24fit Never Close Gyms

What 24fit Never Close Gyms does

24fit Never Close Gyms is a family-owned, private gym chain operating 11 locations across South Australia under the legal entity 24fit SA Pty Ltd. Founded in 2013, the company differentiates itself on a 24-hour, never-close operating model that allows members to access any of its 11 clubs around the clock, contrasted with the limited hours typical of regional and metropolitan competitors. The core product is a recurring weekly gym membership with three published tiers — Results ($17/week, 12-month minimum), Flexi ($20/week, unlimited pause), and Xpress ($35/week) — plus a $79 activation fee on the lower tiers. Memberships include access to all 11 clubs, private bathroom facilities, and modern equipment, with optional add-ons such as Kids Club services and the 24fit X coach-led group training programme launched in 2023.

The business operates a direct-to-consumer go-to-market, with members able to join in-person at any club or through online location-specific portals (app.gymflow.io), and a secondary B2B motion through a corporate wellness partnerships programme targeting South Australian employers. The company's primary customer segment is individual fitness consumers across both the Adelaide metropolitan area and regional South Australia, with corporate employers treated as a secondary vertical. Revenue is generated almost entirely through recurring weekly subscription fees, supplemented by activation fees and gift voucher sales.

Distribution is exclusively domestic and physical-first: 11 owned-and-operated club locations serve as the primary channel, supported by organic digital marketing (Facebook, Instagram, blog content), email onboarding, and a community partnership moat comprising 20+ local South Australian businesses offering member discounts. The business is bootstrapped with no disclosed external funding, no M&A activity, and no parent company; ownership is concentrated within the founding family. Technology is not a disclosed competency — operations run on a third-party gym management platform rather than proprietary infrastructure, and there is no evidence of AI/ML, patents, or proprietary software assets.

Name

24fit Never Close Gyms

Legal name

24fit SA Pty Ltd

Website

https://24fit.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

24fit Never Close Gyms is a family-owned, 11-location 24-hour gym chain in South Australia offering recurring weekly memberships with free access to all clubs, group training (24fit X), and corporate wellness programmes to individual consumers and employers across the region.

Ownership category

akta.pro rank

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Gym Membership Subscriptions: Recurring weekly membership fees billed on a weekly basis with various plan tiers (Results, Flexi, Xpress) offering different flexibility levels and price points. All memberships include 24-hour access to all 11 24fit clubs across South Australia.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

24fit operates a chain of 11 24-hour access gym locations across South Australia, Australia, selling recurring weekly membership subscriptions that grant free access to all clubs. Members can join online or in-person, with membership tiers offering different flexibility levels. The offering is augmented by coach-led group training (24fit X), corporate wellness partnerships, and supplementary services such as Kids Club.

Product overview

24fit Never Close Gyms operates as a unified gym chain offering 24-hour access across 11 South Australian locations. The core product is the gym membership providing 24/7 access to all clubs with any membership tier. The offering is enhanced by 24fit X (coach-led group training classes), corporate wellness partnerships, kids club services at select locations, gift vouchers, and membership flexibility options including pausing. The company is a family-owned business serving communities for over 10 years.

Differentiator

Problem solved

Functional benefit

Brands

• 24fit X: Group training program offering coach-led fitness classes with changing programming

Products and services

• 24fit Gym Membership Recurring weekly gym membership that grants members 24-hour access to all 11 24fit clubs across South Australia. Offered in multiple tiers (Results at $17/week, Flexi at $20/week, Xpress at $35/week) with a $79 activation fee on most plans, and includes modern equipment, private bathroom facilities with showers, and free access to the entire network.
• 24fit X Group Training Coach-led group fitness class programme with regularly changing programming, available to 24fit members across the network.
• Corporate Wellness Partnerships Tailored workplace health and wellbeing programmes for employers in South Australia, designed to facilitate productive and happy workplaces by improving employee health outcomes.
• Gift Vouchers Digital gift vouchers available for purchase at all 11 club locations and online, enabling members and non-members to gift 24fit gym memberships to friends and family.

Quantifiable outcome

• Over 320 five-star member reviews on the company website, indicating high customer satisfaction.

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

28 partnerships are on record, tiered minor.

