AUVRAY

What AUVRAY does

Auvray SAS is a French manufacturer founded in 1982 by Joseph Auvray, headquartered in Bourg-de-Péage (Drôme), that designs certified security locks, vehicle marking services, GPS tracking, and affinity insurance products for motorcycles, scooters, and bicycles. Its core product portfolio includes SRA- and ART-certified U-locks (K 10, XTREM, U Force 10), disc locks (DK 10, DK 14, B-LOCK, XTREM Mini), chains, frame locks, and an 8-SKU bicycle helmet range. Proprietary technology comprises the patented Speedmarking engraving gun (2014) for factory-quality vehicle marking in under 5 minutes, and the patented A'Where connected platform that links the Find'R GPS tracker (76-country coverage, 90% recovery rate within 24 hours) with Auvray smart locks for coordinated tamper alerts.

Auvray generates revenue through four streams: one-time hardware sales (€65-€290 per lock), recurring GPS subscriptions (€5/month after a €289 tracker purchase), professional engraving services registered to the ARGOS and FNUCI databases, and affinity insurance products (€29.90-€149/year) distributed in partnership with FMA Assurances, its parent since 2021. The company sells through its own e-commerce site, a national dealer/reseller network with dedicated B2B portals, Speedmarking engraving partner centers across France, and insurance partner channels. Primary customers are individual motorcycle/scooter and bicycle/VAE owners requiring certified security to meet insurance requirements, with dealers and insurers as secondary distribution partners. The company also owns ICA, a motorcycle identification specialist acquired in 2018, and reports 1-10 employees.

Name

AUVRAY

Legal name

Auvray SAS

Website

https://auvray-security.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Auvray SAS designs certified two-wheeler security locks, GPS tracking, vehicle engraving and affinity insurance for motorcycles, scooters, and bicycles, selling through dealers, e-commerce and insurance partner channels in France.

Ownership category

akta.pro rank

Product category

Two-wheeler anti-theft security products

NAICS

Locksmiths (561622), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Safety, Lighting & Security Hardware Manufacturing (Helmets/Lights/Locks) (IMACAOAJ)

akta.pro secondary industries

E-Mobility Safety, Security & Accessories (helmets, locks, lights, mounts) (CRACASAL), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection) (FSAJALAC)

Keywords

• Motorcycle anti-theft locks
• Bicycle security locks
• Two-wheeler GPS tracking
• Vehicle engraving marking
• Cycling helmets

Headquarters

HQ city

Bourg-de-péage

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Hardware Sales - Security Locks: Sale of physical security products including U-locks, chains, disc locks, and accessories for motorcycles and bicycles. One-time purchase model with products sold through dealers and direct channels.
2. GPS Tracker Subscriptions: Find'R GPS tracker sold at 289€ TTC including 12 months subscription. Ongoing subscription at 5€ per month for continued service, localization, and alerts.
3. Engraving Services: Speedmarking engraving service for motorcycles and bicycles, enabling vehicle identification and registration in ARGOS/FNUCI databases. Professional service through partner centers.
4. Insurance Products: Affinity insurance products for bicycles (starting at 99.90€/year) and complementary motorcycle insurance (base 119€ or premium 149€ first year). Annual renewal model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Auvray designs, manufactures, and distributes certified high-security anti-theft locks (U-locks, disc locks, chain locks, frame locks, alarm-equipped locks) for motorcycles, scooters, bicycles, and e-bikes. Alongside the physical lock portfolio, the company provides vehicle engraving and identification services via its patented Speedmarking system (registered in ARGOS and FNUCI databases), the Find'R GPS tracker with A'Where connected-security technology, complementary two-wheeler insurance products, CE EN 1078 certified cycling helmets, and key registration/duplication after-sales services.

Product overview

Auvray Security is a French manufacturer offering a comprehensive portfolio of two-wheeler security products and services. The product lineup includes motorcycle security devices (U-locks, disc locks, chains, and alarm systems), bicycle/VAE locks (U-locks, folding locks, chains, frame locks, cables), and cycling helmets. Key product families include the K 10, XTREM, U FORCE 10, B-LOCK, DK, and C•BLOC ranges. Beyond physical security products, Auvray provides complementary services including the Find'R GPS tracking solution with smartphone app integration, Speed Marking vehicle engraving services (SRA and FNUCI approved), and bicycle insurance. The company also offers key duplication and registration services. All motorcycle and many bicycle locks carry SRA and ART certifications recognized by insurance companies.

