American Dance Awards, Llc
American Dance Awards, LLC is a privately held, 47-year-old dance competition and convention company that operates regional and national events across the USA, Canada, South Africa, Ecuador, and China for mid-market dance studios and competitive dancers aged 7-19.
- Company typePrivate
- Founded1979
- HeadquartersNorton, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What American Dance Awards, Llc does
American Dance Awards, LLC (ADA) is a private dance competition and convention company founded in 1979, headquartered in Boca Raton, FL, and currently owned by Bobby DiNicola, son of long-time director Gloria Jean Cuming. ADA operates a touring competition model with regional qualifying events across the United States, Canada (Canadian Dance Awards), South Africa (with D.A.N.C.E International), Ecuador, and China, all funneling qualifying routines into a single annual National Championship held at The Diplomat Beach Resort in Hollywood Beach, FL (scheduled July 20-26, 2026). The company serves mid-market dance studios and competitive dancers aged 7-19, organized into solo, duo/trio, small group, and large group categories across genres including ballet, jazz, tap, and contemporary. Revenue is generated through one-time regional and national competition registration fees (amount not publicly disclosed), ADA in Class pre-season workshop fees ($225 per dancer age 10+, $100 per dancer age 9 and under), ADA Productions photo/video sales via ShootProof/PerfPix, and cash scholarships/prizes ranging from $100 to $3,000 at nationals. Distribution is hybrid: studios self-register through a mydanceregister.com online portal, while ADA executes in-person regional tours, in-person workshops, and live streaming via Castr (ADA) and Dacast (CDA). Supporting products include the ADA Hall of Fame recognition program, America's Dancer of the Year title competition, and America's Ultimate Studio award. ADA is a partner of the United States Dance Competition Federation (USDCF) and IDO, enabling qualifiers to represent Team USA at international competitions. The company operates with 1-10 employees and is not publicly listed.
American Dance Awards, Llc firmographics
Firmographics- Name
- American Dance Awards, Llc
- Legal name
- American Dance Awards, LLC
- Website
- https://americandanceawards.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- American Dance Awards, LLC is a privately held, 47-year-old dance competition and convention company that operates regional and national events across the USA, Canada, South Africa, Ecuador, and China for mid-market dance studios and competitive dancers aged 7-19.
- Ownership category
- akta.pro rank
American Dance Awards, Llc industry classification
Industry- Product category
- Dance Competition Services
- NAICS
- Dance Companies (71112), Dance Companies (711120), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Dance Competitions & Showcases (Non-Esports) (MPAGADAH)
- akta.pro secondary industries
- Dance Festivals & Dance Series (MPAGADAJ), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Performances (THAJAFAD)
Keywords
Where American Dance Awards, Llc is headquartered
LocationHeadquarters
- HQ city
- Norton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American Dance Awards, Llc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Regional Competition Registrations: Dance studios and individual dancers pay registration fees to participate in ADA regional competitions across multiple US cities, Canada, South Africa, Ecuador, and China.
- National Championship Registrations: Competitors at the National Championship pay a one-time registration fee granting access to all convention classes and gala tickets for dancer plus two adults. DOTY participants are not exempt from this fee.
- ADA in Class Workshop Fees: ADA in Class workshops charge $225 per dancer (age 10+) for five 90-minute classes, and $100 per dancer (age 9 and under) for two 45-minute classes plus a parents' showcase. Scholarships in the form of Regional and National solo entries are awarded by faculty.
- Photo and Video Sales: ADA Productions sells photo and video content on-site and online through ShootProof platform, generating revenue from competitor purchases of their performance footage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Dancers Age 10 and Over - Five 90-minute classes in multiple genres |
| One time/ perpetual license | Pay-as-you-go | Dancers Age 9 and Under - Two 45-minute classes plus Parents' Showcase |
| One time/ perpetual license | Pay-as-you-go | National Championship Registration Fee |
| Other | Pay-as-you-go | Cash Scholarships at Nationals |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
American Dance Awards, Llc product offering
Product offeringCore offering
American Dance Awards (ADA) produces regional and national dance competitions and conventions for dance studios and competitive dancers. The company operates a multi-city touring model in the USA, Canada, South Africa, Ecuador, and China, where studios register and compete at regional qualifying events that culminate in an annual National Championship in Hollywood Beach, FL. Supporting offerings include ADA in Class pre-season workshops, complimentary livestreaming, and on-site/online photo and video sales of competition performances.
Product overview
American Dance Awards (ADA) operates as a unified service platform offering dance competitions and conventions. The core offerings include regional competitions across the USA, a flagship National Championship event in Hollywood Beach, FL, and the Canadian Dance Awards (CDA) sister brand covering Canada. Supporting products include ADA in Class workshops, ADA Livestream for remote viewing, and ADA Productions photo/video services. The company also manages America's Dancer of the Year title competitions and America's Ultimate Studio awards. The business model combines in-person event services with complementary digital offerings including online registration portals and video critique delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- ADA Regional Competitions
Quantifiable outcome
- 47+ years in operation with returning customers
- +2 more outcomes
Companies that use American Dance Awards, Llc
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
American Dance Awards, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
American Dance Awards, Llc partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- United States Dance Competition Federation (USDCF)coreADA is a proud partner of the USDCF, which is a member of IDO: the International Dance Organization. Qualifying at ADA events enables dancers to represent Team USA at international competitions.
