstery, marine, hospitality) with a vastly larger catalog and global distribution.
• Outdura (Sattler Group): Solution-dyed acrylic outdoor fabric brand from the Sattler Group (Austria). Competes head-to-head with TATIZ in outdoor/upholstery performance textiles, including marine and hospitality.
• Crypton: Performance fabric technology company (Crypton finish) serving residential and contract upholstery. Comparable in targeting designers and hospitality with stain/odor/microbial-resistant performance fabrics.
• Perennials & Sutherland: Premium performance indoor/outdoor fabric brand offering 100% solution-dyed acrylic and other performance textiles to high-end designers and hospitality. Closely comparable premium positioning and jacquard/hand-finished aesthetic.
• HBF Textiles: Designer-driven textile brand with a notable indoor/outdoor performance line (e.g., Outdoor by HBF). Operates in the same US designer/specifier channel as TATIZ.
• Bella-Dura: Performance indoor/outdoor fabric line marketed as a polyolefin-based alternative to solution-dyed acrylic for residential and contract upholstery. Competes in the same designer-trade channel.
• Pindler: Designer-driven decorative fabric wholesaler with an outdoor/performance line. Competes with TATIZ in the designer showroom channel in the US (Pindler showrooms overlap with TATIZ's Thomas Lavin/Sloan Miyasato partners).

Broad incumbents

• Kravet: Major to-the-trade decorative fabric and furnishings wholesaler. Overlaps with TATIZ at US designer showrooms (including Lee Jofa/Brunschwig lines) and represents a broader incumbent in the same designer-channel.
• Maharam: High-end contract and residential textile company with performance and outdoor options. Comparable in the design-trade premium positioning but with much broader contract-program scale.
• Fabricut: Large multi-brand decorative fabric wholesaler (Fabricut, Trend, Stroheim, S. Harris) with broad indoor/outdoor lines. Competes for the same designer mindshare via showroom distribution, though its scale and breadth exceed TATIZ's specialist focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tatizeasyliving
• LinkedInlinkedin.com/company/tatiz-easyliving

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tatiz easyliving