Differentiator

Problem solved

Functional benefit

Brands

• Speed Marking: Motorcycle and bicycle engraving/marking service using patented Speedmarking technology for vehicle identification and theft prevention
• ICA
• Find'R
• A'Where

Products and services

• K 10 Motorcycle U-Lock High-security U-shaped anti-theft device for motorcycles with 18mm case-hardened steel handle, reinforced double lock, and pick-proof/drill-proof mechanism. SRA and ART certified with 10-year warranty; available in standard and Black Edition matte finish variants.
• U FORCE 10 Motorcycle U-Lock Flagship high-security U-lock with 18mm case-hardened steel shackle, double lock mechanism, and SRA certification. Multiple dimensions available for various two-wheeler configurations.
• XTREM Medium Alert U-Lock High-security U-shaped anti-theft device with integrated 120 dB alarm system, designed to withstand extreme attacks. Available in multiple sizes and matte black finish.
• XTREM Medium | Maxi U-Lock High-security U-lock available in 5 different sizes with case-hardened steel construction. Compact design for transport under saddle or in top case; matte black edition also available.
• XTREM Mini Alert Disc Lock Compact universal disc lock with integrated 120 dB alarm system, high-security 7-disc cylinder, reinforced ABS end caps, and 3 exclusive milled keys. Features alarm function selection.
• B-LOCK 10 Disc Lock with Alarm Compact disc lock with integrated 120 dB alarm, stainless steel body for high resistance to sawing, 10mm diameter pin with double locking mechanism. Available in yellow/black or full stainless steel finishes.
• B-LOCK 14 Disc Lock with Alarm High-security disc lock with 14mm locking pin and integrated 120 dB alarm system. Stainless steel construction provides rustproof design and exceptional durability.
• XTREM Mini Disc Lock Compact universal disc lock with high-strength steel construction and 7-disc security cylinder. Includes 3 countersunk keys, recall cord, and anti-scratch ABS end caps.
• DK 10 Disc Lock Stainless steel disc lock with anti-picking cylinder and anti-sawing mechanism. Features 10mm diameter pin, double locking mechanism, and 10-year warranty. SRA certified.
• DK 14 Disc Lock High-security disc lock with 14mm spindle and stainless steel body. Anti-picking and anti-sawing technology with double locking mechanism. SRA certified with 10-year warranty.
• U XTREM BIKE Bicycle U-Lock High-security U-lock designed specifically for bicycles and VAE (electrically assisted bicycles).
• C•BLOC Pro Alert Bicycle Chain Lock High-security chain lock with integrated alarm for bicycles and VAE. Features built-in alarm system and combination or key locking options.
• EVOLOCK Bicycle Frame Lock High-security frame lock for bicycles and VAE with reinforced locking mechanism.
• Auvray Cycling Helmets Range of CE EN 1078 certified cycling helmets including CITY, SAFE, REFLEX, PROTECT, URBAN, FUN (children's), and VTT WINNER/STRONGER models. Features include in-mold PC shells, LED rear lighting, micrometric adjustment dials, and occipital height adjustment.
• Find'R GPS Tracker GPS tracker for motorcycles that secures against theft, tracks routes, and integrates with the A'Where smartphone app. Features 24/7 localization, motion alerts, autonomous battery backup, and a 90% recovery rate within 24 hours. Works in 76 countries with 289 EUR initial price including 12 months subscription, then 5 EUR per month ongoing.
• Speed Marking Motorcycle Engraving Service SRA-approved motorcycle identification solution using the patented Speedmarking engraving gun for factory-quality marking in under 5 minutes per vehicle. Includes ARGOS database registration for 6 years and FNUCI/ICA identification options. Delivered through professional partner centers across France.
• Speed Marking Bicycle Engraving Service Bicycle marking service using impulse engraving technology for discrete and permanent marking on 2-3 strategic points. Includes indestructible identification label and FNUCI database registration. Available through approved partner centers.
• Bicycle Insurance Affinity bicycle insurance coverage starting at 99.90 EUR per year, covering theft, natural disasters, and technological catastrophes. Requires FNUCI identification and an SRA/ART certified lock. Lower-tier affinity insurance variants at 29.90 or 39.90 EUR per year also available. Complementary motorcycle insurance offered at 119 EUR (base) or 149 EUR (premium) first year.
• Key Duplication Service Key duplication service for Auvray locks at 8 EUR including VAT plus postage and packing. Provides spare keys for registered locks with online ordering via the official website.