- International Dance Organization (IDO)coreADA is affiliated with IDO through its USDCF membership, enabling ADA qualifiers to compete internationally as Team USA representatives.
- D.A.N.C.E InternationalcoreD.A.N.C.E International is ADA's South African partner, facilitating the annual South African qualifying competition and assisting South African studios in their journey to the US National Championship.
- ADA ProductionsminorADA Productions handles on-site and online photo and video sales for ADA events, branded as a team within ADA for photo/video sales at competitions.
- PerfPixminorPerfPix serves as the contact for photo and video sales, with sales conducted through the ShootProof platform.
- The Diplomat Beach ResortminorThe Diplomat Beach Resort in Hollywood Beach, FL is the venue host for the ADA National Championship (July 20-26, 2026), with an official booking link provided for attendees.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
American Dance Awards, Llc competitors and assessment
Company assessmentDirect peers
- Rainbow Dance Competition: Rainbow Dance Competition is a regional and national tour-based dance competition circuit serving competitive dancers and studios. Directly comparable to ADA in product offering (regional competitions with national finals) and customer segment.
- In10sity Dance: In10sity Dance is a national dance competition circuit with regional events and a national championship finals. Directly comparable to ADA in competing for the same competitive dance studio customers with similar adjudicators, scoring systems, and convention class offerings.
- Star Dance Alliance: Star Dance Alliance is one of the largest dance competition circuits in the United States, operating multiple branded tour stops and a national championship. Directly comparable to ADA as a multi-circuit dance competition operator serving the same dance studio and competitive dancer customer base with a similar regional-to-national qualification model.
- National Youth Dance Competition (NYCDA): NYCDA operates a regional and national dance competition circuit targeting studio-trained dancers across multiple age divisions and genres. Directly comparable to ADA in competitive structure, customer base (dance studios and competitive dancers), and convention-class bundled product offering.
- Dance Xplosion: Dance Xplosion is a regional and national dance competition serving studio dancers across the US. Directly comparable to ADA as a competing tour circuit with similar regional-to-national competition structure and competitive dancer customer base.
- Turn It Up Dance Challenge: Turn It Up is a regional and national dance competition circuit targeting studio dancers across multiple age categories and genres. Directly comparable to ADA as a competing circuit with similar convention-class bundles and qualification pathways to nationals.
- Kids Artistic Revue (KAR): KAR is a long-established US dance competition circuit operating regional and national events for studios and competitive dancers. Directly comparable to ADA in product offering (regional competitions with national finals), customer segment (competitive dance studios), and business model (registration-based, touring format).
- Worlds Best Artists (WBA): WBA is a national dance competition circuit with regional tour stops and a national championship finals event. Directly comparable to ADA in product structure (regional competitions → national finals), customer segment (competitive dance studios), and adjudicated scoring format.
- The Dance Olympics: The Dance Olympics is a dance competition circuit with regional tour stops and a national championship. Directly comparable to ADA in product structure, customer base (competitive studios), and adjudicators-panel scoring approach.
Broad incumbents
- United Dance Organisation (UDO): UDO is an international dance organization that sanctions world dance championships and partners with national member organizations. Comparable to ADA via the USDCF/IDO partnership pathway, providing Team USA qualification for international competition, and operating as a broader industry body that overlaps with ADA's international competition ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
American Dance Awards, Llc social profiles
Digital presenceAmerican Dance Awards, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Dance Awards, Llc leadership team
Management profileNumber of profiles
Profiles3 records
American Dance Awards, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Dance Awards, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Dance Awards, Llc
What does American Dance Awards, Llc do?
American Dance Awards (ADA) produces regional and national dance competitions and conventions for dance studios and competitive dancers. The company operates a multi-city touring model in the USA, Canada, South Africa, Ecuador, and China, where studios register and compete at regional qualifying events that culminate in an annual National Championship in Hollywood Beach, FL. Supporting offerings include ADA in Class pre-season workshops, complimentary livestreaming, and on-site/online photo and video sales of competition performances.
Is American Dance Awards, Llc a public or private company?
American Dance Awards, Llc is a private company. It is classified as family owned and is currently operating.
When was American Dance Awards, Llc founded?
American Dance Awards, Llc was founded in 1979. It employs 1 to 10 people.
Where is American Dance Awards, Llc based?
American Dance Awards, Llc is headquartered in Norton, United States, in the North America region.
How does American Dance Awards, Llc make money?
Four revenue lines are on record. Regional Competition Registrations are the primary driver. The others are national Championship Registrations, ADA in Class Workshop Fees and photo and Video Sales.
Who are American Dance Awards, Llc's main competitors?
Direct peers on record are Rainbow Dance Competition, In10sity Dance, Star Dance Alliance, National Youth Dance Competition (NYCDA), Dance Xplosion, Turn It Up Dance Challenge, Kids Artistic Revue (KAR), Worlds Best Artists (WBA) and The Dance Olympics. United Dance Organisation (UDO) is listed as a broad incumbent.
Does American Dance Awards, Llc have an API?
No public API is recorded for American Dance Awards, Llc.
What industry is American Dance Awards, Llc in?
American Dance Awards, Llc's product category is Dance Competition Services. Its primary akta.pro industry code is MPAGADAH, Dance Competitions & Showcases (Non-Esports), with a secondary code of MPAGADAJ, Dance Festivals & Dance Series. Its NAICS code is 71112 and its SIC code is 7990.