• LSKDminorOthersOnline fitness apparel brand offering 24fit members a 10% discount via promo code 10-FPCREW. Available through the membership perks section on the 24fit website.
• Muscle NationminorOthersSupplement and apparel retailer offering 24fit members a 15% discount on supplements and apparel. Promoted through the membership perks section.
• MDM NutritionminorOthersNutrition brand offering 24fit members 20% off first order via the membership perks programme.
• TWLminorOthersOnline retailer providing 24fit members $10 off orders over $100 (promo code TWL-24FIT).
• Advantage Plus DrinkminorOthersBeverage brand offering 24fit members a 15% discount via promo code 24FIT.
• Keto.com.auminorOthersLow-carb/keto food brand offering 10% off (promo code 24FIT10) to 24fit members for meal planning and keto products.
• BNfit (Barbwirenoose)minorOthersFitness apparel brand offering 24fit members 2 items at 25% off through the membership perks programme.
• Thomas FarmsminorOthersNorwood-based food retailer offering 24fit members 10% off both online and in-store purchases. Available at the Norwood club perks.
• Parade ChiropracticminorOthersNorwood-based chiropractic clinic offering 24fit members a $49 new patient consultation offer. Available at the Norwood club perks.
• Stretch LabminorOthersStretching and mobility studio in Norwood offering 24fit members 15% off services. Available at the Norwood club perks.
• Activ MassageminorOthersMassage therapy provider in Stirling and Mount Barker offering $30 off all massages to 24fit members. Part of the Stirling & Mount Barker perks.
• Good PilatesminorOthersPilates studio offering 10% off all class packs to 24fit members. Part of the Stirling & Mount Barker perks.
• KX PilatesminorOthersPilates studio offering 10% off all class packs (promo code 24FIT10) to 24fit members. Part of the Stirling & Mount Barker perks.
• Fleurieu Motor GroupminorOthersAutomotive dealer in Goolwa/Victor Harbor area offering fleet discounts and 15% off logbook to 24fit members. Part of Goolwa & Victor Harbor perks.
• Hectors Modern Australian KitchenminorOthersRestaurant in Goolwa offering 10% off dining to 24fit members. Part of the Goolwa & Victor Harbor perks.
• Tindo SolarminorOthersSolar and battery installation company in Goolwa/Victor Harbor area offering 10% off installation to 24fit members. Part of the Goolwa & Victor Harbor perks.
• Haselgrove WinesminorOthersMcLaren Vale winery offering 10% off at the cellar door to 24fit members. Part of the McLaren Vale perks.
• Coast Family ChiropracticminorOthersChiropractic clinic in McLaren Vale offering $79 off initial consultations to 24fit members. Part of the McLaren Vale perks.
• McLaren Vale Bakery CafeminorOthersLocal bakery in McLaren Vale offering 5% off all purchases to 24fit members. Part of the McLaren Vale perks.
• The Organic StoreminorOthersHealth food and supplement store in McLaren Vale offering 10% off hot drinks and supplements to 24fit members. Part of the McLaren Vale perks.
• Coffin Bay CafeminorOthersCafe in the Port Lincoln area offering 10% off all foods and drinks to 24fit members. Part of the Port Lincoln perks.
• Yoga with EmmaminorOthersYoga and sauna provider in Kadina offering 10% off first yoga class or sauna to 24fit members. Part of the Kadina perks.
• The Chiro CrewminorOthersChiropractic practice in Kadina offering $10 off initial consultation to 24fit members. Part of the Kadina perks.
• Kadina Fruit MarketminorOthersLocal fruit market in Kadina offering 10% off all orders plus free shipping to 24fit members. Part of the Kadina perks.
• Energised HealthminorOthersNutrition and health store offering 15% off to 24fit members (code 24FIT_NUTRITION). Part of the Kadina perks.
• AS Lending CominorOthersLending company offering 24fit Merch Pack Loan settlement services to 24fit members. Available across multiple club locations (Norwood, Kadina).
• Goolwa Surf Life Saving ClubminorOthersCommunity surf life saving club in Goolwa offering discounted memberships to 24fit members. Part of the Goolwa & Victor Harbor perks.
• The Drip ClubminorOthersHydration and IV therapy provider in Norwood offering a free 30-minute sauna session to 24fit members. Part of the Norwood perks.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Fernwood Fitness: Australian women-focused gym chain with a strong regional footprint; comparable subscription model but differentiated by its women-only positioning relative to 24fit's mixed clubs.

Direct peers

• Snap Fitness: Global 24-hour fitness franchise with a strong Australian presence; competes in the same budget-to-mid 24/7 access segment as 24fit and offers similar small-format club locations.
• Jetts Fitness: Australian-founded 24-hour gym chain with no-lock-in contracts; competes directly with 24fit on flexible, low-commitment memberships and multi-club access.
• Plus Fitness: Australian 24-hour gym franchise with a multi-club access model and tiered pricing that closely mirrors 24fit's Results/Flexi/Xpress structure.
• Zap Fitness: Australian 24-hour gym operator with a network of locations across multiple states; comparable 24/7 access value proposition to 24fit with a regional focus.
• Anytime Fitness Australia: Australia's largest 24-hour gym franchise with hundreds of locations nationally; offers the same 24/7 access model as 24fit and serves the same broad D2C fitness consumer across metro and regional Australia.

Emerging players

• F45 Training: Global boutique group-training franchise with Australian studios; comparable to 24fit's 24fit X group training product line in format and target consumer.
• Revo Fitness: Australian budget gym chain that has rapidly expanded in recent years; competes with 24fit in the lower-price 24-hour access segment with comparable value-for-money positioning.

Broad incumbents

• Fitness First Australia: Largest premium full-service gym chain in Australia offering group classes, personal training, and modern facilities; broader incumbent overlapping with 24fit on metro D2C gym customers.
• Goodlife Health Clubs: Established Australian gym chain with multiple locations, group fitness, and personal training; broader incumbent that overlaps with 24fit on metropolitan D2C gym customers and group class offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/24fit-South-Australia-109923811499147
• LinkedInlinkedin.com/company/24fit-never-close-gyms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24fit Never Close Gyms