Quantifiable outcome

• 90% of motorcycles equipped with Find'R tracker are recovered within 24 hours
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• ICAcoreStrategic or Co-development Partner · 1 January 2018Company specializing in motorcycle identification acquired by Auvray in 2018, consolidating development and expanding portfolio with affinity insurance services.
• ARGOScoreOthersOrganization for identification and recovery of stolen vehicles. ARGOS database contains 20+ million vehicles and allows real-time consultation by law enforcement across Europe.
• APICcoreOthersAssociation managing the FNUCI (Fichier national unique des cycles identifiés) - official French database for cycle identification. Auvray is approved as identification operator.
• SRAcoreOthersSécurité et Réparation Automobile - French insurance group that certifies anti-theft device resistance levels. SRA certification required by insurance companies.
• ART FoundationcoreOthersDutch foundation providing European certification for anti-theft device quality with 1-5 star ratings based on independent testing.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Oxford Products: UK motorcycle accessories manufacturer offering disc locks, chains, alarms, and security products. Oxford is a broad incumbent in motorcycle security accessories with overlapping product categories but a much broader motorcycle accessories portfolio.
• ABUS: German lock manufacturer with extensive two-wheeler and bicycle lock portfolios carrying SRA, ART, and other European certifications. ABUS is a broad incumbent that competes with Auvray across motorcycle U-locks, disc locks, and chain locks while also serving broader security markets beyond two-wheelers.
• Master Lock: Global lock manufacturer offering bicycle, motorcycle, and general security locks across consumer and commercial markets. Master Lock is a broad incumbent with overlapping mechanical lock products but without Auvray's two-wheeler specialization or insurance-integrated ecosystem.

Emerging players

• Sherlock GPS: Spanish startup offering GPS anti-theft trackers for bicycles and motorcycles with subscription service. Sherlock is an emerging player in connected two-wheeler tracking, overlapping with Auvray's Find'R subscription model.
• Litelok: UK-based premium bicycle lock brand specializing in lightweight high-security U-locks and chains with Sold Secure and other certifications. Litelok is an emerging player in the high-security bicycle lock segment, competing with Auvray's U XTREM BIKE and C•BLOC products.
• Tracker (UK): UK vehicle tracking specialist with stolen vehicle recovery services including motorcycle tracking solutions. Tracker is an emerging player in two-wheeler tracking and recovery services, comparable to Auvray's Find'R GPS tracker and recovery ecosystem.

Direct peers

• Disc-Lock: Italian manufacturer of disc brake locks for motorcycles with integrated alarms. Disc-Lock is a direct peer in motorcycle disc lock security, competing with Auvray's XTREM Mini, B-LOCK, and DK product families.
• Kryptonite: US-based specialist in bicycle and motorcycle locks including U-locks, chains, and disc locks with SRA/ART-equivalent certifications. Kryptonite is a direct peer in the high-security two-wheeler lock category, competing head-to-head on insurance-certified products in the European market.
• Monimoto: Lithuanian smart GPS tracker manufacturer focused specifically on motorcycle and scooter theft recovery with subscription-based service. Monimoto is a direct peer to Auvray's Find'R tracker, competing on connected theft recovery solutions for two-wheelers.
• BikeRegister (National Cycle Database): UK-based bicycle and motorcycle registration database with over 1 million registered cycles, similar in function to France's FNUCI database. BikeRegister is a direct peer in the bicycle/motorcycle identification and registration service category where Auvray competes via Speedmarking and ICA Bike.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@auvrayantivols6110
• Facebookfacebook.com/auvray.officiel
• LinkedInlinkedin.com/company/auvray

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUVRAY