What URBATIC does

URBATIC (legal entity ATIC SERVIS SL) is a Spanish residential real estate brokerage founded in March 1995 and headquartered in Gandia, Valencia. The firm provides property sales intermediation, rental placement and management, official property valuations (tasaciones) for inheritances, separations, and government bodies, and an add-on Home Staging service to accelerate sales. Its primary customer segment is individual residential buyers and sellers, including second-home and beach-property clients, in the Gandia and Safor comarca region. The team consists of six named professionals led by Javier Rocher, General Manager, who holds the CRS (Certified Residential Specialist) designation held by only 4% of Spanish real estate agents and serves as President of MLS Gandia.

The firm operates on a transaction-fee revenue model, earning commissions (typically 3-4% of sale price) on property sales and rental intermediation, supplemented by professional fees for official valuations. Marketing is multi-channel: a corporate website, a multilingual blog (Spanish, English, French) active since 2020, social media presence, listings on pisos.com, and direct WhatsApp client communication. URBATIC is a member of MLS Gandia, the local Multiple Listing Service uniting most agencies in Safor, giving it collaborative listing reach across the regional agency network.

URBATIC does not operate a proprietary software platform or public API; its differentiation rests on agent credentials (CRS, API), MLS Gandia leadership, technology-enabled property marketing, and 30 years of local brand equity. The company has completed 2,347 operations since founding and reports more than 1,710 satisfied clients, with over 50% of new business sourced through client referrals. It is privately held, independently owned, with no external investment, no subsidiaries, and no disclosed M&A or restructuring activity.

Name

URBATIC

Legal name

ATIC SERVIS SL

Website

https://urbatic.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

URBATIC is a Gandia, Spain-based residential real estate brokerage offering property sales, rentals, official valuations, and home staging services to individual buyers and sellers in the Gandia and Safor comarca region since 1995.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Property sales services
• Rental intermediation
• Property valuations
• Home staging services

Headquarters

HQ city

Grao De Gandia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Real estate sales commission: Commission-based revenue from residential property sales. The company acts as a real estate intermediary, typically charging the seller. Commission rates in the Gandia region typically range around 3-4% of the sale price.
2. Rental intermediation: Revenue from rental property intermediation services including tenant placement and property management.
3. Property valuations/tasaciones: Official property valuations for inheritances, separations, and official bodies. Free initial market value estimation provided to potential clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

URBATIC is a traditional real estate agency operating in Gandia and the Safor comarca of Valencia, Spain. The company intermediates residential property sales and rentals, provides official property valuations (tasaciones) for legal, inheritance, and administrative purposes, and offers home staging services to prepare properties for market. All services are delivered through in-person consultations, agent-led property viewings, and direct agent-client interactions.

Product overview

URBATIC is a traditional real estate agency based in Gandia, Valencia, Spain, operating since 1995. Its product portfolio is organized as a set of interconnected service lines: the core offerings are property sales (Venta) and rentals (Alquiler), supported by property valuations (Tasaciones) for legal, inheritance, and official purposes. A complementary Home Staging service prepares properties for market to maximize sale speed and price. A publicly accessible Real Estate Blog provides market intelligence and educational content, reinforcing the agency's advisory positioning. The agency does not offer a standalone software product; all services are delivered through in-person and digital agent-client interactions, supplemented by the website as a client-facing portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Sales (Venta) Residential property sales brokerage in Gandia and the Safor region, including buyer qualification, property marketing, viewings, offer negotiation, contract drafting (arras), and notarial deed coordination. Targeted at individual homeowners and prospective buyers.
• Property Rentals (Alquiler) Rental property intermediation for long-term fixed contracts and temporary rentals, including tenant placement. Pet-friendly rental options are offered. Targeted at landlords and tenants in Gandia and Safor.
• Property Valuations (Tasaciones) Official appraisals and market valuations for inheritances, marital separations, and use by official bodies (tax authority, town hall, regional government). Free initial market price estimation provided on request. Targeted at individuals needing formal property valuations.
• Home Staging Service Property preparation service applying staging techniques, including depersonalizing, decluttering, cleaning, repairing, and harmonizing spaces to make homes more attractive to buyers, enabling faster sales at higher prices. Targeted at residential property sellers.

Quantifiable outcome

• Over 50% of clients are referred by other clients
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Viviendas para los sin techominorOthersURBATIC collaborates with the NGO Viviendas para los sin techo (Homes for the Homeless), a charitable initiative supporting homeless people with housing assistance.
• Cáritas Interparroquial de GandiaminorOthersURBATIC collaborates with Cáritas Interparroquial, a Catholic charitable organization providing social assistance. This reflects the company's community involvement and social responsibility.
• CRS (Certified Residential Specialist)coreStrategic or Co-development PartnerJavier Rocher holds the CRS designation, a non-profit organization created within the US National Association of Realtors 25 years ago to train and distinguish top real estate agents. CRS agents specialize in residential real estate and represent the elite of the sector.
• MLS GandiacoreStrategic or Co-development PartnerURBATIC is a member of MLS Gandia, the Multiple Listing Service platform that unites most real estate agencies in the Safor region, enabling collaborative property marketing and wider buyer reach.
• API (Agente de la Propiedad Inmobiliaria)coreStrategic or Co-development PartnerAPI is the official professional association for property agents in Spain. URBATIC agents hold API credentials, representing formal professional qualification and adherence to industry standards.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Redpiso: Redpiso is a Madrid-based residential real estate chain operating a hub-and-spoke model in Spain. Directly comparable to URBATIC as a residential brokerage serving buyers and sellers, with similar intermediation and rental services.
• Don Piso: Don Piso is a Spanish residential real estate brokerage chain focused on intermediation and property sales across Spain. Directly comparable to URBATIC in business model (commission-based sales intermediation for residential properties), though operating at significantly larger national scale.

Others

• Pisos.com: Pisos.com is a major Spanish real estate listing portal that URBATIC actively uses to publish listings. It is not a brokerage but functions as a key distribution channel for agencies; included because it is one of the most direct competitive platforms URBATIC engages with for lead generation.
• Idealista: Idealista is Spain's leading online real estate portal where URBATIC and many competitors list properties. While not a direct brokerage competitor, it shapes buyer expectations and represents a major ecosystem participant that affects how agencies like URBATIC reach customers.
• Habitaclia: Habitaclia is a Spanish real estate portal (Adevinta-owned) focused on the Mediterranean coast and Catalonia, including the Valencia region where URBATIC operates. Comparable as an ecosystem participant and distribution channel for residential listings in the same geographic market.

Broad incumbents

• Tecnocasa: Tecnocasa is a major Italian-origin residential real estate franchise with a substantial presence in Spain. Comparable as a residential intermediation competitor operating physical offices, but with a broader national footprint and franchise model.
• Engel & Völkers Spain: Engel & Völkers is a global premium real estate brand with offices across Spain including the Valencia/Costa Blanca region. Comparable as a residential brokerage serving similar coastal and secondary home buyers, but with a higher-end positioning and international brand.
• Century 21 España: Century 21 is a global real estate franchise operating in Spain through affiliated agencies. Overlaps with URBATIC in residential intermediation, but with national brand reach, marketing infrastructure, and franchise-driven support models.
• RE/MAX España: RE/MAX is a global real estate franchise with a significant Spanish presence, offering residential brokerage through franchisee-owned offices. Comparable as a brokerage competitor in the same residential intermediation space, but with a much broader national and international footprint.
• Coldwell Banker España: Coldwell Banker operates a Spanish network of affiliated residential real estate offices. Comparable in residential intermediation services, with strong brand recognition and broader geographic coverage than URBATIC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/urbaticgandia
• LinkedInlinkedin.com/company/urbatic

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about URBATIC