Onegame Studio
OneGame Studio (OneGame Global Limited), founded 2013 in Vietnam, designs and publishes free-to-play mobile games across casual, hyper-casual, puzzle, runner, and mid-core genres for global consumers on iOS, Android, and Huawei AppGallery, monetized via in-app advertising and in-house paid user acquisition.
- Company typePrivate
- Founded2013
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Onegame Studio does
OneGame Studio (legal entity: OneGame Global Limited) is a mobile game developer and publisher founded in May 2013, operating from Vietnam with the parent entity registered in Tsim Sha Tsui, Hong Kong. The studio designs and publishes free-to-play mobile games spanning casual, hyper-casual, puzzle, action, runner, and mid-core genres, distributed globally across Apple App Store, Google Play, and Huawei AppGallery. Its current catalog consists of six published titles, including the stickman action franchise (Stickman Battle Fight, Stick Super Battle), the pin-pull puzzle Pull Him Up - Far West Story, the offline platform runner Super BIGO World, the WWII flight simulator 1941 AirAttack, and the hyper-casual puzzle Bubble POP Shooter. The studio's 'Stick Battle Fight: Super Heroes Warriors' won the AppsUP 2020 Best Game award (APAC) from Huawei, the most significant third-party recognition on record.
The studio is built on a Unity3D game-engine pipeline that produces cross-platform Android and iOS builds from a single codebase, with in-house 2D art, Spine animation, and Photoshop/Wacom capabilities supporting character and UI design. The team is small (leadership comprises CEO Khiem DB, Vice Director Khanh PQ, and Team Leader Thuy TD) and the studio continues to hire across video editing, 2D game art, game development, and performance marketing.
Monetization is exclusively freemium with in-app advertising served through Google AdMob, Facebook Audience Network, Unity Ads, ironSource, and AppLovin; user acquisition is run in-house via paid campaigns on Google Ads, Facebook Ads, Unity, ironSource, and AppLovin, optimized through Appsflyer (attribution) and Firebase (analytics). End users are global casual and hyper-casual mobile gamers, with developer hiring language explicitly targeting the US, Japan, UK, France, and Germany markets in addition to Vietnam. The studio operates with no disclosed institutional funding, no parent company, and no disclosed revenue, making it a bootstrapped, founder-led mobile gaming operation of modest scale.
Onegame Studio firmographics
Firmographics- Name
- Onegame Studio
- Legal name
- ONEGAME GLOBAL LIMITED
- Website
- https://onegamestudio.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- OneGame Studio (OneGame Global Limited), founded 2013 in Vietnam, designs and publishes free-to-play mobile games across casual, hyper-casual, puzzle, runner, and mid-core genres for global consumers on iOS, Android, and Huawei AppGallery, monetized via in-app advertising and in-house paid user acquisition.
- Ownership category
- akta.pro rank
Onegame Studio industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Software Publishers (5132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
- akta.pro secondary industries
- Indie Game Studios (MPAFAAAC), Casual/Hypercasual Game Studios (MPAFAAAG)
Keywords
Where Onegame Studio is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices2 records
Markets served
Onegame Studio business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- In-app advertising (mobile game UA monetization): Free-to-download mobile games monetized through in-app advertising served via mediation platforms such as Google AdMob, Facebook Audience Network, Unity, Ironsource, and AppLovin; user acquisition spend is allocated across these networks and optimized using Appsflyer and Firebase analytics.
- Free-to-play game downloads (Apple App Store): Games such as Stickman Battle Fight, Pull Him Up, Super BIGO World, 1941 AirAttack, and Bubble POP Shooter are published as free downloads on Apple App Store, monetized via ads/IAP within the game.
- Free-to-play game downloads (Google Play Store): Games distributed via Google Play Store as free downloads, monetized via in-app ads.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-download mobile games monetized via in-app ads |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Onegame Studio product offering
Product offeringCore offering
OneGame Studio designs, develops, and publishes free-to-play mobile games for iOS, Android, and Huawei devices, covering stickman action RPGs, pin-pull puzzles, side-scrolling runners, WWII flight simulators, and bubble shooters. The studio operates a multi-title portfolio of casual and hyper-casual titles monetized through in-app advertising, distributed globally via the Apple App Store, Google Play, and Huawei AppGallery.
Product overview
Onegame Studio (OneGame Global Limited, established May 2013) is a Vietnam-based mobile game developer and publisher that operates a multi-title portfolio of casual, hyper-casual, puzzle, action, and mid-core games distributed across iOS (Apple App Store), Android (Google Play), and Huawei (AppGallery). Its portfolio consists of six named consumer mobile games that are developed in-house and published independently: the stickman action RPGs Stickman Battle Fight and Stick Super Battle; the pin-pull puzzle title Pull Him Up - Far West Story; the offline classic-style platform runner Super BIGO World: Running Game; the WWII-era offline flight simulator 1941 AirAttack: Airplane Games; and the hyper-casual bubble shooter Bubble POP Shooter: Bubble FUN. Together these titles form the studio's full consumer offering, with the puzzle, runner, and shooter titles (Pull Him Up, Super BIGO World, Bubble POP Shooter, 1941 AirAttack) complementing the earlier stickman fighter duo (Stickman Battle Fight, Stick Super Battle). The studio monetizes via integrated ad networks and analytics platforms including ironSource, AppLovin, Google Ads, Facebook Ads, AppsFlyer, and Firebase, and has been recognized through the AppsUP 2020 Huawei HMS App Innovation Contest (APAC) Best Game award for Stickman Battle Fight.
Differentiator
Problem solved
Functional benefit
Products and services
- Stickman Battle Fight Stickman-style fighting action role-playing game for mobile gamers on iOS, Android, and Huawei devices in which players upgrade superheroes through ranks and use special skills in a universal tournament.
- Stick Super Battle Arcade-style stickman action game for mobile gamers on Android in which players control superhero stick characters fighting invaders across multiple enemy waves.
- Pull Him Up - Far West Story Pin-pull puzzle game for casual mobile gamers on iOS and Android in which players guide a cowboy through themed environments by pulling pins in the correct order to defeat enemies and collect treasure.
- Super BIGO World: Running Game Classic-style side-scrolling platform runner for mobile gamers on iOS and Android with offline play, featuring coin collection, power-ups, and a shop system across multiple worlds.
- 1941 AirAttack: Airplane Games Offline WWII-era combat flight simulator for mobile gamers on iOS and Android in which players pilot historical aircraft across multiple Pacific and Frozen Front battlefields through 150 campaigns.
- Bubble POP Shooter: Bubble FUN Hyper-casual bubble shooter puzzle game for mobile gamers on iOS and Android with boosters, daily gifts, leaderboards, team play, and hundreds of offline-supported levels.
Quantifiable outcome
- Won Huawei AppsUP 2020 Best Game (APAC) with Stick Battle Fight: Super Heroes Warriors
- +2 more outcomes
Companies that use Onegame Studio
Customer profileSegments3 records
Ideal customer profiles1 record
Onegame Studio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature5 records
Onegame Studio partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- UnitycoreUnity3D is the studio's primary game engine. OneGame lists Unity as a key partner and runs Unity Ads as part of its UA stack.
- HuaweicoreOneGame publishes games on the Huawei AppGallery and won the AppsUP 2020 Best Game award (APAC) from Huawei for Stick Battle Fight: Super Heroes Warriors.
- ApplecoreFeatured OneGame titles are distributed globally via the Apple App Store across multiple regional storefronts (e.g., Vietnam, US).
- ironSourcecoreironSource is listed as a partner and used as one of the core monetization/UA platforms per the Marketing JD.
- GooglecoreGoogle Play is a primary distribution channel for OneGame games and Google Ads (including AdWords) is a core paid UA channel; Firebase is used for analytics.
- FacebookcoreFacebook Ads is a primary paid UA channel for OneGame's mobile games; the company also operates an official Onegame Facebook Fan Club.
- TikTokminorTikTok is listed as a partner in the About Us logos section, reflecting its role as both a creative inspiration and emerging UA channel for mobile games.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Onegame Studio competitors and assessment
Company assessmentBroad incumbents
- Supercell: Finland-based mobile game studio behind Clash Royale and Brawl Stars. Comparable only at the broadest level — both are small-team mobile-first studios — but Supercell operates at vastly larger scale and mid-core/strategy depth.
- Ketchapp: Long-established hyper-casual publisher (now under Ubisoft) publishing free mobile games across iOS and Android. Comparable to OneGame in genre (casual/hyper-casual), monetization (ad-supported), and global distribution model.
- Playrix: Global mobile casual/puzzle publisher (Homescapes, Gardenscapes). Comparable to OneGame's casual puzzle titles (e.g., Pull Him Up, Bubble POP) and free-to-play ad+IAP model, though at significantly larger scale.
- Garena (Sea Limited): SEA-region gaming giant publishing Free Fire and casual mobile titles across the region. Comparable to OneGame in targeting Southeast Asian mobile gamers, though at much larger scale and broader genre coverage.
- Voodoo: Paris-based global leader in hyper-casual mobile games with massive UA infrastructure. Comparable as the dominant benchmark for hyper-casual publishing against which studios like OneGame compete for installs and ad inventory.
Direct peers
- Amanotes: Vietnam-based mobile game publisher best known for music-tap games. Comparable to OneGame as a Vietnam-rooted casual/hyper-casual mobile studio publishing globally on iOS and Android with ad-driven monetization.
- Hiker Games: Vietnam-based mobile game developer with a multi-genre casual portfolio (puzzle, arcade) published globally. Directly comparable in geography, scale, and genre focus to OneGame's casual/hyper-casual portfolio.
Emerging players
- Habby: Fast-growing mobile game studio known for hyper-casual hits (Archero). Comparable to OneGame as an independent studio scaling hyper-casual/casual titles globally with strong UA capability.
Regional players
- ZingPlay: Vietnam-rooted mobile/online game studio with casual and board-game titles distributed primarily in Southeast Asia. Comparable in Vietnam origin and casual mobile focus, with regional rather than OneGame's broader Western/Asian market mix.
Others
- AppLovin (Lion Studios / Belka): Mobile monetization and UA platform that also publishes games through studios like Lion Studios and Belka. Relevant as both a technology/UA partner (one of OneGame's listed monetization platforms) and a competing hyper-casual publisher.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Onegame Studio social profiles
Digital presenceOnegame Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onegame Studio leadership team
Management profileNumber of profiles
Profiles3 records
Onegame Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onegame Studio M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onegame Studio
What does Onegame Studio do?
OneGame Studio designs, develops, and publishes free-to-play mobile games for iOS, Android, and Huawei devices, covering stickman action RPGs, pin-pull puzzles, side-scrolling runners, WWII flight simulators, and bubble shooters. The studio operates a multi-title portfolio of casual and hyper-casual titles monetized through in-app advertising, distributed globally via the Apple App Store, Google Play, and Huawei AppGallery.
Is Onegame Studio a public or private company?
Onegame Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Onegame Studio founded?
Onegame Studio was founded in 2013.
Where is Onegame Studio based?
Onegame Studio is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Onegame Studio make money?
Three revenue lines are on record. In-app advertising (mobile game UA monetization) is the primary driver. The others are free-to-play game downloads (Apple App Store) and free-to-play game downloads (Google Play Store).
Who are Onegame Studio's main competitors?
Broad incumbents on record are Supercell, Ketchapp, Playrix, Garena (Sea Limited) and Voodoo. Direct peers are Amanotes and Hiker Games. Habby is listed as an emerging player. ZingPlay is listed as a regional player. AppLovin (Lion Studios / Belka) is listed as an others.
Does Onegame Studio have an API?
No public API is recorded for Onegame Studio.
What industry is Onegame Studio in?
Onegame Studio's product category is Mobile Gaming. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios, with a secondary code of MPAFAAAC, Indie Game Studios. Its NAICS code is 5132 and its SIC code is 7990.